Retail Management
Question Bank
Course Introduction
Retail Management explores the principles, strategies, and operations involved in running successful retail businesses. This course covers key topics such as store layout and design, merchandise planning, inventory control, pricing strategies, customer relationship management, supply chain logistics, and trends shaping the future of retail. Students will learn how to analyze consumer behavior, leverage technology, and develop marketing strategies tailored to a retail environment. Case studies and real-world examples provide insight into both traditional brick-and-mortar stores and modern e-commerce platforms, preparing students for effective decision-making and leadership roles in the dynamic retail sector.
Recommended Textbook
CB 6 6th Edition by Barry J. Babin
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16 Chapters
2052 Verified Questions
2052 Flashcards
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Chapter 1: What is CB and Why Should I Care?
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) What is the last step in the basic consumption process?
A) Exchange
B) Value perception
C) Need realization
D) Want specification
E) Experience costs and benefits
Answer: B
Q2) Which of the following statements is true of consumer behavior as a field of study?
A) Consumer behavior traces its roots back to the 1700s when the first book in this field was published.
B) Consumer behavior shares strong interdisciplianry connections with economics, psychology, and marketing.
C) Consumer behavior excludes from its purview the influence of human sciences like psychology and sociology to maintain its scientific nature.
D) Consumer behavior allows little scope for conducting original research.
E) Consumer behavior uses quantitative research methods like experimentation and correlation exclusively.
Answer: B
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Page 3
Chapter 2: Value and the Consumer Behavior Value Framework
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132 Verified Questions
132 Flashcards
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Sample Questions
Q1) An automobile marketer is interested in studying the internal influences that affect the psychology of the potential buyers of luxury automobiles.Which of the following would this marketer be interested in studying?
A) Lifestyles of luxury car buyers
B) Political choices of potential buyers
C) Social status of potential buyers
D) Buyers' attitudes toward different brands
E) The accessories that car owners prefer
Answer: D
Q2) Refer to Superfocus Scenario.While consumers need and want this type of eyeglass,they also want something that looks fashionable.Most consumers would not consider the round,silver stainless steel or titanium aluminum charcoal gray frame fashionable.Thus,on a perceptual map,Superfocus would _____.
A) not be positioned as a very useful product
B) be positioned close to competitors
C) be in a quadrant all by itself
D) not even appear
E) not be very close to the ideal point
Answer: E
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Chapter 3: Consumer Learning Starts Here: Perception
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134 Verified Questions
134 Flashcards
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Sample Questions
Q1) A consumer's delayed response to information,that occurs as an afterthought,is known as sensation.
A)True
B)False
Answer: False
Q2) The strength of a(n)_____ stimulus is lower than the absolute threshold of perception.
A) conditioned
B) aversive
C) subliminal
D) supraliminal
E) discriminative
Answer: C
Q3) The attempt to derive meaning from information is known as _____.
A) motivation
B) reaction
C) comprehension
D) simulation
E) sensation
Answer: C
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Chapter 4: Comprehension, Memory, and Cognitive Learning
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130 Verified Questions
130 Flashcards
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Sample Questions
Q1) Which of the following is true of negatively framed information?
A) It has a lesser impact on consumers than positively framed information.
B) It primes gains rather than losses.
C) It makes consumers less willing to take risks.
D) It increases consumers' perceived value of a product.
E) It facilitates consumers' negative information bias toward the product.
Q2) Retrieval is the process by which information is transferred back into workbench memory for additional processing when needed.
A)True
B)False
Q3) Hemispheric lateralization influences metaphor comprehension.
A)True
B)False
Q4) Consumers display greater recall of an intended message when information is presented in sequence rather than in intervals.
A)True
B)False
Q5) Compare and contrast the different memory stores in the multiple store theory of memory.
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Chapter 5: Motivation and Emotion: Driving Consumer Behavior
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131 Verified Questions
131 Flashcards
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Sample Questions
Q1) Which of the following terms is used to capture one's awareness of the emotions experienced in a situation,and an ability to control reactions to these emotions?
A) Emotional expressiveness
B) Emotional intelligence
C) Emotional involvement
D) Emotional abandonment
E) Emotional detachment
Q2) Maria sees a price reduction on a makeup kit she has wanted for a long time.She buys it but when she gets home and begins to take it out from its packaging,she notices that the box in which the kit was kept is open and torn.This gives her a feeling that it might have been used by somebody else earlier.This thought makes her feel uneasy.Which of the following terms refers to this situation?
A) Product contamination
B) Buyer's dissonance
C) Buyer's remorse
D) Product contagion
E) Product dissociation
Q3) Describe Maslow's hierarchy of needs and give an example of each type of need.
Q4) Explain the regulatory focus theory.
Page 7
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Chapter 6: Personality, Lifestyles, and the Self-Concept
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137 Verified Questions
137 Flashcards
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Sample Questions
Q1) Descriptions of how individual consumers differ according to specific trait or patterns of behavior are called _____.
A) individual difference variables
B) active variables
C) dependent variables
D) behavioral variables
E) socioeconomic variables
Q2) The structural-functional theory proposes that much of consumer behavior can be explained by the match between a consumer's self-concept and the image of typical users of a focal product.
A)True
B)False
Q3) The positivity of an individual's self-concept is called _____.
A) id
B) body esteem
C) extended self
D) self-congruence
E) self-esteem
Q4) Define trait.Differentiate between the nomothetic and idiographic approaches.
Q5) Explain self-congruency theory and its relevance to consumer behavior.
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Chapter 7: Attitudes and Attitude Change
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139 Verified Questions
139 Flashcards
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Sample Questions
Q1) Which of the following concepts are used in social judgment theory to explain attitude change?
A) Central route and peripheral route
B) Latitudes of acceptance and latitudes of rejection
C) Utilitarian function and hedonic function
D) Sentiment relations and unit relations
E) High involvement and low involvement
Q2) The statement,"I really like my new tablet computer," best reflects the _____ component of attitude.
A) cognitive
B) affect
C) behavior
D) abstract
E) relational
Q3) Using the elaboration likelihood model (ELM),illustrate how attitudes are changed based on differing levels of consumer involvement.
Q4) Describe balance theory and how it can be used to explain the effectiveness of celebrity endorsers in changing consumers' attitudes.
Q5) What is the hierarchy of effects? Briefly describe the different hierarchies.
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Chapter 8: Group and Interpersonal Influence
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128 Verified Questions
128 Flashcards
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Sample Questions
Q1) Refer to Girls' Day Out Scenario.When Maeve was hired by a friend to put together an entire collection of handbags to go with an ensemble,she was assuming the role of a(n)_____.
A) laggard
B) universal purchaser
C) market maven
D) surrogate consumer
E) late majority consumer
Q2) Peer pressure experiences are restricted to the childhood and adolescent phases of a consumer's life.
A)True
B)False
Q3) A group to which a consumer does not want to belong is called a(n)_____ group.
A) primary
B) tangential
C) dissociative
D) aspirational
E) reference
Q4) Explain the three types of reference group influence.Explain for each type how a reference group influences your behavior.
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Chapter 9: Consumer Culture
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Sample Questions
Q1) Which of the following represents the commonly held societal beliefs that define what is socially gratifying within a specific society?
A) Consumer network
B) Consumer advocacy
C) Consumer culture
D) Consumer awareness
E) Consumer base
Q2) The concept of core societal values (CSV)is based on the assumption that members of a culture tend to have different values and world views even though they belong to the same culture.
A)True
B)False
Q3) The idea that a marketing strategy may be global but the implementation of that strategy at the marketing tactics level should be local is referred to as _____.
A) enculturation
B) glocalization
C) acculturation
D) adaptation
E) acclimatization
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Page 11
Chapter 10: Microcultures
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Sample Questions
Q1) A group of people who share similar values and tastes that are subsumed within a larger culture is defined as a _____.
A) native culture
B) macroculture
C) microculture
D) global culture
E) mainstream culture
Q2) Prisoners are often seen in public picking up trash along interstate highways.Other people can recognize these prisoners because of the green and white striped clothing they wear.This clothing is an example of _____ because it indicates that they are incarcerated individuals who have performed some illegal act in society.
A) stratification
B) enculturation
C) acculturation
D) stigmatization
E) assimilation
Q3) Microcultures are local phenomena and are confined to a specific region.
A)True
B)False
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Page 12
Chapter 11: Consumers in Situations
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119 Verified Questions
119 Flashcards
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Sample Questions
Q1) Consumers experiencing time pressure are less likely to rely on simple choice heuristics than are those in less-tense situations.
A)True
B)False
Q2) Which of the following terms refers to humans' physical and psychological processing of smells?
A) Auditory
B) Gustatory
C) Ocular
D) Olfactory
E) Kinesthetic
Q3) Action-oriented shoppers who are emotionally aroused are far more likely to make additional purchases beyond what was planned than are state-oriented shoppers.
A)True
B)False
Q4) Time pressure represents an urgency to act based on some real or self-imposed deadline.
A)True
B)False
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Chapter 12: Decision Making I: Need Recognition and Search
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Sample Questions
Q1) A positive role of price exists when product price signals the desirability as well as the prestige associated with owning the product.
A)True
B)False
Q2) Ben just got a high-paying job and wants to buy an expensive car.However,he was raised in a family where spending on luxury is considered wasteful.Even though Ben dreams of replacing his old car with an expensive one,he is very concerned about how his parents and relatives will react to his purchase decision.Which of the following best reflects Ben's concern?
A) Financial risk
B) Social risk
C) Performance risk
D) Physical risk
E) Time risk
Q3) Consumer decisions can seldom be analyzed from a combination of decision-making perspectives.
A)True
B)False
Q4) Discuss five factors that influence the amount of search performed by consumers.
Page 14
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Chapter 13: Decision Making II: Alternative Evaluation and Choice
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Sample Questions
Q1) A consumer who disliked the color of a bag,but bought it as it was sturdy,has employed a noncompensatory rule when he/she chose the bag.
A)True
B)False
Q2) When a retailer offers a price-matching guarantee,they give off a signal that consumers will enjoy low prices when they shop at this particular store.
A)True
B)False
Q3) Objective quality refers to the quality of the product based on consumer perceptions.
A)True
B)False
Q4) Refer to Energy Bar Scenario.Using the lexicographic rule,the consumer is most likely to select _____.
A) Crayton Bar as it has the highest protein content
B) Goodie-meal Bar as it has the lowest fat content
C) Snacky-Bar as it has the lowest sugar content
D) Goodie-meal Bar as it has the highest sugar content
E) Snacky-Bar as it has the lowest calorie count
Page 15
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Chapter 14: Consumption to Satisfaction
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Sample Questions
Q1) Refer to Fine Dining Scenario.Raffiné is a fine dining restaurant in Manhattan.This is an example of an establishment dealing in _____ goods.
A) durable
B) nondurable
C) recyclable
D) non-degradable
E) nonperishable
Q2) Which of the following disposal alternatives involves consumers simply throwing away waste material?
A) Trashing
B) Recycling
C) Converting
D) Trading
E) Donating
Q3) A refrigerator is an example of a durable good.
A)True
B)False
Q4) Define consumer refuse.List the disposal alternatives available to consumers.Which alternative do you use most often?
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Chapter 15: Consumer Relationships
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Sample Questions
Q1) Negative approach emotions like anger are most likely to precede complaining behavior.
A)True
B)False
Q2) Which of the following characteristics of relationship quality represents the perception that the buyer and seller can depend on each other?
A) Trust
B) Communication
C) Equity
D) Personalization
E) Competence
Q3) If a furious consumer becomes violent or tries to vandalize the business,it is known as rancorous revenge.
A)True
B)False
Q4) A firm that concentrates on repeated behavior alone,perhaps by always being convenient,can do well but remains more vulnerable to competitors.
A)True
B)False
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Chapter 16: Consumer and Marketing Misbehavior
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123 Verified Questions
123 Flashcards
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Sample Questions
Q1) Products that provide hedonic value to consumers but may be harmful in the long run are known as _____ products.
A) deficient
B) salutary
C) pleasing
D) desirable
E) rational
Q2) Morals are personal standards and beliefs that are used to guide individual action.
A)True
B)False
Q3) Which of the following explains why groups of people replace one set of acceptable norms with another set that others view as unacceptable?
A) Criminalization
B) Psychopathy
C) Differential association
D) Pathological socialization
E) Reintegrative shaming
Q4) Discuss the motivations behind consumer misbehavior.
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Page 18