Retail Management Practice Exam
Course Introduction
Retail Management explores the principles, strategies, and operations involved in running successful retail businesses in today's competitive marketplace. The course covers key topics such as store layout and design, supply chain management, merchandising, pricing, customer relationship management, and the integration of technology in retail. Students will analyze consumer behavior, study different retail formats, and learn how to develop effective sales and marketing strategies. Emphasis is placed on understanding current industry trends, ethical considerations, and best practices in retail, preparing students for diverse roles within the sector.
Recommended Textbook
Consumer Behaviour Buying Having and Being 7th Canadian Edition by Michael Solomon
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15 Chapters
1842 Verified Questions
1842 Flashcards
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Page 2
Chapter 1: An Introduction to Consumer Behaviour
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122 Verified Questions
122 Flashcards
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Sample Questions
Q1) In what way can illegal activities be viewed as harmful or destructive consumer behaviours?
Answer: Illegal activities-Many consumer behaviours are not only self-destructive or socially damaging,they are illegal as well. Examples include theft,shoplifting,employee pilferage,serial wardrobing,arson,and insurance fraud. Losses account for a substantial increase in the cost of goods since these losses are passed on to the consumer. Anticonsumption-Products and services are deliberately defaced or mutilated,such as product tampering (e.g.,Tylenol),graffiti on buildings or subways,and so on. Causes may range from peer pressure to rage against some aspect of society. The destruction of property by vandalism both contributes to additional costs to the consumer and threatens society by potentially denying access to necessary services like public transportation and communication.
Q2) One drawback of surveys,focus groups,and interviews is that they all involve the consumers themselves reporting on their attitudes,behaviours,or experiences.
A)True
B)False
Answer: True
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Page 3
Chapter 2: Perception
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132 Verified Questions
132 Flashcards
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Sample Questions
Q1) The name Pepsi-Cola can communicate expectations about product attributes by activating a schema.
A)True
B)False
Answer: True
Q2) Outline and explain the elements of the perceptual process that would allow a shopper to recognize and select a bottle of ketchup in a supermarket.
Answer: A good answer will draw from all elements of the perceptual process. It could distinguish between sensation and perception,but should highlight how exposure,attention,and interpretation all impact the consumer's ultimate choice.
Q3) When a well-known spa redesigned the packaging for its line of spa products containing algae extracts with a "sea of green" look to unify all of its different offerings,it relied upon which principle of stimulus organization?
A) consistency
B) experiential
C) subjectivity
D) similarity
Answer: D
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4
Chapter 3: Learning and Memory
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124 Verified Questions
124 Flashcards
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Sample Questions
Q1) Learning is a process that refers to a relatively permanent change in behaviour. What causes learning?
Answer: Either real or virtual experience causes learning:
- An experience could directly involve or affect the learner.
- A deliberate effort could be made to use an experience in learning.
- Learning could be caused by vicarious experiences,from observing events that affect others.
- The experience could be incidental,causing a casual acquisition of knowledge even when one was not specifically intending to learn. Learning based upon experience can range from simple associations to complex cognitive activities and relationships.
Q2) Jessica has decided to purchase a new,long-lasting form of lipstick that has a distinctive look. Many friends compliment her on how good it looks on her. She will probably keep buying this due to:
A) hedonistic consumption.
B) unconditioned response.
C) social justification.
D) positive reinforcement.
Answer: D
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5
Chapter 4: Motivation and Affect
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122 Verified Questions
122 Flashcards
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Sample Questions
Q1) What do we mean when we say "a goal has valence"?
Q2) Maslow's theory basically states:
A) people can jump levels in the hierarchy to reach the highest level.
B) satisfaction motivates behaviour.
C) dissatisfaction motivates behaviour.
D) lower-level needs, once satisfied, remain satisfied.
Q3) Janelle believes that having luxurious products is the secret to happiness. Given what you know about happiness,what would you tell her?
Q4) Two terms often used to describe motivation are:
A) its strength and its duration.
B) its strength and its direction.
C) its magnitude and its force.
D) its magnitude and its feeling.
Q5) What is one way in which marketers take advantage of negative consumer mood states?
Q6) In her research,Elizabeth conducted a content analysis of print advertisements from North American magazines. She found that the ads rarely targeted the bottom two levels of Maslow's hierarchy. Please explain Maslow's hierarchy and why Elizabeth likely found these results.
Page 6
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Chapter 5: The Self
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119 Verified Questions
119 Flashcards
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Sample Questions
Q1) How can a product be sex-typed? Provide an example of this.
Q2) Describe how ideals of beauty within a culture motivate consumers to go to great lengths to change aspects of their physical selves. Use examples of how people alter themselves to conform to current ideals of beauty.
Q3) A Haligonian,whose name is Duke,sees the famous Town Clock as part of his extended self. This is his ________ level of extended self.
A) individual
B) community
C) group
D) national
Q4) Amber likes to think of herself as being a smart shopper,but she admits that she cannot compare to her mother whom she calls a "champion shopper." Amber has separated her ________ self from her ________ self.
A) ideal; actual
B) social; actual
C) actual; looking-glass
D) inner; outer
Q5) Do societies still force a traditional female role stereotype to women? Explain.
Q6) Explain what is meant by "self-image congruence."
Page 7
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Chapter 6: Personality, Lifestyles, and Values
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123 Verified Questions
123 Flashcards
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Sample Questions
Q1) Jayleen prefers to shop at independent fashion and clothing stores where the products are original,one-of-a-kind items that are only available for a short time period. She is likely high in the trait of:
A) need for uniqueness.
B) bargain orientation.
C) ethical consumerism.
D) innovativeness.
Q2) Sets of different products with symbolic meanings that are related are called: A) investitures.
B) consumption constellations.
C) harmonic convergences.
D) patterned products.
Q3) Andre would just love to have the cream puff that he sees through a bakery window,but he resists the urge and keeps on walking. Freudian theory would say that his resistance is representative of the:
A) left hemisphere of the brain.
B) superego.
C) id.
D) ego.
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Page 8
Chapter 7: Attitudes
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122 Verified Questions
122 Flashcards
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Sample Questions
Q1) The City of Calgary airs an advertisement showing other members of the community recycling their bottles and cans. This is an example of using a(n)________ to influence attitudes and behaviour.
A) consistency motive
B) descriptive norm
C) affiliation goal
D) injunctive norm
Q2) Josephine is a consumer who will form her attitude about her microwave using the low-involvement hierarchy of effects. What are the ramifications for an appliance company that deals with Josephine? What should they do about this type of customer?
Q3) List some of the types of feelings that can be generated in commercials.
Q4) Zajonc's hierarchy of effects model involves:
A) cognition affect behaviour
B) behaviour affect cognition
C) affect behaviour beliefs
D) cognition behaviour affect
Q5) Janet will only drink Earl Grey tea. This tea is her attitude object.
A)True
B)False
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Chapter 8: Attitude Change and Interactive Communications
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118 Verified Questions
118 Flashcards
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Sample Questions
Q1) How might different sources be used to market different products?
Q2) Dan is assisting with the promotion for an herbal supplier who has a new product that the developer believes will help people lose weight. Dan is reluctant to promote the new product directly,but attempts to create a lot of buzz within the industry through secondary sources so it does not look like he's trying too hard. What is Dan trying to avoid?
A) the sleeper effect
B) the fact that if people really heard from the source and knew where his product came from, they would not be interested in it
C) the negative spin created under the uses and gratification theory
D) the corporate paradox
Q3) Compare and contrast hype versus buzz. Which would you like to encourage as a marketer?
Q4) What are some of the advantages in using non-human endorsers?
Q5) After studying the IKEA catalogue,Lee phoned and placed an order for a new table. This is an example of a first-order response.
A)True
B)False
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Q6) CNN News tends to be more persuasive than other sources such as TMZ. Why?
Chapter 9: Individual Decision Making
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129 Verified Questions
129 Flashcards
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Sample Questions
Q1) The practice of monitoring blood flow while we are exposed to various marketing stimuli illustrates the practice of:
A) hypermarketing.
B) hemomarketing.
C) cybermarketing.
D) neuromarketing.
Q2) Identify the four steps customers go through as a part of everyday decision making.
Q3) High-ticket items that require substantial expenditures are most subject to which form of purchase risk?
A) monetary
B) functional
C) physical
D) social
Q4) Wendy is in the market to purchase a new vehicle. She has several attributes she is using to evaluate the potential options including price,styling,fuel efficiency,and handling. Using Wendy's case as an example,explain the notion of evaluative criteria and determinant attributes.
Q5) Compare and contrast internal and external search.
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Chapter 10: Buying and Disposing
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130 Verified Questions
130 Flashcards
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Sample Questions
Q1) Which of the following will result in an increased likelihood of taking action when dissatisfied?
A) issue concerns an inexpensive product
B) consumer does not have a strong connection with the store
C) consumer is older
D) consumer is younger
Q2) It is 4 p.m. on Christmas Eve,and as usual Darryl is rushing through the West Edmonton Mall to pick up gifts for his family and friends. Of course,he does not have much time for price comparisons at this late stage so if it feels right,he will buy it. In terms of the text,this would be viewed as a(n):
A) prepurchase anxiety.
B) interpretive orientation.
C) expectancy model.
D) antecedent state.
Q3) Explain how situational self-image might impact Ted's behaviour if he were on a date as opposed to going out with the boys.
Q4) What is lateral cycling?
Q5) What is consumer satisfaction and why is this relevant to marketers?
Q6) What is meant by the term "transumer?"
Page 12
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Chapter 11: Group Influence and Social Media
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125 Verified Questions
125 Flashcards
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Sample Questions
Q1) Reactance is more related to ________ than to ________.
A) independence; anticonformity
B) anticonformity; independence
C) commitment; deviance
D) anticonformity; commitment
Q2) The tendency for groups to take larger risks in decision making than the same individuals would take when acting alone is known as:
A) an intuitive leap.
B) the daredevil theory.
C) the risky shift.
D) Jekyll-Hyde decision making.
Q3) Flows are exchanges of resources,information,or influence among members of the network.
A)True
B)False
Q4) What is group cohesiveness? What influence does group size have on group cohesiveness?
Q5) Explain the concept of guerrilla marketing and give an illustration of how this promotion/communication technique might work. Be specific in your comments.
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Chapter 12: Income, Social Class, and Family Structure
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121 Verified Questions
121 Flashcards
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Sample Questions
Q1) Johann seemed to have all the luck-some would say that he was "born with a silver spoon in his mouth." This is an example of:
A) prestige status.
B) ascribed status.
C) homogamy.
D) status recognition.
Q2) What is consumer confidence and how does it affect spending behaviour?
Q3) There is no evidence of a pecking order for people.
A)True
B)False
Q4) The proliferation of inexpensive counterfeit products threatens to diminish the value of some status symbols. One coping strategy is to emphasize the long relationship with the brand but express concern that its image will be tarnished. This is known as: A) abranding.
B) reclamation.
C) flight.
D) deflection.
Q5) Why should marketers take the family life cycle into account for marketing planning?
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Chapter 13: Subcultures
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113 Verified Questions
113 Flashcards
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Sample Questions
Q1) Should marketers take into account ethnicity in their strategies? Why?
Q2) There are four themes of conflict that are common among teens: autonomy vs. belonging,rebellion vs. conformity,idealism vs. pragmatism,and nurture vs. individuality.
A)True
B)False
Q3) Having fun is the most important aspect of being a teenager.
A)True
B)False
Q4) French- and English-speaking Canadians are in agreement about what they value in life. However,there are two areas on which they disagree. These are ________ and ________,respectively.
A) social respect; intellectual and cultural activities
B) social respect; security
C) fun and enjoyment; social respect
D) cultural activities; education
Q5) Sam is teasing his mother for being nostalgic over "the good old days." He says it is due to her age. Is he right?
Q6) Why should marketers be interested in baby boomers such as Mark,who is a recent retiree?
Page 15
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Chapter 14: Cultural Influences on Consumer Behaviour
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125 Verified Questions
125 Flashcards
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Sample Questions
Q1) The Pope would be an example of a(n):
A) cultural convention.
B) sacred person.
C) cultural object.
D) reciprocity symbol.
Q2) A set of moral and aesthetic principles is termed:
A) ecology.
B) social structure.
C) ideology.
D) ethos.
Q3) A phaser from the original Star Trek show,Archie Bunker's chair from All in the Family,and one of John Lennon's guitars are all examples of how common objects can take on sacred meaning through a process known as: A) collection.
B) prioritization.
C) objectification.
D) acculturation.
Q4) A cultural system can be said to consist of three functioning areas. What does the social structure component refer to?
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Chapter 15: The Creation and Diffusion of Culture
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117 Verified Questions
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Sample Questions
Q1) What is advergaming?
Q2) Media exposure permits many groups to become aware of a style at the same time. As a result,________ fashion has largely been replaced by ________ fashion.
A) elite; mass
B) social; trendy
C) short-lived; long-lived
D) niche; anti-
Q3) Jamie waits to buy a Blu-ray player until more than half of the population has already adopted the technology,mostly because he is skeptical of new technologies and is waiting for the price to fall. He is best categorized as a member of the: A) innovators.
B) late adopters.
C) late majority.
D) laggards.
Q4) New products or services entering the marketplace are called: A) breakthroughs.
B) diffusion styles.
C) innovations.
D) adoption potentialities.
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