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Research Methods in Business introduces students to the fundamental principles and techniques used to conduct research in a business context. The course covers the entire research process, including the formulation of research questions, literature review, research design, data collection methods (both qualitative and quantitative), data analysis, and interpretation of findings. Emphasizing practical application, students learn how to critically evaluate sources, design surveys and experiments, and utilize statistical tools to support business decisions. By the end of the course, students gain the skills necessary to undertake independent research projects, interpret business research reports, and support evidence-based management practices.
Recommended Textbook Research Methods The Essential Knowledge Base 2nd Edition by Trochim
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Q1) Selah is aware that playing certain types of computer games can have an impact on mood,and she wonders whether these effects might vary with age.She recruits a group of college-age adults,a group of middle-aged adults,and a group of elderly adults to test her hypothesis.Selah's research is best described as ____.
A)longitudinal
B)cross-sectional
C)repeated measures
D)time series
Answer: B
Q2) Chloe tests an intervention for kindergartners who become upset and refuse to attend school.She has found it works well in the small rural school for her first study and is now testing it in other settings such as the suburbs and in inner-city schools.In doing so,she is addressing ____ validity.
A)conclusion
B)construct
C)internal
D)external
Answer: D
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Sample Questions
Q1) At smaller universities,Institutional Review Boards typically review research using both humans and animals.
A)True
B)False
Answer: False
Q2) Physicist ____ was found to have completely made up some of the data on which his astounding discoveries were made.
A)Jan Hendrik Schön
B)William Fals-Stewart
C)Haruko Obokata
D)Bodo-Eckehard Strauer
Answer: A
Q3) FDA inspector Frances Kelsey refused to approve an application with what she viewed as insufficient safety data,even under pressure from her superiors,and thus,prevented the Thalidomide tragedy from occurring in the United States.
A)True
B)False
Answer: True
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Sample Questions
Q1) Christine has conducted a study in which family caregivers of young adults with severe developmental disabilities were trained in stress reduction methods.After the fact,she discusses her findings with participants to ask whether the results make sense to them.Christine is assessing the ____ of her research.
A)credibility
B)transferability
C)dependability
D)confirmability
Answer: A
Q2) All quantitative data are based on qualitative judgment.
A)True
B)False
Answer: True
Q3) Methods of collecting data that do not interfere in the lives of the respondents are referred to as _______________.
Answer: unobtrusive measures
Q4) In ______________,the researcher strives to be at a distance so as not to bias the data collection.
Answer: direct observation
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Sample Questions
Q1) Simple random sampling is also called proportional random sampling.
A)True
B)False
Q2) In a sample that interviews only some of the individuals in a population,the mean or average income is properly termed a(n)____.
A)statistic
B)parameter
C)tendency
D)true value
Q3) The degree to which the conclusions in your study would hold for other persons in other places and at other times is referred to as _______________.
Q4) A "population" is the group of people you select to be in your study.
A)True
B)False
Q5) In _______________,the sampling is being done for the most frequent or typical case.
Q6) Define the theoretical and accessible populations and explain how they are related.
Q7) What are snowball and respondent-driven sampling,and how are they related?
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Sample Questions
Q1) Hannah has developed a scale for assessing social interaction among children with moderate to severe developmental disabilities.Because it is in the early stages,she has many dozens of potential items and decides to create two versions of the test from among her many items and then have individual observers score the same children using the two different versions.Hannah is assessing ____ reliability.
A)inter-rater
B)test-retest
C)parallel-forms
D)internal consistency
Q2) What is random error and why is it important?
Q3) In what level of measurement can the attributes be ranked?
A)nominal
B)ordinal
C)interval
D)ratio
Q4) What are the four levels of measurement and what are the characteristics of each level?
Q5) What is true score theory and why is it important?
Q6) Systematic error in an estimate is referred to as _______________.
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Q1) In the Likert method,judges rate how favorable they feel towards the items that might be included on the scale.
A)True
B)False
Q2) When the Method of Equal-Appearing Intervals is used,experts rate the favorability of potential items on a scale of 1 to ____.
A)5
B)7
C)9
D)11
Q3) A(n)____ is put together using a rule or set of rules.
A)instrument
B)index
C)test
D)scale
Q4) _______________ can be evaluated by seeing how well the test identifies performance on a future activity.
Q5) Likert Scaling is also called _______________ scaling.
Q6) Guttman Scaling is also called _______________ scaling.
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Q1) When an interview is conducted in-person,interviewers should wait until after an interview is completed to record responses,so as not to appear disinterested.
A)True
B)False
Q2) Identify and discuss the key population issues in conducting surveys.
Q3) Rainey is studying emotional response patterns and how they vary with age.She has an extremely long survey instrument that asks for responses to a variety of situations throughout an individual's life.Because the instrument is so long,her best methodological choice is a(n)____.
A)personal interview
B)e-mail questionnaire
C)group questionnaire
D)phone interview
Q4) If a survey may need on-the-spot modifications,a(n)____ is preferable.
A)group questionnaire
B)phone interview
C)mail questionnaire
D)e-mail questionnaire
Q5) A "yes-no" question has a(n)_______________ response format.
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Q1) What social threat to internal validity occurs when one group knows about the program another group is receiving and,because of that,develops a competitive attitude with the other group?
A)diffusion of treatment
B)compensatory rivalry
C)resentful demoralization
D)compensatory equalization
Q2) What type of design is shown in the accompanying figure?
A)post-test only randomized experiment
B)pretest-posttest nonequivalent groups quasi-experiment
C)posttest-only nonexperiment
D)double-pretest,single-group design created by expanding across time
Q3) When taking the pretest affects how participants do on the posttest,there is a(n)____ threat.
A)history
B)maturation
C)instrumentation
D)testing
Q4) A(n)_______________ threat is any factor that leads to differences between the groups at the start of the study.
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Q1) Blocking designs are classified as ____ designs.
A)signal-enhancing
B)signal-reducing
C)noise-enhancing
D)noise-reducing
Q2) What is illustrated in the accompanying figure?
A)null case
B)main effect
C)interaction effect
D)crossover case
Q3) In contrast to many other experimental designs,the covariance design necessarily includes ____.
A)randomization
B)a pre-program measure
C)a control group
D)blinding
Q4) A(n)_______________ design is a two-group design in two phases defined by three waves of measurement.
Q5) The two major types of _______________ experimental designs are covariance designs and blocking designs.
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Q1) The graph in the accompanying figure indicates _____.
A)no treatment effect
B)a treatment interaction
C)an effect of treatment
D)confounding
Q2) The most commonly used quasi-experimental design is the regression-discontinuity design.
A)True
B)False
Q3) What type of design is shown in the accompanying figure?
A)non-equivalent groups
B)regression discontinuity
C)proxy-pretest
D)separate pre-post samples
Q4) The regression-discontinuity design is very susceptible to selection bias.
A)True
B)False
Q5) How does the double-pretest design address selection-maturation threats?
Q6) In the _______________ design,it is possible to determine whether the intervention and comparison groups are maturing at different rates.
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Q1) The _______________ is the most commonly occurring value in a distribution.
Q2) In terms of signal and noise,a Type II error represents a ____.
A)false positive
B)false negative
C)true positive
D)true negative
Q3) The probability that the researcher will conclude there is a relationship when in fact there is one is referred to as statistical _______________.
Q4) Describe the phenomenon of fishing and explain how it is related to error.
Q5) Tests to detect statistically significant differences are part of _______________ statistics.
Q6) Many statistical analyses are based on the assumption that the data are distributed normally.
A)True
B)False
Q7) The ______________ is equal to the highest value is a distribution minus the lowest value.
Q8) The problem known as _______________ occurs when multiple analyses are conducted and they are treated as independent.
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Q1) The line that describes the relationship between two or more variables is a(n)____ line.
A)residual
B)regression
C) D)dummy
Q2) In regression point displacement analysis,the dummy variable has ____ levels A)two B)three C)four D)five
Q3) Discuss the four possible outcomes of a study with respect to statistical and practical significance.
Q4) Any influence on an observed score not related to what you are attempting to measure is referred to as _______________.
Q5) A common metric for comparing and integrating results across studies is _______________.
Q6) Discuss regression-discontinuity analysis in terms of regression.
Q7) The major problem for researchers who use the GLM is _______________.
Q8) What are dummy variables and how are they used in the GLM?
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Q1) The longest section of an APA-style paper is typically the ____.
A)introduction
B)method
C)results
D)discussion
Q2) The abstract is placed immediately before the ____.
A)introduction
B)method
C)results
D)discussion
Q3) In APA-style,the _______________ includes the names of the authors and their institutional affiliations.
Q4) Research is only complete when the results are shared with the scientific community.
A)True
B)False
Q5) Typically,a(n)_______________ section begins with a descriptive report on characteristics of the participants.
Q6) The _______________ is limited to 150 to 200 words.
Q7) The last section in an APA-style paper is the_______________.
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