Research and Development Management
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Course Introduction
Research and Development Management focuses on the strategic, operational, and financial aspects of managing innovation in organizations. The course explores the entire R&D process, from idea generation and feasibility studies to project implementation and commercialization of new products or services. Students will examine methods for managing cross-functional teams, integrating R&D with organizational goals, and navigating intellectual property rights, budgeting, and government regulations. Case studies and real-world examples are used to illustrate best practices in fostering creativity, measuring R&D performance, and leading organizations towards sustainable competitive advantage through innovation.
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Strategic Management of Technological Innovation 5th Edition by Schilling
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Chapter 1: Introduction
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Q1) Which of the following is true of externalities?
A) All externalities are negative in nature.
B) They are only borne by individuals responsible for creating them.
C) Technological innovation results in complete eradication of negative externalities.
D) Externalities can be in the form of benefits reaped by individuals.
Answer: D
Q2) The majority of effort and money invested in technological innovation comes from nonindustrial firms.
A)True
B)False
Answer: False
Q3) The _____ of an economy is its total annual output as measured by its final purchase price.
A) balance of payment
B) gross domestic product
C) cash reserve ratio
D) net national income
Answer: B
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Chapter 2: Sources of Innovation
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Q1) The demand-pull approach to research and development refers to research and development that:
A) focuses on developing products that are expected to increase demand in a particular market segment.
B) begins by examining the outcomes of the firm's basic research and the potential commercial applications that may be constructed from those outcomes.
C) focuses on developing products that are expected to decrease the demand for their substitute products.
D) originates as a response to the specific problems or suggestions of customers.
Answer: D
Q2) Which of the following statements is true about the Bayh-Dole Act of 1980?
A) It made university technology transfer activities illegal and unethical.
B) It allowed universities to collect royalties on inventions funded with taxpayer dollars.
C) It restricted provision of patents for inventions developed at universities.
D) It made investment in research and technology mandatory for public companies.
Answer: B
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Chapter 3: Types and Patterns of Innovation
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Q1) Which of the following statements is true of component innovation?
A) Component innovation does not significantly affect the overall configuration of a system.
B) Component innovation is also called architectural innovation.
C) For a firm to initiate component innovation, knowledge about the whole system is necessary.
D) Component innovations have more far-reaching and complex influences on industry competitors and technology users than architectural innovations.
Answer: A
Q2) The path a technology follows through time is termed as _____.
A) technology map
B) technology trajectory
C) technology cluster
D) technology transfer
Answer: B
Q3) The path a technology follows through time is termed as technology trajectory.
A)True
B)False
Answer: True
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Page 5
Chapter 4: Standards Battles and Design Dominance
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Q1) Earth Love Electronics Inc.has developed a lawn mower that runs on solar power.The lawn mowers are available in all local supermarkets and several electronic stores.According to the Buyer Utility Map,the company is trying to offer convenience utility in the _____ stage.
A) supplements
B) purchase
C) disposal
D) maintenance
Q2) When are winner-take-all markets good for consumers?
A) When monopoly costs exceed the value of network externality returns
B) When monopoly costs exceed the value of technological utility
C) When the monopoly cost curve is extremely steep
D) When the value of technology utility and network externality returns exceeds monopoly costs
Q3) Network externalities cannot arise in markets that do not have physical networks.
A)True
B)False
Q4) Explain the concepts of network externalities and installed base.
Q5) Explain how the more a technology is adopted,the better it becomes.
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Chapter 5: Timing of Entry
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Q1) Not all innovations require complementary goods.
A)True
B)False
Q2) Which of the following calls for an early entry into a market?
A) Immature enabling technologies
B) Unavailability of complementary goods
C) High customer uncertainty
D) Low entry barriers
Q3) A disadvantage of using parallel development processes is that it greatly lengthens the new product development time.
A)True
B)False
Q4) If the aspects that customers have come to expect in a technology are difficult for competitors to imitate,being the technology leader will:
A) result in an inability to preemptively capture scarce assets.
B) enable it to yield sustained monopoly rents.
C) result in lower bargaining power over suppliers.
D) mean negligible research and development costs.
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Chapter 6: Defining the Organizations Strategic Direction
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Q1) According to Porter's five-force model,if a buyer can threaten to backward vertically integrate,it will:
A) decrease the buyer's bargaining power.
B) increase the buyer's bargaining power.
C) increase the supplier's bargaining power.
D) lower the threat of entry into the industry.
Q2) A strategic stakeholder analysis emphasizes the stakeholder management issues a firm ought to attend to due to their ethical or moral implications.
A)True
B)False
Q3) Socially complex resources are:
A) resources or activities that emerge through the interaction of multiple individuals.
B) resources that cannot be defined in terms of a numerical value.
C) resources that require public sanction in order to be utilized for profit-making purposes.
D) resources that are shared by different parties thereby making them easily imitable.
Q4) What are core competencies?
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Chapter 7: Choosing Innovation Projects
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Q1) TechToTeach Co.has developed and sold a product that can be used by students to take faster notes in a classroom as the teacher speaks.The device automatically records the teacher's voice and converts it into a text format.This new technology has been widely accepted by various universities and has been appreciated by students,thus increasing the company's inflow.This technology can be most accurately described as a(n)_____ project by TechToTeach.
A) advanced R&D
B) platform
C) breakthrough
D) derivative
Q2) Dayton Regional Medical Center has decided to build a new wing for its outpatient services.Dayton wants to know which services are important to its patients in this new wing.Do they prefer large waiting rooms for family members or small rooms adjacent to recovery rooms? Do they prefer patient advocates to keep them informed,or would nurses be better? What technique would be appropriate to come up with the weights and trade-offs for these types of services? Explain why you consider the technique to be most appropriate.
Q3) What is the internal rate of return of a project? How is it calculated? What are the drawbacks of using this method?
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Page 9
Chapter 8: Collaboration Strategies
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Q1) A firm cannot collaborate with its competitor.
A)True
B)False
Q2) What are the advantages and disadvantages of collaborating for research and product development?
Q3) Greyer Corp.has developed a method of killing cancer cells with light in a process called Photodynamic Therapy (PDT).While their scientists have the medical knowledge,they are short on equipment,money,and marketing know-how.As a consultant,what would you advise Greyer to do?
Q4) Some collaboration agreements include provisions for periodic auditing either by the partner organizations or by a third party.
A)True
B)False
Q5) It is unusual for a company to lack certain complementary assets required to transform a body of technological knowledge into a commercial product.
A)True
B)False
Q6) How can firms evaluate potential partners?
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Chapter 9: Protecting Innovation
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Q1) Singing Cards Corp.has decided to make the technology behind its musical cards open.Which of the following is most likely to be one of the advantages associated with this decision?
A) The technology will accrue more rapid adoptions.
B) The price of the technology will rise exponentially.
C) The production of complementary goods will cease.
D) The technology's installed base will accumulate much more slowly.
Q2) Albert has designed a license plate holder for automobiles that makes theft of the license plate practically impossible.He has limited income and feels that he needs to protect his patent in numerous countries so that he can sell his product there in the future.Discuss how Albert can accomplish this.
Q3) Under U.S.patent law,which of the following is one of the mandatory requirements to be met by a new invention in order to be eligible for patent protection?
A) It must be obvious.
B) It must be novel.
C) It must substitute one material for another.
D) It must substitute an element for an equivalent element.
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Page 11
Chapter 10: Organizing for Innovation
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Q1) Which of the following statements is true of ambidextrous organizations?
A) They have uniform incentive plans for all employees within the organization.
B) They achieve long-term innovation, but not short-term efficiency.
C) They fail to tolerate varying cultures and different sets of behavior from employees.
D) They have a complex organizational form that is composed of multiple internally inconsistent architectures.
Q2) Liam,an employee of Centaurs Inc.,is part of a new product development team that operates in a completely different manner from its parent organization.Within the team,there is considerable decentralization of authority and limited bureaucracy.It also has its own unique culture.Liam's team can be most accurately referred to as:
A) a mechanistic team.
B) skunk works.
C) an inorganic group.
D) a mainstream circle.
Q3) Coalitions of small firms typically have a well-defined system of authority and control.
A)True
B)False
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Chapter 11: Managing the New Product Development Process
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Q1) Sigma Cleaning Inc.wants to use the house of quality matrix in designing and developing a new vacuum cleaner.What is the last step that Sigma Cleaning will have to take?
A) Determination of the relative value or weight of customer requirements
B) Creation of a new design based on the design targets
C) Identification of the engineering attributes that determine the performance of the vacuum cleaner
D) Evaluation of the competing products to determine how well they meet customer needs
Q2) Theta Cleaning Corp.wants to use the house of quality matrix in designing and developing a new vacuum cleaner.What is the first step that Theta Cleaning should take?
A) Identification of customer requirements
B) Determination of the relative value or weight of customer requirements
C) Identification of the engineering attributes that determine the performance of the vacuum cleaner
D) Evaluation of the competing products to determine how well they meet customer needs
Q3) What are the risks of championing?
Q4) What is quality function deployment (QFD)? What are its advantages?
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Chapter 12: Managing New Product Development Teams
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Q1) Which of the following is an advantage typically associated with cross-functional teams?
A) A cross-functional interface ensures that cross-fertilization of ideas is reduced.
B) Cross-functional teams allow a project to draw on a wider mix of information sources in the environment.
C) Cross-functional teams usually reduce coordination and communication costs.
D) Cross-functional teams are most efficient in eradicating homophily.
Q2) Members of a virtual team:
A) must be located in the same office.
B) may live great distances apart.
C) are always collocated.
D) must belong to the same country.
Q3) Heavyweight teams are suitable for platform projects.
A)True
B)False
Q4) In the forming of virtual teams,what criteria must be used to select team members?
Q5) Write a short note on functional teams.
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Chapter 13: Crafting a Deployment Strategy
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Q1) Firms should always be racing to launch their products as early as possible.
A)True
B)False
Q2) Super Alarm Inc.makes customized door security systems,which it sells under its own brand name.These security systems require installation,extensive customer education,and regular services._____ would be the most appropriate selling method for Super Alarm Inc.
A) Employing a direct sales force
B) Creating an online ordering system
C) Using a mail-order catalog system
D) Using a cannibalization strategy
Q3) When Green Water Publication publishes professional books,it donates or sends a number of these new books to university libraries and professors.Which of the following strategies is the firm using to accelerate distribution?
A) Bundling relationship
B) Product modularity
C) Sponsorship
D) Consignment arrangement
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