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This course offers a comprehensive introduction to the methodologies and techniques used in quantitative and qualitative research. Students will explore foundational theories, data collection methods, and analysis strategies unique to each approach, gaining an understanding of when and how to apply them appropriately. Emphasis is placed on developing practical skills in designing research projects, critically evaluating sources, and interpreting data to draw meaningful conclusions. By comparing and contrasting quantitative and qualitative paradigms, learners will be prepared to select and implement suitable research methods for a variety of academic and professional inquiries.
Recommended Textbook
Understanding Research 2nd Edition by W. Lawrence Neuman
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12 Chapters
780 Verified Questions
780 Flashcards
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65 Verified Questions
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Sample Questions
Q1) Social research is evidence-based so answers that are derived are static,that is,they never change.
A)True
B)False
Answer: False
Q2) Dr.Wells is very interested in the smoking habits of gamblers and has decided to do a field study where she observes and surveys various gamblers over a period of time.What type of data collection and research technique do you think that she is using? If Dr.Wells publishes her study,what types of additional studies might be generated (be creative,think of other studies that might go well with smokers and gambling)?
Answer: Qualitative data collection technique,ethnographic field research.Other studies might look at gamblers with lung cancer,smokers with tendencies for other addictions,high risk behavior,bankruptcy and smokers,etc.
Q3) The textbook offers the examples of teenage sex education abstinence-only education as programs that really have not done what was intended of the programs.Compare the two programs,what do they have in common? What is different? What type of research was done (descriptive,etc)?
Answer: educational based programs,government money,proof that didn't work
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Sample Questions
Q1) Define aggregates in the context of choosing a research topic. Answer: collection of people or units
Q2) ______ types of research are more likely to appear in a book format because they are the results of long complex studies.
Answer: Qualitative
Q3) What is the difference between a linear path and a nonlinear path in research?
Answer: Quantitative data-usually linear,fixed set of steps in one direction.Qualitative data-nonlinear,usually moves sideways before moving forward,retraces steps
Q4) Dr.Van Offer asks you to do a literature search on a topic that he is considering for a research study.He is especially interested in research that has been conducted recently by Ph.D.candidates.What types of documents would you look for? Where would you look for them?
Answer: Primarily dissertations found in university library.Discuss with librarian as to other avenues of search.
Q5) What is a variable in quantitative research? Give an example. Answer: a concept that varies
Q6) The______ is the level of reality that a researcher examines.
Answer: level of analysis
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Sample Questions
Q1) Subjects who participated in the Milgram Obedience study suffered from______ harm.
Answer: emotional or psychological
Q2) Deception is acceptable within strict limits if a researcher
A)shows that it has a clear specific methodological purpose. B)does not tell anyone.
C)has a monetary interest.
D)wants recognition.
Answer: A
Q3) In sponsored research,a researcher negotiates conditions for releasing findings______to signing the contract.
Answer: before or prior
Q4) What is the difference between research fraud and plagiarism?
Answer: Research fraud is deception or lying about data or a study,while plagiarism is stealing someone else's ideas or writings.
Q5) Name three general types of coercion.
Answer: physical,social,legal,professional,financial (others are also acceptable)
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Sample Questions
Q1) The most representative samples do not use a random selection process.
A)True
B)False
Q2) The application of convenience sampling
A)is easy and fast but of limited use.
B)produces very representative samples.
C)should not be used for an exploratory study.
D)is one of the best sampling techniques.
Q3) List and describe four types of randomized sampling techniques.
Q4) Dr.Van Offer is considering a research study of lung cancer caused by smoking.What population parameter would he most likely look for in the entire population?
A)people who are obese and have lung cancer
B)people who are smokers and have lung cancer
C)diabetics who have lung cancer
D)people with tooth decay and lung cancer
Q5) The______ the homogeneity (or the less the diversity),the smaller its sampling error.
Q6) Discuss confidence interval.What does it mean statistically?
Q7) Define convenience sampling.
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Sample Questions
Q1) Nominal measures indicate a difference among categories.Which of the following would NOT be a nominal measure?
A)gender
B)religion
C)political party
D)IQ scores
Q2) This term is used to address how well a researcher's measure of reality measures with the ideas she uses to understand that aspect of reality.What is this term?
A)value
B)reliability
C)reality
D)validity
Q3) Part of the conceptualization process is to distinguish one concept from closely related ones.
A)True
B)False
Q4) A(n)______ is a composite measure that combines several indicators into a single score.It is often a sum of their values.
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Q1) A(n)______question joins two or more questions together and makes a respondent's answer ambiguous.
Q2) What is the difference between an open-ended question and a closed-ended question?
Q3) What two (2)principles guide good survey questions?
A)Keep questions under 10 words,use only small words.
B)Avoid confusion,keep respondents' perspective in mind.
C)Always start with a verb,avoid long questions.
D)Use yes-or-no questions,ask no more than 10 questions.
Q4) A(n)______ question does not offer a "don't know" choice and respondents must volunteer their lack of understanding or opinion.
Q5) A double-barreled question joins two or more questions together and makes a respondent's answer ambiguous.
A)True
B)False
Q6) A good survey question is one in which the respondents know which answer the researcher expects.
A)True
B)False

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Sample Questions
Q1) Why is a Latin Square design different from factorial design?
Q2) Researchers control experimenter expectancy by A)hiring assistants.
B)using double-blind experiments.
C)diffusion of treatment.
D)testing.
Q3) If a researcher accidentally or indirectly communicates desired findings to participants,this is called ______.
Q4) In probability theory,______ is a process in which each case has a known and has an equal chance of selection.
Q5) Hawthorne Effect is
A)common in field experiments.
B)awareness of being in a study.
C)irrelevant.
D)None of these answers are correct.
Q6) ______ designs are used when it is difficult to use the full classical design.This design has a weakness in that it is more difficult to infer a causal relationship.
Q7) Two-group posttest-only design has all parts of ______ design except pretest.
Q8) What is the difference between an experimental group and a control group?
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Q1) What is the difference between manifest coding and latent coding?
Q2) ______ problems develop when official definitions or methods of collecting information vary over time.
Q3) Compare and contrast manifest coding with latent coding.Which is more time consuming?
Q4) Content analysis is a(n)______ technique that lets a researcher explore both hidden and visible content in communication messages.
Q5) The Statistical Abstract of the United States contains large amounts of data;however,it is too much information for a researcher and should be avoided. A)True B)False
Q6) When measuring space,the researcher measures size,volume,amount of time or on a page.
Q7) Give an example of a publicly available social indicator.
Q8) What is of most ethical concern when conducting physical evidence analysis?
Q9) Why is intercoder reliability important? What can be done about it?
Q10) List four types of nonreactive quantitative research techniques.
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Q1) Mr.Marsh lost his codebook at a meeting.Is this a problem? If so,why?
Q2) Variation can be measured in three ways: range,percentile,and A)mean.
B)median.
C)standard deviation.
D)mode.
Q3) Inferential statistics uses ______ to allow a researcher to test hypotheses,permit inferences from sample to population,and evaluate the strength of relationships among variables.
A)probability theory
B)levels of significance
C)multiple regression
D)statistical significance
Q4) Levels of significance tell a researcher whether a relationship among variables is likely due to chance alone.
A)True
B)False
Q5) What does a .01 level of significance mean?
Q6) What three aspects of a bivariate relationship are revealed in a scattergram?
Q7) What are three measures of central tendency?
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Sample Questions
Q1) In getting organized for a field study a researcher begins the process with a narrow question or specific hypothesis.
A)True
B)False
Q2) What is the most common ethical issue in field research?
A)deceit
B)confidentiality
C)privacy
D)gossip
Q3) Three major issues to consider when entering the field include: presentation of self,social role,and what other issue?
A)empathy
B)disclosure
C)professionalism
D)comfort
Q4) Which of the following is NOT preparation for doing a field study?
A)increasing self-awareness
B)downloading music for field study
C)practice observing and writing
D)conducting background investigation
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Q1) What five similarities do field and historical-comparative research studies have in common?
Q2) A special type of recollection is called a(n)______,which includes a verbal story of a person's recollections.
Q3) Internal and external criticism evaluate the ______ and the ______,respectively,of primary source materials
A)credibility,authenticity
B)authenticity,credibility
C)credibility,discredibility
D)authenticity,variability
Q4) It is wise to pull all data into one spot and let it be for a while before sorting.This helps the researcher to remain objective.
A)True
B)False
Q5) When a researcher evaluates documents or other primary sources,he uses what two types of criticism?
Q6) Comparative researchers use several types of data and combine types together in one study.Name four data/research types.
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Q1) A research proposal includes what elements?
Q2) The report conclusion
A)restates the research question and summarizes major findings.
B)is the same as the executive summary.
C)should be 5-10 pages in length.
D)restates the research question and reiterates all the data charts.
Q3) Once a researcher collects his data,he will seldom return to literature-once collected,there is no reason.
A)True
B)False
Q4) Professional writers suggest that one should know their audience when writing.
A)True
B)False
Q5) ______ are announcements by a funding source that it seeks research proposals to fund.
Q6) A(n)______ is the organization that is looking for grants that fit certain topics.
Q7) A research report should be written for a scientifically literate audience.What three things did Hurd suggest that a scientifically literate person should be able to do?
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