Public Relations Strategies
Test Questions
Course Introduction
Public Relations Strategies explores the foundational principles and advanced techniques used to build, sustain, and enhance the public image of organizations, individuals, and brands. The course covers the strategic planning process, audience analysis, message development, media relations, crisis management, and the integration of digital and social media tools into PR campaigns. Through case studies and real-world projects, students learn to develop targeted communication plans, manage stakeholder relationships, and evaluate the effectiveness of public relations efforts within diverse contexts.
Recommended Textbook
Public Relations The Profession and the Practice 4th Edition by Dan L. Lattimore
Available Study Resources on Quizplus
16 Chapters
451 Verified Questions
451 Flashcards
Source URL: https://quizplus.com/study-set/3117
Page 2
Chapter 1: The Nature of Public Relations
Available Study Resources on Quizplus for this Chatper
30 Verified Questions
30 Flashcards
Source URL: https://quizplus.com/quiz/61802
Sample Questions
Q1) Marketing communication campaigns utilize ____________ to introduce products.
A) product publicity
B) financial relations
C) point-of-purchase advertising
D) social responsibility
E) internal relations
Answer: A
Q2) ___________________ are defined as groups of people who become important to an organization for one reason or another.
A) Cohorts
B) Consumers
C) Publics
D) Audiences
E) Market segments
Answer: C
To view all questions and flashcards with answers, click on the resource link above.
3
Chapter 2: The History of Public Relations
Available Study Resources on Quizplus for this Chatper
30 Verified Questions
30 Flashcards
Source URL: https://quizplus.com/quiz/61794
Sample Questions
Q1) In ________________,Boston University established the first school of public relations.
A) 1856
B) 1901
C) 1929
D) 1936
E) 1947
Answer: E
Q2) In 1758,__________________ issued the first press release.
A) Princeton
B) Samuel Adams
C) King's College
D) Benjamin Franklin
E) Amos Kendall
Answer: C
To view all questions and flashcards with answers, click on the resource link above. Page 4
Chapter 3: A Theoretical Basis for Public Relations
Available Study Resources on Quizplus for this Chatper
30 Verified Questions
30 Flashcards
Source URL: https://quizplus.com/quiz/61793
Sample Questions
Q1) ______________ helps explain why some groups are active on a single issue,others are active on many issues,and others are generally uninterested.
A) Systems theory
B) Situational theory
C) Action assembly theory
D) Social exchange theory
E) Framing Theory
Answer: B
Q2) Organizations with _________________ do not seek information on relationships with publics; but instead operate on past history or the preferences of decision makers.
A) no public relations department
B) open systems
C) stakeholders
D) closed systems
E) harmony
Answer: D
To view all questions and flashcards with answers, click on the resource link above.
Page 5
Chapter 4: Law and Ethics
Available Study Resources on Quizplus for this Chatper
30 Verified Questions
30 Flashcards
Source URL: https://quizplus.com/quiz/61792
Sample Questions
Q1) The ___________ requires that both publicly owned corporations submit annual reports.
A) SEC
B) FCC
C) FDA
D) CDC
E) None of these
Q2) _______________ is speech defined as the publication of material that would hold one up to hatred,ridicule,contempt,or spite.
A) Defamation
B) Harassment
C) Degradation
D) Unlawful communication
E) Verbal assault
Q3) _______________ cover the names of businesses and businesses products.
A) Contracts
B) Trademark laws
C) Copyright laws
D) Defamation laws
E) Privacy laws
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: Research: Understanding Public Opinion
Available Study Resources on Quizplus for this Chatper
30 Verified Questions
30 Flashcards
Source URL: https://quizplus.com/quiz/61791
Sample Questions
Q1) A technique that allows each member of a public an equal chance of being selected is ______________.
A) simple random sampling
B) snowball sampling
C) stratified sampling
D) non-probability sampling
E) All of these
Q2) Which public type faces an indeterminate situation but does not recognize it as a problem.
A) intervening publics
B) latent public
C) internal public
D) aware public
E) active public
Q3) One of the major uses of public relations research is in ___________
A) knowledge management
B) issues management
C) digital rights management
D) communications audits
E) social audits
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: Strategic Planning for Public Relations
Effectiveness
Available Study Resources on Quizplus for this Chatper
30 Verified Questions
30 Flashcards
Source URL: https://quizplus.com/quiz/61790
Sample Questions
Q1) Policies are generally established by __________________ as a guidelines for decision making.
A) public relations practitioners
B) top management
C) human resources departments
D) employee committees
E) shareholders
Q2) Predicting __________ that may exist in the future is a much more difficult job than evaluating the existing situation.
A) publics
B) target audiences
C) attitudes
D) opinions
E) barriers
Q3) Campaign plans are sometimes referred to as ___________ plans.
A) linear
B) communications
C) single-use
D) standing
E) all of these
Page 8
To view all questions and flashcards with answers, click on the resource link above.
Chapter 7: Action and Communication
Available Study Resources on Quizplus for this Chatper
30 Verified Questions
30 Flashcards
Source URL: https://quizplus.com/quiz/61789
Sample Questions
Q1) When the initial goals of awareness and interest are met,public relations actions should move to subtle forms of communication through
A) newspapers and magazines
B) latent and moderating publics
C) significant others and unbiased third parties
D) mass media and biased intermediaries
E) controlled and uncontrolled media
Q2) The length of sentences in a written document is widely recognized as a key to its
A) persuasiveness
B) clarity
C) publication in the media
D) usefulness for corporate websites
E) None of these
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Evaluating Public Relations Effectiveness
Available Study Resources on Quizplus for this Chatper
31 Verified Questions
31 Flashcards
Source URL: https://quizplus.com/quiz/61788
Sample Questions
Q1) ___________________ involves preparing advance statements,usually during the planning phase of a program,concerning legitimate expectations from a given efforts and when evaluation occurs,objectives are compared to accomplishments.
A) Impact analysis
B) Measurement by objectives
C) In-progress monitoring
D) Implementation checking
E) Perception evaluation
Q2) Which of the following is NOT one of the overlooked ideas that often leads to measurement error?
A) Data can not be interpreted.
B) Estimate is not measurement.
C) Volume is not equal to results.
D) Attitude is not behavior.
E) Samples must be representative.
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Social Media and Traditional Media Relations
Available Study Resources on Quizplus for this Chatper
30 Verified Questions
30 Flashcards
Source URL: https://quizplus.com/quiz/61787
Sample Questions
Q1) ______________________ is advice you would give to your boss.
A) Never rehearse interviews beforehand
B) It isn't possible to prepare for an interview
C) It is okay to ask a reporter to consider what you say, "off the record."
D) Determine the message you want to get across in an interview beforehand
E) None of the above
Q2) The most popular VNR is about _______ long.
A) 15 seconds
B) 60 seconds
C) 90 seconds
D) 120 seconds
E) 3 minutes
Q3) Photographs taken for in-house publications,annual reports or advertising may present opportunities to be used in a __________ feature.
A) product
B) financial
C) business
D) pictorial
E) consumer service
To view all questions and flashcards with answers, click on the resource link above.
Page 11
Chapter 10: Employee Communication
Available Study Resources on Quizplus for this Chatper
30 Verified Questions
30 Flashcards
Source URL: https://quizplus.com/quiz/61801
Sample Questions
Q1) Based on a study by IABC,what was the number one subject of interest to employees?
A) organizational plans for the future
B) productivity improvement
C) personnel changes
D) personal news
E) human interest stories
Q2) Which of the following predictions about the future labor work force is true?
A) Baby boomers will show significant growth
B) Asian labor force will be higher than average
C) The labor force will slowdown
D) all of these
E) none of these
Q3) Where is the last place employees want to find out information about their organization.
A) top executive
B) bulletin board
C) union
D) mass media
E) annual report
To view all questions and flashcards with answers, click on the resource link above. Page 12
Chapter 11: Community Relations
Available Study Resources on Quizplus for this Chatper
25 Verified Questions
25 Flashcards
Source URL: https://quizplus.com/quiz/61800
Sample Questions
Q1) Since September 11,2001,what community-oriented method of organizational communication has been limited and in some cases canceled?
A) guest speaking engagements
B) open houses
C) company tours
D) electronic displays
E) industrial videos
Q2) Which of the following groups provides the most donations to charitable organizations?
A) corporations
B) foundations
C) bequests
D) individuals
E) trust funds
Q3) Which of the following best describes cause-related marketing?
A) People are likely to switch brands if one is associated with a cause
B) It influences where people work
C) It influences what stocks people invest in
D) all of these
E) none of these
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: Consumer Relations and Marketing
Available Study Resources on Quizplus for this Chatper
25 Verified Questions
25 Flashcards
Source URL: https://quizplus.com/quiz/61799
Sample Questions
Q1) Why do most household goods like computers,electronics and appliances receive so many consumer complaints?
A) Poor craftsmanship
B) Bad customer service
C) Inability to reach a "person" on the phone
D) expense
E) no website support
Q2) What focuses on the long-term process of building trust that enhances the selling of products and services?
A) Relationship Marketing
B) Public Relations
C) Advertising
D) Marketing
E) Promotion
Q3) During a crisis,who is the ideal spokesperson?
A) CEO
B) PR Spokesperson
C) Media Relations Expert
D) Consumer Relations Specialist
E) Crisis Communications Consultant
To view all questions and flashcards with answers, click on the resource link above. Page 14
Chapter 13: Investor Relations
Available Study Resources on Quizplus for this Chatper
25 Verified Questions
25 Flashcards
Source URL: https://quizplus.com/quiz/61798
Sample Questions
Q1) Rule 10B-5 of the SEC regulations makes it unlawful to _____________ in connection with the purchase or sale of any security.
A) make any reactive statements
B) make any untrue statements
C) make any proactive statements
D) make any true statements
E) make any stock price statements
Q2) The Sarbanes-Oxley Act requires
A) reporting of stock trades by company insiders
B) public reporting of CEO compensation packages
C) creation of independent accounting oversight board with SEC oversight
D) all of the above
E) none of the above
Q3) What government agency deals with cases of insider trading?
A) Federal Trade Commission
B) Department of Labor
C) Federal Communications Commission
D) Department of Commerce
E) Securities & Exchange Commission
To view all questions and flashcards with answers, click on the resource link above.
Page 15
Chapter 14: Public Affairs: Relations With Government
Available Study Resources on Quizplus for this Chatper
25 Verified Questions
25 Flashcards
Source URL: https://quizplus.com/quiz/61797
Sample Questions
Q1) According to a former press secretary to President George H.Bush,___________ has become just as important as Wall Street in derailing business deals.
A) government regulatory agencies
B) political action committees
C) lobbyists
D) public affairs
E) corporate communication
Q2) ________ is the practice of trying to influence governmental decisions,particularly legislative votes,by agents who serve interest groups.
A) Lobbying
B) Public affairs
C) Government relations
D) Issues management
E) Voting management
To view all questions and flashcards with answers, click on the resource link above.
Page 16
Chapter 15: Public Relations in Nonprofit Organizations
Available Study Resources on Quizplus for this Chatper
25 Verified Questions
25 Flashcards
Source URL: https://quizplus.com/quiz/61796
Sample Questions
Q1) Nonprofits often use this axiom to describe their bottom line: No margin,no
A) money
B) focus
C) brand
D) mission
E) identity
Q2) Service on the board of directors for a nonprofit organization usually requires
A) volunteering for the agency
B) management of another nonprofit organization
C) a substantial financial gift
D) tenure with a for-profit organization
E) active participation with CEOs
Q3) The Lutheran Services in America organization would best be classified as which of the following types of nonprofits?
A) political action committee
B) educational
C) membership association
D) religious organization
To view all questions and flashcards with answers, click on the resource link above. Page 17
Chapter 16: Corporate Public Relations
Available Study Resources on Quizplus for this Chatper
25 Verified Questions
25 Flashcards
Source URL: https://quizplus.com/quiz/61795
Sample Questions
Q1) Newsletters,advertising,Internet sites and marketing communication materials are what type of communication?
A) controlled
B) uncontrolled
C) new age
D) responsible
E) cross-media integration
Q2) The job of public relations in large corporations is ultimately to ensure that corporate ________ is maintained.
A) organization
B) communication
C) culture
D) power
E) stability
Q3) In 2010,what company was both the largest global and U.S.corporation?
A) Wal-Mart
B) Exxon-Mobile
C) General Motors
D) McDonald's
E) Coca-Cola
To view all questions and flashcards with answers, click on the resource link above. Page 18