Principles of Marketing Test Bank
Course Introduction
Principles of Marketing introduces students to the fundamental concepts and practices of modern marketing. The course examines the role of marketing within organizations and society, exploring topics such as market research, consumer behavior, product development, pricing strategies, promotion, and distribution channels. Students will learn how businesses identify customer needs, create value, and build relationships through effective marketing strategies. Emphasis is placed on analyzing real-world case studies and applying marketing principles to solve practical business problems.
Recommended Textbook
Marketing An Introduction 11th Edition by Gary Armstrong
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16 Chapters
1638 Verified Questions
1638 Flashcards
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2
Chapter 1: Marketing Creating and Capturing Customer Value
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99 Verified Questions
99 Flashcards
Source URL: https://quizplus.com/quiz/14025
Sample Questions
Q1) Marketing is managing profitable customer relationships.
A)True
B)False Answer: True
Q2) Selecting particular segments of a population of customers to serve is called ________.
A)value reengineering
B)brand synchronizing
C)mass customizing
D)target marketing
E)selective administering Answer: D
Q3) Abel now has the buying power to purchase the computer that he wanted for the last six months.Abel's want has now become a(n)________.
A)need
B)necessity
C)demand
D)exigency
E)desire
Answer: C
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Chapter
Build Customer Relationships
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101 Verified Questions
101 Flashcards
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Sample Questions
Q1) Arranging for a product to occupy a clear,distinctive,and desirable place relative to competing products in the minds of target consumers is known as ________.
A)product placement
B)positioning
C)divesting
D)market penetration
E)diversification
Answer: B
Q2) Which of the following best describes the value chain of a company?
A)the collection of businesses and products that make up the company
B)the series of cash cows and stars in the company's product line-up
C)the touchpoints at which a company or brand interacts with consumers of the company's products
D)the series of departments that design, produce, market, deliver, and support a firm's products
E)the collection of all the products in a particular product line
Answer: D
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Chapter 3: Analyzing the Marketing Environment
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110 Verified Questions
110 Flashcards
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Sample Questions
Q1) Which of the following enforces the Truth-in-Lending Act?
A)Financial Reform Law
B)Wheeler-Lea Act
C)Robinson-Patman Act
D)Sherman Antitrust Act
E)Consumer Product Safety Act
Answer: A
Q2) Which of the following would be a component of a company's marketing microenvironment?
A)a just-in-time inventory system followed by the company when making purchase decisions
B)a set of laws that require the company to scale down its promotional phone calls to customers
C)a changing demographic picture that the firm has to constantly adapt its products to D)a new technology that would ensure significant cost-cutting if implemented in the firm
E)a set of environmental sustainability laws that significantly impact the company's production processes
Answer: A
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Chapter 4: Managing Marketing Information to Gain Customer Insights
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104 Verified Questions
104 Flashcards
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Sample Questions
Q1) What are the different types of interviews conducted to collect information?
Q2) Describe intranet and extranet.
Q3) A marketing information system begins with the step of ________.
A)generating insights into the consumption patterns seen in the market
B)analyzing the results of marketing research studies
C)developing information from internal or external sources
D)assessing the information the company needs
E)hiring marketing research firms to conduct research for the company
Q4) Information collected from online databases on the Internet is an example of ________ data.
A)primary
B)secondary
C)first-hand
D)experimental
E)ethnographic
Q5) What are the three types of objectives that a marketing research project might have?
Q6) How is secondary data gathered?
Page 6
Q7) Compare and contrast closed-end questions and open-end questions for gathering data.
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Page 7
Chapter 5: Understanding Consumer and Business Buyer Behavior
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105 Verified Questions
105 Flashcards
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Sample Questions
Q1) ________ is the degree to which the innovation fits the values and experiences of potential consumers.
A)Relative advantage
B)Compatibility
C)Complexity
D)Divisibility
E)Communicability
Q2) What type of marketing refers to marketing that involves enlisting or even creating opinion leaders to serve as brand ambassadors who spread the word about a company's products?
A)social marketing
B)traditional marketing
C)buzz marketing
D)direct marketing
E)values marketing
Q3) Social class is not determined by a single factor,such as income,but is measured as a combination of occupation,income,education,wealth,and other variables.
A)True
B)False
Page 8
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Chapter 6: Customer-Driven Marketing Strategy: Creating
Value for Target Customers
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104 Verified Questions
104 Flashcards
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Sample Questions
Q1) When Kia offers a new model of car with the same features as a comparable Toyota or Ford and provides a longer warranty,Kia is following a more-for-less strategy.
A)True
B)False
Q2) Procter & Gamble sells six brands of laundry detergent in the United States,each designed for one of six laundry segments Procter & Gamble has identified.Together,these six brands take four times the market share of Procter & Gamble's nearest competitor.Which of the following is a disadvantage of Procter & Gamble's differentiated marketing strategy?
A)lost sales that would have been made with an undifferentiated marketing strategy across all segments
B)lost customer loyalty due to lack of brand loyalty
C)increased costs for separate marketing plans for each brand
D)other suppliers controlling pricing
E)lack of resources to succeed in an attractive segment
Q3) In what ways might a marketer engage in socially responsible target marketing?
Q4) Compare and contrast local and individual marketing.Describe the advent of mass customization.
Q5) Briefly describe the requirements for effective market segmentation.
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Chapter 7: Product,Services,and Brands: Building Customer Value
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Total quality management (TQM)is an approach in which all of the company's people are involved in constantly improving the quality of products,services,and business processes.
A)True
B)False
Q2) Which of the following brands is positioned based on product attributes?
A)Trowbridge Homestays: Where you feel at home
B)Berglee's Breakfast Cereals: Blending nutrition and great taste
C)DMX Bikes: All performance, all the time
D)McAdams Financial Services: Accuracy and Integrity
E)Reed Watches: When it's Time for Business
Q3) The service profit chain consists of five links.Which of the following is one of these five links?
A)increased service inseparability
B)decreased cost
C)broader service mix
D)increased service variability
E)satisfied and loyal customers
Q4) What are the two dimensions of product quality?
Q5) What is a product mix? What are the four dimensions of a product mix?
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Chapter 8: Developing New Products and Managing the Product Life Cycle
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97 Verified Questions
97 Flashcards
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Sample Questions
Q1) Anita's DayCare plans to offer third-shift childcare,based upon the opening of two new manufacturing plants in the area.Together the plants will hire 423 employees and run all three shifts.Initial test marketing results look promising.To launch this new service,Anita must first decide on ________.
A)timing
B)employee schedules
C)identifying suitable new employees
D)local and state regulations
E)menu offerings
Q2) In the ________ stage,an executive creates a write-up of a new-product idea to be presented to a new-product committee.
A)idea generation
B)idea screening
C)test marketing
D)product positioning
E)internal marketing
Q3) Can the PLC be applied to more than just brands? If yes,what are they?
Q4) Distinguish among a product idea,a product concept,and a product image.
Q5) Explain business analysis.
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Chapter 9: Pricing: Understanding and Capturing Customer Value
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110 Verified Questions
110 Flashcards
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Sample Questions
Q1) Used too frequently,promotional pricing can have the negative effect of decreasing the brand's value in the eyes of customers.
A)True
B)False
Q2) ________ falls between FOB-origin pricing and uniform-delivered pricing.
A)Captive pricing
B)Dynamic pricing
C)Basing-point pricing
D)Price bundling
E)Zone pricing
Q3) Pricing strategies usually remain the same as the product passes through its life cycle.
A)True
B)False
Q4) Federal legislation on price-fixing states that sellers must set prices after talking to customers and competitors.
A)True
B)False
Page 12
Q5) Compare oligopolistic competition with pure monopoly conditions.
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Chapter 10: Marketing Channels Delivering Customer Value
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102 Verified Questions
102 Flashcards
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Sample Questions
Q1) A channel conflict between a manufacturer and a retailer would be considered a vertical conflict.
A)True
B)False
Q2) The supply chain management involves managing both upstream and downstream value-added flows of materials.
A)True B)False
Q3) Which of the following defines a just-in-time logistic system?
A)where producers and retailers carry only small inventories of merchandise lasting for a few days
B)where retailers have products in storage for long periods to avoid interruption in supply
C)where producers supply products to the sellers well in advance
D)where producers only supply products when specific instructions are obtained for the products from sellers
E)where producers carry a large supply of parts and store them until sellers take possession of them
Q4) What are the different functions of the members of a marketing channel?
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Chapter 11: Retailing and Wholesaling
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104 Verified Questions
104 Flashcards
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Sample Questions
Q1) Explain the wheel-of-retailing concept.
Q2) Dina loves branded apparel and accessories but cannot afford to buy them too often.Fortunately,Dina lives close to an off-price retailing outlet that is owned and operated by a famous brand.The company utilizes this store to sell all its surplus,discontinued,or irregular goods at significantly lower costs.This outlet is an example of a ________.
A)category killer
B)factory outlet
C)specialty store
D)superstore
E)power center
Q3) In an automated warehouse,orders are fed directly from the retailer's information system to the wholesaler's,and the items are picked up by mechanical devices and taken to a shipping platform where they are assembled.
A)True
B)False
Q4) Explain how wholesalers have been able to use technology to cut costs.
Q5) What is retailing? Explain the concept of shopper marketing.
Q6) Compare and contrast specialty stores and convenience stores.
Page 14
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Chapter 12: Communicating Customer Value
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110 Verified Questions
110 Flashcards
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Sample Questions
Q1) A consumer demanding a product after watching its ad on television has responded to pull advertising.
A)True
B)False
Q2) In Da Houz is a bar which mostly plays trance music,and has a dedicated day every week for local bands to perform.In Da Houz tries to build strong customer relations and patronage by gathering feedback from customers and asking the customers to provide their mobile numbers.Knowing the target customers,In Da Houz sends text messages to potential customers,telling them about happy hours,introducing a new drink,bands that are playing that week,dedicated genre nights,and other activities at the bar.Which of the following promotion mix tools does In Da Houz employ to reach target customers?
A)public relations
B)personal selling
C)direct marketing
D)crowdcasting
E)retailing
Q3) What major shift in marketing has changed marketing strategies in the marketing model?
Q4) With the help of examples,contrast pull and push promotion mix strategies.
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Chapter 13: Personal Selling and Sales Promotion
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101 Verified Questions
101 Flashcards
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Sample Questions
Q1) List the various types of sales promotions.What are their objectives?
Q2) ________ is/are standards stating the amount salespersons should sell and how sales should be divided among the company's products.
A)Sales promotion
B)Sales quota
C)Display allowances
D)Time-and-duty analysis
E)Sales reports
Q3) Which of the following is a supervision tool used by managers for their salespeople?
A)call plan
B)sales quota
C)sales contest
D)bonus plan
E)straight commission plan
Q4) Sales quota is a type of motivation technique.
A)True
B)False
Q5) Do you think salespeople represent the company to the customers or the customers to the company?
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Chapter 14: Direct and Online Marketing: Building Direct Customer Relationships
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) ________ is the largest online social network with great potential as an online marketing hub.
A)Facebook
B)Youtube
C)Orkut
D)MySpace
E)Flickr
Q2) How has the implementation of the National Do-Not-Call Registry changed telephone marketing?
Q3) A good customer database contains only demographic data of long-term consumers.
A)True
B)False
Q4) The online exchange of goods and information between final consumers is called ________.
A)B2C
B)B2B
C)C2C
D)C2B
E)social marketing
Q5) Explain the concept of viral marketing. Page 17
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Page 18
Chapter 15: The Global Marketplace
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Explain product invention with the help of an example.
Q2) Differentiate between industrializing economies and industrial economies.Give a few examples of each.
Q3) Which of the following is a drawback of contract manufacturing?
A)The chances of quickly starting the process are very low.
B)There is decreased control over the manufacturing process.
C)The risks involved are relatively high.
D)There is little opportunity of forming a partnership.
E)The scope of buying out the local manufacturer is limited.
Q4) A blocked currency is one whose removal from the country is restricted by the buyer's government.
A)True
B)False
Q5) Jazz is a costume jewelry manufacturing company based in the United States.The company decides to sell its products abroad but it faces the major problem of price escalation.How can Jazz overcome this problem?
Q6) In an emerging economy,the vast majority of people engage in simple agriculture.
A)True
B)False
Page 19
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Chapter 16: Sustainable Marketing: Social Responsibility and Ethics
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101 Verified Questions
101 Flashcards
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Sample Questions
Q1) Reverend John McTally wants people to resist the temptation to shop.He annually leads a group of volunteers in his post-Thanksgiving Buy Nothing Parade in front of Macy's in Manhattan.The Reverend is criticizing the American marketing system for creating ________.
A)too few social goods
B)environmental problems
C)shoddy products
D)false wants and too much materialism
E)predatory competition
Q2) Maytag's front-loading Neptune washer provides superior cleaning and energy efficiency.The Neptune washer is an example of a ________ product.
A)deficient
B)pleasing
C)salutary
D)desirable
E)satisfying
Q3) Briefly discuss the five principles of sustainable marketing.
Q4) List the consumer rights called for by consumer advocates.
Q5) Identify the major social criticisms of marketing.
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