Principles of Marketing Pre-Test Questions
Course Introduction
Principles of Marketing introduces students to the fundamental concepts and strategies involved in the marketing of goods and services. The course covers topics such as market research, consumer behavior, product development, pricing strategies, distribution channels, and promotional tactics. Emphasizing the role of marketing in creating value for customers and organizations, this course also explores ethical considerations and the impact of digital technologies on marketing practices. Students learn how to analyze markets, identify customer needs, and design effective marketing plans to achieve organizational objectives.
Recommended Textbook
MKTG 9 9th Edition by Charles W. Lamb
Available Study Resources on Quizplus
21 Chapters
1256 Verified Questions
1256 Flashcards
Source URL: https://quizplus.com/study-set/1381
Page 2
Chapter 1: An Overview of Marketing
Available Study Resources on Quizplus for this Chatper
36 Verified Questions
36 Flashcards
Source URL: https://quizplus.com/quiz/27520
Sample Questions
Q1) The fundamental problem with a sales orientation is a lack of understanding of the needs and wants of the marketplace.
A)True
B)False
Answer: True
Q2) What is customer value? What are the six ways marketers can make sure customers perceive their companies/products as sources of value?
Answer: Customer value is the relationship between benefits and the sacrifice necessary to obtain those benefits.Marketers who want to be perceived by their customers as offering value can (1)offer products that perform,(2)earn trust,(3)avoid unrealistic pricing,(4)give the buyer facts,(5)offer organization-wide commitment in service and after-sales support,and (6)co-creation.
Q3) Relationship marketing assumes that many consumers and business customers prefer to have an ongoing relationship with one organization rather than switch continually among providers in their search for value.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above.
Chapter 2: Strategic Planning for Competitive Advantage
Available Study Resources on Quizplus for this Chatper
127 Verified Questions
127 Flashcards
Source URL: https://quizplus.com/quiz/27521
Sample Questions
Q1) A product/service differentiation competitive advantage refers to defining a business in terms of goods and services rather than in terms of the benefits customers seek.
A)True
B)False
Answer: False
Q2) Which of the following questions considered by markets is closely associated with promotion?
A)How can we use social media to increase our products sales?
B)Should we increase the prices of our products?
C)What should the packaging of our products look like?
D)How can we improve our product quality?
Answer: A
Q3) A marketing plan should:
A)be viewed as a series of sequential steps.
B)be developed independently of the external business environment.
C)define the business mission.
D)exclude budgets and pricing.
Answer: C
To view all questions and flashcards with answers, click on the resource link above.
Page 4
Chapter 3: Ethics and Social Responsibility
Available Study Resources on Quizplus for this Chatper
54 Verified Questions
54 Flashcards
Source URL: https://quizplus.com/quiz/27522
Sample Questions
Q1) Cause-related marketing is very popular and is estimated to generate about $7 billion a year in revenue.
A)True
B)False
Answer: True
Q2) Marketing professionals who perceive fewer ethical problems in their organizations tend to disapprove more strongly of "unethical" or questionable practices than those who perceive more ethical problems.
A)True
B)False
Answer: True
Q3) __________is a business's concern for the long-range welfare of both the company and its relationships to the society within which it operates.
Answer: Corporate social responsibility
Q4) Morals are rules people develop as a result of cultural values and norms.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above.
Page 5
Chapter 4: The Marketing Environment
Available Study Resources on Quizplus for this Chatper
95 Verified Questions
95 Flashcards
Source URL: https://quizplus.com/quiz/27523
Sample Questions
Q1) Which of the following statements is true about tweens?
A)They are aged between eighteen and twenty-five years.
B)They prefer and value traditional media over social media.
C)They have more spending power than any other cohort.
D)They have their own social media outlets.
Q2) Which of the following statements is true about Gen Xers?
A)They are a primary target for marketers promoting family-oriented products.
B)They control the majority or of America's net worth.
C)They spend more on luxury products and services than any other cohort.
D)They are the group least affected by the Great Recession.
Q3) Multigenerational householders are a rarity in many parts of the United States.
A)True
B)False
Q4) The_____ is charged with enforcing regulations against selling and distributing adulterated,misbranded,or hazardous food.
A)Association for Prohibition of Adulteration
B)Consumer Product Protection Commission
C)Consumables Protection Bureau
D)Food and Drug Administration
Q5) Who are the baby boomers and why are they important to marketers?
Page 6
To view all questions and flashcards with answers, click on the resource link above.
Chapter 5: Developing a Global Vision
Available Study Resources on Quizplus for this Chatper
76 Verified Questions
76 Flashcards
Source URL: https://quizplus.com/quiz/27524
Sample Questions
Q1) In the context of global marketing,when a domestic firm buys part of a foreign company or joins with a foreign company to create a new entity,it is known as a _____.
A)countertrade
B)franchise
C)joint venture
D)common trade alliance
Q2) Khokho's Coffee House is the first to introduce flavored coffee in the global market.It sells coffee in several different flavors,such as blueberry,cinnamon,and cranberry,based on the popular flavors in each country.Based on this information,Khokho's Coffee House uses__________to market its products.
Q3) A(n)__________is an intermediary who brings a buyer and a seller together.
Q4) Why do firms that enter into foreign trade need to adhere to the principles of the marketing mix?
Q5) Identify a few disadvantages of global trade.
Q6) __________are trade alliances in which several countries agree to work together to form a common trade area that enhances trade opportunities among those countries.
Q7) A company is most likely doomed to failure in a foreign country if it__________.
Page 7
To view all questions and flashcards with answers, click on the resource link above.
Chapter 6: Consumer Decision Making
Available Study Resources on Quizplus for this Chatper
83 Verified Questions
83 Flashcards
Source URL: https://quizplus.com/quiz/27525
Sample Questions
Q1) Describe the term personality.
Q2) A(n)__________is an organized pattern of knowledge that an individual holds as correct about his or her world.
Q3) Becky wants to buy a new cell phone.She asks her tech-savvy friends to recommend a good phone that is light in weight and easy to use.In this scenario,Becky is obtaining information using a(n)__________information source.
Q4) By sending postpurchase letters and giving guarantees on products,marketing managers can help reduce _____.
A)cognitive dissonance
B)consumer involvement
C)planned purchases
D)need recognition
Q5) Consumers can be influenced by reference groups only if they belong to those groups.
A)True
B)False
Q6) How does marketing strategy vary according to the level of involvement associated with a product?
Q7) Explain how cultural influences affect consumers.
Page 8
To view all questions and flashcards with answers, click on the resource link above.
Chapter 7: Business Marketing
Available Study Resources on Quizplus for this Chatper
76 Verified Questions
76 Flashcards
Source URL: https://quizplus.com/quiz/27526
Sample Questions
Q1) Fluctuating demand is the demand for two or more items used together in a final product.
A)True
B)False
Q2) The segment of the business market that seeks to achieve goals other than the standard business goals of profit,market share,and return on investmentconsists of
A)institutions
B)resellers
C)producers
D)manufacturers
Q3) Capital goods such as large or expensive machines,mainframe computers,blast furnaces,generators,airplanes,and buildings are referred to as__________.
Q4) Inland Eastex Inc.manufactures paper that is used for printing covers for different types and sizes of magazines.The percentage of magazine sales determines how much paper Inland Eastex will produce each year.This is an example of__________demand.
Q5) Rachel,a university student,purchases a watch as a gift for her mother.In this scenario,the watch is an example of a(n)__________product.
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Segmenting and Targeting Markets
Available Study Resources on Quizplus for this Chatper
50 Verified Questions
50 Flashcards
Source URL: https://quizplus.com/quiz/27527
Sample Questions
Q1) An advantage of concentrated marketing is the potential for saving on production and marketing by using an undifferentiated targeting strategy.
A)True
B)False
Q2) Online Web sites that greet their users by name and offer information that users are interested in portray the customer relationship management (CRM)trend of__________.
Q3) __________segmentation refers to segmenting markets by region of a country or the world,market size,market density,or climate.
Q4) Promotion is one of the components that form a marketing mix.
A)True
B)False
Q5) Cannibalization occurs when the sales of an existing product remain the same despite the introduction of a new product.
A)True
B)False
Q6) A firm's marketing mix is not influenced by the market segmentation process. A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Marketing Research
Available Study Resources on Quizplus for this Chatper
47 Verified Questions
47 Flashcards
Source URL: https://quizplus.com/quiz/27528
Sample Questions
Q1) Kay & Maggie's,a beauty salon,is conducting a survey to find out how satisfied its customers are with the service provided at all its outlets.For this purpose,it distributes questionnaires and conducts personal interviews with its customers.Which form of data is being collected by Kay & Maggie's?
A)Primary
B)Ordinal
C)Secondary
D)Nominal
Q2) Which of the following is an advantage of primary data?
A)It incurs less cost than secondary data to collect relevant information.
B)It answers specific research questions that secondary data cannot answer.
C)It consists of data that is easily available to any interested party.
D)It helps avoid interviewer biases in the process of collecting necessary data.
Q3) Which of the following is a similarity between in-home personal interviews and executive interviews?
A)Both have the benefit of actual or promised anonymity for respondents.
B)Both tend to be very expensive.
C)Both require computer-assisted interviewing.
D)Both are similar in that they save time.
Q4) How does marketing research help managers make decisions?
Page 11
To view all questions and flashcards with answers, click on the resource link above.
Chapter 10: Product Concepts
Available Study Resources on Quizplus for this Chatper
51 Verified Questions
51 Flashcards
Source URL: https://quizplus.com/quiz/27529
Sample Questions
Q1) A(n)__________strategy is not possible when the brand name has a negative or vulgar connotation in the local language.
Q2) _____ is when a product or company attempts to give the impression of environmental friendliness whether or not it is environmentally friendly.
A)Greenwashing
B)Green hosting
C)Astroturfing
D)Cooperative branding
Q3) Daily Fresh is a multinational food and beverage company.One of the new products that Dairy Rich intends to introduce includes fiber added to chocolate.The packages will include data that each chocolate bar contains five grams of fiber and the various health benefits of including more fiber in one's diet.In this case,Daily Fresh intends to use
A)informational labeling
B)persuasive labeling
C)individual branding
D)family branding
Q4) __________refers to the number of product lines an organization offers.
Q5) Explain the importance of product offering in creating a marketing mix.
To view all questions and flashcards with answers, click on the resource link above. Page 12
Chapter 11: Developing and Managing Products
Available Study Resources on Quizplus for this Chatper
57 Verified Questions
57 Flashcards
Source URL: https://quizplus.com/quiz/27530
Sample Questions
Q1) A new-product strategy describes the characteristics of products an organization wants to offer and the markets it wants to serve.
A)True
B)False
Q2) The purpose of the screening stage in a new-product development process is to:
A)refine the promotion campaign to be used with the new product.
B)eliminate ideas that are inconsistent with an organization's new-product strategy.
C)identify and eliminate concept tests that might lead to duplication of experiments.
D)set a limit on the number of members allowed to assess the viability of a new-product idea.
Q3) In the context of the product life cycle,a long-run drop in a product's sales signals the beginning of the _____.
A)introductory stage
B)growth stage
C)maturity stage
D)decline stage
Q4) Explain in detail why a large proportion of new product introductions fail?
To view all questions and flashcards with answers, click on the resource link above.
Chapter 12: Services and Nonprofit Organization Marketing
Available Study Resources on Quizplus for this Chatper
54 Verified Questions
54 Flashcards
Source URL: https://quizplus.com/quiz/27531
Sample Questions
Q1) Senior citizen and student discounts at movie theaters and restaurants are examples of operations-oriented pricing.
A)True
B)False
Q2) Which of the following is true of mass customization?
A)It results in a lower cost to firms when compared to standardized services.
B)It results in giving each customer whatever he or she asks for.
C)It is useful only to service firms and not to manufacturing firms.
D)It is based on the tenet that the needs,wants,or desires of all customers are the same.
Q3) __________focuses on maximizing the surplus of income over costs.
Q4) What is the difference between internal marketing and relationship marketing? Why are these types of marketing important to service marketing?
Q5) __________,one of the components on which customers evaluate service quality,refers to the knowledge and courtesy of employees and their ability to convey trust.
Q6) __________refers to the inability of services to be stored,warehoused,or inventoried.
Q7) When is a service mix effective?
Page 14
To view all questions and flashcards with answers, click on the resource link above.
Chapter 13: Supply Chain Management
Available Study Resources on Quizplus for this Chatper
59 Verified Questions
59 Flashcards
Source URL: https://quizplus.com/quiz/27532
Sample Questions
Q1) It is important to limit the number of supply chain partners in the product development and commercialization process.
A)True
B)False
Q2) Which of the following is true of supplier relationship management?
A)The supplier relationship management process has no impact on any supply chain member's bottom-line financial performance.
B)It helps suppliers and business units to operate with limited or no interactions.
C)It supports manufacturing flow by identifying and maintaining relationships with highly valued suppliers.
D)The supplier relationship management process has nothing in common with the customer relationship management process.
Q3) Using three-dimensional printing (3DP)technology,objects are built to precise specifications using raw materials at or near the location where they may be consumed.
A)True
B)False
Q4) How does outsourcing affect the efficient deployment of supply chain management?
To view all questions and flashcards with answers, click on the resource link above. Page 15
Chapter 14: Marketing Channels
Available Study Resources on Quizplus for this Chatper
33 Verified Questions
33 Flashcards
Source URL: https://quizplus.com/quiz/27533
Sample Questions
Q1) _____ occurs when a firm refuses to meet specific obligations or fails to change when new situations arise.
A)Intensive distribution
B)Passive opportunism
C)Co-opetition
D)Cooperation
Q2) Indigo Blue Inc.is a distributor of equipment,component parts,and supplies in the United States.It has an ownership title to all its products.These products are stocked in both national and regional warehouses to guarantee product availability and quick service to the many manufacturers who are its customers.Based on this information,Indigo Blue Inc.is an example of a(n)_____.
A)agent
B)merchant wholesaler
C)retailer
D)government buyer
Q3) __________occurs when a firm refuses to meet specific obligations or fails to change when new situations arise.
Q4) Why are many companies transitioning to omnichannel distribution operations?
Q5) Why have many companies begun employing multichannel marketing strategies?
To view all questions and flashcards with answers, click on the resource link above. Page 16
Chapter 15: Retailing
Available Study Resources on Quizplus for this Chatper
42 Verified Questions
42 Flashcards
Source URL: https://quizplus.com/quiz/27534
Sample Questions
Q1) At the store level,tactical retailing goals include decrease in store traffic and lower sales of specific items.
A)True
B)False
Q2) Zeta is an American multinational retail corporation.To move ahead of its competitors and increase revenue,Zeta began to employ a system to determine which products to stock and at what prices,and how to advertise to draw target customers.The process employed by Zeta is called _____.
A)brand cannibalization
B)big data analytics
C)retail channel omnification
D)click-and-connect
Q3) Asif wanted to buy a football immediately.He placed an order on Duke.com,an online portal for sports goods,and dropped in at its nearest physical store to collect it.This scenario is an example of _____.
A)microtargeting
B)click-and-collect
C)shopper marketing
D)retail channel omnification
To view all questions and flashcards with answers, click on the resource link above. Page 17
Chapter 16: Marketing Communications
Available Study Resources on Quizplus for this Chatper
68 Verified Questions
68 Flashcards
Source URL: https://quizplus.com/quiz/27535
Sample Questions
Q1) Two popular beverage manufacturing companies in different countries merge together to gain strategic advantages.The merger gives each brand access to a significantly larger market.To effectively reach both markets,the merged company needs to coordinate its promotional mix to produce a consistent,unified,and customer-focused message.In other words,the company needs to use:
A)the AIDA model for product promotion.
B)integrated marketing communications.
C)transformational marketing.
D)creative selling.
Q2) A manufacturer using the _____ promotional strategy focuses its promotional efforts on end consumers.
A)reinforcement
B)personal selling
C)push
D)pull
Q3) Social media prohibits consumers' interaction with other consumers.
A)True
B)False
Q4) Explain how a target market is characterized.
Q5) __________promotion is designed to stimulate a purchase or an action.
To view all questions and flashcards with answers, click on the resource link above. Page 18
Chapter 17: Advertising, public Relations, and Sales Promotion
Available Study Resources on Quizplus for this Chatper
54 Verified Questions
54 Flashcards
Source URL: https://quizplus.com/quiz/27536
Sample Questions
Q1) Which of the following is a similarity between trade sales promotion and consumer sales promotion?
A)Both focus on providing incentives to consumers or wholesalers to make an immediate purchase.
B)Both focus on providing push money and trade allowance to loyal consumers.
C)Both aim to increase sales by using point-of-purchase display.
D)Both aim to segment a market based on its characteristics.
Q2) If an advertiser wants to enhance the sales of a specific good or service,__________advertising should be used.
Q3) Which of the following types of advertisements is likely to be more successful in transforming a person's negative attitude toward a product into a positive one?
A)Advertisements aimed at changing the person's deep-rooted values
B)Advertisements emphasizing luxury
C)Humorous advertisements
D)Dramatic advertisements
Q4) __________is the element in the promotional mix that evaluates people's attitudes,identifies issues that may elicit their concern,and executes programs to gain their understanding and acceptance.
Page 19
To view all questions and flashcards with answers, click on the resource link above.
Chapter 18: Personal Selling and Sales Management
Available Study Resources on Quizplus for this Chatper
43 Verified Questions
43 Flashcards
Source URL: https://quizplus.com/quiz/27537
Sample Questions
Q1) A sales presentation should be explicitly tied to the expressed needs of a prospective customer.
A)True
B)False
Q2) __________is the ultimate goal of a new trend in marketing that focuses on understanding consumers as individuals instead of as part of a group.
Q3) Different personalities and skills of salespeople will lead to a company's failure in all foreign countries.
A)True
B)False
Q4) Effective sales management begins with:
A)determining sales goals.
B)determining the most efficient structure for the sales force.
C)specifying the sales force size.
D)designing a compensation plan.
Q5) Ego strength is one of the traits that sales managers look for while recruiting salespeople.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 20
Chapter 19: Social Media and Marketing
Available Study Resources on Quizplus for this Chatper
48 Verified Questions
48 Flashcards
Source URL: https://quizplus.com/quiz/27538
Sample Questions
Q1) Which type of social media user posts comments,ratings,and reviews of products and services on blogs and forums?
A)Critics
B)Spectators
C)Joiners
D)Inactives
Q2) Which of the following is a location-based social networking site?
A)Facebook
B)Twitter
C)WordPress
D)FourSquare
Q3) Explain the role of social media in marketing.
Q4) Distinguish between owned media and earned media with examples.
Q5) Much of the growth in social media sites can be attributed to:
A)good old-fashioned word-of-mouth promotion.
B)new platforms like tablets and smartphones.
C)media hype.
D)reduced demand for crowdsourcing.
Q6) List the implications that social media have for marketers and the way they communicate with their customers.
To view all questions and flashcards with answers, click on the resource link above. Page 21
Chapter 20: Pricing Concepts
Available Study Resources on Quizplus for this Chatper
64 Verified Questions
64 Flashcards
Source URL: https://quizplus.com/quiz/27539
Sample Questions
Q1) A cost that changes with the level of output is called a(n)_____ cost.
A)liquidity
B)variable
C)fixed
D)indirect
Q2) When consumer demand is sensitive to price changes,__________occurs.
Q3) At a price of $2,000,the demand for Ranger 60 mountain bikes from Cloyd's Inc.is 300,but only 191 bikes are being made.At a price of $2,300,the demand for the bikes is 250,and exactly 250 bikes are being made.If Cloyd'ssells each one of the bikes at a price lower than $2,300,_____.
A)a shortage of bikes will be created
B)the number of bikes being made will increase drastically
C)an inelastic demand for the bikes will be created
D)the demand and supply for the bike will attain equilibrium
Q4) Department stores seldom make demands on their suppliers to cover the heavy discounts and markdowns on their own selling floors.
A)True
B)False
Q5) A cost that changes with the level of output is called a(n)__________cost.
To view all questions and flashcards with answers, click on the resource link above. Page 22
Chapter 21: Setting the Right Price
Available Study Resources on Quizplus for this Chatper
39 Verified Questions
39 Flashcards
Source URL: https://quizplus.com/quiz/27540
Sample Questions
Q1) A__________is a price reduction offered to a consumer,an industrial user,or a marketing intermediary in return for prompt payment of a bill.
Q2) Predatory pricing is the practice of charging a very high price for a product with the intent of increasing competition.
A)True
B)False
Q3) Escalator pricing and delayed-quotation pricing are demand-oriented pricing tactics.
A)True
B)False
Q4) 99-Center Inc.is a retail store where all its merchandise is priced at 99 cents.This retailer uses a__________.
Q5) Before estimating how much profit and how much market share can be earned at each possible price of a product,a company is most likely to:
A)choose the Return on Investment (ROI)target.
B)determine the corresponding costs for each price.
C)estimate industry supply.
D)implement pricing segmentation.
To view all questions and flashcards with answers, click on the resource link above. Page 23