Principles of Marketing
Mock Exam
Course Introduction
Principles of Marketing introduces students to the fundamental concepts and practices essential for understanding how products and services are developed, promoted, priced, and distributed in dynamic markets. The course covers core topics such as market research, consumer behavior, segmentation, targeting, positioning, product lifecycle, branding, and the integration of digital technologies in marketing strategies. Through real-world case studies and practical applications, students gain critical insight into the decision-making processes that drive successful marketing campaigns and learn how to adapt marketing principles to various industries and environments.
Recommended Textbook
Marketing The Core 5th Edition Canadian by Roger A. Kerin
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15 Chapters
1617 Verified Questions
1617 Flashcards
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Chapter 1: Marketing Fundamentals
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122 Verified Questions
122 Flashcards
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Sample Questions
Q1) Customer relationship management is rooted in the knowledge that it is less expensive to service and maintain current customers than to obtain new ones.
A)True
B)False
Answer: True
Q2) To attend the winter concert presented by the community chorus, every person had to donate one unwrapped toy at the concert hall door.This statement is most closely related to the _____ element of the marketing mix.
A)product
B)process
C)production
D)price
Answer: D
Q3) CRM or Customer Relationship Management is a tool typically utilized by firms in the production orientation stage.
A)True
B)False
Answer: False
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Chapter 2: The Marketing Environment
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136 Verified Questions
136 Flashcards
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Sample Questions
Q1) Which of the following is a valid observation of monopolies?
A)Monopolies are an illegal form of business in most countries including Canada.
B)The effect of substitute products is prominent in a monopoly.
C)This is the most common form of market competition.
D)A monopoly exists when there is only one company selling in the market.
Answer: D
Q2) Which of the following is a key difference between disposable income and discretionary income?
A)Discretionary income refers to the after-tax income, whereas disposable income refers to the before-tax income.
B)Unlike disposable income, discretionary income is used to pay for food and clothing.
C)Discretionary income will always be more than disposable income.
D)Unlike disposable income, discretionary income is used only for purchases that are not deemed a necessity.
Answer: D
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4
Chapter 3: Consumer Behaviour
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111 Verified Questions
111 Flashcards
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Sample Questions
Q1) When a ready-to-bake brand advertises that baking a cake from one of its mixes tastes just like homemade, it is influencing which type of learning?
A)Stimulus discrimination
B)Cognitive learning
C)Brand loyalty
D)Stimulus generalization
Answer: B
Q2) A(n) _____ is a learned predisposition to respond to an object or class of objects in a consistently favourable or unfavourable way.
A)belief
B)value
C)attitude
D)motivation
Answer: C
Q3) Selective exposure involves interpreting information so that it is consistent with your attitudes and beliefs.
A)True
B)False
Answer: False
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Page 5
Chapter 4: Market Research Metrics and Analytics
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116 Verified Questions
116 Flashcards
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Sample Questions
Q1) Canadian Tire is introducing a new range of barbecues.It may throw in some freebies with the new barbecue models.The retail chain wants to know about changes in consumer behaviour to determine reactions to its new barbecue range and freebies over time.Which of the following techniques should Canadian Tire use to measure such changes over time?
A)test market
B)survey
C)experiment
D)observational research
Q2) Andrea has done her own research for a project.It is ____ data.
A)primary
B)external
C)financial
D)secondary
Q3) Metrics measure performance using numeric information.
A)True
B)False
Q4) Briefly explain what a marketing experiment is.
Q5) What are online research bulletin boards?
Q6) Explain descriptive research.
Page 6
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Chapter 5: B2B Marketing
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105 Verified Questions
105 Flashcards
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Sample Questions
Q1) P & P is a global leader in pallet and container pooling services.Pallets are used for transporting and storing new appliances such as stoves, freezers, and refrigerators.Which of the following is true about the demand for P & P's pallets?
A)There is a high consumer demand for P & P's pallets.
B)There is elastic demand for P & P's pallets independent of the sales of pallets but tied to the sales of appliances.
C)There is derived demand for P & P's pallets because demand for the pallets is tied to demand for the appliances.
D)There is inelastic demand for P & P's pallets tied to the cost of the components of the pallets.
Q2) In an effort to make better and more-efficient purchase decisions, Supersaver Inc., a large multi-store chain reseller, has formed formal groups of people to work together on purchase decisions. The groups formed at Supersaver Inc.are referred to as the _____.
A)selling committee
B)decision-making unit
C)purchasing unit
D)buying committee
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Page 7
Chapter 6: Segmentation Targeting and Positioning
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97 Verified Questions
97 Flashcards
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Sample Questions
Q1) Product positioning refers to:
A)the tool that identifies the main reasons the target market buys a product and what sets it apart in the market.
B)revamping of the product and the various elements of the marketing mix.
C)visual representations of how products or product groups are positioned within a category to consumers/customers.
D)the impression of the product you want to establish in consumers' minds relative to their needs and also in contrast to the competition.
Q2) Psychographic information is generally based on the primary research that marketers have conducted to gather insights on their consumers.
A)True
B)False
Q3) Briefly explain the concept of market segmentation.
Q4) List the steps involved in market segmentation.
Q5) Positioning statements identify the main reasons the target market buys the product and what sets it apart in the market.
A)True
B)False
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Chapter 7: Products and Brands
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105 Verified Questions
105 Flashcards
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Sample Questions
Q1) A family brand name saves the company the marketing funds needed to build brand equity from scratch.
A)True
B)False
Q2) Brand refers only to the name of a product.
A)True
B)False
Q3) Inconsistency in services refers to the fact that:
A)there is no regulation of service industries in terms of basic standards of quality.
B)the quality of service provided by a firm is often inconsistent with its image.
C)the performance of one employee may vary from that of another employee.
D)the services cannot be stored for long periods of time for use at a later date.
Q4) The depth of a company's product mix refers to the number of different categories of products offered by the company.
A)True
B)False
Q5) Describe the four Is of services.
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Chapter 8: New Product Development
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107 Verified Questions
107 Flashcards
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Sample Questions
Q1) A Nokia cellphone is an example of a high-learning product because it requires educating consumers about its use and benefits.
A)True
B)False
Q2) Which of the following approaches to extend the product life cycle would most likely be used by marketers for products with strong brand equity and a loyal consumer base?
A)revitalizing the product with product improvements
B)targeting new consumers through new marketing approaches
C)repositioning the product
D)increasing a product's use
Q3) _____ is the term used when a new item is added to an already existing product line.
A)Line extension
B)Harvesting
C)Greenwashing
D)Product skimming
Q4) Explain in brief the introduction stage of a product life cycle.
Q5) Explain test marketing.Give an example.
Q6) List the seven steps involved in the new product development process.
Page 10
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Chapter 9: Pricing
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108 Verified Questions
108 Flashcards
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Sample Questions
Q1) The break-even point (BEP) is the quantity at which total revenue and total cost are equal.
A)True
B)False
Q2) Which of the following statements about pricing objectives is true?
A)Market share and unit volume are synonymous.
B)Unit volume is not a type of pricing objective because it is a production strategy.
C)Firms that are interested in strategic planning set their objectives to maximize current profit.
D)Profit objectives are frequently measured in terms of return on investments.
Q3) By offering lower interest rates, a company chooses to lower profits in the short run to sell its product quickly.
A)True
B)False
Q4) Which of the following is NOT one of the four general approaches to pricing:
A)Demand oriented
B)Cost oriented
C)Competition oriented
D)Break-even oriented
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Chapter 10: Marketing Channels and Supply Chain
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112 Verified Questions
112 Flashcards
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Sample Questions
Q1) Intermediaries make selling goods and services more efficient because the intermediaries minimize the number of sales contacts necessary to reach a target market.This highlights the:
A)value created by channel intermediaries.
B)channel intermediary development process.
C)price inflation by channel intermediaries.
D)channel intermediary promotional efforts.
Q2) _____ occurs when a channel member bypasses another member and sells directly to consumers.
A)Horizontal conflict
B)Disintermediation
C)Market development
D)Disintegration
Q3) Jenna's Denim sold its products through only one retail outlet in a specified geographical area.This approach is known as _____.
A)selective distribution
B)exclusive distribution
C)direct distribution
D)intensive distribution
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Page 12
Chapter 11: Retailing and Wholesaling
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110 Verified Questions
110 Flashcards
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Sample Questions
Q1) Cash and carry wholesalers:
A)handle bulky items such as lumber, bricks, and telephone poles.
B)typically handle office supplies, electrical supplies, hardware products, and groceries.
C)handle perishable items such as flowers, baked goods, and deli meats.
D)are a kind of full-service wholesaler.
Q2) Customers enjoy the advantages of convenience, quality personal service, and lifestyle compatibility through corporate chains.
A)True
B)False
Q3) Competition between very dissimilar types of retail outlets that carry some of the same kind of merchandise is referred to as _____.
A)breadth of line
B)intertype competition
C)scrambled merchandising
D)multi-service merchandising
Q4) What are the functions of a manufacturer's branches and offices?
Q5) Explain the relationship between a franchisee and a franchiser.Give examples of two franchises.
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Chapter 12: Marketing Communications
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93 Verified Questions
93 Flashcards
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Sample Questions
Q1) _____ involves a company paying a fee in exchange for inclusion in an event, involvement in its advertising opportunities, or exposure within the event itself.
A)Direct response
B)Sales promotion
C)Event marketing
D)Sponsorship
Q2) _____ refers to the use of online ads with graphics that are placed on websites.
A)Display advertising
B)Online video advertising
C)Social media advertising
D)Social network marketing
Q3) Which of the following is a key advantage of regulatory bodies for marketers?
A)Marketers have a lot of control over the messages they send.
B)Marketers can be well-versed on the limitations with regards to advertising.
C)They are not useful for marketers with small budgets.
D)Marketers have little control over the messages they send.
Q4) The CRTC regulates the broadcast and telecommunications industries in Canada.
A)True
B)False
Q5) What are the different marketing communication tools?
Page 14
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Chapter 13: Digital Marketing Communications
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) What is the key benefit to using Facebook for Westjet?
A)The company is creating opportunities for customers to interact directly with WestJet.
B)The company is striving to satisfy the needs of consumers and achieve organizational goals.
C)The company aims to identify consumer needs and manage Facebook to meet these needs.
D)WestJet is interested in interacting with their customers to find insights into their customers.
Q2) Most auto manufacturers have well-developed websites that showcase their vehicles, options and promotions.These are best described as _____ websites.
A)Promotional
B)Transactional
C)Microsites
D)Corporate
Q3) Marketers can control social media marketing.
A)True
B)False
Q4) Discuss showrooming and give an example?
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Page 15
Chapter 14: Customer Relationship Management
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91 Verified Questions
91 Flashcards
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Sample Questions
Q1) According to the findings of a TD Canada Trust loyalty poll, 49 percent of customers ranked _____ as their number one priority.
A)reward programs
B)low interest rate on loans
C)customer service
D)high interest rates on savings accounts
Q2) Many firms are beginning to _____ their low-value customers while focusing their time on their high-valued customers.
A)appreciate
B)value
C)target
D)jettison
Q3) When the Four Seasons Hotels and resorts improves its long-term profitability by managing customer interactions, it is indulging in customer _____.
A)experience management
B)branding
C)reward program
D)relationship management
Q4) Explain how consumers are increasingly using social media to contact an airline.
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Chapter 15: Marketing and Strategic Planning
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104 Verified Questions
104 Flashcards
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Sample Questions
Q1) According to the users, uniqueness of their flavours makes the brand superior to other cake mixes.This gives Cakesandbakes a _____.
A)consumer standards
B)perceptual segments
C)marketing armaments
D)competitive advantage
Q2) A marketing plan is the visual computer display of the essential information related to achieving a marketing objective.
A)True
B)False
Q3) Eggstock Inc.is taking stock of where the firm or product has been recently, where it is now, and where it is headed in light of its plans and the external factors and trends affecting it.Which of the following is Eggstock doing?
A)systems analysis
B)market-product focus
C)goal setting
D)situation analysis
Q4) How can a corporate mission be used as a motivational tool?
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