Principles of Marketing Final Exam Questions
Course Introduction
Principles of Marketing introduces students to the fundamental concepts and strategies used in the marketing of products and services. The course covers key topics such as market segmentation, targeting, positioning, consumer behavior, product development, pricing, distribution channels, and promotional techniques. Emphasis is placed on understanding the role of marketing in organizations, the marketing mix (4Ps), and the impact of digital transformation on marketing practices. Students will analyze real-world case studies and develop a foundational understanding of how marketing decisions drive business success and meet customer needs in a dynamic environment.
Recommended Textbook
Marketing 2018 19th Edition by William M. Pride
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20 Chapters
4292 Verified Questions
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Page 2
Chapter 1: An Overview of Strategic Marketing
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181 Verified Questions
181 Flashcards
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Sample Questions
Q1) Mothers Against Drunk Driving (MADD) is a group that works to change attitudes and laws about driving under the influence of alcohol. MADD primarily markets
A) goods.
B) ideas.
C) services.
D) political figures.
E) applications.
Answer: B
Q2) Marketing activities can occur even when an exchange doesn't take place.
A)True
B)False
Answer: True
Q3) A physical product you can touch is a(n)
A) service.
B) good.
C) idea.
D) concept.
E) philosophy.
Answer: B
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Page 3
Chapter 2: Planning, Implementing, and Evaluating Marketing Strategies
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152 Flashcards
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Sample Questions
Q1) The strategic planning process begins with a detailed analysis of the organization's strengths and weaknesses and the identification of opportunities and threats within the marketing environment.
A)True
B)False
Answer: False
Q2) Colgate Palmolive's regular Colgate toothpaste is highly popular but is unlikely to experience much more market growth. As a result, Colgate is examining other forms of toothpaste with high potential for growth. However, because its regular toothpaste remains so profitable, it can use these profits to invest in newer toothpastes. Colgate's regular toothpaste is an example of a ______________.
A) cash cow
B) star
C) dog
D) question mark
E) strategic window
Answer: A
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Chapter 3: The Marketing Environment
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Sample Questions
Q1) The Better Business Bureau is probably the best-known
A) nongovernmental regulatory group.
B) state-operated enforcement agency.
C) national evaluator of advertisements.
D) federal regulatory group.
E) self-regulatory unit operating at the national level.
Answer: A
Q2) Which of the following actions is illegal?
A) Political officials influencing how much a government agency purchases and from whom
B) Corporate contributions to candidates
C) Corporate contributions to elected officials
D) Political officials helping businesses secure foreign markets
E) Paying political officials not to enforce a particular law
Answer: E
Q3) The Food and Drug Administration influences marketing activities the most.
A)True
B)False
Answer: False
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Page 5
Chapter 4: Social Responsibility and Ethics in Marketing
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Sample Questions
Q1) It is nearly impossible to balance the needs of all stakeholders so as to satisfy all of society's demands.
A)True
B)False
Q2) Which of the following is not one of the four objectives that environmentalists believe companies should implement in order to sustain the natural environment?
A) Eliminate the concept of waste.
B) Reinvent the concept of a product.
C) Force consumers to recycle products.
D) Make prices reflect the true cost of a product.
E) Make environmentalism profitable.
Q3) Describe the factors that influence the ethical decision-making process and identify ways to improve ethical decisions in marketing.
Q4) Who of the following is a famous consumer activist?
A) Ralph Nader
B) Upton Sinclair
C) Benjamin Franklin
D) Abraham Maslow
E) Adam Smith
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Chapter 5: Marketing Research and Information Systems
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203 Flashcards
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Sample Questions
Q1) The Stepan Chemical Company divides its products into three main groups: surfactants, lipids, and polymers. They conduct a customer satisfaction survey every two years and desire to have feedback from purchasers in each of the three product classifications. Stepan has hired a marketing research consultant to assist them, who recommends that Stepan utilize the company database to segment the customers into three categories according to the product (surfactant, lipid, and polymer). Next, the marketing researcher would contract with a telephone survey provider to seek customer participation in a telephone survey. Surveys would be attempted with each group of consumers until 100 completed surveys from each group had been obtained. This is an example of the _____ sampling method.
A) quota
B) stratified
C) cluster
D) random
Q2) The opportunity to obtain data via the Internet has resulted in more than half of all marketing research coming from secondary sources.
A)True
B)False
Q3) Why is ethics an important consideration in marketing research?
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Page 7
Chapter 6: Target Markets, Segmentation and Evaluation
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Sample Questions
Q1) Which of the following is not one of the major categories of consumer market segmentation variables?
A) Demographic characteristics
B) Geographic variables
C) Psychographic dimensions
D) Situational variables
E) Behavioristic characteristics
Q2) Discuss the difference between sales forecasts and company sales potential. Why is it important for a marketer to be able to forecast sales?
Q3) Budweiser may choose to segment its market based on heavy, moderate, and light drinkers of its alcoholic beverages. This is an example of market segmentation based on A) behavioristic variables.
B) benefits.
C) lifestyles.
D) psychographic variables.
E) demographic variables.
Q4) Compare and contrast the concentrated and differentiated targeting strategies of market segmentation.
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Chapter 7: Consumer Buying Behavior
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Sample Questions
Q1) The development of a person's self-concept is a function of A) learning.
B) psychological and social factors.
C) reference groups and opinion leaders.
D) roles and family influences.
E) subcultures.
Q2) Monique reads through her e-mails containing advertisements for sweaters from H&M, purses from JCPenney, and tennis shoes from Foot Locker. Later while at the mall, she remembers only the shoe ad, thanks to the recent tear in her own Reeboks. Monique has engaged in selective A) distortion.
B) exposure.
C) analysis.
D) retention.
E) organization.
Q3) If a person's interest in the product category is ongoing and long term, it is referred to as situational involvement.
A)True
B)False
Q4) Compare and contrast the three major ethnic subcultures in the United States.
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Chapter 8: Business Markets and Buying Behavior
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Sample Questions
Q1) Business customers are forced to satisfy personal goals in pursuits that lie outside their jobs.
A)True
B)False
Q2) Describe the various stages of the business buying decision process.
Q3) Industrial classification systems are best used in conjunction with other types of data to determine exactly how many and which customers a marketer can reach.
A)True
B)False
Q4) The group of people within a business who are involved in making business buying decisions is referred to as
A) the new-task team.
B) negotiators.
C) purchasing agents.
D) deciders.
E) the buying center.
Q5) Discuss how interpersonal factors influence the business buying decision process.
Q6) What factors affect the purchase method that business customers choose?
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Chapter 9: Reaching Global Markets
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Sample Questions
Q1) Japan's Sony Corporation is a prime example of a multinational enterprise. With this in mind, which of the following would most accurately characterize Sony's operations?
A) It follows a strategy of market globalization.
B) It has operations or subsidiaries in many different countries.
C) It places most of its emphasis on profits generated in foreign countries.
D) It would not expect its foreign operations to share the same goals as the parent firm.
E) It does not concern itself with differences in markets around the world.
Q2) Both Nike and Adidas standardize many of their shoe models and colors worldwide, which is an example of _______.
A) globalization.
B) customization.
C) nationalization.
D) culturalization.
E) internationalization.
Q3) U.S. marketers may engage in bribery to compete with foreign firms.
A)True
B)False
Q4) Describe the sociocultural forces that affect international marketing strategy.
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Page 11
Chapter 10: Digital Marketing and Social Networking
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Sample Questions
Q1) As the Internet and digital communication technologies have advanced, marketers are able to target markets more precisely.
A)True
B)False
Q2) People who comment on blogs or post ratings and reviews are known as Critics.
A)True
B)False
Q3) Julie likes to read the blog connected to the fashion editors at Vogue magazine. While Julie likes to read the blog, she does not actually create any content herself. Julie would be called a(n)____ with regard to the Vogue blog.
A) collector
B) spectator
C) inactive
D) creator
E) critic
Q4) Many traditional promotional events can be enhanced or replaced by digital media.
A)True
B)False
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Page 12
Chapter 11: Product Concepts, Branding, and Packaging
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Sample Questions
Q1) Brand insistence is the strongest degree of brand loyalty but the least common type of brand loyalty.
A)True
B)False
Q2) During the decline stage of the product life cycle,
A) sales rapidly decrease.
B) market share is maintained.
C) competition is at a peak.
D) profits begin to fall.
E) profits peak and then begin to decline.
Q3) When a product experiences an increase in the number of competitors, it is usually in the _____ stage of the product life cycle; however, when that competition becomes intense, it is in the ____ stage.
A) introduction; maturity
B) introduction; growth
C) growth; decline
D) growth; maturity
E) maturity; decline
Q4) What steps should a marketer take to protect a brand name from use by others?
Q5) What are the major functions of a label?
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Chapter 12: Developing and Managing Products
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Sample Questions
Q1) Many of the so-called new products that are launched each year are in fact line extensions.
A)True
B)False
Q2) Designing a product that customers perceive as different from competing products is an example of product differentiation.
A)True
B)False
Q3) Describe product positioning. List and explain the bases for positioning.
Q4) Functional modifications help an organization achieve and maintain a progressive image.
A)True
B)False
Q5) Ideally, test marketing should follow which stage in the new-product development process?
A) Commercialization
B) Business analysis
C) Screening
D) Limited production
E) Product development
Page 14
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Chapter 13: Services Marketing
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Sample Questions
Q1) Who judges service quality?
A) Employees
B) The company
C) Independent raters
D) Customers
E) Marketers
Q2) Customers are the ultimate judges of good service quality.
A)True
B)False
Q3) Services are products that can be touched and felt.
A)True
B)False
Q4) Which of the following represents a supplementary service?
A) Airline flight
B) Room service
C) Lawn care maintenance
D) Tutoring services
E) Tax preparation
Q5) Explain how the characteristics of services affect the development and management of marketing mixes.
Page 15
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Chapter 14: Marketing Channels and Supply Chain Management
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Sample Questions
Q1) Convenience products usually are distributed intensively because sales of these products tend to have a direct relationship to availability.
A)True
B)False
Q2) Whereas the marketing channel is a group of interrelated organizations that directs products to customers, physical distribution deals with physical movement and storage of products both within and among intermediaries.
A)True
B)False
Q3) Product and target market characteristics usually determine the type of coverage a product receives. For which of the following products is selective distribution most appropriate?
A) Gasoline
B) Jaguar automobiles
C) Skippy peanut butter
D) Laundry detergent
E) Organic foods
Q4) Describe the three forms of vertical marketing systems.
Page 16
Q5) How do marketing channels increase efficiency in exchange situations?
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Chapter 15: Retailing, Direct Marketing and Wholesaling
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Sample Questions
Q1) Laura and Marie own and operate a small restaurant. On a weekly basis, they go to their local Sam's Wholesale Club to purchase the food items and cleaning supplies they need for their business. With the exception of the volume they purchase and the items' intended use, this grocery shopping trip is identical to a weekly trip by their families to a grocery store. Sam's is serving as a ____ wholesaler for these entrepreneurs.
A) general-line
B) specialty-line
C) full-service merchant
D) truck
E) cash-and-carry
Q2) Kelly Cramer sees a lovely pair of earrings on a television network and calls a toll-free number to order them, paying with her credit card. This is an example of A) online retailing.
B) television home shopping.
C) telemarketing.
D) direct-response marketing.
E) catalog marketing.
Q3) In what ways do retailers add value to products?
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Chapter 16: Integrated Marketing Communications
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Sample Questions
Q1) In the Gillette advertisement that claims, "Gillette, the best a man can get," Gillette is the communication
A) receiver.
B) transmitter.
C) decoder.
D) source.
E) noise.
Q2) Several forms of promotion can be used to complement personal selling efforts.
A)True
B)False
Q3) A common form of tactile communication in U.S. business activities is A) hugging.
B) kissing.
C) handshaking.
D) eye contact.
E) head nodding.
Q4) When feedback occurs, the source becomes the receiver.
A)True
B)False
Q5) In what ways can promotion be used to reduce sales fluctuations?
Page 18
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Chapter 17: Advertising and Public Relations
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Sample Questions
Q1) The total amount of money a marketer allocates for advertising for a specific time period is the
A) marketing budget.
B) advertising appropriation.
C) objective-and-task approach.
D) promotion grant.
E) finances for advertising.
Q2) A list of the exact magazines, newspapers, and television stations in which an advertisement will appear, along with the dates and times, is a(n)
A) advertising plan.
B) media plan.
C) advertising message.
D) advertising appropriation.
E) media platform.
Q3) Almost all advertising campaigns are aimed at producing immediate sales.
A)True
B)False
Q4) What steps should an organization take to be able to deal effectively with negative public relations?
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Chapter 18: Personal Selling and Sales Promotion
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Sample Questions
Q1) Which of the following statements is not true about the follow-up step of the personal selling process?
A) The salesperson should contact the customer to see if there are any problems with the product.
B) Following up aids the salesperson in creating a solid relationship with the customer.
C) The salesperson can try to determine the customer's future needs.
D) The follow-up helps create loyalty on the part of the buyer.
E) Salespeople should only follow up with dissatisfied customers.
Q2) List three major types of sales force compensation methods. What are the advantages and disadvantages of each?
Q3) Discuss the major factors to consider when designing sales territories.
Q4) The ____ stage of the personal selling process is when the salesperson asks the prospect to buy the product.
A) proposal
B) closing
C) overcoming objections
D) approach
E) trial
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20
Chapter 19: Pricing Concepts
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Sample Questions
Q1) Scenario 19.1 Use the following to answer the questions.
Concession Supply sells hotdogs, buns, and nacho ingredients to several major league ballparks across the country. Currently, Concession Supply has the following pricing information for one case of hotdogs sold at Wrigley Field: Total fixed costs = $1,200, Selling price = $16, and Variable costs = $6.
Refer to Scenario 19.1. To break even, Concession Supply should sell ____ cases of hot dogs per day at Wrigley Field.
A) 13
B) 120
C) 40
D) 200
E) 60
Q2) If the terms of a business exchange are 2/10 net 30, this means that the transaction
A) involves a cumulative discount if paid in 30 days.
B) involves a noncumulative discount.
C) offers a discount if the buyer lives within a ten-mile radius.
D) price does not include the cost of freight.
E) involves a cash discount if paid within ten days.
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Chapter 20: Setting Prices
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Sample Questions
Q1) What is bundle pricing? Give three examples, each one from a different industry.
Q2) Prestige pricing is used when a higher price is consistent with buyers' attitudes toward the quality or image of a product.
A)True
B)False
Q3) A Macy's manager designs the casual clothing department such that one of Macy's private label pairs of jeans, priced at $24.99, is positioned next to a national brand of jeans, such as Levis, priced at $39.99. What is the manager attempting to accomplish?
A) Everyday low prices strategy
B) Odd-even pricing strategy
C) Prestige pricing strategy
D) Special-event pricing strategy
E) Reference pricing strategy
Q4) Periodic discounting is often predictable so consumers wait to make purchases until they can benefit from the price reductions.
A)True
B)False
Q5) What are some issues to consider when determining a specific price?
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