Principles of Marketing Exam Bank
Course Introduction
Principles of Marketing introduces students to the fundamental concepts and strategies used in the marketing of products and services. The course explores key topics such as market research, consumer behavior, segmentation, targeting, positioning, and the marketing mix (product, price, place, and promotion). Students learn how organizations create value for customers and build lasting relationships through effective marketing planning and implementation. Case studies and real-world examples provide insights into ethical considerations and current trends, preparing students for further study or careers in marketing and related fields.
Recommended Textbook
Marketing 4th Canadian Edition by Dhruv Grewal
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18 Chapters
2312 Verified Questions
2312 Flashcards
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Page 2
Chapter 1: Overview of Marketing
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130 Verified Questions
130 Flashcards
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Sample Questions
Q1) The local supermarket from where Tim buys the potato chips is an example of a: A)manufacturer
B)consumer
C)supplier
D)distributor
E)producer
Answer: D
Q2) Nutrieat, a digestive cookie manufacturer, sold its products only in high quality, air-tight cans of 16oz and 32oz.To better satisfy customer needs, it recently introduced smaller packs of the biscuits in paper packages at reduced rates.Which of the following requirements for a value-driven firm does Nutrieat exemplify?
A)Sharing supplier information
B)Balancing benefits with costs
C)Building competitor relationships
D)Social media marketing
E)Gathering customer feedback
Answer: B
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Page 3
Chapter 2: Developing Marketing Strategies and a Marketing Plan
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117 Verified Questions
117 Flashcards
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Sample Questions
Q1) Lava Scooters Inc.manufactures electric scooters with young women as its target customers.The company manufactures vehicles that have engine displacement ranging from 50 to 100 cubic centimetres.Of late, many customers have been preferring scooters that are more powerful.To satisfy such customers, the company introduces a powerful bike that has 200-cubic centimetres engine displacement.In this scenario, Lava Scooters uses the strategy of:
A)market development.
B)product development.
C)market penetration.
D)diversification.
E)market intensification.
Answer: B
Q2) In a SWOT analysis, which of the following is considered a company's strength?
A)Presence of wide distribution networks
B)Attractiveness of the industry
C)Market exit of a competitor
D)Favourable political changes
E)Acquiring another firm and gaining market access
Answer: A
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Chapter 3: Analyzing the Marketing Environment
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129 Verified Questions
129 Flashcards
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Sample Questions
Q1) Describe the traits that baby boomers share.
Answer: Baby boomers are the largest cohort of Canadians, representing 30 percent of the population.Although the baby boomer generation spans 18 years, experts agree that its members share several traits that set them apart from those born before World War II.First, they are individualistic.Second, leisure time represents a high priority for them.Third, they believe that they will always be able to take care of themselves, which is partly driven by their feeling of economic security, even though they are a little careless about the way they spend their money.Fourth, they have an obsession with maintaining their youth.Fifth and finally, they will always love rock 'n' roll.
Q2) Which of the following programs encourages consumers to recycle their food and yard waste to make compost for gardening?
A)Bid rigging
B)Green washing
C)Carbon footprint
D)Bait-and-switch
E)Green bin
Answer: E
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Page 5
Chapter 4: Consumer Behaviour
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127 Flashcards
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Sample Questions
Q1) A hockey equipment manufacturing company is endorsed by NHL superstars.Therefore, ice hockey fans tend to buy hockey equipment from this company.Which of the following social factors is affecting the decision-making process of the hockey fans?
A)The affective component of their attitude
B)Their culture
C)The behavioural component of their attitude
D)The reference group
E)The purchase situation
Q2) Praveen wants to get married and have a family.According to Maslow's hierarchy of need framework, this need for companionship and acceptance reflects his:
A)self-actualization needs.
B)esteem needs.
C)safety needs.
D)physiological needs.
E)social needs.
Q3) Describe a purchase decision that you would use extended problem solving and one that you would use limited problem solving.
Q4) Explain Maslow's hierarchy of needs.
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Chapter 5: Business-To-Business Marketing
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126 Verified Questions
126 Flashcards
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Sample Questions
Q1) Michael works in an insurance firm.He handles all the formalities and documentation of the insurance policies purchased by the clients.Michael's role is similar to that of a(n):
A)buyer.
B)user.
C)decider.
D)influencer.
E)agent.
Q2) What are differences between a new buy, a straight rebuy, and a modified rebuy?
Q3) How do government purchases differ from the purchases made by institutional organizations in business-to-business (B2B)markets?
Q4) What is the stage after proposal analysis and supplier selection?
A)Product specification
B)RFP process
C)Order specification
D)Vendor performance assessment
E)Need recognition
Q5) Your educational institution is planning to purchase 2000 new computers to equip the labs.Discuss the buying process it would go through to make such a purchase.
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Chapter 6: Segmentation, Targeting, and Positioning
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129 Verified Questions
129 Flashcards
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Sample Questions
Q1) Sam has a roofing company.He is planning to target a new segment; cottages in Northern Quebec.The segment size in that region is 80,000 houses.He believes he could reach 1% adoption in the first year.The average selling price for shingles installation in that area is $6,000 with a profit margin of 25%.His fixed cost to target the new segment would be around $100,000.What would be the segment profit?
A)$ 480,000
B)-$ 100,000
C)$ 380,000
D)$ 280,000
E)-$ 280,000
Q2) The position at which a particular market segment's best product would lie on a perceptual map is referred to as a(n):
A)self-concept.
B)ideal point.
C)self-value.
D)absolute angle.
E)potential gradient.
Q3) Explain how the use of the Internet helps companies use mass customization.Provide an example to support your answer.
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Page 8
Chapter 7: Marketing Research
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130 Verified Questions
130 Flashcards
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Sample Questions
Q1) Qualitative research is the most cost-effective method for reaching a large sample of consumers.
A)True
B)False
Q2) Which of the following research methods is the most popular type of quantitative research method that uses a questionnaire to study consumers' attitudes, preferences, behaviours, and knowledge about products and brands?
A)Survey research
B)Experimental research
C)Scanner research
D)Panel research
E)Focus groups
Q3) The type of quantitative research that uses data obtained from readings of UPC codes at checkout counters is called:
A)panel data.
B)exploratory research.
C)survey research.
D)syndicated data.
E)scanner data.
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Page 9
Chapter 8: Developing New Products
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132 Verified Questions
132 Flashcards
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Sample Questions
Q1) A key characteristic of brainstorming sessions that are used to generate new ideas is that:
A)all the ideas generated are exceptionally good because these groups always include experts.
B)all the ideas generated are accepted and implemented at later stages.
C)the ideas generated require no further testing because they are provided by industry experts.
D)no idea can be immediately accepted or rejected.
E)the ideas generated considerably increase the high startup costs.
Q2) Which of the following is an advantage for product pioneers in new product introductions?
A)They make high profits as soon as they enter a market.
B)They become readily recognizable to consumers.
C)They have to share a market with very few competitors that have monopoly power.
D)They always succeed in a marketplace because of lack of competition.
E)They need not focus on creating demand for a product category.
Q3) What is diffusion of innovation?
Q4) Why are innovators considered crucial to the success of a new product or service?
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Page 10
Chapter 9: Product, Branding, and Packaging Decisions
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132 Verified Questions
132 Flashcards
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Sample Questions
Q1) Hill Corp., a company selling treadmills under the Hill brand name now wants to move into the child bicycle trailer category.It enters into an agreement with Cobalt Inc., a child bicycle trailer manufacturer.Cobalt will produce child bicycle trailers integrated with the Hill brand and sell them in the mid-tier market.In return for the rights to use the Hill brand, Cobalt will pay Hill a percentage of the sales.This is an example of:
A)brand valuation.
B)brand commitment.
C)brand licensing.
D)brand extension.
E)brand dilution.
Q2) Sam travels several times a year for work.As soon as he know the travel date and location, he goes to Air Canada website and book the ticket; without looking at any other website.He is happy with service he gets from Air Canada.This is an example of:
A)Brands impact market value
B)Brands establish loyalty
C)Brands protect from competition
D)Brand awareness
E)Perceived value
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Chapter 10: Services: The Intangible Product
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129 Verified Questions
129 Flashcards
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Sample Questions
Q1) The managers of firms will increase the delivery gap by providing incentives to service providers.
A)True
B)False
Q2) A retirement home has provided bicycles to its residents to help them move around the housing area.However, the residents are not keen on using this service and prefer to use golf carts instead.This is an example of which type of gap?
A)Communication
B)Delivery
C)Standards
D)Knowledge
E)Common
Q3) Craig Jones is a manager at a hotel that is receiving complaints from its customers regarding the services provided.How can Jones reduce this standards gap in his hotel?
Q4) Use the five service quality dimensions and explain how Air Canada can offer a high quality service.
Q5) Write a brief note describing the Gaps model.
Q6) What is the knowledge gap? How can it be reduced? Provide one example.
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Chapter 11: Pricing Concepts and Strategies: Establishing Value
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128 Verified Questions
128 Flashcards
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Sample Questions
Q1) Predatory pricing, although representative of a form of unfair competition, promotes free trade.
A)True
B)False
Q2) When different companies sell commodity products that consumers perceive as substitutable, this is called:
A)pure competition.
B)price engagement.
C)monopolistic competition.
D)oligopolistic competition.
E)noncompetitive marketing.
Q3) Differentiate between complementary products and substitute products.Provide examples to support your answer.
B.
Q4) In any given market, the firm that offers the lowest price tends to be the dominant brand.
A)True
B)False
Q5) Explain the drawbacks associated with the market penetration strategy.
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Chapter 12: Distribution Channels
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131 Flashcards
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Sample Questions
Q1) An advanced shipping notice is an electronic purchase order that retailers send to suppliers.
A)True
B)False
Q2) Which one of the following statements is NOT true about distribution channels:
A)Distribution channel is part of the overall supply chain.
B)Wholesalers and retailers are potential intermediaries in distribution channels.
C)Ownership transfer of goods are required in a distribution channel.
D)Distribution channels add value for customers
E)Distribution strategy is independent of other marketing elements.
Q3) Which of the following combines the entrepreneurial advantages of owning a business with the efficiencies of vertical marketing systems that function under single ownership?
A)A franchise system
B)A partnership
C)A strategic alliance
D)A joint venture
E)A proprietorship
Q4) Explain push and pull distribution strategies.Provide one example for each.
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Chapter 13: Retailing and Omni-Channel Marketing
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132 Verified Questions
132 Flashcards
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Sample Questions
Q1) A smartphone capable of accessing product information and even comparing prices at other retailers via the Internet can be considered a:
A)catalogue.
B)bricks-and-mortar store.
C)mobile kiosk.
D)mail order brochure.
E)traditional physical store.
Q2) The challenge faced by retailers while selling products through the Internet is the inability to provide:
A)detailed information of products.
B)a broader selection of products.
C)touch-and-feel information to customers.
D)step-by-step solutions to customer problems.
E)personalized customer service.
Q3) Large retailers who sell products at wholesale prices can be regarded as wholesalers.
A)True
B)False
Q4) What limitations do store-based retailers face when marketing products?
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Chapter 14: Integrated Marketing Communications
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133 Verified Questions
133 Flashcards
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Sample Questions
Q1) Explain the issues that marketers have to consider while selecting various budgeting methods for marketing communications.
Q2) Which of the following refers to a commercial activity in which businesses and charities form a partnership to market an image, product, or service for their mutual benefit?
A)Cause-related marketing
B)DRTV
C)Weblog
D)Feedback loop
E)Deceptive advertising
Q3) Heads International manufactures helmets.It creates an exciting new advertisement featuring its products.Before releasing the ad, the company chooses a small audience to test the relevance of the message in the ad, the aptness of the medium used for communication, and the persuasive power of the ad.This is an example of:
A)tracking.
B)impressions.
C)pretesting.
D)pulsing.
E)post-testing.
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Page 16
Chapter 15: Advertising, Sales Promotions, and Personal Selling
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128 Verified Questions
128 Flashcards
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Sample Questions
Q1) Feedz Inc.is a leading manufacturer of edible plants and processed items.Robert, a retail shop owner, identifies that the nutrition labels of the company's products are inaccurate and incomplete.Which of the following is a law that would be most helpful to Robert for suing Feedz Inc.with regard to public welfare?
A)Advertising Standards of Canada Act
B)Canadian Agricultural Act
C)Competition Act
D)Health Canada Food and Drug Act
E)Canadian Radio and Television Act
Q2) Which of the following is the stage in the AIDA model that is associated with an actual purchase by customers?
A)Attention
B)Development
C)Desire
D)Interest
E)Action
Q3) Explain the stages of the AIDA Model.
Q4) Explain how professional selling can be a satisfying career.
Q5) What is meant by relationship selling?
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Chapter 16: Social and Mobile Marketing
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122 Flashcards
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Sample Questions
Q1) Tracking and analyzing page views, visitor counts, downloads, video plays, etc.are associated with:
A)advertising analytics.
B)mobile analytics.
C)content analytics.
D)social analytics.
E)conversion analytics.
Q2) Which of the following would be a suitable choice for the restaurant chain to allow its customers to communicate regarding any issues, suggestions, and ideas, and build a strong relationship with the chain?
A)Corporate blog
B)Flickr
C)LinkedIn
D)YouTube
E)Picasa
Q3) The consumers who are most likely to use mobile media also are likely to buy from technology and fashion-oriented firms.
A)True
B)False
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Page 18
Chapter 17: Global Marketing
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132 Flashcards
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Sample Questions
Q1) Which of the following is NOT a component of a country market assessment?
A)Political
B)Economic
C)Sociocultural analysis
D)Technology
E)Location
Q2) According to Geert Hofstede, the dimension of power distance refers to:
A)the extent to which society relies on formalized procedures to address situations that arise in daily life.
B)the perceived obligation to and dependence on groups.
C)short-term versus long-term orientation.
D)the extent to which dominant values are male oriented.
E)the willingness to accept social inequality as natural.
Q3) Which of the following countries is a member of the European Union?
A)Denmark
B)Liechtenstein
C)Switzerland
D)Norway
E)Armenia
Q4) What are trade sanctions? Provide one example.
Page 19
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Chapter 18: Ethics and Socially Responsible Marketing
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125 Flashcards
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Sample Questions
Q1) During which phase of the strategic marketing plan would a firm address the issue of location of its production in another country?
A)Planning
B)Implementation
C)Control
D)Evaluation
E)Processing
Q2) To avoid ethical dilemmas, the long-term goals of a firm should be aligned with the short-term goals of each individual within the firm.
A)True
B)False
Q3) How is an ethical climate created in a workplace? Provide an example.
Q4) Which of the following should be of paramount importance to marketers?
A)Profitability in the long run
B)Maintaining consumer trust
C)Profitability in the short run
D)Meeting targets of unit sales
E)Interaction with the development team
Q5) What do companies earn from acting in a socially desirable manner?
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