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Principles of Business Communication introduces students to the essential theories, practices, and strategies for effective communication in professional settings. The course explores key topics such as audience analysis, message organization, clarity, tone, and the use of various communication channels including written, oral, and digital formats. Emphasis is placed on developing critical skills for crafting concise business documents, delivering impactful presentations, and engaging in productive interpersonal and group communications. Through real-world scenarios and practical exercises, students will learn to navigate cultural diversity, manage workplace conflicts, and enhance their overall professional presence.
Recommended Textbook
BCOM 4th Edition by Carol
M. Lehman
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833 Verified Questions
833 Flashcards
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Q1) Which of the following is true of personal space requirements?
A) The study of space requirements is known as chronemics.
B) In the United States culture, very little personal space is expected or required as compared to other cultures of the world.
C) Space operates as a language, just as time does.
D) All of the above statements are true.
Answer: C
Q2) Which of the following statements about culture is true?
A) Culture is inborn from the moment of birth.
B) Components of culture such as value of the individual, value placed on materialism, work ethic, etc. are distinct, unrelated elements.
C) Stereotyping allows one to form accurate mental pictures of the main characteristics of another group.
D) None of the above statements are true.
Answer: D
Q3) While every team is a group, not every group is a team.
A)True
B)False
Answer: True

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Q1) You are about to conduct a formal meeting with 25 attendees in the boardroom. What guide would you use to ensure orderly communication of ideas and participation?
A) Building High Performance Teams
B) The APA Style Manual
C) Robert's Rules of Order
D) The organizational chart
Answer: C
Q2) Which of the following is true concerning Maslow's theory?
A) People are motivated to satisfy needs at various levels in no particular order.
B) Maslow recognized eight levels of human needs.
C) Most people in U.S. society have satisfied all their levels of needs.
D) Effective managers recognize ways to help people satisfy their needs.
Answer: D
Q3) The comment "I have never heard you speak so well" may be perceived by listeners as containing a negative metacommunication.
A)True
B)False
Answer: True
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Q1) Which of the following demonstrates a proper sensitivity in wording?
A) The black workers supply the manpower we need to get the task accomplished.
B) It was time for the 62-year-old judge to leave his position.
C) The administration has accepted six of the new executive's recommendations.
D) Only the overweight customers remained at the buffet after the first hour.
Answer: C
Q2) Which sentence reflects the most effective wording?
A) You failed to tell us the color you wanted.
B) Please check the color you prefer on the enclosed card.
C) You did not state the color; do it now.
D) You probably forgot that we needed to know the color.
E) We are unable to ship your order at this time due to lack of information.
Answer: B
Q3) Doublespeak is a term that refers to a message that deliberately misleads, hides, or evades the truth.
A)True
B)False
Answer: True
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Q1) Which of the following is NOT an effective way to revise and proofread your message?
A) Proofread the messages as many times as necessary until you cannot see any additional ways to improve it.
B) Allow someone else to read your message to judge its content, style, and accuracy.
C) Look for receiver-centeredness in your message as part of the revising process.
D) All of the above are appropriate advice.
Q2) Which of the following is true of text chunking in documents?
A) Enumerated lists decrease visual attention given to paragraphed material.
B) Numerals are generally preferred over bullets.
C) Chunking makes the page look more organized and increases retention by 50 percent.
D) Placing a number, letter, or bullet before elements in a series reduces readers' attention to material.
Q3) Talking headings recap the information presented in the preceding paragraph.
A)True B)False
Q4) How can proofreading be seen as an ethical responsibility of a communicator?
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Q1) A company legally owns the electronic communications of its employees.
A)True
B)False
Q2) When using instant messaging, spelling and grammar matter less than when using e-mail.
A)True
B)False
Q3) Which of the following is NOT a benefit of e-mail?
A) E-mail reaches people more quickly than letters or memorandums.
B) E-mail can be easily discarded when the message does not have to be kept.
C) E-mail relieves the recipient from playing "telephone tag."
D) E-mail is private because it requires the use of a password to access it.
Q4) When leaving a voice mail for a client concerning an upcoming meeting, you should
A) discuss your schedule for the entire week, detailing each meeting you have.
B) start talking about the meeting immediately, without giving your name if your client should recognize your voice.
C) leave your name, telephone number, and enough details for the listener to understand what you want.
D) leave your name and telephone number and no other details to save time.
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Q1) Which of the following guidelines for writing messages extending credit is FALSE?
A) The writer should include the credit terms.
B) The writer should include the penalty fee for a late payment.
C) The writer should omit any mention of sales promotion or resale.
D) None of the above is false.
Q2) It is acceptable to send a message of appreciation that includes strong, somewhat exaggerated language when the sender believes the statements to be true.
A)True
B)False
Q3) As compared to letters, memos and email are channels for sharing information of a somewhat ____ nature.
A) formal
B) informal
C) negative
D) personal
Q4) What questions should you ask yourself in order to determine an appropriate communication channel for a particular message?
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Q1) Which of the following is NOT a technique for writing a bad-news message?
A) Use positive language to accentuate the positive.
B) Use the deductive writing approach.
C) Sandwich the bad news between the buffer and positive closing.
D) Use passive voice, general terms, and abstract nouns.
Q2) Which of the following is NOT an effective strategy for companies that want to provide strong internal communication?
A) Promote open exchange of honest, candid communication.
B) Use a variety of communication channels to encourage two-way communication.
C) Limit the questions employees may ask management.
D) Keep employees informed of both good and bad news.
Q3) The Fair Credit Reporting Act gives consumers specific rights and protections when they apply for and are denied credit.
A)True
B)False
Q4) If bad news appears in the first sentence of a message, the
A) receiver will be prepared for the reasoning that follows.
B) receiver's urge to counter argue will be minimized.
C) receiver's reaction is likely to be defensive.
D) receiver will withhold judgment until he or she has finished reading.
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Q1) Which of the following best illustrates how to overcome people's natural resistance to price?
A) At a cost of only $145 a year, how could you possibly say "No"?
B) With all our discounts, your cost is only $145.
C) For an economical $145 annual fee, you can enjoy the special discounts and advance product information available only to members of the CCY Micro Users Group.
D) When have you received so much in return for only $145?
Q2) Archco Inc. and Suage Enterprises share a lobby where Suage has been storing computer equipment. Martha, CEO of Archco Inc., is writing a letter to Suage asking that the equipment be removed. She should make her point in the first paragraph and follow with supporting details.
A)True
B)False
Q3) While the majority of claims against companies come from unethical individuals, companies must still respond because of the few who believe they have a legitimate claim.
A)True
B)False
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Q1) Explain the benefits of conducting secondary research.
Q2) Primary research sources include periodicals, computer databases, and encyclopedias.
A)True
B)False
Q3) Describe the four steps in finding a solution to a business problem.
Q4) In-text citations for paraphrases prepared using the APA format include the following:
A) Author's first and last name, and date of publication
B) Author's last name, and date of publication
C) Author's first initial, last name, and date of publication
D) Author's last name, and page number
Q5) If your research calls for counting the number of people entering two grocery stores, recording certain physical characteristics, and comparing those two sets of data, you would be conducting ____ research.
A) observational
B) normative
C) experimental
D) replication
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Q1) A pie chart is the best type of graphic aid to use to summarize the results of a survey question to which each respondent could check more than one answer.
A)True
B)False
Q2) The pattern for incorporating graphs in text is
A) introduce, interpret and analyze, and show.
B) introduce, show, and interpret and analyze.
C) show, explain, and interpret.
D) explain, interpret, and show.
Q3) Data on the growth of online business transactions over a five-year period would best be shown in a line chart.
A)True
B)False
Q4) Labeling each piece of a pie chart is not required, as long as the most important pieces are explained.
A)True
B)False
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Q1) Explain the differences between internal and external proposals, as well as solicited and unsolicited proposals.
Q2) Which of the following is applicable to the development of headings for a report?
A) Something must divide into at least three parts or it should not be divided into subdivisions.
B) Headings at the same level must use consistent grammatical construction.
C) Headings at the same level must be consistent in font and type style.
D) B & C are correct.
Q3) Which of the following is NOT true of the parts of a business report?
A) The table of figures includes a reference to each figure that appears in the report.
B) The table of contents gives the reader an overview of the report.
C) The executive summary summarizes the essential elements of the entire report.
D) The appendix includes the references and the index.
Q4) Which of the following is NOT true of the executive summary?
A) It provides an overview of the essential elements in an entire report.
B) It includes the table of contents.
C) It summarizes the recommendations.
D) It previews the major report divisions.
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Q1) Which of the following is a factor that will help you direct a presentation specifically to an audience?
A) the location and occasion of the speech
B) the audience's knowledge & experience
C) the seating arrangement for the presentation
D) all of the above.
Q2) In a typical business presentation, the number of major points should be limited to three to five.
A)True
B)False
Q3) During the question-and-answer period at the end of your presentation,
A) encourage the audience to ask questions.
B) ask hostile questioners to leave the audience.
C) allow the questions to continue until there are no more asked.
D) avoid restating the question and instead focus on the answer.
Q4) Which of the following is a goal of an effective introduction to a presentation?
A) Provide relevant statistics.
B) Use jargon and technical terms.
C) Establish rapport.
D) Cover three to five major points.
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Q1) List three ways to organize a résumé and describe when each résumé is appropriate.
Q2) Adam is back in the job market after five years of employment at his former company. What should he emphasize most in his résumé?
A) His work experience
B) His education
C) His salary history
D) His professional affiliations
Q3) Jobs included in the work experience section of a résumé may be listed in chronological order or in order of job relatedness.
A)True
B)False
Q4) Daphne is applying for a job as an interior designer and would like to supplement her standard résumé with illustrations of projects she has completed; she should prepare a professional portfolio.
A)True
B)False
Q5) Discuss five guidelines for producing a résumé for posting to YouTube.
Q6) Describe three steps in the research phase of a job search.
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Q1) As an applicant, if you look and dress like the people who already work at the company, the interviewer will be able to visualize you working there.
A)True
B)False
Q2) You've been offered a position over the phone with a firm and were asked to confirm your acceptance in a letter. Your letter should be written
A) inductively, concluding with an enthusiastic response to the job offer.
B) deductively, reviewing the match between job description and applicant qualifications.
C) inductively, reminding the employer of all benefits and salary agreements.
D) deductively, affirming job acceptance and confirming the first day of work.
Q3) Which of the following is NOT an example of a behavioral question?
A) Would you describe a major project you organized at Anycompany, Inc.?
B) How did your experiences at Anycompany, Inc. prepare you to work for our company?
C) What was the most difficult thing you faced in your job at Anycompany, Inc.? How did you deal with it?
D) What are your major strengths and weaknesses?
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