Operations Management Research
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Course Introduction
Operations Management Research focuses on the study and application of analytical methods to improve the efficiency, productivity, and effectiveness of organizational operations. The course explores topics such as process optimization, supply chain management, quality control, inventory systems, and project management through a research-oriented lens. Students engage with current literature, develop research methodologies, and conduct empirical or theoretical studies to address real-world operational challenges. Emphasis is placed on problem-solving, data analysis, and the strategic implications of operations management decisions in diverse business environments.
Recommended Textbook
Business Research Methods 12th Edition by
Donald R. Cooper
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Page 2
Chapter 1: Research in Business
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Q1) Research methods courses recognize that students preparing to manage any function need training in a disciplined process for conducting an inquiry of a management dilemma.Which of the following is NOT a reason for such training?
A) More government intervention.
B) Information overload.
C) Greater computing power and speed.
D) More government cooperation through information sharing.
E) Shifting global centers of economic activity and competition.
Answer: D
Q2) What type of research do trade associations generally conduct?
A) Basic research
B) Practical research
C) Applied research
D) Ad hoc research
E) All of the above
Answer: A
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Chapter 2: Ethics in Business Research
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Q1) Debriefing differs from informed consent in that _____.
A) debriefing occurs after the study while informed consent occurs before B) debriefing discloses any deception while informed consent does not
C) informed consent discloses the purpose of the study while a debriefing does not
D) individuals who are not competent to give consent and simply be debriefed
E) debriefing guidelines are based on the Nuremberg Code while informed consent guidelines are based on the American Psychological Association's code of ethics
Answer: A
Q2) All of the following are characteristics of complete informed consent except _____.
A) the participant must be competent to give consent
B) consent must be voluntary
C) participants must be adequately informed to make a decision
D) participants must be able to consult legal counsel if they wish
E) participants should know the possible risks associated with the research
Answer: D
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4
Chapter 3: Thinking Like a Researcher
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Q1) Which variable listed below is the variable manipulated by the researcher,thereby causing an effect on another variable?
A) Criterion
B) Mediator
C) Dependent
D) Predictor
E) Moderator
Answer: D
Q2) Abstract concepts such as personality,need for variety,and materialism are often called _____.
A) variables
B) constructs
C) concepts
D) theories
E) models
Answer: B
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Chapter 4: The Research Process: an Overview
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Q1) Explain the difference between interim evaluation and ex post facto evaluation.
Q2) What are the three types of budgets in organizations where research is purchased and cost containment is crucial? List and describe each one.Is one more desirable than the others? Explain.
Q3) Questions that the researcher must answer to satisfactorily arrive at a conclusion about the research question are called _____ questions.
A) management
B) research
C) investigative
D) measurement
E) hypothetical
Q4) Ill-defined problems are those that _____.
A) cannot be expressed completely or easily
B) cannot be answered
C) can be answered through data mining
D) cannot be addressed with secondary data
E) develop in method-bound research projects
Q5) Explain the value of conducting a pilot test and the primary considerations for a research planning to use a pilot test.
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Chapter 5: Clarifying the Research Question Through Secondary Data
and Exploration
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Q1) One of the investigative questions identified in the BankChoice project questions the perceived service quality associated with different bank branches.This is an example of a(n)_____.
A) behavioral issues
B) performance considerations
C) attitudinal issues
D) measurement issues
E) managerial considerations
Q2) All of the following questions address the authority of a source except _____.
A) What are the credentials of the author or institution?
B) What is the reputation of the sponsoring organization?
C) Does the source give you a means of contacting anyone for further information?
D) How old is the information?
E) If facts are supplied, where do they come from?
Q3) Explain the five steps in conducting a literature search.
Q4) What are the three levels of information? Provide examples for each level.
Q5) What are the five factors a manager should consider when evaluating an information source? Explain each one.
Q6) Explain the steps involved in the data mining process.
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Chapter 6: Research Design: An Overview
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Q1) The Critical Path Method is
A) a type of research design
B) the crucial steps in an experiment
C) the selection process for choosing critical members of a control group
D) scheduling for activities and stages and timing for each activity or stage used in research planning
E) none of the above
Q2) What is an asymmetrical relationship? List and explain the four types of asymmetrical relationships that a research may observe.
Q3) Which of the following exploratory techniques is used most often in business research?
A) Proxemics
B) Empathic research
C) Focus groups
D) Street ethnography
E) Surveys
Q4) Compare and contrast the cross-sectional and longitudinal designs.
Q5) What are the three types of evidence a research seeks when testing causal hypotheses? Explain.
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Chapter 7: Qualitative Research
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Q1) Focus groups should not be used when _____.
A) facing a high-risk decision
B) stimulating new ideas for products
C) obtaining general background about a topic
D) uncovering perceptions about a brand
E) diagnosing problems
Q2) Snowball sampling is a nonprobability sampling technique in which _____.
A) participants are chosen arbitrarily for their unique characteristics, experiences, or attitudes
B) participants are chosen and then refer others with similar or different characteristics
C) researchers select any readily available individuals as participants
D) researchers systematically select participants from a sampling frame
E) researchers chose readily available individuals as participants but seek to ensure a good mix of demographic characteristics
Q3) What are some of the responsibilities of interviewers aside from conducting the actual interviews? Name five of these responsibilities.
Q4) How can researchers increase the confidence business decision makers have in qualitative data?
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Chapter 8: Observation Studies
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Q1) The occurrence of errors caused by a halo effect can sometimes be minimized by choosing observers with a low degree of _____.
A) concentration
B) detail-orientation
C) experience
D) distinctiveness
E) enthusiasm
Q2) Which of the following is a condition in which observation is an appropriate method for data collection?
A) Anonymity is desired
B) Respondents are widely dispersed
C) Attitudinal information is needed
D) Natural setting is imperative
E) Extensive amount of information is needed
Q3) Nonverbal observation can be performed by _____ and _____.
A) people; machines
B) psychologists; psychiatrists
C) video; audio
D) sociologists; anthropologists
E) physical condition analysis; process analysis
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Chapter 9: Experiments
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Q1) Compensatory rivalry refers to the treat to internal validity brought on when _____.
A) people in the experimental group communicate the treatment with people in the control group
B) researchers compensate the control group as a sort of consolation for not receiving a desirable treatment
C) competition arises between the groups
D) control group members resent being deprived of a desirable treatment
E) an unusual event occurs when one group, but not both are participating in the study
Q2) When the researcher doesn't know whether a participant in an experiment is being exposed to the treatment,the experiment is described as ______.
A) controlled
B) blind
C) double blind
D) concealed
E) independent
Q3) List five possible threats to internal validity.How do these threats weaken a design?
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Chapter 10: Surveys
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Q1) Emma is responding to a survey about her experience using the NetFlix streaming delivery service.One question on the questionnaire asks "How satisfied are you with your overall experience with NetFlix?" The questionnaire response options provided are Strongly Agree to Strongly Disagree.Which of the following sources of error in communication research is present in this example?
A) Measurement questions
B) Observers
C) Interviewers
D) Participants
E) All of the above
Q2) Which type of error occurs when the interviewer summarizes or interprets participant answers?
A) Measurement
B) Instrumentation
C) Data entry
D) Sampling
E) Nonresponse
Q3) Identify the three sources of error in communication research.Explain how each source can contribute to error.
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Chapter 11: Measurement
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Q1) If the U.S.News and World Report seeks to assess equivalence of alternate forms of measuring academic reputation,it should utilize a _____ type of test.
A) test-retest
B) Cronbach's alpha
C) parallel forms
D) split-half
E) KR20
Q2) The New York Times Dining Section rates the restaurants it reviews using a system such that one star means good,two stars means very good,three stars means excellent,and four stars means extraordinary.This is a type of _____ scale.
A) ratio
B) interval
C) ordinal
D) nominal
E) semantic differential
Q3) What are the three dimensions of reliability? For each dimension,explain its meaning.What type of test can be used to assess each dimension?
Q4) Explain the three characteristics of a good measurement tool.
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Chapter 12: Measurement Scales
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Q1) What type of scale is used in Jason's second question about the recommendation of iPads?
A) Dichotomous
B) Multiple-choice, single-response
C) Multiple-choice, multiple-response
D) Balanced
E) Unbalanced
Q2) I turn my cellular telephone off when dining in restaurants.What is the basis of the attitude reflected in this statement?
A) Cognitive
B) Affective
C) Conative
D) Centrality
E) Peripheral
Q3) What is the ideal number of points for a rating scale?
A) 5
B) 7
C) 9
D) 10
E) It depends
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Chapter 13: Questionnaires and Instruments
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Q1) Which of the following syndromes affecting respondent honesty involves the respondent giving a quick,possibly false answer to a probing target question?
A) unconscious decision maker
B) pleaser
C) self-delusionist
D) disengager
E) none of the above
Q2) A(n)_____ question is one designed to conceal the question's and the study's true purpose.
A) undisguised
B) disguised
C) unstructured
D) structured
E) projective
Q3) Explain the meaning of pretesting and why instrument designers should pretest questionnaires prior to using them in a study.
Q4) What are the three types of questions that can be used when multiple responses to a single question are desired from the respondent? Explain each type of question.
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Chapter 14: Sampling
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Q1) In a study of college search behaviors among the families of college-bound high school students,the search behaviors are very different from family to family.In the situation described,which guideline below best explains why the researcher will use a larger sample size?
A) The greater the variance within the population, the larger the sample should be
B) The greater the desired precision of the estimate, the larger the sample should be
C) The smaller the error range, the larger the sample must be
D) The higher the level of confidence in the estimate, the larger the sample must be
E) The greater the number of subgroups of interest within a sample, the larger the sample must be
Q2) What is the standard error of the mean in the lakefront resort example?
A) .5
B) .065
C) .96
D) .13
E) 1.96
Q3) Explain the rationale for sampling rather than using a census for every study.
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Chapter 15: Data Preparation and Description
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Q1) The process of ensuring the accuracy of data and their conversion from raw form into classified forms appropriate for analysis is called _____.
A) coding
B) data entry
C) data preparation
D) data measurement
E) quality control
Q2) Which of the following code descriptions is most appropriate for the employment status question?
A) 1 = not employed, 2 = employed part-time, 3 = employed full-time, 4 = full-time student, 5 = other, 9 = missing
B) 1 = checked, 0 = not checked
C) 1 = not employed, full-time student, 2 = employed full-time, 3 = employed part-time, full-time student, 4 = not employed, other, 5 = other
D) All of the above are correct
E) None of the above are correct
Q3) What are the four rules that guide the coding and categorization of a data record? Explain why each one is important for researchers.
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Chapter 16: Exploring,Displaying,and Examining Data
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Q1) The data partitioning procedure that can search up to 300 variables for the single best predictor of a dependent variable is called _____.
A) cross-tabulation
B) regression
C) automatic interaction detection
D) data mining
E) factor analysis
Q2) Which of the following is an appropriate situation for the use of mapping?
A) Identify competing business locations to identify location for a new store
B) Identify the geographic location of target customer segments to plan promotions
C) Identify the performance of call center employees by assess training effectiveness
D) Identify specification accuracy of machines by factory location to assess maintenance routines.
E) All of the above
Q3) What can a researcher determine through the use of cross-tabulations?
Q4) Explain how to develop a stem-and-leaf display.
Q5) What advantages do stem-and-leaf displays provide over histograms?
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Chapter 17: Hypothesis Testing
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Q1) Define the null and alternative hypotheses.Discuss the relationship between the two hypotheses.
Q2) If a data difference is NOT caused only by random sampling fluctuations,and its size is important to the organizational decision maker,it is said to have _____.
A) resistance
B) statistical significance
C) substantive significance
D) reasonable doubt
E) practical significance
Q3) The _____ is a parametric test to determine the statistical significance between the sample distribution mean and a population parameter.
A) F statistic
B) t-test
C) Z distribution
D) Z test
E) t distribution
Q4) List the six-stage sequence for testing statistical significance.
Q5) What are the assumptions for using parametric tests for hypothesis testing?
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Chapter 18: Measures of Association
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Q1) Which of the following is true of relationships among nominal measures?
A) When there is no relationship at all, the coefficient should be 1
B) When there is no relationship at all, the coefficient should be 0
C) When there is complete dependency, the coefficient should be negative
D) When there is complete dependency, the coefficient should be positive
E) None of the above
Q2) Which of the following measures is not used as a measure of association for nominal,nonparametric variables?
A) Chi-square
B) Phi
C) Cramer's V
D) Contingency coefficient C
E) Z score
Q3) What type of measure is Spearman's rho?
A) Chi-square statistic
B) Correlation coefficient
C) Measure of variance
D) Measure of error
E) Measure of skewness
Q4) Explain how a researcher should interpret a correlation coefficient.
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Chapter 19: Presenting Insights and Findings: Written Reports
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Q1) In what section of a written research report are complex tables,statistical tests,and supporting documents placed?
A) Introduction
B) Findings
C) Methodology
D) Recommendations
E) Appendix
Q2) In editing the final version of a written report,you should do each of the following EXCEPT ____.
A) Simplify complex or jargon filled sentences
B) Use shorter paragraphs
C) Organize text with meaningful headings
D) Put multiple, complex charts on the same page
E) Use color consistency to enhance meaning.
Q3) All of the following are contained in a written research report EXCEPT _____.
A) findings
B) analysis of findings
C) interpretations
D) conclusions
E) all of the above are part of a written research report
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Chapter 20: Presenting Insights and Findings: Oral Presentations
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Q1) Facts (supporting material)are defined as:
A) verifiable data about situations that exist or events that are known to have occurred
B) a critical incident selected to prove an overarching claim
C) a single instance used to clarify a complex concept
D) a comparison between two different things to highlight a point of similarity
Q2) "Who will I be addressing?" and "Why should my listeners really care about the information I present?" are two questions that are ____.
A) Key for developing the logos of your presentation.
B) Essential for audience analysis
C) Primary considerations for delivering web presentations
D) Desirable for recall at the beginning of the presentation (recency effect)
E) Ways of adapting to auditory learners
Q3) Which psychological principle influences visualization?
A) Principle of capacity limitations.
B) Principle of irrelevance
C) Principle of small change
D) Principle of remote organization
Q4) What are three ways to keep your audience from "checking out?"
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Chapter 21: Appendix 1A: How the Industry Works
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Q1) Most firms in the business research industry are _____.
A) syndicated data providers
B) small firms and one-person shops
C) large full-service suppliers
D) wholesale distributors
E) advertising agencies
Q2) What type of research firm dominates the small research firms operated by a single person or a small staff?
A) Proprietary
B) Syndicated
C) Full-service
D) Specialty
E) Internal
Q3) A _____ study combines one or a few questions from several business decision makers who need information from the same population.
A) syndicated
B) proprietary research
C) omnibus
D) sampling
E) full-service
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Chapter 22: Appendix 5A and 5B: Bibliographic Database
Searchers and Advanced
Searches
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Q1) Which of the following is not a source for finding government statistics?
A) Statistical Abstract of the United States
B) U.S. Code
C) FedStats
D) U.S. Bureau of the Census
E) All of the above are sources for government statistics
Q2) A URL is?
A) Unique Remote Location where a data mart is located
B) An unauthorized Internet user
C) Internet address where a document, database, or image is located
D) Internet dedicated client server station
Q3) Which source of information listed below lists members of congress and congressional committees as well as key personnel throughout the U.S.government?
A) ABI/Inform
B) Congressional Directory
C) U.S. Government Manual
D) J.D. Power
E) Monthly Catalog of U.S. Government Publications
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Chapter 23: Appendix 9B: Test Markets
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Q1) Burger King is examining the sales potential for a new burger,the Western Angus Ranch burger,by offering the product for sale at 10 randomly selected Burger King locations.Burger King is using a(n)_____ to test the potential for this product.
A) static group comparison
B) standard test market
C) electronic test market
D) controlled test market
E) simulated test market
Q2) A _____ is a controlled experiment conducted in a carefully chosen marketplace to measure and predict sales or profitability of a product.
A) pretest-posttest control group
B) test market
C) simulation
D) replication
E) research and development test
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Chapter 24: Appendix: Multivariate Supplement
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Q1) In multidimensional scaling,the _____ is a lack of fit measure; higher values indicate poorer fits.
A) beta weight
B) stress index
C) R<sup>2</sup>
D) X<sup>2</sup>
E) factor loading
Q2) Jack is performing a factor analysis on twenty items relevant to perceptions of service quality.Using a principal components approach,the following eigenvalues were produced: 3.45,2.78,1.33,1.24,1.01,.567,.443,and .223.How many factors should Jack retain based on these eigenvalues?
A) 1
B) 2
C) 3
D) 5
E) 8
Q3) Explain the difference between forward selection,backward elimination,and stepwise selection for the imputation of variables in a regression equation.
Q4) Explain when and how a researcher would go about conducting a factor analysis.
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