Online Retailing Exam Solutions
Course Introduction
Online Retailing explores the dynamic world of electronic commerce, focusing on the principles, strategies, and technologies that drive online business success. Students will examine key topics such as digital storefront creation, customer behavior in virtual environments, e-payment systems, online marketing tactics, fulfillment logistics, and data analytics for e-commerce. The course also covers issues related to user experience, security, and ethical considerations in the digital marketplace, preparing students to understand and leverage the opportunities and challenges in online retail operations.
Recommended Textbook
E Commerce 2018 14th Edition by Kenneth C. Laudon
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12 Chapters
1020 Verified Questions
1020 Flashcards
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Page 2
Chapter 1: The Revolution Is Just Beginning
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) Which of the following statements about the Web is not true?
A)The Web is the technology upon which the Internet is based.
B)The Web was the original "killer app."
C)The Web provides access to pages written in Hypertext Markup Language.
D)The Web is both a communications infrastructure and an information storage system.
Answer: A
Q2) Which of the following refers to the complexity and content of a message?
A)richness
B)reach
C)information density
D)interactivity
Answer: A
Q3) Which of the following is a physical place you visit in order to transact?
A)marketspace
B)marketplace
C)social network
D)the Internet
Answer: B
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Chapter 2: E-Commerce Business Models and Concepts
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Sample Questions
Q1) Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?
A)advertising revenue model
B)subscription revenue model
C)freemium strategy
D)transaction fee revenue model
Answer: C
Q2) A strategy designed to compete within a narrow market or product segment is called a ________ strategy.
A)scope
B)differentiation
C)commoditization
D)focus
Answer: D
Q3) First movers are usually more successful than follower firms.
A)True
B)False
Answer: False
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Page 4
Chapter 3: E-Commerce Infrastructure: the
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85 Flashcards
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Sample Questions
Q1) ________ is a utility program that allows you to check the connection between your client and a TCP/IP network.
A)Ping
B)Telnet
C)Tracert
D)Finger
Answer: A
Q2) WLAN-based Internet access derives from the same technological foundations as telephone-based wireless Internet access.
A)True
B)False
Answer: False
Q3) All of the following statements about mobile apps are true except:
A)mobile apps have usurped television as the most popular entertainment medium.
B)iOS apps are cross-platform, open-source applications.
C)over 180 billion apps have been downloaded from the Apple App Store.
D)almost all the top 100 brands have a presence in at least one of the major app stores.
Answer: B
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Chapter 4: Building an E-Commerce Presence: Websites, Mobile Sites,
and Apps
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) Using prebuilt templates is typically one of the most inexpensive options when building an e-commerce site.
A)True
B)False
Q2) When developing an e-commerce presence, it is important to understand that the technology must drive the business, not the reverse.
A)True
B)False
Q3) The cost of hardware, software, and telecommunications services needed to build a website have ________ over the last decade.
A)increased dramatically
B)increased moderately
C)decreased dramatically
D)decreased slightly
Q4) What are widgets and how are they used? How do they differ from mashups?
Q5) An HTML5 app is one designed to specifically operate using a mobile device's hardware and operating system.
A)True
B)False
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Chapter 5: E-Commerce Security and Payment Systems
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85 Flashcards
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Sample Questions
Q1) Define and explain how EBPP systems work. Describe each of the main EBPP business models.
Q2) An intrusion detection system can perform all of the following functions except:
A)examining network traffic.
B)setting off an alarm when suspicious activity is detected.
C)checking network traffic to see if it matches certain patterns or preconfigured rules.
D)blocking suspicious activity.
Q3) Digital cash is legal tender that is instantly convertible into other forms of value without the intermediation of any third parties.
A)True
B)False
Q4) Confidentiality is sometimes confused with:
A)privacy.
B)authenticity.
C)integrity.
D)nonrepudiation.
Q5) Phishing attacks rely on browser parasites. A)True
B)False
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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85 Flashcards
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Sample Questions
Q1) Which of the following is not a primary source of ad fraud?
A)browser extensions that insert ads into a premium publisher's website and then list the ads as available on a programmatic ad exchange
B)ad targeting firms that create bots that imitate the behavior of real shoppers and then charge advertisers
C)botnets hired by publishers to click on web pages to create phony traffic
D)native advertising that is displayed on a social media site
Q2) Which of the following forms of online advertising is expected to grow the fastest between 2017 and 2021?
A)paid search
B)sponsorships
C)search engines
D)rich media
Q3) The incremental cost of building the next unit of a good is called the:
A)Law of One Price.
B)variable cost.
C)marginal cost.
D)fixed cost.
Q4) How are blogs being used for marketing?
Page 8
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Chapter 7: Social Mobile and Local Marketing
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Sample Questions
Q1) Which of the following dominates the local mobile search market?
A)Twitter
B)Apple
C)Facebook
D)Google
Q2) Facebook's Search functionality includes everyone's public posts, Likes, photos, and interests, and makes them available to all users of Facebook, even those who are not friends.
A)True
B)False
Q3) All of the following are examples of dark social except:
A)e-mail.
B)tweets.
C)SMS texts.
D)Snapchat.
Q4) Name and describe the five steps in the social marketing process.
Q5) By 2019, spending on social marketing will be almost triple the amount spent on mobile marketing.
A)True
B)False
Page 9
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Chapter 8: Ethical Social and Political Issues in E-Commerce
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Sample Questions
Q1) Which of the following involves bypassing the target site's home page and going directly to a content page?
A)cybersquatting
B)metatagging
C)framing
D)deep linking
Q2) All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use" except the:
A)nature of the work used.
B)amount of the work used.
C)market effect of the use.
D)free availability of the work on the Web.
Q3) Which of the following tools can companies use to track user statements and views on newsgroups, chat groups, and other public forums?
A)cookies
B)digital wallets
C)search engines
D)shopping carts
Q4) How is it possible to measure the strength of privacy policies?
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Chapter 9: Online Retailing and Services
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Sample Questions
Q1) All of the following are terms used to describe on-demand service companies except:
A)mesh economy.
B)collaborative commerce.
C)we-commerce.
D)omni-channel commerce.
Q2) The MOTO sector of the retail industry is most similar to the ________ sector.
A)specialty stores
B)general merchandise
C)online retail sales
D)consumer durables
Q3) Describe the virtual merchant business model and its unique challenges in becoming financially viable.
Q4) Craigslist is a player in which of the following online services markets?
A)real estate services and career services
B)insurance services and brokerage services
C)travel services
D)online accounting services
Q5) Identify and discuss the key features of the online insurance industry.
Q6) Explain why online career services are so well suited to the Web.
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Chapter 10: Online Content and Media
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Sample Questions
Q1) What are the three different online business models that newspapers have employed from 1995-2017?
Q2) Which of the following native digital news sites has the most unique monthly visitors?
A)Huffington Post
B)Vox
C)Vice
D)Buzzfeed
Q3) The time spent on desktop computers and mobile devices now exceeds time spent in front of the television.
A)True
B)False
Q4) Which of the following statements about mobile gaming is not true?
A)Mobile games generated an estimated $3 billion in 2016.
B)Mobile gaming is a more open platform than console gaming.
C)Mobile games appeal to a younger demographic than console games.
D)Mobile games are expensive to develop when compared to traditional gaming systems.
Q5) Why have newspaper revenues declined over the past 15 years?
Q6) Describe the three basic revenue models for digital content delivery.
Page 12
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Chapter 11: Social Networks, Auctions, and Portals
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Sample Questions
Q1) A ________ permits the consumer to monitor specific auctions of interest, requiring the consumer to pay close attention only in the last few minutes of bidding.
A)bidding fee auction
B)channel manager
C)watch list
D)rating system
Q2) The original portals in the early days of e-commerce were search engines.
A)True
B)False
Q3) In B2C auctions, consumers control assets and use dynamic pricing to establish the price.
A)True
B)False
Q4) E-mailing buyers to warn them away from a seller is a type of auction fraud known as:
A)transaction interference.
B)bid siphoning.
C)bid rigging.
D)shill bidding.
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Chapter 12: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
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Sample Questions
Q1) Define and explain supply chain management systems, supply chain simplification, and collaborative commerce, and the relationship between these concepts.
Q2) EDI was developed to reduce the cost, delays, and errors inherent in the manual exchanges of documents among firms.
A)True
B)False
Q3) Which of the following terms refers to the links that connect business firms with one another to coordinate production?
A)supply chain
B)B2B e-commerce
C)vertical market
D)horizontal market
Q4) Define and discuss the terms B2B commerce, B2B e-commerce, and supply chains in the context of the history and significance of B2B e-commerce.
Q5) Define the procurement process. What are the seven basic steps in the procurement process?
Q6) How are social networks being used in B2B e-commerce?
Q7) Describe at least five characteristics of Net marketplaces.
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