Online Retail Management
Midterm Exam
Course Introduction
Online Retail Management explores the principles, strategies, and technologies essential for operating successful retail businesses in digital environments. The course covers topics such as e-commerce business models, online merchandising, customer experience design, digital marketing, inventory and supply chain management, payment systems, analytics, and emerging trends in online retail. Students will analyze industry case studies and develop practical skills in evaluating online retail platforms, managing digital storefronts, optimizing product listings, and using data to inform decision-making. By the end of the course, learners will understand how to navigate the dynamic digital marketplace and implement effective management practices tailored to online retail.
Recommended Textbook
E Commerce Essentials 1st Edition by
Kenneth C. Laudon
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825 Flashcards
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Chapter 1: The Revolution Is Just Beginning
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Sample Questions
Q1) Which of the following describes the basic Web policy of large firms during the period of invention?
A)integrate social networking and mobile platform with Web site marketing
B)use Web to connect with suppliers
C)include additional channels to market products
D)maintain a basic, static Web site
Answer: D
Q2) Which of the following statements about the Web is not true?
A)It is the technology upon which the Internet is based.
B)It was developed in the early 1990s.
C)It provides access to pages written in HTML.
D)It provides access to Web pages that incorporate graphics, sound, and multimedia.
Answer: A
Q3) Social e-commerce is currently the largest type of e-commerce.
A)True
B)False
Answer: False
Q4) ________ refers to the displacement of market middlemen.
Answer: Disintermediation
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Chapter 2: E-Commerce Business Models and Concepts
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Sample Questions
Q1) In the ________ business model, a Web-based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices.
Answer: market creator
Q2) Visitors to specialized niche portals tend to spend less money than the average visitor to a horizontal portal.
A)True
B)False
Answer: False
Q3) Which of the following are Amazon's primary value propositions?
A)personalization and customization
B)selection and convenience
C)reduction of price discovery cost
D)management of product delivery
Answer: B
Q4) Social technologies change industry structure by shifting programming and editorial decisions to consumers.
A)True
B)False
Answer: True
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Chapter 3: E-Commerce Infrastructure: the
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Sample Questions
Q1) Which of the following was the "killer app" of 2012?
A)social networks
B)blogs
C)tablet PCs
D)search engines
Answer: A
Q2) ________ software refers to the software that enables a computer to deliver Web pages written in HTML to client computers on a network that request this service by sending an HTTP request.
Answer: Web server
Q3) Transmission Control Protocol is the protocol that provides the Internet addressing scheme.
A)True
B)False
Answer: False
Q4) Tablet computers rely on the Internet cloud for processing and storage.
A)True
B)False
Answer: True
Page 5
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Chapter 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps
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Sample Questions
Q1) Which of the following is an example of dynamic content?
A)product photographs
B)product descriptions
C)home page graphic
D)blog posts
Q2) The cost of hardware, software, and telecommunications services needed to build a Web site have ________ over the last decade.
A)increased dramatically
B)increased moderately
C)decreased dramatically
D)decreased slightly
Q3) All of the following might be part of a Web site's middle-tier layer except:
A)a database server.
B)an ad server.
C)legacy corporate applications.
D)a mail server.
Q4) A list server is an application server used to provide a database for product descriptions and prices.
A)True
B)False
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Chapter 5: E-Commerce Security and Payment Systems
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Sample Questions
Q1) Discuss and explain the various types of malicious code and how they work. Include the different types of viruses.
Q2) Symmetric key encryption is also known as:
A)public key encryption.
B)secret key encryption.
C)PGP.
D)PKI.
Q3) Which of the following statements about symmetric key encryption is not true?
A)In symmetric key encryption, both the sender and the receiver use the same key to encrypt and decrypt a message.
B)The Data Encryption Standard is a symmetric key encryption system.
C)Symmetric key encryption is computationally slower.
D)Symmetric key encryption is a key element in digital envelopes.
Q4) A Trojan horse appears to be benign, but then does something other than expected.
A)True
B)False
Q5) To allow employees to connect securely over the Internet to their corporate network, you would use a(n)________
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Sample Questions
Q1) Research indicates that social network influence may not extend to distant friends.
A)True
B)False
Q2) Which of the following is not a feature that is driving social e-commerce growth?
A)social sign-on
B)network notification
C)collaborative shopping
D)personal intelligent agents
Q3) Sending e-mail marketing messages is typically less costly than sending direct mail marketing messages.
A)True
B)False
Q4) In ________, one Web site agrees to pay another Web site a commission for new business opportunities it refers to the site.
Q5) A common form of ________ is targeted content (or advertorials), in which editorial content is combined with an ad message to make the message more valuable and attractive to its intended audience.
Page 8
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Chapter 7: Ethical, Social, and Political Issues in E-Commerce
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Sample Questions
Q1) The placing of a cookie on a user's hard drive by one site that is then used by another site to sell that user related products without the knowledge of the user is:
A)legal in the United States but illegal in Europe.
B)illegal in the United States but legal in Europe.
C)legal in both the United States and Europe.
D)illegal in both the United States and Europe.
Q2) ________ is collected data that can be used to identify and locate an individual.
A)A personal profile
B)P3P
C)Anonymous information
D)PII
Q3) All of the following are factors that will be considered in determining whether use of copyrighted material is "fair use" except the:
A)nature of the work used.
B)amount of the work used.
C)market effect of the use.
D)free availability of the work on the Web.
Q4) The main stakeholders arguing against net neutrality are ________.
Page 9
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Chapter 8: Online Retail and Services
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Sample Questions
Q1) Which of the following best explains why the service sector is a natural avenue for e-commerce?
A)The service sector is less geographically reliant and more globally oriented.
B)The service sector has historically been more technology-reliant.
C)Much of the value in services is based on the collection, storage, and exchange of information.
D)It is not; services are difficult to translate to e-commerce because they rely on face-to-face communication and barter.
Q2) ________ occurs when physical retailers of products must compete on price and currency of inventory directly against the manufacturer.
Q3) The Internet has been a powerful influence on consumer insurance decisions. A)True
B)False
Q4) Consumers are primarily price-driven when shopping on the Internet.
A)True
B)False
Q5) Explain why online career services are so well suited to the Web.
Q6) ________ began as a supplier-owned travel reservation system and is now a public company.
Page 10
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Chapter 9: Online Content and Media
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Sample Questions
Q1) What percentage of the Internet population in the United States reads magazines online?
A)almost one-quarter
B)almost one-third
C)almost one-half
D)almost three-quarters
Q2) In 2012, digital magazine circulation:
A)decreased by half.
B)remained flat.
C)doubled.
D)tripled.
Q3) All of the following are reasons why the movie industry is likely to be less disrupted by the Internet than the music industry except:
A)movies are more difficult to move around the Web without detection.
B)movies typically have far larger file sizes than music tracks.
C)the movie industry is a concentrated oligopoly.
D)there are fewer firms competing for distribution rights.
Q4) What are the major challenges facing book publishers?
Q5) The average American adult spends around ________ hours each year consuming various media.
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Chapter 10: Social Networks, Auctions, and Portals
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Q1) In March 2011, AOL acquired ________, a critical acquisition in its shift to developing and distributing premium content.
Q2) What are the benefits to both the market-makers and consumers in an auction?
Q3) Which of the following is not one of the three defining characteristics of a portal?
A)commerce
B)content
C)auctions
D)navigation of the Web
Q4) Threatening negative feedback in return for a benefit is an example of:
A)feedback extortion.
B)offensive shill feedback.
C)defensive shill feedback.
D)sending spam.
Q5) Social network participation is one of the most common usages of the Internet.
A)True
B)False
Q6) ________ is defined as the percentage of the Web audience that visits a site within a particular time period, usually a month.
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Chapter 11: B2b E-Commerce: Supply Chain Management and
Collaborative Commerce
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Sample Questions
Q1) All of the following are examples of direct goods in the auto industry except:
A)sheet steel.
B)shatter-resistant glass.
C)rubber molding.
D)desktop computers.
Q2) Lean production is an extension of just-in-time production methods.
A)True
B)False
Q3) A(n)________ system continuously links the activities of buying, making, and moving products from suppliers to purchasing firms, as well as integrating order entry systems.
A)EDI
B)ERP
C)CPFR
D)SCM
Q4) ________ involves the use of digital technologies to permit organizations to work together to design, develop, build, and manage products through their life cycles.
Q5) A(n)________ supply chain includes a company's secondary and tertiary suppliers.
Q6) Exostar is an example of a(n)________. Page 13
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