Online Marketing Exam Practice Tests
Course Introduction
Online Marketing explores the fundamental principles and strategies used to promote products and services over the internet. This course covers key topics such as search engine optimization (SEO), social media marketing, email marketing, content marketing, and digital advertising. Students will learn how to develop online marketing campaigns, analyze digital metrics, and utilize various online platforms to reach target audiences effectively. Practical case studies and hands-on projects equip learners with the necessary skills to create and implement successful online marketing strategies in todays digital landscape.
Recommended Textbook
Social Media Marketing A Strategic Approach 1st Edition by Melissa Barker
Available Study Resources on Quizplus
15 Chapters
313 Verified Questions
313 Flashcards
Source URL: https://quizplus.com/study-set/742
Page 2
Chapter 1: Why Social Media?
Available Study Resources on Quizplus for this Chatper
20 Verified Questions
20 Flashcards
Source URL: https://quizplus.com/quiz/14454
Sample Questions
Q1) Why is social media so attractive for consumers?
A) It is free.
B) It allows for more insight and creativity.
C) It gives the consumer more power.
D) Everybody is using it.
E) It allows consumers to vent about bad customer service.
Answer: C
Q2) What is the #1 resource used when researching a product online?
A) Wikipedia
B) Facebook
C) Friends and family
D) Search
E) Social networks
Answer: D
Q3) Social media marketing is based on marketing principles that have been around for years.
A)True
B)False
Answer: True
To view all questions and flashcards with answers, click on the resource link above.
Page 3
Chapter 2: Goals and Strategies
Available Study Resources on Quizplus for this Chatper
19 Verified Questions
19 Flashcards
Source URL: https://quizplus.com/quiz/14455
Sample Questions
Q1) Social media marketing goals must be flexible because
A) A brand cannot be sure its goals will be achieved.
B) New developments sometimes occur while using social media.
C) A particular social network might disappear.
D) Consumers are fickle,so it is difficult to forecast their behavior
E) Brand management might not support certain social media marketing goals.
Answer: B
Q2) What is the primary reason why social media marketing efforts fail?
Answer: Poor Planning
Q3) A social media marketing plan does not require monitoring or adjustment during its implementation.
A)True
B)False
Answer: False
Q4) It is very important for brands looking to engage in social media to focus on broadcasting and promoting their message on these channels at every opportunity.
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above. Page 4
Chapter 3: Identifying Target Audiences
Available Study Resources on Quizplus for this Chatper
20 Verified Questions
20 Flashcards
Source URL: https://quizplus.com/quiz/14456
Sample Questions
Q1) What is a target audience?
Answer: Those consumers,or group of consumer,that a company or brand has decided to try to reach with its marketing strategies.It can include both those most likely to purchase,as well as those who exhibit interest in similar values and ideas.
Q2) Developing personas is an ongoing process that often requires that messages and content be adjusted as customer feedback is provided.
A)True
B)False
Answer: True
Q3) A skilled social media marketer can adapt messages to created specific messages to reach secondary (and even tertiary)optimal target audiences.
A)True
B)False
Answer: True
Q4) The text describes the Persona Development Cycle as having what three elements?
Answer: - Identify persona roles (including buyer persona)
- Identify the needs and situational triggers for each persona
- Develop messaging objectives
To view all questions and flashcards with answers, click on the resource link above.
5
Chapter 4: Rules of Engagement for Social Media
Available Study Resources on Quizplus for this Chatper
20 Verified Questions
20 Flashcards
Source URL: https://quizplus.com/quiz/14457
Sample Questions
Q1) Social media marketing ethics involve all of the following except:
A) Be active in addressing customer complaints
B) Employ information gathering software on social profiles
C) Tell the truth
D) Taking responsibility for one's actions
E) Show respect for your audience
Q2) Which of the following is not an example of permission marketing?
A) Signing up for an email newsletter.
B) Becoming a fan of a Facebook business page.
C) An online ad viewed on a mobile phone.
D) Subscribing to a company's YouTube account.
E) Responding to someone on Twitter .
Q3) How much people trust you is less important than the overall number of fans and followers you have.
A)True
B)False
Q4) When first engaging in social media,it is important to listen first before creating content.
A)True
B)False
Page 6
To view all questions and flashcards with answers, click on the resource link above.
Chapter 5: Publishing Blogs
Available Study Resources on Quizplus for this Chatper
22 Verified Questions
22 Flashcards
Source URL: https://quizplus.com/quiz/14458
Sample Questions
Q1) A content strategy is important for a blog because
A) It helps identify the marketing objectives.
B) It helps a blogger create relevant content the audience will engage with.
C) It confirms specific buyer personas.
D) It supports the overall social media strategy.
E) It keeps the blogger on a schedule.
Q2) Self-hosted blogs are not taken as seriously as hosted blogs because they take less time to create and maintain.
A)True
B)False
Q3) When dealing with a controversial post,it is safest to just delete it.
A)True
B)False
Q4) A catchy title on a blog post should not
A) Communicate a benefit
B) Ask a question
C) Include relevant keywords
D) Be overly long or vague
E) Identify the content in the post.
Q5) What are the six characteristics that typify a blog?
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: Publishing Podcasts and Webinars
Available Study Resources on Quizplus for this Chatper
22 Verified Questions
22 Flashcards
Source URL: https://quizplus.com/quiz/14459
Sample Questions
Q1) A podcast is
A) An interactive seminar held online.
B) Another way of describing a blog.
C) An episodic digital audio or video file that can be downloaded conveniently.
D) The ability to subscribe to content for automatic delivery.
E) Something you can only download through iTunes.
Q2) What are the five considerations when producing podcasts?
Q3) Why should you stick to a specific topic or focus when determining the content for a podcast?
A) It is easier for listeners to locate podcasts in the iTunes store.
B) Being too general means the podcast will compete with radio.
C) Targeting a specific audience means it will likely have more appeal to that segment
D) It sounds more professional.
E) It is better for search engine optimization.
Q4) What are the three types of podcast formats?
Q5) When developing a podcast,it is important to determine the length of the podcast before you identify the content.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Publishing Articles,White Papers and E-Books
Available Study Resources on Quizplus for this Chatper
22 Verified Questions
22 Flashcards
Source URL: https://quizplus.com/quiz/14460
Sample Questions
Q1) The term "No Follow" means that an article has been penalized by search engines and is omitted from search engine results.
A)True
B)False
Q2) White papers are generally intended to
A) Provide post-purchase technical support.
B) Survey a target audience.
C) Help consumers before they make a purchase.
D) Position a brand.
E) Be shared in order to go viral.
Q3) What content is important to include in a white paper?
A) All the technical details of a product or technology.
B) Industry specific acronyms and marketing phrases.
C) Information on a product's functionality and its benefits.
D) Visual aids in the form of charts and graphs.
E) A strong sales message.
Q4) White papers typically have at least 10 pages of text,are double spaced,and include sources.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Sharing Videos
Available Study Resources on Quizplus for this Chatper
21 Verified Questions
21 Flashcards
Source URL: https://quizplus.com/quiz/14461
Sample Questions
Q1) Online video can act like an infomercial by showcasing a product's features and benefits.
A)True
B)False
Q2) Which of the following is a true statement?
A) The majority of online videos that fail to spread within the first 24 hours never become popular.
B) Secondary sharing describes when content is shared by people who do not have connections with the content creator.
C) YouTube's opinion leaders are those more likely to have posted an online video.
D) Secondary sharing is the most important stage to establishing a video's audience.
E) Primary sharing explains when fans and friends begin spreading a video.
Q3) Why has video sharing increased in popularity?
A) Video sharing websites have proliferated,making it easy to share video.
B) The cost of video equipment has declined.
C) More people have learned to record and edit video
D) Facebook has the biggest share of the video sharing market.
E) It is easier to find someone with video expertise today.
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Sharing Photos and Images
Available Study Resources on Quizplus for this Chatper
20 Verified Questions
20 Flashcards
Source URL: https://quizplus.com/quiz/14462
Sample Questions
Q1) Image sharing can help drive web traffic to a website.
A)True
B)False
Q2) Which of the following does not describe a photo sharing site?
A) It lets users upload images.
B) It provides photo organization tools,like albums or galleries.
C) It allows users to comment and rate other photos.
D) It allows users to tag photos with relevant keywords.
E) It lets people buy or license images.
Q3) Flickr has become the preferred platform of smartphone users.
A)True
B)False
Q4) Flickr was the first photo sharing site.
A)True
B)False
Q5) Why is it important to use social networking tools when posting photos to photo-sharing sites?
Q6) Photo sharing sites are a form of social networks.
A)True
B)False
Page 11
To view all questions and flashcards with answers, click on the resource link above.
Chapter 10: Social Networks
Available Study Resources on Quizplus for this Chatper
21 Verified Questions
21 Flashcards
Source URL: https://quizplus.com/quiz/14463
Sample Questions
Q1) According to the text,which is not considered a mistake on a LinkedIn profile?
A) A boring headline.
B) Writing a profile summary in the third person.
C) Choosing a broad or not relevant category.
D) Completing a profile with as much detail as possible.
E) Pasting your resume verbatim into a profile.
Q2) Why is the Coca-Cola Facebook page different from other brand pages?
A) It was one of the first company managed brand pages on Facebook.
B) It is one of 253 dedicated to the same product.
C) It uses a high quality photo as a profile photo.
D) It listens to fan feedback and applies it to its marketing strategies.
E) The company shares the page administration with fans.
Q3) Which of the following statements is false?
A) Social networks have become an effective way to find new customers
B) Social networks allow companies to build brand awareness
C) People on social networks seek out brand relationships.
D) Social networks serve as a channel for marketing messages
E) Companies can converse with target audiences on social networks
Q4) Explain why marketers looking to reach a global audience must consider social networks beyond Facebook.
Page 12
To view all questions and flashcards with answers, click on the resource link above.
Chapter 11: Microblogging
Available Study Resources on Quizplus for this Chatper
21 Verified Questions
21 Flashcards
Source URL: https://quizplus.com/quiz/14464
Sample Questions
Q1) How does Zappos recognize its Twitter fans?
A) It retweets their content regularly.
B) It sends them free shoes.
C) It sets up Twitter tracking pages on its website.
D) It invites them to post from the Zappos Twitter account.
E) It sends them exclusive coupon codes.
Q2) When marketing on Twitter,brands should
A) Avoid offering special deals.
B) Ensure that they provide plenty of product announcements and promotions.
C) Focus on relationships.
D) Ignore feedback and comments from other Twitter users.
E) Never retweets.
Q3) Posting links without descriptions are unlikely to generate responses on Twitter. A)True
B)False
Q4) What are three considerations for a company when building an effective Twitter channel?
Q5) Explain why the classic 'This is What I'm Doing Now' tweet is less effective for a brand or company.
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: Discussion Boards,Social News and Q&A Sites
Available Study Resources on Quizplus for this Chatper
20 Verified Questions
20 Flashcards
Source URL: https://quizplus.com/quiz/14465
Sample Questions
Q1) The most important skill a moderator can possess is the ability to sniff out a troll. A)True
B)False
Q2) A Q&A site lets people pose questions and receive answers back from anyone knowledgeable enough to reply.
A)True
B)False
Q3) Internet discussion forums are a successor to local neighborhood bulletin boards.
A)True
B)False
Q4) Marketers should follow and participate in online discussion forums because A) Discussion forums were intended to be marketing portals.
B) They can be valuable sources of free product research,market research and focus groups.
C) It is an effective way to generate new customers.
D) Consumers appreciate having a brand representative they can communicate with.
E) It helps with brand building.
Q5) Explain the six rules of netiquette.
To view all questions and flashcards with answers, click on the resource link above. Page 14
Chapter 13: Mobile Computing and Location Marketing
Available Study Resources on Quizplus for this Chatper
21 Verified Questions
21 Flashcards
Source URL: https://quizplus.com/quiz/14466
Sample Questions
Q1) The voice and text message tools found on cell phones are examples of one to one communication.
A)True
B)False
Q2) The main location based networks are Google and Facebook.
A)True
B)False
Q3) The defining characteristic of a location based social network is
A) The gaming element.
B) Users can share their location with friends.
C) Users can earn badges.
D) Users can receive discounts from brands.
E) That it can only be accessed on a mobile phone.
Q4) Why was the Dunkin' Run app considered successful?
A) Dunkin' Donut was one of the first to use the mobile space for marketing.
B) Dunkin' Donuts audience has a high rate of smartphone adoption.
C) It was creative.
D) It served a consumer need and wasn't just about marketing.
E) It included a social gaming element.
Q5) Why is the growth of smartphones important for social media marketers?
Page 15
To view all questions and flashcards with answers, click on the resource link above.
Chapter 14: Social Media Monitoring
Available Study Resources on Quizplus for this Chatper
22 Verified Questions
22 Flashcards
Source URL: https://quizplus.com/quiz/14467
Sample Questions
Q1) What is social media measurement?
A) Qualitative and quantitative data found online
B) The analytics provided by Facebook and YouTube
C) The act of monitoring social media programs
D) Those KPIs used by a brand to evaluate its social media strategy
E) The measurement of the volume of content and sentiment of a brand on the social web.
Q2) What must a brand do in order to make quantitative social media metrics useful?
A) It must identify the type of measurement to be used.
B) It must tie each metric to a specific marketing goal.
C) It must assign a marketer to track the metric.
D) It needs to have its benchmarks in place.
E) It needs to tie each metric to a financial value.
Q3) Social media monitoring has evolved from a more passive approach to active interaction with consumers.
A)True
B)False
Q4) Explain the four steps for measuring social media.
Q5) Explain the difference between measurement and evaluation.
To view all questions and flashcards with answers, click on the resource link above. Page 16
Chapter 15: Social Media Marketing Plan
Available Study Resources on Quizplus for this Chatper
22 Verified Questions
22 Flashcards
Source URL: https://quizplus.com/quiz/14468
Sample Questions
Q1) Personas are part of which stage in the Social Media Marketing Planning Cycle?
A) Target audience
B) Strategies
C) Goals
D) Tune
E) Competitive Intelligence
Q2) The overview of a social media marketing plan should start off with a reasoned argument for making the required investment to implement the proposed plan.
A)True
B)False
Q3) Which SWOT Matrix strategy would be one where a company focused on overcoming weaknesses in its social media profiles in order to follow new opportunities in both new and existing social media platforms?
A) W-T Strategy
B) S-O Strategy
C) S-T Strategy
D) W-O Strategy
E) W-S Strategy
Q4) What are the four guidelines for creating content?
To view all questions and flashcards with answers, click on the resource link above. Page 17