Online Business Strategies
Exam Practice Tests
Course Introduction
Online Business Strategies explores the key concepts, tools, and tactics required to launch, manage, and grow a business in the digital marketplace. This course covers topics such as e-commerce models, digital marketing, website optimization, social media engagement, and data-driven decision-making. Students will analyze case studies, develop strategic plans, and gain hands-on experience with online platforms, gaining the skills necessary to create value and remain competitive in an evolving online landscape.
Recommended Textbook E Commerce 2018 14th Edition by Kenneth C. Laudon
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Chapter 1: The Revolution Is Just Beginning
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Sample Questions
Q1) How has e-commerce changed the marketing of goods?
Answer: E-commerce has greatly changed the marketing of goods. Before e-commerce was developed, the marketing and sale of goods was a mass-marketing and sales force-driven process. Marketers viewed consumers as passive targets of advertising campaigns. E-commerce has brought many new possibilities for marketing. The Internet and Web can deliver, to an audience of millions, rich marketing messages with text, video, and audio in a way not possible with traditional commerce technologies such as radio, television, or magazines. Merchants can target their marketing messages to specific individuals by adjusting the message to a person's name, interests, and past purchases. In addition, much information about the consumer can be gathered from the website the consumer visits. With the increase in information density, a great deal of information about the consumer's past purchases and behavior can be stored and used by online merchants. The result is a level of personalization and customization unthinkable with existing commerce technologies.
Q2) The Internet has shown similar growth patterns as other electronic technologies of the past.
A)True
B)False
Answer: False
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Page 3
Chapter 2: E-Commerce Business Models and Concepts
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Sample Questions
Q1) Innovative entrepreneurs and their business firms that destroy existing business models are referred to as:
A)crowdfunders.
B)venture capitalists.
C)disruptors.
D)angel investors.
Answer: C
Q2) In 2017, the overall retail market in the United States was estimated to be about:
A)$50 trillion.
B)$5 trillion.
C)$500 billion.
D)$50 billion.
Answer: B
Q3) A value proposition defines how a company's product or service will generate revenue for the firm.
A)True
B)False
Answer: False
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Chapter
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Sample Questions
Q1) Which of the following statements about cloud computing is not true?
A)A public cloud is typically used by companies with stringent privacy and security requirements.
B)Dropbox is an example of a public cloud.
C)Hybrid clouds offer both public and private cloud options.
D)A private cloud may be hosted internally or externally.
Answer: A
Q2) When talking about the physical elements of the Internet, the term redundancy refers to:
A)transmitting multiple copies of a single packet to safeguard against data loss.
B)the use of tiered high-speed switching computers to connect the backbone to regional and local networks.
C)delays in messages caused by the uneven flow of information through the network.
D)multiple duplicate devices and paths in a network built so that data can be rerouted if a breakdown occurs.
Answer: D
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5
Chapter
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Sample Questions
Q1) What are widgets and how are they used? How do they differ from mashups?
Q2) Explain both demand and supply-side considerations when choosing the hardware platform for an e-commerce site. Include a discussion of I/O-intensive vs. CPU-intensive operations and scalability.
Q3) All of the following are simple steps for optimizing web page content except:
A)reducing unnecessary HTML comments.
B)segmenting computer servers to perform dedicated functions.
C)using more efficient graphics.
D)avoiding unnecessary links to other pages on the site.
Q4) Which of the following types of sites typically needs a high percentage of secure pages?
A)web services
B)customer self-service
C)trading
D)publishing/subscription
Q5) Which of the following involves testing a site's program modules one at a time?
A)system testing
B)acceptance testing
C)unit testing
D)implementation testing
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Chapter 5: E-Commerce Security and Payment Systems
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Q1) ________ is the ability to ensure that messages and data are only available to those authorized to view them.
A)Confidentiality
B)Integrity
C)Privacy
D)Availability
Q2) PayPal is an example of what type of payment system?
A)online stored value payment system
B)digital checking system
C)accumulating balance system
D)digital credit card system
Q3) Angler is an example of which of the following?
A)worm
B)exploit kit
C)phishing
D)hacktivism
Q4) Exploit kits can be purchased by users to protect their computers from malware.
A)True
B)False
Q5) Why is it difficult to accurately estimate the actual amount of cybercrime?
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Chapter 6: E-Commerce Marketing and Advertising Concepts
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Q1) Which of the following statements about Canada's anti-spam law is not true?
A)Canada's law is based on an opt-in model.
B)The law has no impact on companies located within the United States.
C)The first phase of the law went into effect in 2014.
D)The law applies to e-mail, texts, and social media messaging.
Q2) Which of the following statements about CAN-SPAM is not true?
A)CAN-SPAM went into effect in January 2004.
B)CAN-SPAM prohibits unsolicited e-mail (spam).
C)CAN-SPAM prohibits the use of deceptive subject lines and false headers.
D)Large spammers are among CAN-SPAM's biggest supporters.
Q3) Amazon's Associates program is an example of which of the following?
A)viral marketing
B)local marketing
C)affiliate marketing
D)lead generation marketing
Q4) Google's AdSense is an example of which of the following?
A)context advertising
B)SEO
C)programmatic advertising
D)viral marketing
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Chapter 7: Social Mobile and Local Marketing
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Q1) Which of the following is not true about social marketing?
A)More than 50% of Twitter's ad revenues are generated by desktop users.
B)The top seven social networks account for over 90% of all visits.
C)Social marketing differs markedly from traditional online marketing.
D)In social marketing, business cannot tightly control their brand messaging.
Q2) All of the following are Pinterest marketing tools except:
A)Brand pages.
B)Rich Pins.
C)Promoted Pins.
D)Promoted Accounts.
Q3) Instagram is owned by Facebook
A)True
B)False
Q4) Which of the following accounts for the most time people spend using a mobile device?
A)watching video
B)social networks
C)listening to music
D)reading news and magazines
Q5) What has changed in online marketing since 2007?
Page 9
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Chapter 8: Ethical Social and Political Issues in E-Commerce
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Q1) Which of the following statements about industry self-regulation regarding privacy is not true?
A)The AdChoices program is an industry-sponsored initiative to encourage websites to be more transparent about how they use personal information and to make it more likely that appropriate ads are shown to users.
B)The NAI offers consumers a global opt-out feature to prevent network advertising agencies from placing cookies on a user's computer.
C)Industry efforts have not so far succeeded in reducing American fears of privacy invasion.
D)Critics argue that the most effective form of industry self-regulation to safeguard privacy are online seal programs that attest to a company's privacy policies.
Q2) Which of the following is not one of the four basic principles shared by ethical schools of thought in western culture?
A)accountability
B)privacy
C)responsibility
D)liability
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Chapter 9: Online Retailing and Services
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Q1) ________ is a subscription-based retailer using predictive marketing and Big Data?
A)Macy's
B)Stitch Fix
C)Dell
D)Lands' End
Q2) What is another name for pro forma earnings?
A)net margin
B)operating income
C)earnings before income taxes, depreciation, and amortization (EBITDA)
D)generally accepted accounting principles (GAAP) earnings
Q3) Which of the following statements is not true about the automobile, and automobile parts and accessories, online retail category?
A)Most of the revenue in this category is generated from the sales of automobiles.
B)Automobile manufacturers use the Internet to deliver branding advertising.
C)U)S. franchising law prohibits automobile manufacturers from selling cars directly to consumers.
D)Automobile retailing is dominated by dealership networks.
Q4) Explain why online career services are so well suited to the Web.
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Chapter 10: Online Content and Media
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Q1) Which of the following statements about the movie industry is not true?
A)Over 300 million Americans were expected to watch feature-length movies online in 2017.
B)Online movie distribution is not dominated by a single distributor.
C)Of all the content industries, thus far, the movie industry has been able to maintain its revenue stream and not be digitally destroyed by new technologies.
D)The movie industry's control of the release window of a movie is a form of price discrimination.
Q2) All of the following are examples of technology convergence except:
A)the iPad.
B)Amazon Books Publishing.
C)Apple TV.
D)smartphones.
Q3) Discuss the difference between a wholesale and agency model of e-book distribution and pricing. Why didn't the wholesale model work for e-books, and what happened when publishers tried to implement an agency model?
Q4) In 2016, mobile games generated more revenue than console games.
A)True
B)False
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Chapter 11: Social Networks, Auctions, and Portals
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Q1) BlackPlanet is an example of a(n)________ social network.
A)practice-based
B)interest-based
C)affinity-based
D)general
Q2) Which of the following types of auctions is perfect for sellers that have many identical items to sell?
A)English auctions
B)Name Your Own Price auctions
C)Dutch Internet auctions
D)group buying auctions
Q3) ________ occurs when sellers agree informally or formally to set floor prices below which they will not sell on auction items.
A)Discriminatory pricing
B)Price matching
C)Bid rigging
D)Distress pricing
Q4) If a large number of Internet users set Facebook as their primary destination on their web browser, should Facebook be considered a portal?
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Chapter 12: B2b E-Commerce: Supply Chain Management and Collaborative
Commerce
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Q1) Identify and describe the major stages in the development of B2B commerce.
Q2) All of the following are forms of collaboration among businesses except:
A)RFQs.
B)CPFR.
C)demand chain visibility.
D)marketing coordination and product design.
Q3) A(n)________ market is one that provides expertise and products for a specific industry (i.e. , automobiles).
A)vertical
B)horizontal
C)indirect
D)buyer-biased
Q4) A private industrial network is an independently owned online marketplace that connects many suppliers and buyers.
A)True
B)False
Q5) Define and discuss the terms B2B commerce, B2B e-commerce, and supply chains in the context of the history and significance of B2B e-commerce.
Q6) Why is B2B e-commerce seen as a potential revenue source for B2B firms?
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