Multinational Marketing Review Questions
Course Introduction
Multinational Marketing explores the strategies, challenges, and opportunities that organizations encounter when marketing their products and services across international borders. The course covers cultural, economic, legal, and political factors shaping global market environments, and examines how companies adapt marketing mix elements product, price, place, and promotion to suit diverse consumer needs and regulatory requirements in different countries. Students will analyze case studies, emerging market trends, and the impact of globalization on branding, communication, and market entry strategies, preparing them to develop effective multinational marketing plans in an increasingly interconnected world.
Recommended Textbook
International Marketing 10th Edition by
Michael R. Czinkota
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18 Chapters
1027 Verified Questions
1027 Flashcards
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Page 2
Chapter 1: Global Environmental Drivers
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55 Flashcards
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Sample Questions
Q1) The network of global linkages that bind us all as a result of world trade were first recognized during the rebuilding of Europe after WWII.
A)True
B)False
Answer: False
Q2) The _____,which was founded in 1944,has recently been assisting nations that used to be categorized as "wealthy."
A) International Monetary Fund
B) World Trade Organization
C) World Health Organization
D) European Union
Answer: A
Q3) Advances in technology have:
A) complicated the distribution channel thereby making distribution a lengthy process.
B) allowed firms to separate their activities by content and context.
C) enabled firms to operate in a marketplace rather than a market space.
D) made the procurement of raw materials an expensive process.
Answer: B
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3
Chapter 2: International Trade Frameworks and Policy
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Sample Questions
Q1) The feudal system encouraged the development of an open-state economy.
A)True
B)False
Answer: False
Q2) Which of the following is the result of a country's decision to impose restrictions on its foreign direct investments?
A) Free access to foreign capital
B) Lower interest rates
C) Tightened credit markets
D) Decreased domestic market share
Answer: C
Q3) The _____ has its origins in the GATT,to which it became the successor organization in January of 1995.
A) IMF
B) WTO
C) World Bank
D) MERCOSUR
Answer: B
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Chapter 3: The Role of Culture
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Sample Questions
Q1) Field experience exposes a manager to a different cultural environment for a limited amount of time.
A)True
B)False
Answer: True
Q2) Describe the analytical approach to reduce the influence of one's own cultural values.Give an example of how this approach can be applied to product introduction. Answer: The following analytical approach is recommended to reduce the influence of one's own cultural values:
1.Define the problem or goal in terms of domestic cultural traits,habits,or norms.
2.Define the problem or goal in terms of foreign cultural traits,habits,or norms.Make no value judgments.
3.Isolate the self-reference criterion influence in the problem and examine it carefully to see how it complicates the problem.
4.Redefine the problem without the self-reference criterion influence and solve for the optimal goal situation.
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Chapter 4: The Economic Environment
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Sample Questions
Q1) List and briefly describe the five elements of success that are required for an international marketer to take advantage of and thrive in developing markets.
Q2) Which of the following currencies was introduced by the European Union?
A) Deutsche Mark
B) Euro
C) Franc
D) Pound
Q3) Engel's laws state that as a family's income rises,the percentage of the money spent on food will increase.
A)True
B)False
Q4) A country's use of computers,telephones,broadcast media,and print media is an indicator of:
A) passive consumers.
B) communication.
C) distribution channel.
D) transportation.
Q5) What is the Physical Quality of Life Index (PQLI)? What are its three components?
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Chapter 5: The Political and Legal Environment
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Sample Questions
Q1) If supply chains are complex and multinational,the effects of terrorism can potentially spread across the globe from an initially local focus.
A)True
B)False
Q2) Political risk can be the result of government action,but it can also be outside the control of government.
A)True
B)False
Q3) The phenomenon when buyers become uncertain about the state of their nation's economy,leading to a sharp reduction in demand for both consumer and industrial goods is known as _____.
A) the chill effect
B) functional lubrication
C) domestication
D) expropriation
Q4) Voluntary restraint agreements are self-imposed restrictions aimed at avoiding punitive trade actions from the host.
A)True
B)False
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Chapter 6: Consumer,Industrial,and Government Markets
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Sample Questions
Q1) Which of the following refers to a strategy in which the offering is placed similarly in the minds of buyers across an entire region or worldwide?
A) Product differentiation strategy
B) Micro-segmentation strategy
C) Global positioning strategy
D) Niche marketing strategy
Q2) If the anticipated cost is below a minimum threshold amount,the government is typically required to open the contract to a public bidding process.
A)True
B)False
Q3) Which of the following is true about global account management (GAM)?
A) It sources different products and operations every time for its worldwide operations.
B) It ensures the supplier speaks to the customer in one voice, reducing the possibility for miscommunication.
C) It results in increasing costs and lower efficiencies.
D) It results in customers dealing with a number of global account executives or teams.
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8
Chapter 7: Strategic Planning
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Sample Questions
Q1) Markets in the _____ position will require continued commitment by management in research and development,investment in facilities,and the training of personnel at the country level.
A) harvest/divest
B) divest/reject
C) invest/grow
D) dominate/divest
Q2) Globalization is the same as standardization except in the case of the technology used to produce the product.
A)True
B)False
Q3) A single-country approach is large enough for the local business to achieve all possible economies of scale.
A)True
B)False
Q4) The pressure to be global and local at the same time has to be addressed through developing talent.
A)True
B)False
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Chapter 8: Analyzing People and Markets
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Sample Questions
Q1) A major reason that firms are reluctant to engage in international marketing activities is the:
A) lack of investors in international markets.
B) lack of sensitivity to differences in consumer tastes and preferences.
C) absence of profitable opportunities.
D) lack of distributors in international markets.
Q2) Which of the following entities has the greatest variety of secondary data?
A) International organizations
B) Governments
C) Trade associations
D) Service organizations
Q3) It is not necessary to consider the compatibility and comparability of the data while using secondary data.
A)True
B)False
Q4) The research done for international marketing activities is most often more rigorous,formal,and quantitative than for domestic marketing activities.
A)True
B)False
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Chapter 9: Market Entry and Expansion
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Sample Questions
Q1) _____ are domestic firms that perform international marketing services as commissioned representatives or as distributors for several other firms.
A) Sogoshoshas
B) Innate exporters
C) Export management companies
D) Shell corporations
Q2) A company that starts exporting its products or services within two years of its establishment is called a(n)_____.
A) innate exporter
B) accidental exporter
C) export management company
D) trading company
Q3) From a recipient-country view,franchising requires considerable outflow of foreign exchange.
A)True
B)False
Q4) Strategic alliances are more rigid than joint ventures.
A)True
B)False
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Chapter 10: Marketing Organization,Implementation,and
Control
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Sample Questions
Q1) All-Techno Inc.,a leading Florida-based software firm,has branches all over the world.Its operations are mainly divided into three regions comprising Europe,Asia,and the U.S.These divisions are responsible for all the manufacturing and marketing activities in their respective areas.What kind of organizational structure is being adopted by All-Techno?
A) Product structure
B) Functional structure
C) Area structure
D) Customer structure
Q2) _____ are less formal than other controls and are the result of shared beliefs and expectations among the members of an organization.
A) Bureaucratic controls
B) Centralized organizations
C) Cultural controls
D) Differentiation strategies
Q3) Implementers provide the opportunity to capture economies of scale and scope.
A)True
B)False
Q4) Describe the different types of centers of excellence.
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Chapter 11: Product Management and Global Brands
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Sample Questions
Q1) The core of a firm's international operations is pricing.
A)True
B)False
Q2) Making a profit is the key to successful marketing.
A)True
B)False
Q3) Most companies aim for consistency in their marketing efforts.An example of where consistency may be easy to achieve in international markets is in the area of warranties.
A)True
B)False
Q4) In order to differentiate a product,a marketer tries to highlight the similarities it has with products in the same class so as to highlight the likenesses of each.
A)True
B)False
Q5) Explain how counterfeiting has become a problem in foreign markets.
Q6) Product warranties can be effective promotional tools.
A)True
B)False
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Chapter 12: Global Marketing of Services
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Sample Questions
Q1) The time of production of a service is very close to the time of consumption.This requires _____.
A) tangibility
B) constant maintenance of service capacity
C) close customer involvement
D) more market transparency
Q2) The human element in the offering of goods takes on a much greater role than in the service offering.
A)True
B)False
Q3) Which of the following characteristics of a service does not allow sellers to choose multitiered and long traditional channels of distributions to sell their services?
A) Perishability
B) Intangibility
C) Heterogeneity
D) Market transparency
Q4) Services are highly perishable.
A)True
B)False
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Chapter 13: Advertising,Promotion,and Sales
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Sample Questions
Q1) Explain crisis management.
Q2) What are the reasons for a firm's nonparticipation in trade fairs?
Q3) _____ is the securing of editorial space to further marketing objectives.
A) Public relations
B) Advertising
C) Publicity
D) Personal selling
Q4) Which of the following is a reason for nonparticipation in trade shows?
A) It is difficult for the firm to choose the appropriate trade fairs for participation.
B) Exporters are able to reach a sizable number of sales prospects but over an extensive time period.
C) Exporters are able to reach a sizable number of sales prospects but at very high costs per contact.
D) They are an expensive way of obtaining evaluative data on the effectiveness of a promotional campaign.
Q5) The international marketer should ignore cultural noise.
A)True
B)False
Q6) Explain the significance of local campaign objectives.
Page 15
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Chapter 14: Pricing Strategies and Tactics
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Sample Questions
Q1) Which of the following statements is true of delivered at place (DAP)?
A) The seller delivers the goods with import duties paid.
B) The seller typically handles the cost of unloading and wharfage.
C) The seller and buyer should agree which party will be responsible for unloading.
D) The seller's risk and responsibility for the condition of the cargo end when the goods are delivered to the first carrier.
Q2) Incoterms are the terms agreed upon by nation states that allow for the incorporation of companies as recognized globally.
A)True
B)False
Q3) Which of the following is a strategy to compensate for price escalation?
A) Weeding out government controls and avoiding them by entering markets through third parties
B) Reorganizing the channel of distribution
C) Reassessing customer needs by conducting market research
D) Assembling products made with domestic components
Q4) What is the process of setting an export price?
Q5) Why has price become such a dynamic element of the marketing mix?
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Chapter 15: Global Distribution and Logistics
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Sample Questions
Q1) Which of the following statements is true of the factors that determine channel design?
A) The stronger the marketer's finances, the more able the firm is to establish channels it either owns or controls.
B) The number of areas to be covered is independent of the time elapsed since the product's introduction to the market.
C) The longer the channel, the more easier it is for the marketer to have a final say over pricing, promotion, and so on.
D) The looser the relationship is between the marketer and the intermediaries, the more control can be exerted.
Q2) Close collaboration with customers is required in order to develop a just-in-time inventory system.
A)True
B)False
Q3) Currency variation in international logistics forces corporations to adjust planning to incorporate changes in exchange rates.
A)True
B)False
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Chapter 16: Social Networks and Communication
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Sample Questions
Q1) A _____ is a Web site on which individuals make regular entries of commentary or descriptions of events.It is the fastest growing medium of personal publishing on the Internet.
A) wiki
B) blog
C) forum
D) podcast
Q2) Which of the following is true about the use of social media around the world?
A) Differences in culture affect the way social media are used around the world.
B) The world's entire population has ready access to social media.
C) The digital divide affects only developed countries.
D) Economic conditions have no impact on the way social media are used.
Q3) To ensure social media success in international marketing,marketers should use mass media techniques rather than customizing messages to the audience.
A)True
B)False
Q4) Social media leverage the power of electronic word of mouth.
A)True
B)False
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Chapter 17: Leadership,Corporate Social Responsibility,and
Sustainability
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Sample Questions
Q1) Which of the following is true regarding the impact of economic growth in emerging and developing markets?
A) It has reduced the gap between the rich, the middle class, and the poor in the society.
B) It has brought in new opportunities for the middle class to enjoy and experience a better quality of life.
C) It has brought about changes that have made life simple both for marketers and those to whom they market.
D) It has led to a reduction in greenhouse gas emissions across the world.
Q2) Consumers who are aware of the environmental issues,concerned about the environmental impact of products,and take action to bring about change are called "_____."
A) Greenspeaks
B) Greensteps
C) Greenthusiasts
D) Greenwashers
Q3) A higher standard of leadership is now required for international marketers.Explain.
Q4) What is curative marketing? Why is it important for a business?
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Chapter 18: New Directions and Challenges
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Sample Questions
Q1) Marketing innovation makes processes for established offers in established markets more effective or efficient.
A)True
B)False
Q2) Videoconferencing is a form of interactive digital media.
A)True
B)False
Q3) Brand information found in the center of the screen is a strong predictor of ad recognition.
A)True
B)False
Q4) Which of the following can be detected with the help of an fMRI?
A) Whether a person will purchase a given product
B) The real-time scan path or eye movement and areas of focus
C) Static plots illustrating where the respondent looked on a website
D) What was noticed or not noticed and what seemed to pique interest on a web site
Q5) Sustaining growth is an example of innovation.
A)True
B)False
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