Multinational Marketing Final Exam
Course Introduction
Multinational Marketing explores the strategies, challenges, and opportunities facing firms operating across international boundaries. The course examines the complex interplay of cultural, economic, legal, and political factors that influence marketing decisions in different countries and regions. Students will learn how to adapt product offerings, pricing, promotion, and distribution to meet diverse market needs, and how to analyze global competition, consumer behavior, and emerging trends. Emphasis is placed on practical approaches to market research and entry strategies, as well as ethical considerations relevant to global marketing practices.
Recommended Textbook
International Marketing 1st Edition by Professor Daniel W Baack
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16 Chapters
1495 Verified Questions
1495 Flashcards
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Page 2
Chapter 1: Introduction to International Marketing
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74 Verified Questions
74 Flashcards
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Sample Questions
Q1) Anarchies represent a type of legal system.
A)True
B)False
Answer: False
Q2) Which company orientation toward international marketing is most quick to respond to new international marketing circumstances?
A) Ethnocentric
B) Polycentric
C) Regiocentric
D) Geocentric
E) Statewide
Answer: D
Q3) Common law,civil,and theocracies all represent types of legal systems.
A)True
B)False
Answer: True
Q4) The components of the marketing mix do not include pricing.
A)True
B)False
Answer: False
Page 3
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Chapter 2: Culture and Cross-Cultural Marketing
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100 Flashcards
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Sample Questions
Q1) Which feature of transition economies is described by prices being set by supply and demand and removal of trade barriers?
A) Privatization
B) Liberalization
C) Budget reform
D) Maturation
E) Stabilization
Answer: B
Q2) Risk is not a factor that influences entry mode selection.
A)True
B)False
Answer: False
Q3) BEMS,or big emerging markets,are generally unattractive for international marketers due to limited growth opportunities.
A)True
B)False
Answer: False
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Page 4
Chapter 3: Global Trade and Integration
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Sample Questions
Q1) In which system will economic policies be harmonized among members and countries seek to follow the same economic policy?
A) Free trade areas
B) Custom union
C) Common market
D) Economic union
E) Political union
Answer: D
Q2) Specially designated areas within a country that have separate laws designed to encourage trade are:
A) Zones of indifference
B) Zones of marketability
C) Free trade areas
D) Restricted trade zones
E) Open trade zones
Answer: C
Q3) The origins of the European Union revolved around automobile and aircraft trade.
A)True
B)False
Answer: False
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Chapter 4: Country Selection and Entry Strategies
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Sample Questions
Q1) Hofstede's value dimensions of culture were developed in response to criticisms of Project GLOBE.
A)True
B)False
Q2) Which coefficient measures the income inequality within a country?
A) Gini
B) Alpha
C) Chi
D) Phi
E) Theta
Q3) When individuals who buy a particular brand at work have positive experiences and,as a result,purchase the same brand for personal use,it is a:
A) Transitional sale
B) Duplicate sale
C) Form of churn
D) Spin-off sale
E) Replicate market
Q4) List the four requirements for a market segment to be considered viable for an international marketer.
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Chapter 5: International Marketing Planning Organization and Control
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Sample Questions
Q1) Which is the practice of exaggerating green marketing claims in an international market?
A) Greencoding
B) Greenfaking
C) Greenwalling
D) Greenscripting
E) Greenwashing
Q2) Overcoming negative country-of-origin effects may include all of the following except:
A) Advertising
B) Public relations
C) Warranties and guarantees
D) After-purchase service
E) Political trends
Q3) Product positioning involves creating a perception in the consumer's mind regarding the nature of a company and its products relative to competitors.
A)True
B)False
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Chapter 6: Markets and Segmentation in an International Context
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Sample Questions
Q1) What kind of experiment is carried out within a realistic environment?
A) Embedded test
B) Embedded experiment
C) Test experiment
D) Test market
E) Test method
Q2) Which of the following is not a major source of primary data for international marketers?
A) Questionnaires
B) Internet surveys
C) Import statistics
D) Ethnographic studies
E) Observational studies
Q3) The systematic gathering,storing,and analyzing of marketplace information for use in strategic decision making is:
A) Market research
B) Product research
C) Scientific method
D) Segmentation research
E) Promotion research
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Chapter 7: International Positioning
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Sample Questions
Q1) Lloyds of London selling insurance for a soccer player's legs is an example of a:
A) Convenience good
B) Shopping product
C) Nondurable good
D) Durable product
E) Specialty product
Q2) A convenience store in Turkey largely sells shopping goods.
A)True
B)False
Q3) What factor that exists in one country leads many international marketers to consider introducing the product in other countries?
A) Market development
B) Market acceptance
C) Market decline
D) Market sustainability
E) Market saturation
Q4) Remanufactured products can be marketed to bottom-of-the-pyramid consumers.
A)True
B)False
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Chapter 8: Market Research in the International Environment
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Sample Questions
Q1) When developing new products for international markets,marketers consider five categories of consumer adopters: consumer innovators,early adopters,early majority,late majority,and laggards.
A)True
B)False
Q2) International marketers may choose to standardize their products,their marketing communications,or both.
A)True
B)False
Q3) The main methods employed to protect intellectual property include copyrights,trademarks,and patents.
A)True
B)False
Q4) Discuss the various types of dispute resolution processes as they pertain to international marketing.Use an example of your own to illustrate each type of resolution process.
Q5) Corporate spying and reverse engineer are the same activity.
A)True B)False
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Chapter 9: International Product and Brand Marketing
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Sample Questions
Q1) In general,setting prices in international markets is less complex than setting them for domestic markets.
A)True
B)False
Q2) Profit-based pricing may work well in situations in which prices are set to achieve a balance between demand and supply while generating optimal profits.
A)True
B)False
Q3) A common measure of the market share pricing objective includes all of the following except:
A) Product market share
B) Product line share
C) Company market share
D) Return on investment per share
E) Cost reduction
Q4) International marketers realize that there is generally a great diversity in consumer demand in international markets.
A)True
B)False
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Chapter 10: International Product Standardization and Adaptation
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Sample Questions
Q1) The primary authority for global currency stabilization is which of the following?
A) International Monetary Fund
B) International Currency Authority
C) International Currency Alliance
D) International Monetary Market
E) International Currency Administration
Q2) A forward rate that is larger than a spot rate is which of the following?
A) Premium
B) Spot
C) Call
D) Future
E) Market
Q3) Five characteristics determine the acceptability of money as a means of exchange.
A)True
B)False
Q4) A hard currency cannot be exchanged for other currencies worldwide.
A)True
B)False
Page 12
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Chapter 11: International Pricing
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Sample Questions
Q1) Which of the following means that a producer concentrates on stimulating consumer demand through extensive advertising and consumer promotions?
A) Push strategy
B) Pull strategy
C) Intermediary strategy
D) Consumer-based strategy
E) Promotions-based strategy
Q2) A letter of credit is issued by a producer to a customer to indicate how much credit is available on a particular account.
A)True
B)False
Q3) What type of marketing system relies on direct selling of a product or service to consumers or end users without the use of an intermediary?
A) International marketing system
B) Direct marketing channel
C) Indirect marketing channel
D) Intermediary marketing channel
E) Market-based channel
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13
Chapter 12: International Finance and Pricing Implications
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Sample Questions
Q1) The possession of unique assets that consumers want to purchase increases the potential for a company to make profits from exporting a product.
A)True
B)False
Q2) Which of the following is the simplest form of home-based direct exporting?
A) Built-in departments
B) Separate export departments
C) Export sales subsidiary
D) Sales branches
E) Sales subsidiary
Q3) When a restaurant needs fresh fish for a Friday lunch special,which type of utility is needed?
A) Time
B) Place
C) Possession
D) Communication
E) Logistical
Q4) Validated export licenses apply to products that are not highly regulated.
A)True
B)False
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Chapter 13: International Marketing Channel Management
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Sample Questions
Q1) A continuous advertising format means that commercials run consistently throughout the year.
A)True
B)False
Q2) Visual elements of commercials focused on individualistic cultures tend to feature a person enjoying a product alone.
A)True
B)False
Q3) Descriptions are often incomplete in which type of culture?
A) Low context
B) High context
C) Illustrative
D) Literal
E) Bilateral
Q4) A cultural assimilator can help to guide international advertisers in the use of appropriate appeal formats for various cultures.
A)True
B)False
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Page 15
Chapter 14: International Distribution: Exporting and Retailing
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Sample Questions
Q1) International consumer promotions include coupons,premiums,and trade shows.
A)True
B)False
Q2) The majority of international Internet users visit social networking sites regularly.
A)True
B)False
Q3) The use of which of the following has waned in the United States,even though the technique continues to be an effective promotional technique in other parts of the world?
A) Direct mail
B) Consumer promotions
C) Trade promotions
D) Direct marketing campaigns
E) Market-based promotions
Q4) Typically it is not important to set objectives for trade promotions,but rather to respond to competitive offers.
A)True
B)False
Page 16
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Chapter 15: Globally Integrated Marketing Communications
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Sample Questions
Q1) What is the term used to describe an amount paid about salary when a salesperson exceeds a targeted sales volume?
A) Commission
B) Bonus
C) Draw
D) Advance
E) Quota
Q2) Selling on the Internet is known as what kind of selling?
A) Field
B) Electronic
C) Virtual
D) Display
E) Market specific
Q3) Which compensation system establishes a base and then provides incentives for additional sales?
A) Salary
B) Salary plus commission
C) Commission only
D) Bonus
E) Bonus plus draw
Page 17
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Chapter 16: International Sales Promotions and Public Relations
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Sample Questions
Q1) An international strategic plan provides the basis for all international marketing activities.
A)True
B)False
Q2) The key elements in the international strategic planning process include all of the following except:
A) Mission statement formulation
B) Environmental analysis
C) Forecast of future events
D) Determination of goals
E) Studies of customer satisfaction
Q3) The most appropriate course of action for an international marketer when a strength matches with a threat is which of the following?
A) Plan to pursue
B) Decide to pursue or not
C) Monitor
D) Plan to fend off threat
E) Pursue alternative segments
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