Media Studies Practice Exam
Course Introduction
Media Studies explores the history, theory, and impact of various forms of media from print and broadcast to digital and social platforms on society and culture. Through critical analysis, students will examine the ways media shapes perceptions, influences public opinion, and reflects cultural values. The course also addresses the ethical, political, and economic dimensions of media production and consumption, enabling students to become informed media consumers and effective communicators in a rapidly evolving landscape.
Recommended Textbook
Dynamics of Mass Communication Media in Transition 12th Edition by Joseph R Dominick
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18 Chapters
652 Verified Questions
652 Flashcards
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Chapter 1: Communication: Mass and Other Forms
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34 Verified Questions
34 Flashcards
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Sample Questions
Q1) AOL's merger with Time Warner is an example of:
A)operational convergence
B)device convergence
C)symbiotic convergence
D)consolidation convergence
E)corporate convergence
Answer: E
Q2) In machine-assisted interpersonal communication,feedback is often limited to one channel,and is often difficult.
A)True
B)False
Answer: True
Q3) A cell phone with an integrated navigation system is an example of:
A)operational convergence
B)device convergence
C)symbiotic convergence
D)consolidation convergence
E)corporate convergence
Answer: B
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Page 3
Chapter 2: Perspectives on Mass Communication
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36 Verified Questions
36 Flashcards
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Sample Questions
Q1) Which of the following media is/are devoted primarily to entertainment?
A)radio
B)motion pictures
C)magazines
D)newspapers
E)all of the these
Answer: B
Q2) Media analyses can occur at which level?
A)macroanalytic
B)syntagmatic
C)phenomenological
D)paradigmatic
E)all of these
Answer: A
Q3) The interpretation function appears in news content,but not in entertainment content.
A)True
B)False
Answer: False
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Page 4
Chapter 3: Historical and Cultural Context
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Sample Questions
Q1) Language developed about 10,000 years ago
A)True
B)False
Answer: False
Q2) What is the typical relationship between new and previously-existing communications media?
A)new media make old media obsolete
B)new media are used by the poor,while old media are used by the wealthy
C)new media usually cause changes in the way old media are used
D)new media create more gatekeeping opportunities for old media
E)there is no typical relationship between new and old media
Answer: C
Q3) Johann Gutenberg is credited with developing a printing system using:
A)a series of blocks
B)daguerro type
C)moveable metal type
D)font-based type
E)an abacus
Answer: C
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Page 5
Chapter 4: The Internet and Social Media
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31 Verified Questions
31 Flashcards
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Sample Questions
Q1) Privacy concerns abound on the Internet due to the ease with which personal information can be found online.
A)True
B)False
Q2) With _______ technology,information can be carried at many times the speed of a dialup modem.
A)broadband
B)broadpipe
C)broadwidth
D)multiplexing
E)digicasting
Q3) A future convergence of wireless,broadband and other devices,resulting in someone being continuously connected to the Internet,is called:
A)the Evernet
B)the Supranet
C)the Internet II
D)all of these
E)none of these
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Chapter 5: Newspapers
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36 Verified Questions
36 Flashcards
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Sample Questions
Q1) Which agency tracks newspaper circulation data?
A)Nielsen Measurement Services
B)Newspaper Penetration Measurement
C)Arbitron Board of Consumer Reading
D)Audit Bureau of Circulations
E)all of these
Q2) The term "political press" refers to media which engaged in open support for causes,political parties,etc.
A)True
B)False
Q3) According to the Pew Research Center,young adults read most of the news online.However,when people go online for news,they do not necessarily go to online newspapers but portals like Yahoo or search engines like Google.How can the newspaper industry reverse this trend?
Q4) Which of the following is NOT a general feature of newspapers in early America?
A)Early press filled an important watchdog function
B)there were few news papers
C)most publishers were printers and postmasters
D)timeliness was not a key concern
E)Colonial governments did not endorse the idea of a free press
Page 7
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Chapter 6: Magazines
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37 Flashcards
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Sample Questions
Q1) Defining features of magazines include all of the following EXCEPT:
A)magazines reach the most specialized audience
B)magazines are classified into two content categories: business and pleasure
C)magazines are the medium most in tune with social,economic,and demographic trends
D)magazines can influence social trends
E)magazines are portable and convenient,with high quality print and graphics
Q2) A magazine's _________ department works to attract new readers while retaining current ones.
A)circulation
B)fulfillment
C)sales and advertising
D)consumer research
E)readership
Q3) Magazines attract more specialized audiences than do other media.
A)True
B)False
Q4) The earliest American magazines avoided highly political issues
A)True
B)False
Page 8
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Chapter 7: Books
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Sample Questions
Q1) With ______,books don't have to be printed on paper to be distributed.
A)e-commerce
B)databases of book content
C)printing on demand
D)niche marketing
E)e-books
Q2) After World War II,new channels of distribution led to the increased popularity of:
A)self-help books
B)books on the New York Times Bestsellers' List
C)elite-appeal books
D)paperback books
E)all of these
Q3) Manuscript selection and sales are the responsibility of book publishers' marketing departments.
A)True
B)False
Q4) Amazon.com is the biggest bookseller in the world.
A)True
B)False
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Chapter 8: Radio
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37 Verified Questions
37 Flashcards
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Sample Questions
Q1) Radio stations earn their money by selling advertising time.
A)True
B)False
Q2) Talk radio format is becoming more and more popular.What new talk format content do you think would be successful?
Q3) Satellite radio primarily targets people listening _______
A)at home
B)in their cars
C)at work
D)on the Internet
E)all of these
Q4) Although the radio industry was significantly changed by the emergence of TV,which of the following did NOT happen?
A)the content,economics,and functions of radio would change
B)a huge decrease in the number of local radio stations with network affiliations
C)TV cut into the revenue of the radio industry
D)radio stations depended more on ads purchased by local businesses
E)local radio stations relied more heavily on music,talk,and news
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Page 10
Chapter 9: Sound Recording
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36 Verified Questions
36 Flashcards
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Sample Questions
Q1) The music industry can be divided into three main segments: production,distribution,and consumption.
A)True
B)False
Q2) Thomas Edison,the inventor of the phonograph,thought it would be useful as a dictation machine.
A)True
B)False
Q3) Recording different instruments and singers separately is possible due to:
A)advances in duplication technology
B)the producer's creative input
C)overdubbing and equalization
D)multitrack recording
E)digital recording
Q4) Increased revenue from digital sales of music offsets lost revenue from the decline of CD sales.
A)True
B)False
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Chapter 10: Motion Pictures
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38 Verified Questions
38 Flashcards
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Sample Questions
Q1) Which of the following occurs during a film's production phase?
A)casting
B)location-scouting
C)editing
D)shooting
E)all of these
Q2) The two newest MPAA categories are PG-13 and:
A)X
B)R-18
C)PG-10
D)NC-17
E)G-10
Q3) Limited partnerships mean that multiple films are released because various companies work on projects together.
A)True
B)False
Q4) Although they are designed to be viewed on a large screen,movies are becoming more and more portable.
A)True
B)False
Page 12
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Chapter 11: Broadcast Television
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36 Verified Questions
36 Flashcards
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Sample Questions
Q1) The DVD player has replaced the VCR as the preferred playback medium for home video.
A)True
B)False
Q2) The types of advertisers who buy time on TV are national advertisers,local advertisers,and _______ advertisers.
A)national spot
B)service
C)must carry
D)regional
E)primary demand
Q3) Which of the following would make traditional sweeps periods less meaningful?
A)increasing the size of the Nielsen sample
B)Nielsen moving away from diaries to local-market People Meters
C)increasing the accuracy of ratings
D)changing the formula for calculating shares
E)greater oversight of Nielsen by the MRC
Q4) Broadcast television will become fully digital in 2014.
A)True
B)False
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Chapter 12: Cable, Satellite and Internet Television
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37 Verified Questions
37 Flashcards
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Sample Questions
Q1) Which of the following has offered professionally produced,original video on their Web site?
A)Ford
B)Coca Cola
C)Wrigley's Gum
D)all of these
E)none of these
Q2) Unlike broadcasters,who try to reach a mass audience,cable and satellite systems carry many very specialized channels.
A)True
B)False
Q3) Which of the following is NOT a source of professional video:
A)local TV stations
B)hulu.com
C)service organizations
D)government agencies
E)all of these are sources of professional video
Q4) In a cable system,the main cable is also called the trunk.
A)True
B)False
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Chapter 13: News Gathering and Reporting
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Sample Questions
Q1) Surveys conducted by the Pew Research Center for the People and the Press reveal that the audience is becoming less likely to trust the news media.What do you think accounts for this decline in trust?
Q2) A mobile journalist
A)works out of his or her car
B)is also called a mojo
C)is a type of next-generation journalist
D)all of these
E)none of these
Q3) The news value known as proximity is based on the fact that we value events that happen to important people.
A)True
B)False
Q4) Which of these people is most likely to be a beat reporter?
A)city hall specialist
B)copy editor
C)managing editor
D)assignment reporter
E)general specialist
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Chapter 14: Public Relations
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Sample Questions
Q1) The first stage of a successful PR campaign is planning.
A)True
B)False
Q2) Despite the importance of PR in our society,the US government has not yet utilized PR techniques.
A)True
B)False
Q3) The audience/public probably becomes aware of a PR program during its __________ phase.
A)organization
B)evaluation
C)planning
D)information-gathering
E)communication
Q4) Organizations tend to deal with more than one public,so public relations professionals usually consider various "publics."
A)True
B)False
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Page 16
Chapter 15: Advertising
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37 Verified Questions
37 Flashcards
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Sample Questions
Q1) When the ad industry evaluates media,a medium's ability to actually reach potential customers is its:
A)delivery
B)selectivity
C)reach
D)efficiency
E)frequency
Q2) Advertisements for restaurant supplies are business-to-business ads,while ads for household cleaners are consumer ads.
A)True
B)False
Q3) On a typical ad campaign,before doing anything else,the marketing strategy must be selected.
A)True
B)False
Q4) The account services department of an ad agency is responsible for preparing advertising copy.
A)True
B)False
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Chapter 16: Formal Controls: Laws, Rules, Regulations
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Sample Questions
Q1) The Telecommunications Act of 1996 introduced sweeping changes affecting cable companies and phone companies,but not broadcasters.
A)True
B)False
Q2) Network or Internet neutrality refers to:
A)the FCC's inability to regulate the Internet
B)objectivity of Internet news sources
C)the FCC's recommendation that ISPs not favor one Web company over another D)proposed regulation of blogs
E)the impact of wireless devices on the Internet
Q3) Obscenity is not protected under the First Amendment,but defining obscenity proved difficult until the Roth test finally resolved the issue once and for all.
A)True
B)False
Q4) Shield laws uphold reporters' rights to protect their sources.
A)True
B)False
Q5) What is the shield law in your state? Do you agree or disagree with its limitations?
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Chapter 17: Ethics and Other Informal Controls
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Sample Questions
Q1) Does the National Association of Broadcasters (NAB)have a code of good practice?
A)Yes,and nearly all radio and TV stations subscribe to it.
B)Yes,although very few stations follow it.
C)Yes,a highly precise code was enacted in the late 1990s.
D)No,because stations have traditionally refused to follow such codes.
E)No.The NAB used to have a code,but it was eliminated due to legal pressures.
Q2) Many broadcast and cable networks have standards and practices departments,which determine whether content is acceptable or not.
A)True
B)False
Q3) A reporter who won't use a hidden camera unless the story will have great benefits for the public is probably guided in this decision by the Principle of the Golden Mean.
A)True
B)False
Q4) Pressure groups can have great success in a wide range of attempts to influence mass media organizations,but they cannot influence the FCC during the license renewal process.
A)True
B)False
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Chapter 18: Social Effects of Mass Communicationglossary
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37 Flashcards
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Sample Questions
Q1) Which medium may play the greatest role in socialization?
A)radio
B)books
C)film
D)television
E)Internet
Q2) Do you see evidence that social media does affect agenda setting and that social media sites are used by readers to see what is more important rather than relying on media gatekeepers?
Q3) Recent surveys indicate that candidates who use a lot of negative advertising tend to receive a lower proportion of the vote.
A)True
B)False
Q4) Cultivation analysis,which focuses on the long-term effects of media exposure,has shown that for some people heavy TV use leads to distorted perceptions of the real world.
A)True
B)False
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