Media Studies Exam Review
Course Introduction
Media Studies explores the role, impact, and evolution of media in contemporary society, examining how various forms such as print, broadcast, digital, and social media shape culture, influence public opinion, and affect communication practices. This course introduces students to key theories, methods of media analysis, and the historical development of media institutions. Students will critically engage with topics like media representation, audience interpretation, media ethics, and the effects of technological advancements, gaining the analytical tools needed to navigate and critique the complex media landscape.
Recommended Textbook
Introduction to Mass Communication Media Literacy and Culture 9th Edition by Stanley J. Baran
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15 Chapters
987 Verified Questions
987 Flashcards
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Page 2
Chapter 1: Mass Communication, Culture, and Media
Literacy
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75 Verified Questions
75 Flashcards
Source URL: https://quizplus.com/quiz/11957
Sample Questions
Q1) The culture that seems to hold sway with the majority of a given people is the A) primary culture.
B) bounded culture.
C) dominant culture.
D) transformed culture.
Answer: C
Q2) Print helped foster the Industrial Revolution
A) because people who read books began to demand change.
B) because it helped build and disseminate bodies of knowledge that led to scientific and technological development and the refinement of new machines.
C) through its creation of leisure and entertainment.
D) because it created jobs.
Answer: B
Q3) The idea that machines and their development drive economic and cultural change is
A) technological determinism.
B) manifest destiny.
C) technological despotism.
D) latent destiny.
Answer: A
Page 3
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Chapter 2: Convergence and the Reshaping of Mass Communication
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50 Verified Questions
50 Flashcards
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Sample Questions
Q1) Convergence refers to the collecting,or converging,of many media companies into a few large corporations.
A)True
B)False
Answer: False
Q2) The availability of USA Today in the form ofa newspaper,an iPad app,and a webpage is an example of
A) concentration of media ownership.
B) globalization of media.
C) audience fragmentation.
D) erosion of distinctions among media.
Answer: D
Q3) The general decline in revenues for the traditional media can be traced to overall declines in media consumption.
A)True
B)False
Answer: False
Q4) What is globalization?
Answer: Answers will vary
Page 4
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Chapter 3: Books
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65 Verified Questions
65 Flashcards
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Sample Questions
Q1) Books that are written based on popular shows and films are
A) mass market paperbacks.
B) dime novels.
C) tie-in novels.
D) graphic novels.
Answer: C
Q2) Possessing the ability to read but being unwilling to do so characterizes A) literacy.
B) aliteracy.
C) illiteracy.
D) media literacy.
Answer: B
Q3) Publishing houses,now increasingly part of larger conglomerates,were once typically small operations,closely identified with their authors and staffs.In other words,publishing had been largely a _____________ industry.
A) low-profit
B) cottage
C) mom-and-pop
D) loosely regulated
Answer: B
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Chapter 4: Newspapers
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Sample Questions
Q1) In response to radio and magazines' challenge for advertising dollars,newspapers began consolidating into groups,known as _____________.Hearst and Scripps were among the most powerful,owning papers in different cities across the country.
A) syndicated
B) chains
C) combines
D) conglomerates
Q2) Advertisign rates for online newspapers are determined by how many times the online ad is seen,or its A) click bait.
B) impressions.
C) pass-along readership.
D) paywall.
Q3) What are some ways in which technology has changed the newspaper industry?
Q4) Despite the fact that he was acquitted,Peter Zenger was guilty of seditious libel as the law existed at the time.
A)True
B)False
Q5) What was the political importance of the Zenger acquittal?
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Chapter 5: Magazines
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70 Verified Questions
70 Flashcards
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Sample Questions
Q1) Tags embedded in magazine pages,called ____________,allow readers to be connected to digital content by simply holding their smartphones near them.
A) QR codes
B) NFC chips
C) price codes
D) advertisements
Q2) The magazine industry typically categorizes consumer magazines in terms of their A) geographic reach.
B) targeted audiences.
C) number of ad pages.
D) articles.
Q3) How much readers enjoy magazine advertising is called A) affinity.
B) engagement.
C) brand loyalty.
D) consumer culture.
Q4) What are the three broad types of contemporary magazines?
Q5) Describe the competition between magazines and television for advertising dollars.What strategies does each medium employ to prevail?
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Chapter 6: Film
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70 Verified Questions
70 Flashcards
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Sample Questions
Q1) The three primary activities of the film industry are production,distribution,and promotion.
A)True
B)False
Q2) The number of films produced annually is around
A) 700.
B) 600.
C) 800.
D) 400.
Q3) Celluloid roll film was developed in 1887 by
A) Hannibal Goodwin.
B) William Dickson.
C) William Henry Fox Talbot.
D) Louis Daguerre.
Q4) Edison,jealous of the Lumières' success,bought the patent for an advanced film projector from U.S.inventor
A) Hannibal Goodwin.
B) William Dickson.
C) George Eastman.
D) Thomas Armat.
Page 8
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Chapter 7: Radio, Recording, and Popular Music
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67 Verified Questions
67 Flashcards
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Sample Questions
Q1) There is universal acceptance by the electronics industry of copy-protected CDs.
A)True
B)False
Q2) In 1916,David Sarnoff sent his ideas on how to make radio a "household utility" to his superiors at American Marconi.This now-famous memo is called the
A) Radio Network Memo.
B) Radio Music Box Memo.
C) Orchestra in a Box Memo.
D) Network Radio Memo.
Q3) The Telecommunications Act of 1996 led to deregulation in the radio industry,which allowed the existence of duopolies.
A)True
B)False
Q4) How did the sinking of the Titanic alter the history of radio?
Q5) Describe how critics see conglomeration restricting the kinds of music available to listeners.Do you agree or disagree with their complaints?
Q6) What is the trustee model of broadcast regulation?
Q7) Radio billings are amassed in three ways.List and describe them.
Page 9
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Chapter 8: Television, Cable, and Mobile Video
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69 Verified Questions
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Sample Questions
Q1) As a result of the quiz show scandal,the networks changed the way they accepted sponsors' money,changing from single sponsorship for most programs to A) time sales.
B) lottery sales.
C) spot commercial sales.
D) subscribership sales.
Q2) With access to over 20 million television households,the largest U.S.DBS provider is A) DirectTV.
B) DISH Network.
C) Cox Communications.
D) Comcast.
Q3) Nielson conducts surveys of viewing patterns four times a year during what are called
A) quarterlies.
B) pocketpieces.
C) sweeps periods.
D) ratings assessments.
Q4) What is the difference between compensation and reverse compensation?
Q5) How did Lucille Ball change the business of television?
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Chapter 9: Video Games
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64 Verified Questions
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Sample Questions
Q1) Nintendo introduced Wii in 2006 in order to claim a bigger share of the handheld game device market.
A)True
B)False
Q2) Introduced in 1986,__________ was the first game to offer open structure play;that is,play
That let players go where they wished and offered multiple routes to winning.
A) Legend of Zelda
B) Tomb Raiders
C) Madden Football
D) Call to Duty
Q3) According to industry research,approximately what percentage of American youth who play video games show a signs of behavioral addiction?
A) 10
B) 8
C) 66
D) 50
Q4) Discuss the ways in which convergence has shaped the development of the video game industry.How will is further affect the medium's development?
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Chapter 10: The Internet and Social Media
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Sample Questions
Q1) When people go online,the click streams they leave provide them with privacy protection.
A)True
B)False
Q2) The idea that we use social media to communicate our actual identities is the
A) dual factor model of social media use.
B) fear of missing out.
C) idealized virtual identity hypothesis.
D) extended real-life hypothesis.
Q3) The "originator of the computer" was _____________,an Englishman,who in 1836 produced designs for a "computer" that could conduct algebraic computations using stored memory and punch cards for input and output.
A) John Napier
B) Blaise Pascal
C) Gottfried Leibnitz
D) Charles Babbage
Q4) Distinguish between LANs and WANs.
Q5) Facebook depression is not recognized by the American Academy of Pediatrics.
A)True
B)False
12
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Chapter 11: Public Relations
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Sample Questions
Q1) The public relations activity that involves enhancement of communication between investor-owned companies and their shareholders,the financial community (for example,banks,annuity groups,and investment firms),and the public is known as
A) public affairs.
B) financial public relations.
C) promotion.
D) publicity.
Q2) Around 1913,public relations pioneer _____________ issued his Declaration of Principles,which moved the profession's focus from primarily dispensing publicity to providing information.
A) Mason Weems
B) George Creel
C) Edward Bernays
D) Ivy Lee
Q3) What are the five management functions of PR?
Q4) Revenues for American PR firms constitute about half of the world's total.
A)True
B)False
Q5) What are the 14 public relations activities? List and briefly describe each.
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Chapter 12: Advertising
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Sample Questions
Q1) With the rapid industrialization and improved transportation of the 1880s,more product producers were chasing the growing purchasing power of more consumers.As a result,they were forced to differentiate their products,resulting in the development of A) slogans.
B) advertising campaigns.
C) public relations.
D) brands.
Q2) Reacting to increasing public criticism and FTC scrutiny in the 1970s,the ad industry established the _____________ to monitor potentially deceptive advertising,still the industry's most important self-regulatory body.
A) Advertising Federation of America
B) American Association of Advertising Agencies
C) Association of National Advertisers
D) National Advertising Review Board
Q3) How did the hard sell come to advertising?
Q4) What makes an ad "false" by law? Describe in detail the regulatory powers available to the FTC when it is faced with an example of false advertising.What factors make the regulation of ad content sometimes difficult?
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Page 14
Chapter 13: Theories and Effects of Mass Communication
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Sample Questions
Q1) What is the difference between micro- and macro-level media effects?
Q2) Mass communication _____________ are explanations and predictions of social phenomena that attempt to relate mass communication to various aspects of our personal and cultural lives or social systems.
A) assumptions
B) hypotheses
C) theories
D) sciences
Q3) _____________ theory is the idea that people learn through observation to model the behaviors they see.
A) Selective observation
B) Excitation
C) Social cognitive
D) Vicarious reinforcement
Q4) Selective exposure predicts that people will interpret messages in a manner consistent with their preexisting attitudes and beliefs.
A)True
B)False
Q5) What three factors have historically led to shifts in mass communication theory?
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Chapter 14: Media Freedom, Regulation, and Ethics
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Sample Questions
Q1) The guarantee to a fair trial is secured in the _____________ Amendment to the Constitution.
A) First
B) Sixth
C) Fourteenth
D) Twenty-third
Q2) Those who hold the absolutist position on the First Amendment are willing to make an exception when it comes to control of offensive and indecent content.
A)True
B)False
Q3) The legal definition of obscenity was established by which important Supreme Court decision?
A) Miller v. State of California
B) Near v. Minnesota
C) Citizens United v. FEC
D) Ginzburg v. United States
Q4) What is prior restraint? Why is it so offensive to supporters of the First Amendment? When might its use be acceptable? Defend your answer.
Q5) What are the seven assumptions of social responsibility theory?
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Chapter 15: Global Media
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Sample Questions
Q1) What is meant by comparative analysis or comparative studies?
Q2) British law only recently permitted product placement in television shows,but still forbids it
A) in children's programming.
B) in Sunday morning public affairs programming.
C) during prime time broadcasts.
D) during late night broadcasts.
Q3) Differentiate between an indigenous and an exogenous radio station.
Q4) The Spanish government bans the airing of television commercials for _________ before 10 p.m.
A) beauty products
B) prescription drugs
C) feminine hygiene products
D) alcohol
Q5) Shortwave radio waves reflect off the ionosphere,a behavior called A) skip.
B) bounce.
C) ionospheric extension.
D) skying.
Q6) What is meant by normative theory?
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