Media, Society, and Technology
Exam Solutions
Course Introduction
This course explores the dynamic relationship between media, society, and technology, examining how advances in communication platforms transform cultural norms, political engagement, and social structures. Students will analyze the influence of digital media, social networks, and emerging technologies on information dissemination, identity formation, and public discourse. Through case studies and critical theory, the course encourages discussion on issues such as digital privacy, media ethics, the digital divide, and the power of algorithms in shaping societal values. By investigating historical and contemporary developments, students will gain a deeper understanding of the challenges and opportunities in the rapidly evolving media landscape.
Recommended Textbook
Dynamics of Mass Communication Media in Transition 12th Edition by Joseph R Dominick
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18 Chapters
652 Verified Questions
652 Flashcards
Source URL: https://quizplus.com/study-set/2925 Page 2
Chapter 1: Communication: Mass and Other Forms
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34 Verified Questions
34 Flashcards
Source URL: https://quizplus.com/quiz/58293
Sample Questions
Q1) What factors are making traditional mass media business models obsolete?
A)technological
B)economical
C)social
D)all of these
E)none of these
Answer: D
Q2) The source must decode a message before it can be sent.
A)True
B)False Answer: False
Q3) The word "media" is the plural form of the singular word "medium."
A)True
B)False
Answer: True
Q4) Semantic noise occurs when a word or phrase means something different to the source than to the receiver.
A)True
B)False
Answer: True
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Chapter 2: Perspectives on Mass Communication
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36 Verified Questions
36 Flashcards
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Sample Questions
Q1) Asking a fellow commuter at the train station "Did you see 60 Minutes last night?" best reflects which media function?
A)cognition
B)diversion
C)parasocial interaction
D)conversational currency
E)linkage
Answer: D
Q2) At the individual level,the functional approach is generally referred to as the ______ model.
A)critical/cultural studies
B)uses-and-gratifications
C)paradigmatic
D)effects
E)none of the these
Answer: B
Q3) Blogging and posting on Facebook and twitter are examples of self-expression.
A)True
B)False
Answer: True
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Chapter 3: Historical and Cultural Context
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37 Verified Questions
37 Flashcards
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Sample Questions
Q1) The telegraph affected:
A)how war was conducted
B)the standardization of prices in commodities markets
C)the style of news reporting
D)newspapers' ability to gather news
E)all of these
Answer: E
Q2) Advances in photography and printing allowed the creation of photojournalism,which ultimately changed the concept of news itself.
A)True
B)False
Answer: True
Q3) The first tool for social media was the
A)Internet
B)telephone
C)radio
D)television
E)none of these
Answer: B
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Page 5
Chapter 4: The Internet and Social Media
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31 Verified Questions
31 Flashcards
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Sample Questions
Q1) Social media have encouraged young people to help overthrow an oppressive regime but have not been successful in promoting the task to create a more responsive government.Do you see this as a possibility?
Q2) What we consider today's Internet is due to the efforts of the Department of Defense and _____________.
A)TCPIP,Inc.
B)the National Science Foundation
C)ARPANET
D)Microsoft
E)NASA
Q3) Privacy concerns abound on the Internet due to the ease with which personal information can be found online.
A)True
B)False
Q4) Hypertext allows Internet users to link one electronic document to another.
A)True
B)False
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6
Chapter 5: Newspapers
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36 Verified Questions
36 Flashcards
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Sample Questions
Q1) The newspaper of the future will probably
A)be a hybrid print/online version that appears in print a few days a week.
B)be an online version that is deliver to a number of platforms including cell phones,iPods,iPads and e-book readers.
C)have advertising as its main source of revenue.
D)employ journalists who blog and shoot video.
E)all of these
Q2) Convergence is seen when a reporter:
A)writes a story for both the print and online editions of the newspaper
B)shoots/edits video to accompany her story
C)writes a supplementary blog
D)responds to reader feedback and email
E)all of these
Q3) Although print newspaper circulation is down,online readership is up.
A)True
B)False
Q4) Online only newspaper sites are doing well,as they have found a profitable business model for income.
A)True
B)False
Page 7
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Chapter 6: Magazines
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37 Verified Questions
37 Flashcards
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Sample Questions
Q1) According to the textbook,Reader's Digest is the finest example of the digest,one of three major magazine types that evolved between World War I and World War II.
A)True
B)False
Q2) Which of the following strategies have publishers used to try to improve their finances?
A)Publishers are strengthening their Web presence
B)Publishers are sponsoring conferences
C)Publishers are sponsoring trade shows
D)Publishers are becoming more cost conscious
E)all of these
Q3) All magazines can be classified into one of 12 main content categories,including (among other categories)newsmagazines and entertainment magazines.
A)True
B)False
Q4) The earliest American magazines avoided highly political issues
A)True
B)False
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Page 8
Chapter 7: Books
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37 Verified Questions
37 Flashcards
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Sample Questions
Q1) Book publishing became heavily commercialized in the early to mid 1900s.
A)True
B)False
Q2) The companies dominating the book publishing industry focus exclusively on book publishing,and tend not to be large conglomerates with interests in other media.
A)True
B)False
Q3) Although book publishers receive income from subsidiary rights,income from book sales is more important.
A)True
B)False
Q4) Until about the 12<sup>th</sup> century,most books in Europe were produced by:
A)wealthy hobbyists
B)monks
C)professional transcribers
D)immigrant tradespeople
E)cloistered women
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Chapter 8: Radio
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37 Verified Questions
37 Flashcards
Source URL: https://quizplus.com/quiz/58277
Sample Questions
Q1) When the Telecommunications Act 1996 removed the limit on how many radio stations a company could own,
A)format specialization continued on FM
B)stations were bought and sold at an unprecedented rate
C)the industry became dominated by a few powerful owners
D)talk became the hottest format on AM radio
E)all of these
Q2) Radio stations earn their money by selling advertising time.
A)True
B)False
Q3) Very little of what was broadcast in the early days of radio was actually done by broadcasters; stores,schools,businesses and other organizations owned the early stations.
A)True
B)False
Q4) HD radio is a digital service that improves the quality of terrestrial stations.
A)True
B)False
Q5) Talk radio format is becoming more and more popular.What new talk format content do you think would be successful?
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Chapter 9: Sound Recording
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36 Verified Questions
36 Flashcards
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Sample Questions
Q1) Which of the following best fits into the talent segment of the recording industry?
A)audio engineers
B)promoters
C)rack jobbers
D)musicians
E)packagers
Q2) MP3 players and downloadable music are notable because they:
A)created a whole new cottage industry of over 200 accessories
B)sales of physical CDs have decreased 80% since 007
C)introduced a new business model
D)have given rise to an ever increasing number of single song sales.
E)all of these
Q3) Sales of CD albums have been slowly declining from 2007 to 2010.
A)True
B)False
Q4) The dawn of the 60s brought a new clean-cut breed of rock star,thanks to American record companies' desires to increase profits.
A)True
B)False
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Chapter 10: Motion Pictures
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38 Verified Questions
38 Flashcards
Source URL: https://quizplus.com/quiz/58292
Sample Questions
Q1) Digital movies can be distributed via:
A)the Internet
B)discs
C)satellite
D)fiber optic cables
E)all of these
Q2) Because of huge increases in attendance,box-office revenues have been at all-time highs for the past decade.
A)True
B)False
Q3) A _____ means that several companies involved in film production and distribution will pool their resources and finance a film.
A)joint venture
B)limited partnership
C)pickup
D)sliding scale
E)concession
Q4) D.W.Griffith's Birth of a Nation is celebrated for its forward-thinking content.
A)True
B)False
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Chapter 11: Broadcast Television
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36 Verified Questions
36 Flashcards
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Sample Questions
Q1) Public television is funded by all of these EXCEPT:
A)UFPB
B)the government (through the CPB)
C)viewer contributions
D)auctions
E)corporate contributions
Q2) Companies selling items such as sailboats or farm equipment to a specific region are probably ______ advertisers.
A)local
B)national
C)national spot
D)network
E)independent
Q3) In the 1950s,the "golden age" of TV,networks became the primary source of programming for stations.
A)True
B)False
Q4) Broadband series generate a profit for broadcasters.
A)True
B)False
Page 13
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Chapter 12: Cable, Satellite and Internet Television
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37 Verified Questions
37 Flashcards
Source URL: https://quizplus.com/quiz/58290
Sample Questions
Q1) Sharing home-made videos may be popular in part because:
A)we want to find out about other people's lives
B)we want our 15 minutes of fame
C)we have lots of free time
D)all of these
E)none of these
Q2) Which of the following is possible with DBS?
A)increased competition for cable
B)sending signals from satellites directly to homes
C)audiences can bypass the cable system altogether
D)all of these
E)none of these
Q3) Satellite networks and cable networks are both national in focus,with no local origination of programs.
A)True
B)False
Q4) Cable TV was developed to allow viewers access to movies and other programs that they couldn't receive through regular broadcast TV.
A)True
B)False
Page 14
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Chapter 13: News Gathering and Reporting
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37 Verified Questions
37 Flashcards
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Sample Questions
Q1) General assignment reporters at newspapers become specialists in a given type of news,such as City Hall news.
A)True
B)False
Q2) Surveys conducted by the Pew Research Center for the People and the Press reveal that the audience is becoming less likely to trust the news media.What do you think accounts for this decline in trust?
Q3) A TV news story about a plane crash in India emphasizing the number of Americans aboard is reflecting the ___________ news value.
A)prominence
B)proximity
C)economic
D)sensational
E)timeliness
Q4) Most TV news reporters are considered general assignment reporters.
A)True
B)False
Q5) Do you agree that while citizen journalists are a valuable source of news,they should be treated with caution? Why?
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Chapter 14: Public Relations
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37 Verified Questions
37 Flashcards
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Sample Questions
Q1) Account supervisors at a PR firm are responsible for budgeting,quality control and managing the workload of project teams.
A)True
B)False
Q2) PR practitioners use the Internet to streamline their media efforts by:
A)sending press releases via e-mail
B)targeting story proposals to their specific sources
C)both of these
D)neither of these
Q3) Public relations,promotion,and publicity are basically synonymous.
A)True
B)False
Q4) Modern public relations can be traced back to:
A)ancient times (Julius Caesar)
B)American Revolution (Samuel Adams; Ben Franklin)
C)early 1900s (Ivy Lee)
D)World War II (Creel Committee)
E)post World War II (Carl Byoir; Edward Bernays)
Q5) Which professionals in our society have you observed using public relations the most? Explain your response.
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Chapter 15: Advertising
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37 Verified Questions
37 Flashcards
Source URL: https://quizplus.com/quiz/58287
Sample Questions
Q1) Which of these phases of an advertising campaign would happen last?
A)executing the campaign
B)buying space/time
C)producing the ads
D)translating the theme
E)selecting the main appeal/theme
Q2) Advertisers are developing electronic billboards and other devices that recognize facial expression and gestures to change messages.Besides billboards,what is another medium that could use this new software and in what ways?
Q3) Ad agencies always receive a 15 percent commission for their services,although trends indicate that amount is increasing.
A)True
B)False
Q4) The first medium allowing for truly national advertising was:
A)newspapers
B)magazines
C)radio
D)TV
E)none of these
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Chapter 16: Formal Controls: Laws, Rules, Regulations
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37 Verified Questions
37 Flashcards
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Sample Questions
Q1) In general,commercial speech receives the same amount of First Amendment protection as do other forms of speech.
A)True
B)False
Q2) Although the Fairness Doctrine was repealed more than a decade ago,several attempts have been made to revive it.
A)True
B)False
Q3) Shield laws,designed to uphold reporters' rights:
A)vary from state to state
B)have been enacted in all 50 states
C)provide consistent protection against contempt of court charges
D)extend the courts' strong protection of reporters' notes and records
E)none of these
Q4) The Telecommunications Act of 1996 introduced sweeping changes affecting cable companies and phone companies,but not broadcasters.
A)True
B)False
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Chapter 17: Ethics and Other Informal Controls
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35 Verified Questions
35 Flashcards
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Sample Questions
Q1) A newspaper's Ombudsperson is responsible for investigating reader complaints,and otherwise generally criticizing the paper's performance.
A)True
B)False
Q2) Many broadcast and cable networks have standards and practices departments,which determine whether content is acceptable or not.
A)True
B)False
Q3) The MPAA rating system (G,PG,etc.)is a successor to the highly specific Motion Picture Production Code.
A)True
B)False
Q4) Applying the "Veil of Ignorance" concept in resolving ethical issues means that all social differentiations are removed and people are treated equally.
A)True
B)False
Q5) Which ethical principle do you think you most follow when examining choices and justifying actions?
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Chapter 18: Social Effects of Mass Communicationglossary
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37 Verified Questions
37 Flashcards
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Sample Questions
Q1) Children are likely to be most influenced by TV when:
A)the content reflects stereotypes
B)they are heavy viewers
C)they have limited interaction with other socializing agents
D)they don't have an alternative set of beliefs regarding what is being portrayed
E)all of these
Q2) If the mass media strengthen people's previously held attitudes and opinions,_______ has occurred.
A)agenda setting
B)crystallization
C)reinforcement
D)framing
E)stimulation
Q3) Which medium may play the greatest role in socialization?
A)radio
B)books
C)film
D)television
E)Internet
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Page 20