Media Literacy Practice Questions
Course Introduction
Media Literacy is an essential course that equips students with critical thinking skills to analyze, evaluate, and create messages across various media platforms. The course explores how media shapes perceptions, influences culture, and impacts decision-making in a digital world. Through examining news, advertising, entertainment, and social media, students learn to recognize bias, misinformation, and persuasive techniques, developing the ability to consume and produce media content responsibly and ethically. Emphasis is placed on understanding medias role in society, fostering informed digital citizenship, and encouraging active participation in contemporary communication landscapes.
Recommended Textbook
The Media of Mass Communication 6th Canadian Edition by John Vivian
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17 Chapters
1530 Verified Questions
1530 Flashcards
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Chapter 1: Mass Media Literacy
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Sample Questions
Q1) The media often create controversy.
A)True
B)False
Answer: False
Q2) Ian Morrison believes that the main function of media in Canada should be to transmit information.
A)True
B)False
Answer: False
Q3) _________________is unlike other communication in that the audience is distant.
Answer: Mass communication
Q4) People need the media,but the media do not need people.
A)True
B)False
Answer: False
Q5) Historically,print media are not very good at unification.
A)True
B)False
Answer: False
Page 3
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Chapter 2: Mass Media Technology
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Sample Questions
Q1) Which of the following is not a part of the "tetrad of media effects"?
A) Enhance
B) Obsolete
C) Invent
D) Reverse
E) Retrieve
Answer: C
Q2) The issues or events that take place in Second Life have no impact on the real world.
A)True
B)False
Answer: False
Q3) The word lemon might make you think of a bitter yellow fruit.This is an example of A) index.
B) icon.
C) signifier.
D) denotation.
E) connotation.
Answer: D
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Chapter 3: Entertainment
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Sample Questions
Q1) Significant amounts of media content are imitative.
A)True
B)False
Answer: True
Q2) Which term is used to describe the production-line movie production system devised by Hollywood in the 1920s?
A) Hollywood Inc.
B) Movies Inc.
C) Line production
D) Mass production
E) Studio system
Answer: E
Q3) Which is a web portal for all kinds of online news,entertainment,and information,operated by Quebecor Media?
A) Quebecor.com
B) Quebec life
C) Canoe
D) Kayak
E) AOL
Answer: C
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Chapter 4: Print
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Sample Questions
Q1) Rural weeklies have fallen on rough times because
A) rural areas are being depopulated.
B) more people own televisions.
C) illiteracy is higher in rural areas.
D) they cannot attract national advertisers.
E) stores like Wal-Mart draw customers from miles away.
Q2) Newspaper revenue is growing.
A)True
B)False
Q3) More than half of all adult Canadians read a newspaper every day.
A)True
B)False
Q4) Which was the first Canadian newsmagazine?
A) Time
B) Maclean's
C) Chatelaine
D) Life
E) National Geographic
Q5) ? __________________ is a product that needs a variety of voices to be produced
Page 6
Q6) The 1970 committee into media ownership in Canada was the
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Chapter 5: Sound Recording
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Sample Questions
Q1) The recording industry is concentrated in a group of companies known as the__________________.
Q2) According to the Canadian Recording Industry Association (CRIA),what was the value of music sales in Canada in 2007?
A) $125 million
B) $439 million
C) $650 million
D) $900 million
E) $1.8 billion
Q3) The __________________ crisis in the early 21st century shook up the industry's corporate landscape.
Q4) Which event honours and awards music excellence in the United States?
A) Juno Awards
B) Grammy Awards
C) Gold Seal Awards
D) NARAS
E) CARAS
Q5) The CRIA awards the diamond seal for recordings that sell __________________ copies in Canada.
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Chapter 8: Picturesradio
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Sample Questions
Q1) Many radio stations prefer the recorded music format because it is least expensive.
A)True
B)False
Q2) Satellite radio arrived in Canada in 1995.
A)True
B)False
Q3) Which term is used to describe the traditional radio industry that transmits from towers?
A) Real radio
B) AM radio
C) FM radio
D) Digital radio
E) Terrestrial radio
Q4) Talk radio offers a voice for "commoners," according to Rutherford.
A)True
B)False
Q5) Identify and describe the various formats of music programming on Canadian radio.
Q6) __________________ is the most popular radio format in Canada
Page 9
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Chapter 8: Motion Pictures
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Sample Questions
Q1) What does the acronym CGI stand for?
A) Colour, graphics, and imagination
B) Canadian government involvement
C) Computer-generated imagery
D) Come get it
E) Canadian geographical intensity
Q2) Most actors are excited about the possibilities of CGI technology.
A)True
B)False
Q3) Discuss the differences between Canadian and American movies.What influence have the NFB and the Big Six studios had on each country's movie industry?
Q4) In Canada,for 10 days in September,the Toronto International Film Festival Features films from __________________.
Q5) A movie that is a great commercial success is called __________________.
Q6) For moviegoers,the least visible part of the movie industry is distribution.
A)True
B)False
Q7) The film __________________ is the first carbon-neutral documentary.
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Q8) What are some of the exhibition shifts that have occurred in the movie industry?
Chapter 8: Television
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Sample Questions
Q1) Television took advertisers from the mass-circulation magazines.
A)True
B)False
Q2) How have other media responded to the introduction of television? What is similar about the responses,and what is distinct for each medium?
Q3) In which year did Canadian television stations begin broadcasting in digital?
A) 1999
B) 2001
C) 2011
D) 2005
E) 1976
Q4) According to Moses Znaimer,television reflects values and ideals.
A)True
B)False
Q5) According to Joseph Blatt,it is impossible to produce quality programming for children in a commercial environment.
A)True
B)False
Q6) __________________ allows audience control of time for viewing a chosen program.
Page 11
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Chapter 9: The Internet
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Sample Questions
Q1) Facebook has nearly 1 billion users around the world.
A)True
B)False
Q2) Science-fiction novelist William Gibson coined the term __________________.
Q3) What is TCP (Transmission Control Protocol)?
A) A common language that allows local networks to talk to each other
B) The electrical innovation that allowed the internet to develop
C) A series of connected computers
D) A special kind of transmission cable that allows for high-speed transfer
E) A wireless data transmission technology
Q4) Marshall McLuhan invented the term global village.
A)True
B)False
Q5) AOL was the first company to provide online service to consumers.
A)True
B)False
Q6) Users of the internet are only recipients of information and entertainment.
A)True
B)False
Q7) Describe the different elements of the internet industry.
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Chapter 10: News
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Sample Questions
Q1) Which term is used to describe the space reserved for news in newspapers and on television?
A) News hole
B) Front page
C) Headliner
D) Byline
E) Flow
Q2) The initial issue of the partisan period was the __________________.
Q3) The first American newspaper was The New York Sun.
A)True
B)False
Q4) Describe the primary values that Herbert Gans observed in North American journalists.
Q5) In the text,news is defined as
A) a report on conventional issues.
B) unbiased reporting.
C) honest and fair coverage.
D) a report on change.
E) a report on social issues.
Q6) ? The first period in American journalism was called the __________________.
Page 13
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Chapter 11: Public Relations
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Sample Questions
Q1) Joyce Nelson coined the term "legitimacy gap" to describe the difference between a corporate image and the corporate reality.
A)True
B)False
Q2) Good media relations are often forged in the fire of a crisis.
A)True
B)False
Q3) Which term describes an approach to negotiating relationships without any manipulative tricks?
A) Negotiated reality
B) Machiavellianism
C) Social Darwinism
D) Public relations theory
E) Dialogic theory
Q4) Developing programs in advance of an unscheduled but anticipated event is called
Q5) Ivy Lee promoted suppressing news as an effective public relations strategy.
A)True
B)False
Q6) Ads that promote an image rather than a product are called
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Chapter 12: Advertising
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Sample Questions
Q1) The financial base of newspapers,magazines,radio,television,and the internet depends on __________________.
Q2) Which organization regulates advertising in Canada?
A) CRTC
B) CBC
C) NFB
D) NACA
E) CAAT
Q3) Advertising is most associated with which political system?
A) Oligarchy
B) Democracy
C) Communism
D) Socialism
E) Monarchy
Q4) __________________ founded the first advertising agency in Canada.
Q5) In Canada,there is no agency that regulates advertising.
A)True
B)False
Q6) Messages that consumers pass on through email and social media is called __________________.
Page 15
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Chapter 13: Media Research
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Sample Questions
Q1) When viewers use a DVR or TiVo to record programs and eliminate commercial breaks,it is called __________________.
Q2) Who conducted the first serious poll in history for a political candidate?
A) Dan Rather
B) A.C. Nielsen
C) Archibald Crossley
D) George Gallup
E) Ola Babcock Miller
Q3) Achievers are heavy television watchers.
A)True
B)False
Q4) Increasing the sample size will reduce the margin of error.
A)True
B)False
Q5) Statisticians have found that __________________ is a magic number for many surveys.
Q6) The VALS program is a __________________ measure.
Q7) The characteristics of groups within a population being sampled,including age,gender,and affiliations,is called __________________.
Page 16
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Chapter 14: Media Law and Ethics
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Sample Questions
Q1) Consolidation in the mass media industry is complicating the "duty to employer" ethic.
A)True
B)False
Q2) Jayson Blair resigned from The New York Times after he was caught plagiarizing.
A)True
B)False
Q3) Defamation cannot take place on the Internet.
A)True
B)False
Q4) What is prudence?
A) Applying wisdom
B) Abiding by deontology
C) Upholding a categorical imperative
D) Extreme caution
E) Reliance on principles
Q5) Egalitarian ethics requires overlooking social position.
A)True
B)False
Q6) __________________ is the main music licensing organization in Canada.
Page 17
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Chapter 15: Media Effects
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Sample Questions
Q1) The __________________ effect suggests that watching violence allows individuals to vicariously release pent-up frustration.
Q2) Some media influence is undeniable.
A)True
B)False
Q3) In 1993,__________________ was created to develop programming codes for Canadian television.
Q4) Screen-triggered violence is more likely if the aggression is obviously fake and unconvincing.
A)True
B)False
Q5) Who articulated the agenda-setting theory?
A) Hadley Cantril
B) Walter Lippmann
C) Robert Park
D) Paul Lazarsfeld
E) McCombs and Shaw
Q6) Wilbur Schramm found that television has minimal effects on __________________.
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Q7) __________________ refers to the vocal majority intimidating others into silence.
Chapter 16: Global Mass Media
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Sample Questions
Q1) In India,Wi-Fi is linking remote villages with the rest of the world.
A)True
B)False
Q2) Which is the U.S.government-funded broadcast service sent into nations with state-controlled media to articulate American policies directly to the people?
A) Al Jazeera
B) BBC
C) CNN
D) Voice of America
E) USA Today
Q3) Al Jazeera picked up its journalistic tradition from the BBC and CNN.
A)True
B)False
Q4) Libertarians believe that flawed ideas are shed for better ones in a self-righting process .
A)True
B)False
Q5) The Chinese government uses the __________________ to limit news reporting.
Q6) Outside of Iran,no city is home to more Iranians than __________________.
Page 19
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Chapter 17: Mass Media and Governance
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Sample Questions
Q1) The power of television to put faraway issues in the minds of domestic audiences has been called
A) the global effect.
B) the CBC effect.
C) the Watergate effect.
D) the Lewinsky effect.
E) the CNN effect.
Q2) A study of the CBS Evening News found that 60 percent of the opening stories featured the president.
A)True
B)False
Q3) By treating political campaigns as horse races,substantive issues are often underplayed.
A)True
B)False
Q4) The "propaganda model" enhances diversity of opinion.
A)True
B)False
Q5) Edmund Burke referred to the media as __________________.
Q6) Why would someone want to "leak" information to the press?
Page 20
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