Media Literacy Exam Bank
Course Introduction
Media Literacy explores the skills needed to critically analyze, evaluate, and create messages across various media platforms. The course investigates the influence of media on culture, society, and individual perceptions, teaching students to identify biases, interpret media messages, and understand the techniques used in advertising, news, and entertainment. Through practical activities and theoretical frameworks, students develop the ability to navigate digital information landscapes, assess sources for credibility, and make informed decisions about media consumption and production in the modern world.
Recommended Textbook
Mass Communication Living in a Media World 7th Edition by Ralph E. Hanson
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15 Chapters
997 Verified Questions
997 Flashcards
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Page 2
Chapter 1: Living in a Media World: An Introduction to Mass Communication
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67 Verified Questions
67 Flashcards
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Sample Questions
Q1) In a brief essay,explain James Potter's four major dimensions of media literacy and how people with higher levels of media literacy differ from those of lower media literacy. Answer: Students should name and define the four dimensions: cognitive,emotional,aesthetic,and moral.People with higher levels of media literacy have higher levels of control of their view of the world and can decide what media messages mean.People with lower levels of media literacy may have exaggerated fears of societal problems.They may assume that the media have large,obvious,and generally negative effects on other people but few effects on themselves.They tend to blame the media for complex social problems.
Q2) Twitter is a part of a growing type of online media known as which of the following?
A)file sharing
B)social media
C)SMCR
D)pre-media networking
Answer: B
Q3) List each of the four elements of the SMCR model. Answer: Sender,message,channel,receiver.
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Page 3
Chapter 2: Mass Communication Effects: How Society and Media Interact
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56 Verified Questions
56 Flashcards
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Sample Questions
Q1) Provide an example of a cognitive effect of the media.
Answer: Cognitive effects are generally short-term learning of information (such as studying for an exam).These can range from serious to trivial.
Q2) What is the mean world syndrome?
Answer: The mean world syndrome is the perception of many heavy viewers of violent television programs that the world is a more dangerous and violent place than it actually is.
Q3) The theoretical orientation that argues that watching large amounts of television can create a worldview that is at odds with reality is which of the following?
A)uses and gratifications theory
B)social learning
C)symbolic interactionism
D)cultivation analysis
Answer: D
Q4) Provide an example of a psychological effect of the media.
Answer: Psychological effects can include fear,joy,revulsion,happiness,amusement,or arousal,among others.
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Chapter 3: The Media Business: Consolidation, Globalization,
and the Long Tail
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67 Verified Questions
67 Flashcards
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Sample Questions
Q1) Viacom and CBS split into two separate companies for which of the following reasons?
A)The government forced them to.
B)They wanted to hide their overall levels of revenue.
C)They wanted to give investors two separate stocks to invest in.
D)They came under pressure from bloggers.
Answer: C
Q2) Big box retailers such as Walmart and Target that sell CDs and movies would be considered part of which of the following?
A)fat body
B)short head
C)mid-list
D)long tail
Answer: B
Q3) Long-tail media are characterized by which of the following?
A)a high number of goods
B)a low cost of reaching markets
C)ease of finding obscure products
D)all of these
Answer: D
Page 5
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Chapter 4: Books: The Birth of the Mass Media
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61 Verified Questions
61 Flashcards
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Sample Questions
Q1) Name a disadvantage of electronic books.
Q2) One of the most likely targets for electronic books will be textbooks.
A)True
B)False
Q3) Scriptoria was an early typeface designed by Gutenberg.
A)True
B)False
Q4) J.R.R.Tolkien's novel The Hobbit was first published after which of the following occurred?
A)His publisher's 10-year-old son said he liked it.
B)The first three chapters were distributed over the Internet.
C)Fifty-five publishers rejected it.
D)He cut it in length by 75,000 words.
Q5) The people who choose which textbook to use are also the people who buy them. A)True B)False
Q6) Author Nathaniel Hawthorne despised the women novelists of his era because their domestic novels sold much better than his serious novels.
A)True
B)False
Page 6
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Chapter 5: Magazines: The Power of Words and Images
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63 Verified Questions
63 Flashcards
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Sample Questions
Q1) Nina Agdal got dropped from a magazine cover story because she was seen as being too thin to be healthy.
A)True
B)False
Q2) Sports Illustrated surprised readers in 2016 by running ______ on the cover of their controversial annual swimsuit issue.
A)a transgender woman
B)an Asian American woman
C)a plus-sized woman
D)Olympic star swimmer Michael Phelps
Q3) What was Henry Luce best known for?
Q4) In a brief essay,explain how the popular short story "Cat Person" by Kristen Roupenian published in The New Yorker could be seen as a prime example of Secret 5 --All media are social.
Q5) The magazine The New Yorker has been declining rapidly in recent years because the publisher refuses to put the publication online or deliver it in a digital format.
A)True
B)False
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Chapter 6: Newspapers and the News: Reflection of a Democratic
Society
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78 Verified Questions
78 Flashcards
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Sample Questions
Q1) When reporters focus on the importance of the president or prime minister,they are representing the journalistic value of ______.
A)altruistic democracy
B)responsible capitalism
C)social order
D)leadership
Q2) The Washington Post runs a photo and story about a baby panda born at the National Zoo in Washington,D.C.yesterday.This is an example of the ______ news value.
A)proximity
B)rarity
C)human interest
D)all of these
Q3) The journalistic value of ______ represents the idea open competition among businesses will create a better and more prosperous world.
A)altruistic democracy
B)small-town pastoralism
C)responsible capitalism
D)social order
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Chapter 7: Audio: Music and Talk Across Media
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65 Verified Questions
65 Flashcards
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Sample Questions
Q1) Who are the major providers of consumer satellite radio in the United States?
Q2) Rob Cesternino has shown that he can use his fame from being on a short-head television reality show to being a successful host of a long-tail podcast series.
A)True
B)False
Q3) In the recording industry,what is a "cover?"
Q4) All of the following except ______ were part of RCA.
A)United Fruit Company
B)General Electric
C)Westinghouse
D)Columbia Broadcasting System
Q5) What is known as the new form of digital radio broadcasting?
Q6) In 2017,the amount of revenue being collected for recorded music started to grow significantly for the first time in several years.Why did this start to happen?
Q7) Kendrick Lamar's album DAMN.was the first time hip-hop was honored with a Pulitzer Prize.
A)True B)False
Page 9
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Chapter 8: Movies: Mass Producing Entertainment
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Sample Questions
Q1) What makes a movie profitable? In a brief essay,discuss the major elements that decide whether a movie will be a financial success.
Q2) In the 1930s and 1940s,the studios required theaters to schedule a large number of lesser movies in order to get one or two major films.This practice was known as which of the following?
A)block booking
B)right of first refusal
C)pickup
D)sliding scale
Q3) Who developed the earliest portable movie cameras?
A)Thomas Edison
B)Auguste Marie and Louis Jean Lumière
C)Étienne-Jules Marey
D)Eadweard Muybridge
Q4) Which of the following movies proved the value of Internet promotion?
A)Star Wars: The Last Jedi
B)The Blair Witch Project
C)Get Out
D)The Post
Q5) How did the producers of The Blair Witch Project promote their film?
Page 10
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Chapter 9: Television: Broadcast and Beyond
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Sample Questions
Q1) What are telenovelas?
A)Spanish-language action-adventure shows
B)short course auto races
C)children's stories on Spanish-language television
D)Spanish-language television soap operas
Q2) Network affiliates are which of the following?
A)promotional partners who do product placement on network shows
B)partner cable networks that carry reruns of network programming
C)local broadcast stations that carry network programming
D)the people who work at broadcast networks
Q3) When the VCR first came out,broadcasters and movie studios saw it as a great opportunity to expand their markets.
A)True
B)False
Q4) What are the two formats for digital television broadcasting in the United States?
Q5) In a brief essay,explain how personal streaming services like Periscope transform how we can view and receive news.Use examples.
Q6) Who received the first patents for all-electronic television broadcasting?
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Chapter 10: Online Media: The Internet, Social Media, and Video Games
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67 Verified Questions
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Sample Questions
Q1) ______ is a social media service built sharing short messages often accompanied by a link to a website.
A)Snapchat
B)Instagram
C)Twitter
D)YouTube
Q2) Websites use ______ to track users while they are on the site.
A)small files called cookies
B)remote-controlled web cameras
C)the person sitting next to you at a cybercafe
D)a site map
Q3) One common complaint about video games is that ______.
A)people of color and LGBT people are underrepresented as characters in games
B)White males are underrepresented as characters in games
C)there isn't enough violence in video games anymore because of new federal regulations limiting it
D)there are too many advertisements in the games that slow down game play
Q4) High-speed Internet service is also known as what?
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Q5) In a brief essay,explain why video games are considered by many to be a new form of mass media.Use specific examples.
Chapter 11: Advertising: Selling a Message
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70 Flashcards
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Sample Questions
Q1) In a brief essay,explain two approaches to social marketing.Make sure you discuss the strengths and weaknesses of each.
Q2) The inclusion of sponsors' products into the plots of television shows and movies is known as product integration.
A)True
B)False
Q3) Why is a British ban on advertising junk food to children so controversial?
Q4) What is the VALS system?
Q5) The advertising agency department responsible for deciding on the target market for the advertising is which of the following?
A)research and planning
B)creative activity
C)media planning
D)none of these
Q6) Most American consumers can easily identify native advertising as paid marketing messages.
A)True
B)False
Q7) "Urban marketing" is another way of describing advertising targeted at whom?
Page 13
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Chapter 12: Public Relations: Interactions, Relationships, and the News
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Sample Questions
Q1) Domino's Pizza had a major public relations crisis in 2009 when ______.
A)the television news program 60 Minutes investigated the company for racial discrimination
B)employees posted a prank video to YouTube showing them tampering with pizza and sandwiches
C)several people were sickened after eating a pizza from the chain
D)the company lost a "taste test" to Papa John's Pizza
Q2) In a brief essay,explain how Proctor & Gamble responded to the public relations problem created by the Tide Pod Challenge.
Q3) The Coke Freestyle soft drink vending machine is being promoted by ______.
A)making them available at major sporting events
B)giving away free drinks
C)having celebrities create new custom drink mixes for the machine for young people to try
D)large scale ads on mobile devices
Q4) Political activists make use of public relations techniques to draw attention to their causes.
A)True
B)False
Page 14
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Chapter 13: Media Law: Free Speech and Fairness
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Sample Questions
Q1) The definition of libel is which of the following?
A)any published statement that unjustifiably exposes someone to ridicule or contempt
B)any published statement about someone that can be established to be untrue
C)any true but embarrassing statement or image of an individual
D)all of these
Q2) What are the four forms of invasion of privacy in the United States?
Q3) The case of Morse v.Frederick demonstrated which of the following?
A)It is difficult for the government to suppress information that people want to make public.
B)High school students can be punished for speech promoting drug use.
C)Journalists can be sent to jail for refusing to testify before a grand jury.
D)Bloggers are considered journalists by the courts.
Q4) The greatest impact on broadcasting of the Telecommunications Act of 1996 was which of the following?
A)a relaxation of ownership rules
B)the introduction of the V-chip
C)attempts to regulate the Internet
D)the repeal of the Fairness Doctrine
Q5) What does the concept of journalistic privilege protect?
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Chapter 14: Media Ethics: Truthfulness, Fairness, and Standards of Decency
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Sample Questions
Q1) Sissela Bok's model for analyzing an ethical situation includes holding an imaginary conversation with everyone involved.
A)True
B)False
Q2) A newspaper photographer has taken a disturbing picture of a fatal accident caused by a drunk driver.The paper's photographer and editor decide to run the photo,despite the pain it will cause the family of the people in the accident,because they feel that it will lead to people doing more to prevent drunk driving and perhaps save some lives.When they make this ethical decision to put the good of the public at large over the needs of the victim's family,they are making use of which of the following ethical principles?
A)Kant's categorical imperative
B)Aristotle's golden mean
C)Rawls's veil of ignorance
D)John Stuart Mill's principle of utility
Q3) List two reasons a journalistic code of ethics might be ineffective.
Q4) Ethics deal with problems that have clear right and wrong answers.
A)True
B)False
Page 16
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Chapter 15: Global Media: Communication Around the World
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Sample Questions
Q1) Satellite television is largely unavailable in the Arab world.
A)True
B)False
Q2) Canada has laws requiring a given level of Canadian media content for which of the following reasons?
A)because they are concerned about their culture being dominated by American media
B)because they want to preserve the Canadian media industry
C)because it would put the country at odds with the North American Free Trade Agreement
D)all of these
Q3) American movie companies film in Canada in part for which of the following reasons?
A)Canada doesn't limit films producers with strict decency laws.
B)It is cheaper to film in Canada than in the United States.
C)Mexico doesn't have a "four seasons" climate.
D)You can't fool me,American companies don't like filming in Canada.
Q4) Broadcasting in Europe tends to be heavily regulated.
A)True
B)False
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