Media, Culture, and Society Exam Practice Tests
Course Introduction
This course explores the complex relationships between media, culture, and society, examining how various forms of media influence societal values, beliefs, and behaviors. Students analyze the role of media in shaping cultural identities, public opinion, and social norms, considering both historical developments and contemporary issues. Through critical engagement with theories and case studies, the course investigates the impacts of digital media, representation, and globalization, enabling students to assess media's power in constructing and contesting meanings within different social contexts.
Recommended Textbook
Mass Communication Living in a Media World 7th Edition by Ralph E. Hanson
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15 Chapters
997 Verified Questions
997 Flashcards
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Chapter 1: Living in a Media World: An Introduction to Mass Communication
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Sample Questions
Q1) An example of semantic noise would be when static keeps you from understanding a message on the radio.
A)True
B)False
Answer: False
Q2) The ______ model of mass communication looks at how audience members derive and create meaning out of media content.
A)transmission
B)ritual
C)publicity
D)reception
Answer: D
Q3) What is the difference between mass communication and the mass media?
Answer: Mass communication is the process of transmitting messages to a mass audience,while the mass media are the channels used to transmit the messages.
Q4) List each of the four elements of the SMCR model.
Answer: Sender,message,channel,receiver.
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Chapter 2: Mass Communication Effects: How Society and Media Interact
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Sample Questions
Q1) The critical/cultural approach to mass communication research looks at how meaning is created in society.
A)True
B)False
Answer: True
Q2) National Security Agency whistleblower Edward Snowden had to smuggle all of the secret documents he stole out of the office in a series of boxes filled with paper files.
A)True
B)False
Answer: False
Q3) In a brief essay,define the spiral of silence theory,explain where it came from,and provide an example of how it might work in the world of social media.
Answer: The spiral of silence theory says that people want to see themselves as holding a majority opinion and will remain silent if they think they hold a minority opinion.This tends to make the minority opinion appear to be even smaller than it already is.A study by the Pew Foundation in 2014 found that people were less likely to discuss a controversial political issue on social media than they were in public.
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Page 4
Chapter 3: The Media Business: Consolidation, Globalization,
and the Long Tail
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Sample Questions
Q1) A CD has to sell at least four copies a year in order to justify the shelf space it takes up in a local big box store.
A)True
B)False
Answer: True
Q2) Napster and iTunes can afford to carry so many different songs because they don't pay the artists for their music.
A)True
B)False
Answer: False
Q3) ______ is the largest publisher in the English language.
A)Time Warner
B)Bertelsmann
C)News Corporation
D)Viacom
Answer: B
Q4) Which of the so-called Big Media companies is the world's largest publisher?
Answer: Bertelsmann
Q5) What type of media is the U.S.government most likely to regulate?
Answer: Broadcast media.
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Chapter 4: Books: The Birth of the Mass Media
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Sample Questions
Q1) Amazon.com would be considered primarily a "short-head" book retailer.
A)True
B)False
Q2) Name and explain two inventions that broadened the availability of books.
Q3) Use concepts discussed in the book so far to explain why the Unicode Consortium put so much effort into making sure that emojis represent a wide range of skin tones and hair color/styles?
Q4) In a brief essay,discuss how the development of the printing press changed the world in the 15th and 16th centuries.
Q5) A major change by the Unicode Consortium in 2018 was to add what kind of emojis?
A)a frowny poop emoji to go with the smiling one
B)skulls with spiders or snakes coming out of them
C)new styles of people emojis with varying skin tones and hair types
D)multiple styles of pickles
Q6) Inclusive access programs are where a university licenses textbooks and other materials from publishers and make them available to all campus students.
A)True
B)False
Q7) Name a disadvantage of electronic books.
Page 6
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Chapter 5: Magazines: The Power of Words and Images
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Sample Questions
Q1) Trade magazines are also known as business-to-business magazines.
A)True
B)False
Q2) The Atlantic became profitable recently for the first time in many decades because the publisher ______.
A)started charging for access to all of their websites
B)ruthlessly cut the size of their staff and the cost of production
C)adopted a "digital first" strategy
D)all of these
Q3) Helen Gurley Brown was the long-time editor of which of the following?
A)Time magazine
B)Cosmopolitan
C)Godey's Lady's Book
D)Ladies' Home Journal
Q4) How has photojournalism both changed and stayed the same since its birth during the U.S.Civil War?
Q5) You have been asked to put together a cover for a magazine targeted at students at your university.What (or who)are you going to put on the cover,and why?
Q6) What is the primary difference between trade and consumer magazines?
Page 7
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Chapter 6: Newspapers and the News: Reflection of a
Democratic Society
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Sample Questions
Q1) Gannet runs the largest newspaper chain in the United States.
A)True
B)False
Q2) Community papers are failing at a record pace.
A)True
B)False
Q3) Herbert Gans,in his study "Deciding What's News," found that the media was profoundly biased in favor of big business and the evidence of this could be found in most news stories.
A)True
B)False
Q4) Edward R.Murrow is best remembered for which of the following?
A)his reporting during the Vietnam War
B)being the first radio disc jockey
C)his accounts from London in World War II
D)reporting entertainment news from Hollywood
Q5) When and why did ABC start their late-night news program Nightline?
Q7) What newspaper was known as the "gray lady?" Page 8
Q6) Other than language,how do the Miami Herald and El Nuevo Herald differ from each other?
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Page 9
Chapter 7: Audio: Music and Talk Across Media
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Sample Questions
Q1) What is known as the new form of digital radio broadcasting?
Q2) KDKA was the United States' first commercial radio station.
A)True
B)False
Q3) The most popular radio drama of the late 1920s was ______.
A)The Guiding Light
B)The Shadow
C)Amos 'n' Andy
D)Focus on Africa
Q4) In a short essay,using Rob Cesternino as an example,explain how being successful on a short-head media program and a long-tail program differ.
Q5) The golden age of radio was from the late 1960s until 1985.
A)True
B)False
Q6) William S.Paley,the first president of the CBS network,saw radio as which of the following?
A)an exciting new medium that should not be polluted by commercial advertising
B)a novelty that people would soon tire of
C)an excellent tool for advertising products and services
Page 10
D)a powerful communication tool that should be controlled by the U.S.Navy
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Chapter 8: Movies: Mass Producing Entertainment
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Sample Questions
Q1) Steven Spielberg's movies The Post and Ready Player One had very different box office totals,but both managed to make a modest return on investment.
A)True
B)False
Q2) Which of the following was the movie that sold the most tickets of all time?
A)Titanic
B)Gone with the Wind
C)Star Wars
D)Avatar
Q3) Who developed the earliest portable movie cameras?
A)Thomas Edison
B)Auguste Marie and Louis Jean Lumière
C)Étienne-Jules Marey
D)Eadweard Muybridge
Q4) Movies are often produced for the IMAX format so that ______.
A)they are guaranteed to be shown in close to 1,000 theaters
B)they can get premium ticket prices from fans
C)the directors can have a larger format to present their movie with D)all of these
Q5) What major movie research project did Herbert Blumer work on?
Page 11
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Chapter 9: Television: Broadcast and Beyond
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Sample Questions
Q1) Television networks are now showing more diverse programming for which of the following reasons?
A)It is "politically correct" to do so.
B)They want to attract a larger audience.
C)Because minority actors tend to be less expensive to hire.
D)The FCC has required them to do so.
Q2) According to Ken Auletta,the "earthquake in slow motion" that shook up the television industry was when the networks started broadcasting in color.
A)True
B)False
Q3) What is a people meter?
Q4) Who received the first patents for all-electronic television broadcasting?
Q5) The ABC show Scandal,when it went on the air in 2012,was one of five network television show that had an African American woman as the lead character.
A)True
B)False
Q6) Television content ratings were introduced the same year as movie ratings.
A)True
B)False
Page 12
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Chapter 10: Online Media: The Internet, Social Media, and Video Games
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Sample Questions
Q1) By 2018,less than half of Americans were online with mobile devices like smartphones and tablets.
A)True
B)False
Q2) Twitter's big innovation was ______.
A)connecting mobile Internet,mobile phones,and computer-based Internet as part of a single channel
B)combining GPS and mobile phones
C)allowing people to post mobile phone video to the web
D)allowing people to "tag" where they had observed different birds
Q3) Name two of the three ways you can post messages to the social networking tool Twitter.
Q4) Worldwide,______% of the population has access to the Internet.
A)12
B)23
C)46
D)78
Q5) What is the Internet?
Q6) What is reverse synergy?
Q7) List two of the four principles of the hacker ethos. Page 13
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Page 14
Chapter 11: Advertising: Selling a Message
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Sample Questions
Q1) Consumers will often pay more for a product that has a premium image attached to it by advertising.
A)True
B)False
Q2) Brand names first became popular for consumer products following the Vietnam War.
A)True
B)False
Q3) Advertising and marketing messages that are posted by people through channels such as YouTube,Snapchat,or Twitter are known as ______.
A)social media
B)online marketing
C)social marketing
D)none of these
Q4) Integrated marketing communication (IMC)campaigns typically involve ______.
A)advertising
B)public relations
C)sales promotion
D)all of these
Q5) Ads designed to promote a special interest group's point of view are what ads?
Page 15
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Chapter 12: Public Relations: Interactions, Relationships, and the News
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Sample Questions
Q1) According to your text,public relations is which of the following?
A)a marketing function
B)a manufacturing function
C)an advertising function
D)a management function
Q2) Name the two key figures in the founding of professional public relations.
Q3) Public relations works only for the rich and powerful.It is ineffective in helping the poor and working classes.
A)True
B)False
Q4) Many organizations have started intranets,which can be described as which of the following?
A)e-mail systems set up to communicate more quickly with clients
B)messaging systems whereby an employee can leave notes only for himself or herself
C)networks that let companies get feedback from its customers
D)networks that are only open to members of the organization
Q5) What distinguishes modern public relations from press agentry?
Page 16
Q6) What are the five steps in the ROPES public relations model?
Q7) Name a way in which the Internet makes public relations more difficult.
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Chapter 13: Media Law: Free Speech and Fairness
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Sample Questions
Q1) The FCC's Equal Time Provision requires that stations do which of the following?
A)provide free air time to candidates
B)prohibit libelous information in political ads
C)have "fair and balanced" newscasts
D)give all candidates equal access to non-news air time
Q2) What are the four forms of invasion of privacy in the United States?
Q3) The USA FREEDOM Act of 2015 took away the right of the National Security Agency (NSA)to ______.
A)place video monitors in dressing rooms in shopping malls
B)collect "metadata" phone information on millions of Americans who were not suspected of any crime
C)suppress stories in newspapers that were critical of the NSA
D)You can't fool me,the USA FREEDOM Act expanded what the NSA could do,not limit it.
Q4) Which of the following did the Supreme Court suggest judges do after overturning the Sam Sheppard conviction?
A)have the trial quickly,before the public forms an opinion
B)put a gag order on all participants in the trial
C)make rules about how frequently the media can report on the trial
D)all of these
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Chapter 14: Media Ethics: Truthfulness, Fairness, and Standards of Decency
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Q1) The Hutchins Commission believed that which of the following was the greatest threat to American press freedom?
A)a powerful central government
B)the presence of communists working in the media
C)concentrated corporate ownership
D)the threat of local government censorship
Q2) Which of the following would be an example of potential corporate conflict of interest?
A)giving positive coverage of a charity event being chaired by the golfing buddy of your television station's owner
B)covering an online business owned by the same parent company as your newspaper C)reporting about another media corporation your parent company partners with D)all of these
Q3) Sissela Bok's model for analyzing an ethical situation includes holding an imaginary conversation with everyone involved.
A)True
B)False
Q4) What is the principle of utility?
Q5) What is John Rawls's veil of ignorance?
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Chapter 15: Global Media: Communication Around the World
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Sample Questions
Q1) Media in Israel could be characterized as operating under which of the following models?
A)authoritarian
B)libertarian
C)communist
D)social responsibility
Q2) Russia has never had a tradition of a free press.
A)True
B)False
Q3) Canada has laws requiring a given level of Canadian media content for which of the following reasons?
A)because they are concerned about their culture being dominated by American media
B)because they want to preserve the Canadian media industry
C)because it would put the country at odds with the North American Free Trade Agreement
D)all of these
Q4) Latin America has a growing newspaper industry.
A)True
B)False
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