Media and Society
Textbook Exam Questions
Course Introduction
This course explores the complex relationship between media and society, examining how various forms of mass media such as television, film, radio, print, and digital platforms influence culture, politics, and individual perceptions. Students will analyze the historical development of media, the role of media institutions, and the effects of media on public opinion, identity formation, and social change. Through critical readings and case studies, the course encourages thoughtful discussion about media ethics, representation, globalization, and the impact of new technologies on communication in contemporary society.
Recommended Textbook
The Media of Mass Communication 6th Canadian Edition by John Vivian
Available Study Resources on Quizplus
17 Chapters
1530 Verified Questions
1530 Flashcards
Source URL: https://quizplus.com/study-set/2372
Page 2
Chapter 1: Mass Media Literacy
Available Study Resources on Quizplus for this Chatper
90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/47080
Sample Questions
Q1) A message intended to persuade people to buy a product is called??_________________.
Answer: advertising
Q2) People need the media,but the media do not need people.
A)True
B)False
Answer: False
Q3) Convergence is not an issue affecting Canadian media.
A)True
B)False
Answer: False
Q4) Movies may be hot or cool,depending on where they are watched.
A)True
B)False
Answer: True
Q5) Mass media and mass communication mean the same thing.
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above. Page 3
Chapter 2: Mass Media Technology
Available Study Resources on Quizplus for this Chatper
90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/47081
Sample Questions
Q1) New media devices,such as BlackBerrys and Kindles,can only be used to consume media content.
A)True
B)False
Answer: False
Q2) Philo Farnsworth,while out plowing the field,came up with a concept that led to his invention of the _________________.
Answer: television
Q3) __________________is a narrative model that poses four questions: Who says what? In which channel? To whom? With what effect?
Answer: The Lasswell model
Q4) Mass media is built on two primary technologies-analog and digital.
A)True
B)False
Answer: False
Q5) The U.S.military developed a system of linked computers called
Answer: ARPAnet
To view all questions and flashcards with answers, click on the resource link above. Page 4
Chapter 3: Entertainment
Available Study Resources on Quizplus for this Chatper
90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/47082
Sample Questions
Q1) There is more immediate feedback during an authentic performance.
A)True
B)False
Answer: True
Q2) Genres rise and fall in popularity.
A)True
B)False Answer: True
Q3) Who has been described as "a white man who had the Negro sound and the Negro feel"?
A) B. B. King
B) Joe Hill Louis
C) Jackie Brenston
D) Sam Phillips
E) Elvis Presley
Answer: E
Q4) The __________________ view is that there is nothing unbecoming in the mass media's catering to mass tastes in a democratic,capitalistic society.
Answer: populist
To view all questions and flashcards with answers, click on the resource link above. Page 5
Chapter 4: Print
Available Study Resources on Quizplus for this Chatper
90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/47083
Sample Questions
Q1) The National Post has the largest weekly circulation of all Canadian newspapers.
A)True
B)False
Q2) __________________is a metropolitan daily with the largest daily circulation of any Canadian newspaper.
Q3) Most people read hometown dailies.
A)True
B)False
Q4) Which term is used to describe an advertising paper without news?
A) Scoop
B) Mojo
C) Hometown weekly
D) Shopper
E) Tabloid
Q5) Most newspapers have a narrow mix of content.
A)True
B)False
Q6) Canada's Maclean's magazine was inspired by Time.
A)True
B)False
Page 6
To view all questions and flashcards with answers, click on the resource link above.
Chapter 5: Sound Recording
Available Study Resources on Quizplus for this Chatper
90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/47084
Sample Questions
Q1) According to Bob Mersereau,"American Woman" by The Guess Who is the top Canadian album.
A)True
B)False
Q2) Most of the indie companies in Canada are based in British Columbia.
A)True
B)False
Q3) In 2003,the RIAA began legal action against individuals who downloaded music without paying.
A)True
B)False
Q4) Which term is used to describe under-the-table payments made to plug a product in the mass media?
A) Illegal download
B) Pirating
C) Payola
D) Cancon
E) MAPL
Q5) The heart of the recording industry once was the powerful __________________ units at major labels.
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 8: Picturesradio
Available Study Resources on Quizplus for this Chatper
90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/47085
Sample Questions
Q1) Gordon McLendon is called the father of format radio.
A)True
B)False
Q2) According to the CRTC,four radio companies account for more than 70 percent of radio listening in Canada.
A)True
B)False
Q3) In 2005,how many satellite radio operations went on air in Canada?
A) Two
B) One
C) Three
D) Five
E) Twenty
Q4) Sounds or sound effects on the radio are __________________ signs.
Q5) What were Gordon McLendon's contributions to radio broadcasting?
Q6) Howard Stern popularized the "shock jock" radio programming genre.
A)True
B)False
Q7) How is radio different from other mass media?
Q8) CBC radio is funded through __________________.
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 8: Motion Pictures
Available Study Resources on Quizplus for this Chatper
90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/47086
Sample Questions
Q1) The major film distributor in Canada is __________________.
Q2) Which term describes what happens to movie audiences when they become caught up in the story?
A) Full body wonder
B) Breathtaking
C) Suspension of disbelief
D) Movie magic
E) Construction of reality
Q3) The movie exhibition business has been boom and bust.
A)True
B)False
Q4) Funding has never been an issue for the Canadian film industry.
A)True
B)False
Q5) It was obvious that Tom Hanks's character in Cast Away worked for FedEx.This is an example of __________________.
Q6) Atom Egoyan was the first commissioner of the NFB.
A)True
B)False
Q7) The film __________________ is the first carbon-neutral documentary.
To view all questions and flashcards with answers, click on the resource link above. Page 9
Chapter 8: Television
Available Study Resources on Quizplus for this Chatper
90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/47087
Sample Questions
Q1) Canadian television stations need to schedule 40 percent Canadian content overall,with at least 35 percent scheduled during prime time.
A)True
B)False
Q2) The CRTC encourages the broadcast of Canadian dramas by offering drama credits.
A)True
B)False
Q3) Which was the first to transmit television programming by satellite?
A) CBC
B) CTV
C) CBS
D) Fox
E) HBO
Q4) Radio demassified with the arrival of television.
A)True
B)False
Q5) The first feature film in colour was __________________.
Q6) Since 2008,the CRTC has allowed __________________ minutes of television advertising per hour.
Q7) Television officially arrived in Canada in __________________.
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: The Internet
Available Study Resources on Quizplus for this Chatper
90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/47088
Sample Questions
Q1) Who was the first broadcast regulator in the world to address the issue of controlling the internet?
A) AARP
B) NFB
C) FBI
D) CRTC
E) CIA
Q2) What makes the internet different from other mass media?
A) It is digital.
B) It reaches a large audience.
C) It is more expensive.
D) It is less expensive.
E) It is interactive.
Q3) What was Marshall McLuhan's term for the new tribalization?
A) Social network
B) International community
C) Global village
D) Universalism
E) World Wide Web
Q4) The first network of linked computers was called __________________.
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: News
Available Study Resources on Quizplus for this Chatper
90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/47089
Sample Questions
Q1) How many issues of Benjamin Harris's newspaper,Publick Occurrences,were published?
A) None
B) Six
C) Twenty-five
D) Fifty
E) One
Q2) Which was the first newspaper?
A) Boston Sun
B) The Globe and Mail
C) The New York Times
D) Publick Occurrences
E) Toronto Sun
Q3) __________________ is a concept in journalism that news should be gathered and told value-free.
Q4) News delivered by telegraph was called __________________.
Q5) A reporter who emphasizes one aspect of a story and neglects others is acting as a gatekeeper.
A)True
B)False
Page 12
To view all questions and flashcards with answers, click on the resource link above.
Chapter 11: Public Relations
Available Study Resources on Quizplus for this Chatper
90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/47090
Sample Questions
Q1) Which term describes an approach to negotiating relationships without any manipulative tricks?
A) Negotiated reality
B) Machiavellianism
C) Social Darwinism
D) Public relations theory
E) Dialogic theory
Q2) When General Motors set up municipal programs and set up scholarships for employees' children,this was an example of __________________.
Q3) Terry Flynn says that public relations is not just a process but a product.
A)True
B)False
Q4) Who laid out the fundamentals of public relations?
A) Theodore Roosevelt
B) Charles Darwin
C) George Baer
D) William Henry Vanderbilt
E) Ivy Lee
Q5) In 1906,__________________ set out the fundamentals of public relations.
Q6) Ads that promote an image rather than a product are called
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 12: Advertising
Available Study Resources on Quizplus for this Chatper
90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/47091
Sample Questions
Q1) Which company is among the best Canadian brands?
A) Tim Hortons
B) Grand Dad
C) Pears
D) Google
E) Jack Daniels
Q2) Keith Tuckwell estimates that Canadian companies spend how much on advertising each year?
A) $15 million
B) $500 million
C) $40 billion
D) $2 billion
E) $12 billion
Q3) In which mass medium is ad clutter less of an issue?
A) Internet
B) Print
C) Television
D) Radio
E) Movies
Q4) __________________ were the first form of printed advertising.
Page 14
To view all questions and flashcards with answers, click on the resource link above.
Chapter 13: Media Research
Available Study Resources on Quizplus for this Chatper
90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/47092
Sample Questions
Q1) Why are mass media concerned with audience reaction as well as audience size? What different measurement techniques are used to measure reaction? If you were an advertiser,which would concern you more-audience reaction or audience size?
Q2) Theoretical research does not seek profit-generating information.
A)True
B)False
Q3) Which term describes the emerging phenomenon in which members of a family no longer sit on the couch together to watch a television program?
A) Family feud
B) Disassociation
C) Family breakdown
D) Audience fragmentation
E) Viewer dispersion
Q4) The degree of certainty that a survey is accurate is the __________________.
Q5) The process of __________________ involves viewers who use hand-held remote control units to change channels and avoid commercials.
Q6) The number of copies a newspaper or magazine puts out is its
Q7) __________________ pioneered probability sampling.
To view all questions and flashcards with answers, click on the resource link above. Page 15
Chapter 14: Media Law and Ethics
Available Study Resources on Quizplus for this Chatper
90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/47093
Sample Questions
Q1) Egalitarian ethics requires overlooking social position.
A)True
B)False
Q2) Defamation cannot take place on the Internet.
A)True
B)False
Q3) Writing in a way that intentionally omits or distorts is called __________________.
Q4) Widespread internet access is facilitating plagiarism.
A)True
B)False
Q5) Copyright law is meant to encourage creativity.
A)True
B)False
Q6) The CBC is the federal regulator of media in Canada.
A)True
B)False
Q7) If Bill C-32 passes,it will be illegal to break __________________ on CDs and DVDs.
To view all questions and flashcards with answers, click on the resource link above. Page 16
Q8) __________________ is the main music licensing organization in Canada.
Chapter 15: Media Effects
Available Study Resources on Quizplus for this Chatper
90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/47094
Sample Questions
Q1) The media should bear all the blame for children having access to violent imagery.
A)True
B)False
Q2) The __________________ effect suggests that watching violence allows individuals to vicariously release pent-up frustration.
Q3) Virginie Larivière asked for legislation that would reduce the level of violent programming on television.
A)True
B)False
Q4) Which recent issue parallels the debate about black civil rights?
A) Immigration
B) Drugs
C) Terrorism
D) Health
E) Education
Q5) Paul Lazarsfeld found that the media had hardly any direct effect on voters.
A)True
B)False
Q6) ? The __________________ theory wrongly assumes that individuals are passive.
Page 17
To view all questions and flashcards with answers, click on the resource link above.
Chapter 16: Global Mass Media
Available Study Resources on Quizplus for this Chatper
90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/47095
Sample Questions
Q1) Reviewing messages before they reach an audience is called __________________ censorship.
Q2) What is popular on Colombian radio stations?
A) Music videos
B) Talk shows
C) Sports
D) High drama
E) News
Q3) In the compass model,a social responsibility system is always libertarian.
A)True
B)False
Q4) The Al Jazeera television news network was originally based in Dubai.
A)True
B)False
Q5) How much do viewers typically pay at Indian movie houses?
A) 50 cents
B) 5 dollars
C) 2 dollars
D) 85 cents
E) 10 cents
Page 18
To view all questions and flashcards with answers, click on the resource link above.
Chapter 17: Mass Media and Governance
Available Study Resources on Quizplus for this Chatper
90 Verified Questions
90 Flashcards
Source URL: https://quizplus.com/quiz/47096
Sample Questions
Q1) Which is easy to report but tricky and inconsistent?
A) Photo ops
B) Pseudo-events
C) Trial balloons
D) Leaks
E) Poll results
Q2) According to Antonio Gramsci,the elite rule through a process called
A) libertarianism.
B) authoritarianism.
C) hegemony.
D) convergence.
E) manufactured consent.
Q3) Trial balloons are used by politicians to embarrass political rivals.
A)True
B)False
Q4) Why would someone want to "leak" information to the press?
Q5) Journalists know that audiences do not like scandal stories.
A)True
B)False
Q6) In Canada,broadcast election advertising is governed by
Page 19
To view all questions and flashcards with answers, click on the resource link above.