Media
and Society Study Guide Questions
Course Introduction
Media and Society explores the dynamic relationship between various forms of media and the social, political, and cultural fabric of contemporary life. The course examines how media shapes public perception, influences behavior, and reflects societal values, while also addressing issues such as media ownership, representation, ethics, and the impact of digital technologies. Through comparative analysis and case studies, students gain a critical understanding of the ways in which media both reflects and constructs reality, and the implications for democracy, identity, and social change.
Recommended Textbook
Mass Communication Living in a Media World 7th Edition by Ralph E. Hanson
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Page 2
Chapter 1: Living in a Media World: An Introduction to Mass Communication
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Q1) Felicia is attending a concert in a coffee house.She is engaging in which of the following types of communication?
A)intrapersonal communication
B)interpersonal communication
C)group communication
D)mass communication
Answer: C
Q2) News is likely to break on ______.
A)social media
B)broadcast television
C)cable news
D)newspapers
Answer: A
Q3) A face-to-face conversation that Jasmine has with Christina would be called which of the following types of communication?
A)intrapersonal communication
B)interpersonal communication
C)group communication
D)mass communication
Answer: B
Page 3
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Chapter 2: Mass Communication Effects: How Society and Media Interact
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Q1) Provide an example of a cognitive effect of the media.
Answer: Cognitive effects are generally short-term learning of information (such as studying for an exam).These can range from serious to trivial.
Q2) Canadian economist Harold Innis argues that any given medium has a bias of lasting a long time or of being easy to distribute.
A)True
B)False
Answer: True
Q3) Which of the following best describes the findings of the People's Choice study from 1940?
A)Audiences receive strong,direct effects from media campaign messages.
B)Audiences are unaffected by media campaign messages.
C)Audiences are indirectly affected by media campaign messages.
D)Audiences actively use the media to construct their view of the worlD.
Answer: C
Q4) Psychographics means using psychics to predict which candidates will be elected.
A)True
B)False
Answer: False
4
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Chapter 3: The Media Business: Consolidation, Globalization,
and the Long Tail
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Q1) Napster and iTunes can afford to carry so many different songs because they don't pay the artists for their music.
A)True
B)False
Answer: False
Q2) Why did the Walt Disney Company have trouble with China in 1996?
Answer: China didn't like the Disney-produced film Kundun about Tibet and the Dalai Lama.
Q3) ______ has raised the question of whether bigger really is better by becoming smaller and more profitable spinning off its major online service and its residential cable television provider division.
A)Time Warner
B)Bertelsmann
C)News Corporation
D)Viacom
Answer: A
Q4) Who decides what content will appear on YouTube?
Answer: The members of the audience.
Page 5
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Chapter 4: Books: The Birth of the Mass Media
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Q1) Briefly explain the difference between an ideograph and an alphabet writing system.
Q2) Author Jonathan Franzen likes e-books because they are easier to keep up to date than conventional paper books.
A)True
B)False
Q3) Gutenberg's invention of movable type led to the world's first mass media.
A)True
B)False
Q4) Name an advantage that electronic books offer over paper books.
Q5) Books were being printed in Mexico City as early as the 1540s.
A)True
B)False
Q6) The people who choose which textbook to use are also the people who buy them.
A)True
B)False
Q7) In the United States,books are usually banned at a national level and are generally unavailable once they have been banned.
A)True
B)False
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Chapter 5: Magazines: The Power of Words and Images
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Q1) What is the primary difference between trade and consumer magazines?
Q2) What does the term muckraking mean in relation to magazine journalism?
Q3) The magazine The New Yorker has been declining rapidly in recent years because the publisher refuses to put the publication online or deliver it in a digital format.
A)True
B)False
Q4) Men's Health magazine is most like ______.
A)other men's magazines like Playboy or Esquire
B)a women's lifestyle magazine
C)trade magazines for people in the fitness industry
D)literary/commentary magazines such as The Atlantic or New Republic
Q5) Trade magazines are also known as business-to-business magazines.
A)True
B)False
Q6) How has photojournalism both changed and stayed the same since its birth during the U.S.Civil War?
Q7) FBL magazines target people who are football fans.
A)True
B)False
Page 7
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Chapter
6:
Newspapers and the News: Reflection of a Democratic Society
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Q1) People who value and use local news media are more likely to vote in local elections.
A)True
B)False
Q2) In 2016,the New York Times,Wall Street Journal,and Washington Post all suffered a 20% decline in digital/print circulation.
A)True
B)False
Q3) Community newspapers are dying while large metropolitan newspapers are thriving.
A)True
B)False
Q4) Gannet runs the largest newspaper chain in the United States.
A)True
B)False
Q5) Most of the initial news coverage of the Flint,Michigan,contaminated water crisis came primarily from ______.
A)state and local news sources
B)national news sources
C)Occupy Flint activists
D)press releases from the Michigan governor's office
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Chapter 7: Audio: Music and Talk Across Media
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Q1) In a short essay,using Rob Cesternino as an example,explain how being successful on a short-head media program and a long-tail program differ.
Q2) Elvis Presley and Chuck Berry both helped create rock 'n' roll by combining White hillbilly music with Black R&B music.
A)True
B)False
Q3) Rob Cesternino has shown that he can use his fame from being on a short-head television reality show to being a successful host of a long-tail podcast series.
A)True
B)False
Q4) Revenue for Spanish-language news radio has remained steady in recent years.
A)True
B)False
Q5) What medium did Guglielmo Marconi help invent?
A)television
B)motion pictures
C)recording industry
D)radio
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Chapter 8: Movies: Mass Producing Entertainment
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Q1) How did the producers of The Blair Witch Project promote their film?
Q2) As of 2018,the movie Star Wars: The Force Awakens had the largest domestic box office of all time.
A)True
B)False
Q3) Both the number of movie tickets being sold and the dollar value of all movie tickets being sold are headed steadily up.
A)True
B)False
Q4) Steven Spielberg's movies The Post and Ready Player One had very different box office totals,but both managed to make a modest return on investment.
A)True
B)False
Q5) The blacklist of the 1940s and 1950s was driven by which of the following?
A)a desire to increase movie profits
B)a fear of communism
C)a fear of terrorism
D)none of these
Q6) Jaws ushered in what era?
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Chapter 9: Television: Broadcast and Beyond
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Q1) When HBO first went on the air in 1975,the broadcast networks made which of the following responses?
A)They largely ignored it.
B)They saw it as a threat and worked to get it banned.
C)They saw it as a great opportunity and partnered with it to produce programming.
D)They used its creation as an excuse to invest in new,innovative programming.
Q2) The popular children's educational program Sesame Street made the switch from public television to HBO in 2015 for first-run episodes because they would ______.
A)be able to produce approximately twice as many episodes per year
B)be paid more to produce the episodes for HBO
C)be better able to distribute their programs to mobile devices
D)all of these
Q3) Ed Sullivan came to be known as "Mr.Television."
A)True
B)False
Q4) In a brief essay,explain what was controversial about Sinclair Broadcast Group's "must run" programming provided to their affiliate stations.
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Chapter 10: Online Media: The Internet, Social Media, and Video Games
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Q1) Tim Berners-Lee is best known for inventing what?
Q2) In a brief essay,explain why video games are considered by many to be a new form of mass media.Use specific examples.
Q3) The video game Grand Theft Auto V made more money that the movies Avatar and Titanic combined.
A)True
B)False
Q4) Video games could be considered a new mass medium because ______.
A)the major video game systems are all produced by the top six Big Media companies
B)the consoles can be used to deliver a range of media content and video games are becoming a new way to deliver advertising
C)video games are available using a range of technologies
D)you can't fool me,no way are video games a new mass medium
Q5) People connect to the Internet using which of the following?
A)wireless services
B)telephone lines
C)cable television lines
D)all of these
Page 12
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Chapter 11: Advertising: Selling a Message
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Q1) YouTube star Logan Paul started being dropped by his sponsors after he ______.
A)produced an anti-Semitic video
B)produced a video mocking the products produced by three of his biggest sponsors
C)was caught copying video ideas from YouTube star PewDiePie
D)produced a video showing him having a conversation with and about a suicide victim's corpse hanging from a tree in Japan
Q2) The "big idea" is an advertising concept that will grab people's attention,make them remember the product,and make them take action.
A)True
B)False
Q3) The term economy of abundance means which of the following?
A)People have much disposable income to spend on available products.
B)People study the economy to ensure that they can buy the things they need.
C)There are as many or more goods available as people want to buy.
D)The economy is geared toward serving those who have an abundant income.
Q4) How did Gildan use native advertising to promote a modern image for their men's underwear?
Q5) "Urban marketing" is another way of describing advertising targeted at whom?
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Chapter 12: Public Relations: Interactions, Relationships, and the News
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Q1) Edward l.Bernays is remembered for which of the following reasons?
A)He invented the press release.
B)He handled the public relations for O.J.Simpson following his criminal trial.
C)He wrote the first book about public relations and taught early public relations courses.
D)He made Elvis a star.
Q2) In a brief essay,you are to explain how a local cable television and Internet provider could make use of social media.What should their goals for using social media be? How can they use social media to improve their public relations?
Q3) Name two things Johnson & Johnson did right in the Tylenol crisis.
Q4) People who buy your company's products would be which of the following?
A)internal publics
B)external publics
C)media outlet
D)none of these
Q5) Videos displaying employee misconduct at a pizza shop created enough bad publicity that the shop eventually had to close.
A)True
B)False
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Chapter 13: Media Law: Free Speech and Fairness
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Q1) Police arrested Washington Post reporter Wes Lowery when he tried to record video of police forcing journalists to leave a McDonald's in Ferguson,MO.
A)True
B)False
Q2) In a brief essay,explain what prior restraint is,provide an example of how it has been used in the United States,and explain why it is difficult to enforce in the 21st century.
Q3) Which of the following cases established that the actual malice standard in libel law applied to public figures as well as public officials?
A)Morse v.Frederick
B)Cohen v.Cowles Media
C)Gertz v.Roberts
D)Food Lion v.ABC
Q4) The Progressive case demonstrated which of the following?
A)It is difficult for the government to suppress information that people want to make public.
B)High school students can be punished for speech promoting drug use.
C)Journalists can be sent to jail for refusing to testify before a grand jury.
D)Bloggers are considered journalists by the courts.
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Chapter 14: Media Ethics: Truthfulness, Fairness, and Standards of Decency
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Q1) A reporter has been ordered by police to leave the scene of a protest or else she will be arrested.The reporter decides to stay in the area to report on the protest based on the principle that a reporter's duty is to always report a story no matter what the outcome.The reporter tells the police he will stay and report because it is the reporter's duty to do so.This reporter is making use of ______.
A)Kant's categorical imperative
B)Aristotle's golden mean
C)Rawls's veil of ignorance
D)John Stuart Mill's principle of utility
Q2) Presidents,vice presidents,and other politicians and public figures may sometimes use offensive language in a newsworthy way,such as when President Donald Trump said that immigrants from Haiti,El Salvador,and the continent of Africa were coming from "shithole countries." Assume you are the front page editor of your local newspaper the day the president made this comment.In a brief essay,provide an argument for how you will cover the president's language.Will you use the actual words? Why or why not? If you don't run the words,what do you publish? Do you use the words in the headline? In the story? Not at all? How do you justify your decision? Use one of the ethical principles we've discussed.
Q3) What does the ANA Alliance for Family Entertainment do?
Page 16
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Chapter 15: Global Media: Communication Around the World
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Q1) The development media theory says that Third World nations need a different kind of press than do nations with fully developed economies.
A)True
B)False
Q2) What are the two most prominent languages for newspapers in Africa?
Q3) The most watched Arab-language satellite news channel is which of the following?
A)ARABSAT
B)Al-Arabiya
C)Al-Hurra
D)Al Jazeera
Q4) In a brief essay,explain why the late Marie Colvin felt it was important for her to risk her life covering stories about the lives of ordinary people living in war zones.
Q5) The BBC World Service continues to be primarily a shortwave radio service around the world,staying away from online and social media.
A)True
B)False
Q6) What two Latin American countries produce the most television programming?
Q7) What is the development theory of the press?
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