Media and Society Exam Review
Course Introduction
Media and Society explores the dynamic relationship between media institutions, technologies, and content with various facets of society. This course analyzes how media shapes public opinion, cultural values, social norms, and identities while also considering its role in politics, economics, and globalization. Students investigate contemporary issues such as media literacy, representation, power dynamics, and the impact of digital technologies on traditional media landscapes. Through critical analysis and case studies, the course encourages students to reflect on their own media consumption and the broader implications of media in shaping societal narratives and structures.
Recommended Textbook
Media and Culture Mass Communication in a Digital Age 10th Edition by Richard Campbell
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17 Chapters
1726 Verified Questions
1726 Flashcards
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Page 2
Chapter 1: Mass Communication- a Critical Approach
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97 Verified Questions
97 Flashcards
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Sample Questions
Q1) A high-low vertical hierarchy is a more multidimensional way of looking at culture than viewing culture as a map.
A)True
B)False
Answer: False
Q2) Postmodern culture questions the value of scientific reasoning and rational thought for solving society's problems.
A)True
B)False
Answer: True
Q3) Which of the following statements best describes media convergence?
A)It only happened because of the Internet.
B)It makes older forms of mass communication obsolete and leads to their disuse.
C)It allows older forms of mass communication to find new life with new technology.
D)It creates new forms of media unlike anything we've seen before.
E)It only applies to the reinvention of the printed word.
Answer: C
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Chapter 2: The Internet, Digital Media, and Media Convergence
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93 Verified Questions
93 Flashcards
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Sample Questions
Q1) According to the textbook, which of the following is not a big question about the future of the Internet?
A)Who will have access to the Internet?
B)Does copyright law apply on the Internet?
C)Will there be more video games online?
D)Should there be limits on personal data gathering?
E)Should we be allowed to share anything on the Internet?
Answer: C
Q2) The Huffington Post is a leading _______.
A)mash-up video
B)Wiki Web site
C)fundraising tool
D)MMORPG
E)blog
Answer: E
Q3) HTML stands for hypertext _________________________ language. Answer: markup
Q4) ISP stands for Internet _________________________ provider. Answer: service
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Chapter 3: Digital Gaming and the Media Playground
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101 Verified Questions
101 Flashcards
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Sample Questions
Q1) Many of the most popular early first-person shooter games like Doom and Quake were developed for ______.
A)home computers
B)Xbox
C)Wii
D)handheld devices
E)Atari
Answer: A
Q2) The most ubiquitous digital game distributors are Apple's App Store and Google Play.
A)True
B)False
Answer: True
Q3) The first home television game, called Odyssey, was developed by ______.
A)Ralph Baer
B)Nolan Bushnell
C)Magnavox
D)Thomas T.Goldsmith and Estle Ray Mann
E)Shigeru Miyamoto
Answer: A
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Chapter 4: Sound Recording and Popular Music
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108 Verified Questions
108 Flashcards
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Sample Questions
Q1) About 40 percent of all music recordings purchased in the United States are digital downloads.
A)True
B)False
Q2) Jailed
A)Buddy Holly
B)Thomas Edison
C)Little Richard
D)Elvis Presley
E)Bing Crosby
F)Chuck Berry
G)Alan Freed
H)Emile Berliner
I)Jerry Lee Lewis
Q3) In the 1950s, it was common practice for white artists to cover songs first recorded by black performers.
A)True
B)False
Q4) Why are independent labels important to the music industry today?
Q5) In the 1940s, _____________________ originated as magnetized strands.
Page 6
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Chapter 5: Popular Radio and the Origins of Broadcasting
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) Which company became the first to sell ads on the radio?
A)American Marconi
B)AT&T
C)NBC
D)RCA
E)Westinghouse
Q2) With the Federal Communications Act of 1934, the Federal Radio Commission became the ______.
A)Wireless Communication Commission
B)National Broadcasting Company
C)Federal Communications Commission
D)Radio Corporation of America
E)None of the above options is correct.
Q3) In the mid-1860s, James Maxwell theorized that _________________________ waves existed.
Q4) The Radio Act of 1927 created the Radio Corporation of America.
A)True
B)False
Q5) Since the 1950s, in what ways could the radio industry be said to have experienced convergence with other media?
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Chapter 6: Television and Cable- the Power of Visual Culture
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117 Verified Questions
117 Flashcards
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Sample Questions
Q1) In TV syndication, barter deals are usually arranged for new or untested shows.
A)True
B)False
Q2) Between 1948 and 1952, no new licenses were issued to construct and operate TV stations in the United States.
A)True
B)False
Q3) When might broadcast networks air syndicated programs?
A)During prime time
B)During fringe time
C)During time shifting
D)Only during the daytime
E)Only during the evening
Q4) Rating refers to the percentage of households watching a given show out of all households watching television at a given moment in time.
A)True
B)False
Q5) Though independently owned, ______________________ are radio or TV stations that sign a contract to carry its programs.
Page 8
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Chapter 7: Movies and the Impact of Images
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136 Verified Questions
136 Flashcards
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Sample Questions
Q1) Which of the following is true about early major Hollywood studio heads like Adolph Zukor?
A)They allowed independent, smaller filmmakers to thrive because of their own experiences fighting the opposition and control of Thomas Edison and the Trust.
B)They struggled because of stiff competition from European filmmakers following World War I.
C)They tried to give actors and directors a great deal of choice about the kinds and numbers of films to make.
D)They believed that the three main areas of the movie business-production, distribution, and exhibition-should be handled by separate companies.
E)None of the above options is correct.
Q2) ______________________ were weekly ten-minute magazine-style compilations of filmed news events from around the world.
Q3) Movie attendance began a sharp decline in the 1940s mostly because of television. A)True B)False
Q4) Cinema ______________________ is the French term for "truth film."
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Chapter 8: Newspapers- the Rise and Decline of Modern Journalism
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83 Verified Questions
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Sample Questions
Q1) As a grassroots movement, _______________________ refers to people who use the Internet and blogs to disseminate news and information.
Q2) By the end of the nineteenth century, crusading newspapers like the New York World had what kind of approach to women's rights?
A)They were against them.
B)They championed conservative values and the status quo.
C)They hired women as reporters and crusaded for better conditions for women.
D)They hired mostly women for management positions.
E)None of the above options is correct.
Q3) The newshole ______.
A)is news content that takes up about 35 to 50 percent of the space in a typical metropolitan daily newspaper
B)refers to those parts of the public agenda that are ignored by news media
C)refers to a story that is somewhat incomplete but printed anyway
D)is a form of yellow journalism
E)refers to the space for advertising left over after the news content goes into the paper
Q4) Describe the role of the underground press.
Q5) How did newspapers emerge as a mass medium during the penny press era?
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Chapter 9: Magazines in the Age of Specialization
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108 Verified Questions
108 Flashcards
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Sample Questions
Q1) Alternative magazines such as the Progressive and the National Review have historically defined themselves in terms of gender and race.
A)True
B)False
Q2) The bilingual magazine _____ is the most successful English-language publication for Hispanic women.
A)Latina
B)Essence
C)Vanidades
D)ESPN Deportes
E)None of the above options is correct.
Q3) The average magazine contains about 45 percent ad copy and 55 percent editorial material.
A)True
B)False
Q4) Large companies are increasingly beginning to dominate the magazine business.
A)True
B)False
Q5) When and why did some of the major general-interest magazines fail?
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Chapter 10: Books and the Power of Print
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95 Verified Questions
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Sample Questions
Q1) The Harry Potter series gave an enormous boost to the juvenile books segment of the trade industry.
A)True
B)False
Q2) Which of the following statements about audio books is true?
A)Audio books are now downloadable to iPods and other portable devices.
B)Audio books offer a valuable service to sightless and vision-impaired readers.
C)Regular readers enjoy audio books during daily commutes or long drives.
D)The number of audio books borrowed from libraries soared in the 1990s and early 2000s.
E)All of the options are correct.
Q3) What is the name of the project in which many libraries and companies like Microsoft and Amazon are joining forces to digitize millions of books with expired copyrights?
A)Apple
B)The Open Content Alliance
C)The Association of American Publishers
D)Google
E)The Digital Public Library of America
Q4) Why did publishing houses develop? What has happened to them today?
Page 12
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Chapter 11: Advertising and Commercial Culture
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124 Verified Questions
124 Flashcards
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Sample Questions
Q1) Which statement about blogger product reviews is true?
A)You can always trust them to be unbiased.
B)They are unvarnished truth about products by average people.
C)Some popular bloggers have been paid to give positive reviews.
D)Bloggers always disclose when a product has been sent to them for free by a company seeking their endorsement.
E)None of the above options is correct.
Q2) In the twentieth century, advertising ______.
A)influenced the change from a producer-driven to a consumer-driven economy
B)stimulated demand for new products
C)showed how new products improved daily life
D)spread messages about new products across the country
E)All of the options are correct.
Q3) Advertising has been increasingly targeted at children and teenagers because they influence roughly $500 billion in family spending every year.
A)True
B)False
Q4) Discuss developments in political advertising over the past fifty years.
Q5) ____________________ has become the dominant form of Web advertising.
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Chapter 12: Public Relations and Framing the Message
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108 Flashcards
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Sample Questions
Q1) Explain the major difference between advertising and public relations.
Q2) Companies often hold plant tours and open houses to convince their local communities that they are good citizens.
A)True
B)False
Q3) Focus groups are almost never used in public relations research.
A)True
B)False
Q4) Small media companies often use press releases verbatim because ______.
A)larger PR firms have more control over them
B)they have limited editorial resources
C)press releases always contain reliable information
D)a larger company's press release contains the most original ideas
E)All of the options are correct.
Q5) Ivy Ledbetter Lee used PR techniques to defuse public anger over Standard Oil's response to the Ludlow coal strike of 1914.
A)True
B)False
Q6) How did Edward Bernays affect public relations?
Q7) What is a pseudo-event? How does it relate to the manufacturing of news?
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Chapter 13: Media Economics and the Global Marketplace
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96 Verified Questions
96 Flashcards
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Sample Questions
Q1) Which of the following statements regarding the U.S.government's action against monopolies in the late 1800s to early 1900s is false?
A)The government passed the Sherman Antitrust Act in 1890, outlawing monopoly practices.
B)The American Tobacco Company was one of the monopolies that broke up due to government action.
C)The Clayton Antitrust Act was passed in 1914, prohibiting manufacturers to sell to dealers who agreed to reject the products of their rivals.
D)Despite the Sherman Antitrust Act, Rockefeller's Standard Oil Company remained a monopoly.
E)All of the statements are true.
Q2) The exportation of U.S.entertainment media is sometimes viewed as ______ because it discourages the development of original local products and value systems.
A)criminal
B)cultural dumping
C)monopolistic
D)consumer choice
E)capitalistic
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Chapter 14: The Culture of Journalism- Values, Ethics, and Democracy
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67 Verified Questions
67 Flashcards
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Sample Questions
Q1) Tweeting and blogging are ______.
A)considered a waste of time by almost all news organizations
B)mostly ignored by news media audiences
C)a journalism fad that has passed
D)becoming required duties for journalists
E)done only by journalists of small local papers
Q2) Imagine you could choose to work for either a conventional news outlet or one that has adopted more of a social responsibility model.What qualities would you find most appealing and unappealing about each option? Which would you end up choosing and why?
Q3) Which of the following is a basic tenet, or belief, of conventional journalism?
A)Reporters have a moral and ethical duty to help improve civic life.
B)Journalists should help improve political discourse.
C)A free press should question the government and get both sides of a story.
D)Journalists need to become activists for engaging the public in the political process.
E)All of the options are correct.
Q4) In what ways do fake news shows such as The Daily Show with Jon Stewart and The Colbert Report appeal to young people disenchanted with our political system?
Page 16
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Chapter 15: Media Effects and Cultural Approaches to Research
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82 Verified Questions
82 Flashcards
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Sample Questions
Q1) The hypodermic-needle research model might be considered the opposite of which research model?
A)The agenda-setting model
B)The minimal-effects model
C)The uses and gratifications model
D)The survey model
E)The textual analysis model
Q2) While new communication technologies like the Internet might offer new opportunities for people to participate in Habermas's public sphere, explain how his concerns about how the mass media might harm democracy might be influenced by the Internet.
Q3) Which kind of research method reveals correlations between two variables?
A)Content analysis
B)Experiment
C)Political economy
D)Focus group interviews
E)Survey
Q4) ________________________ theory is a theory within media effects research that suggests a link between the mass media and behavior.
Q5) When studying media effects, which kinds of issues should you look at?
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Chapter 16: Legal Controls and Freedom of Expression
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Sample Questions
Q1) What is the cultural significance of the public domain, and why do some entities want to keep works from entering it?
Q2) In the Progressive magazine case, a federal district court took a course of action based on this charge.
A)Copyright
B)Fair use
C)Libel
D)Absolute privilege
E)Censorship
Q3) When a copyright period expires, the work is said to enter the
Q4) Appropriating a writer's or artist's words or music without consent or payment is a form of expression that is not protected as speech.
A)True
B)False
Q5) Movies released in the United States are required by federal law to be labeled with an MPAA movie rating.
A)True
B)False
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Chapter 17: General Questions Covering the Entire Text
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71 Verified Questions
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Sample Questions
Q1) Al Jolson
A)Kinetoscope
B)Iconoscope
C)Electronic television
D)The Jazz Singer
E)CBS news anchor
F)Twenty-One
G)Birth of a Nation
H)Shaft
I)Oldboy
J)Lost in Translation
K)DBS
Q2) Write a proposal to reform our media system in order to help it deepen and enhance democracy in this country and globally.Give both specific and general ideas.
Q3) Burstyn v.Wilson
A)Advertising measure
B)Prior restraint
C)Film as free expression
D)Newspaper ownership
E)Libel standard
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