Media and Society Exam Practice Tests
Course Introduction
Media and Society examines the dynamic relationship between media institutions, technologies, and audiences, exploring how media shapes, reflects, and influences cultural, political, and social realities. The course analyzes various forms of media including print, broadcast, digital, and social platforms while considering issues such as media ownership, representation, regulation, and the impact of emerging technologies. Students will critically assess the role of media in constructing identities, reinforcing or challenging power structures, and facilitating or hindering social change. Through theoretical frameworks and case studies, the course encourages students to become informed, analytical consumers and producers of media in contemporary society.
Recommended Textbook
Introduction to Mass Communication Media Literacy and Culture 9th Edition by Stanley J. Baran
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Chapter 1: Mass Communication, Culture, and Media
Literacy
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Sample Questions
Q1) After Gutenberg's introduction of the printing press to 1450s Europe,the technology spread slowly but steadily throughout the continent.
A)True
B)False
Answer: False
Q2) Communication is best defined as
A) the transmission of a message from a receiver to a source.
B) conversation between two or a few people.
C) the process of creating shared meaning.
D) the product of large media industries.
Answer: C
Q3) When a professor lectures to a large class of students,this is an example of mass communication.
A)True
B)False
Answer: False
Q4) If you explain an idea to a friend in a letter,you have encoded your message.
A)True
B)False
Answer: True
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Chapter 2: Convergence and the Reshaping of Mass Communication
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Sample Questions
Q1) Software for mobile digital devices is called A) a webisode.
B) Wi-Fi.
C) an app.
D) brand entertainment.
Answer: C
Q2) The concentration of control of the media industries into ever-smaller numbers of companies is
A) synergy.
B) technological determinism.
C) ritual bonding.
D) oligopoly.
Answer: D
Q3) The ability to access any content,anytime,anywhere describes A) narrowcasting.
B) subgroup marketing.
C) synergy.
D) consumption-on-demand.
Answer: D
Page 4
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Chapter 3: Books
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Sample Questions
Q1) The _____________,employing a typewriter-like keyboard,was introduced in the 1800s,allowing the mechanical rather than manual setting of type.
A) pulp machine
B) offset machine
C) linotype machine
D) hot print machine
Answer: C
Q2) Fahrenheit 451 was written by
A) Robert Grisham.
B) Ann Rice.
C) Ray Bradbury.
D) Harriet Beecher Stowe.
Answer: C
Q3) The number of American adults who do not read book at all is
A) 50 percent.
B) 5 percent.
C) 75 percent.
D) 25 percent.
Answer: D
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Chapter 4: Newspapers
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Sample Questions
Q1) Approximately what percentage of a daily newspaper's space is given to advertising?
A) 25%
B) 45%
C) 65%
D) 75%
Q2) The first penny paper was the _____________,first published by Benjamin Day in 1833.
A) New York Morning Herald
B) New York Tribune
C) New York Sun
D) Chicago Tribune
Q3) Beyond high circulation numbers,newspapers are popular with advertisers for three primary reasons: their reach to 70% of Americans,the good demographics of readers,and the fact that many newspapers
A) are the least expensive medium in which to advertise.
B) have exceedingly loyal readers.
C) are local, so advertisements can reach specific groups of readers..
D) give them cost breaks.
Q4) What was the political importance of the Zenger acquittal?
Page 6
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Chapter 5: Magazines
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Sample Questions
Q1) What are the reasons magazines are so attractive to advertisers?
Q2) Readers who neither subscribe to nor buy single copies of a magazine but who borrow or read one in a doctor's office or library are a magazine's A) controlled circulation.
B) run.
C) pass-along readership.
D) circulation.
Q3) Magazine circulation comes in the form of subscription,single-copy sales,and A) controlled circulation.
B) split runs.
C) custom publishing.
D) pass-along readership.
Q4) Produced to look like a consumer magazine,a _____________ is actually a mail-order catalog.
A) brand magazine
B) magalogue
C) synergistic magazine
D) platform publication
Q5) What factors spurred the success of magazines' mass-circulation era?
Q6) List five categories of consumer magazines and provide an example of each.
Page 7
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Chapter 6: Film
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Sample Questions
Q1) Explain major,corporate independent,and independent studios.
Q2) The process of photography was first invented around 1816 by
A) Hannibal Goodwin.
B) William Dickson.
C) Joseph Nicéphore Niépce.
D) Louis Daguerre.
Q3) Important to film narrative is _____________,the tying together of two separate but related shots in such a way that they take on a new,unified meaning.
A) narrative structure
B) editing
C) story-boarding
D) montage
Q4) The vast majority of movie-goers are youngsters,as in teens and individuals in their 20s.
A)True
B)False
Q5) A movie that can be described in one line is a concept film.
A)True
B)False
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Chapter 7: Radio, Recording, and Popular Music
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Sample Questions
Q1) RCA established the first national radio network in 1926,linking 24 stations and called A) CBS.
B) NBC.
C) NBC Blue.
D) ABC.
Q2) How did the sinking of the Titanic alter the history of radio?
Q3) The Radio Act of 1927 provided spectrum space for noncommercial radio,eventually developing into what we know today as National Public Radio.
A)True
B)False
Q4) The concept that broadcasters in the United States license use of the airwaves owned by the people is called the _____________ model of regulation.
A) receivership
B) paternalistic
C) economic
D) trustee
Q5) What is meant by radio's local nature? Why does this make radio an attractive medium to advertisers?
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Chapter 8: Television, Cable, and Mobile Video
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Sample Questions
Q1) New video technologies that allow viewers to "talk" to programmers and content distributors while watching will produce _____________ television.
A) interactive
B) feedback
C) cable
D) satellite
Q2) When an affiliate airs a network's program,it is said to _____________ the show.
A) clear time for
B) carry
C) reciprocate
D) syndicate
Q3) _____________,an Idaho schoolboy,moved to San Francisco,where he demonstrated his television system in 1927.
A) Paul Nipkow
B) Vladimir Zworykin
C) John Logie Baird
D) Philo Farnsworth
Q4) What is the difference between compensation and reverse compensation?
Q5) Explain what is meant by digital compression.
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Chapter 9: Video Games
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Sample Questions
Q1) Introduced in 1986,__________ was the first game to offer open structure play;that is,play
That let players go where they wished and offered multiple routes to winning.
A) Legend of Zelda
B) Tomb Raiders
C) Madden Football
D) Call to Duty
Q2) _________ patented the first interactive video game.
A) Ralph Baer
B) Nolan Bushnell
C) Manny Fernandez
D) David Gottlieb
Q3) According to industry research,approximately what percentage of American youth who play video games show a signs of behavioral addiction?
A) 10
B) 8
C) 66
D) 50
Q4) What are some of the benefits of product placements in games,according to their proponents?
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Chapter 10: The Internet and Social Media
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Q1) The Apple II personal computer was developed by
A) Steve Jobs and Stephen Wozniak.
B) Bill Gates and Paul Allen.
C) Paul Baran and Paul Allen.
D) Steven Bellovin and Vinton Cerf.
Q2) The "originator of the computer" was _____________,an Englishman,who in 1836 produced designs for a "computer" that could conduct algebraic computations using stored memory and punch cards for input and output.
A) John Napier
B) Blaise Pascal
C) Gottfried Leibnitz
D) Charles Babbage
Q3) There is little doubt that municipal Wi-Fi is a fundamental right that should be available to all citizens.
A)True
B)False
Q4) Users of the Internet are worried about their privacy.Explain the Consumer Privacy Bill of Rights and the difference between opt-in and opt-out.
Q5) Why is it inaccurate to speak of the Internet's audience?
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Chapter 11: Public Relations
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Sample Questions
Q1) The first publicity company,_____________,was established in 1906 to help the railroad industry challenge legislation it opposed.
A) N. W. Ayers & Sons
B) the New York World
C) the Publicity Bureau
D) Lord and Thomas
Q2) PR efforts on behalf of charities,relief groups,or other organizations serving publics in need are called
A) do-good PR.
B) cause marketing.
C) viral PR.
D) lobbying.
Q3) Directly interacting with elected officials or government regulators is the public relations activity known as community relations.
A)True
B)False
Q4) The first corporate public relations department was started by Westinghouse.
A)True
B)False
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Chapter 12: Advertising
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Sample Questions
Q1) ________reject most traditional advertising and use multiple sources-traditional media,the Internet,product-rating magazines,recommendations from friends in-the-know-to not only research a product,but to negotiate price and other benefits.
A) Proactive consumers
B) Up-scale consumers
C) Niche buyers
D) Teenagers
Q2) In the early days of radio-the 1920s until well after World War II-programming was A) subject to advertiser approval.
B) paid for by advertisers.
C) produced by ad agencies for their clients.
D) free of advertising.
Q3) Among the criticisms of advertising is its _____________,the fact that ads are everywhere-in schools,on sidewalks,even in the sky.
A) deceptiveness
B) intrusiveness
C) exploitativeness
D) crassness
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Chapter 13: Theories and Effects of Mass Communication
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Sample Questions
Q1) People's psychological dissonance is reduced through the selective processes,one of which is _____________,the process in which people attend to only those messages that are consistent with their preexisting attitudes and beliefs.
A) selective exposure
B) selective retention
C) selective perception
D) selective counterveillance
Q2) The belief foremost in cultivation analysis is that because we all share a common public message system (television),the _____________ of reality occurs,moving individual and different people toward a shared,television-created understanding of how things are.
A) mean world
B) resonance
C) mainstreaming
D) positioning
Q3) Define the symbols,signs,and typification schemes of social construction of reality theory.
Q4) Cultural theorists believe in powerful media influence.Do you agree or disagree with them? Defend your answer.
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Chapter 14: Media Freedom, Regulation, and Ethics
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Q1) What are the three levels of ethics? Define each.
Q2) The copyright exception of _____________ is when the small portions of the original work are used for noncommercial or educational purposes.
A) public domain
B) fair use
C) licensing
D) prior permission
Q3) Royalty payments in the music industry are collected from users and paid to musicians by _____________ like ASCAP and BMI.
A) ombudsmen
B) standards and practices companies
C) licensing companies
D) public domain units
Q4) A culture's fundamental values are its
A) metaethics.
B) normative ethics.
C) applied ethics.
D) moral agents.
Q5) When can copyrighted media content be used without permission?
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Chapter 15: Global Media
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Sample Questions
Q1) Britain's external service is the
A) VOA.
B) BBC.
C) ITVA.
D) B-SkyB.
Q2) Describe the case for the global village.
Q3) The____________ is the theory that new communication technology will permit people to become increasingly involved in one another's lives.
A) Western concept
B) global village
C) development concept
D) revolutionary concept
Q4) In 1980 UNESCO issued its report,the _____________,on the question of maintaining national and cultural sovereignty in the face of the rapid globalization of mass media.
A) Hawthorne Report
B) New World Information Order
C) MacBride Report
D) Report on Cross-Border Communication
Q5) What is meant by comparative analysis or comparative studies?
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