Media and Society Exam Bank
Course Introduction
This course explores the dynamic relationship between media and society, examining how various forms of mass communication including newspapers, radio, television, film, and digital platforms influence and reflect social values, norms, and cultural change. Students will analyze the historical development of media institutions, the impact of media on public opinion and identity, and the role of media in shaping contemporary issues such as politics, gender, race, and globalization. Through critical discussion and case studies, the course encourages students to become more informed and responsible consumers and producers of media content.
Recommended Textbook
The Media of Mass Communication 6th Canadian Edition by John Vivian
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17 Chapters
1530 Verified Questions
1530 Flashcards
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Page 2
Chapter 1: Mass Media Literacy
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) Mass communication is possible only through _________________,whether it be a printing press,a broadcast transmitter,or an internet server.
Answer: technology
Q2) According to Friends of Canadian Broadcasting,the Canadian media industry's main function should be
A) economic growth.
B) information.
C) cultural transmission.
D) political support.
E) media literacy.
Answer: C
Q3) Marshall McLuhan focused on the content of mass media messages.
A)True
B)False
Answer: False
Q4) Group communication is the most intimate form of communication.
A)True
B)False
Answer: False
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Chapter 2: Mass Media Technology
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90 Flashcards
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Sample Questions
Q1) What do members of the virtual world Second Life call themselves?
A) Residents
B) Virtualists
C) Geeks
D) Real-lifers
E) Second-class citizens
Answer: A
Q2) Traditional mass media have all adapted to digital technology.
A)True
B)False
Answer: True
Q3) Which technology allowed the mass production of images in books,magazines,and newspapers?
A) Glossy paper
B) Line drawings
C) Movable metal type
D) Fulltone
E) Halftone
Answer: E
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Page 4
Chapter 3: Entertainment
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90 Flashcards
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Sample Questions
Q1) ? Many people feel overwhelmed by _________________,the media deluge of information with no sense of order or priority.
Answer: information pollution
Q2) Which term is used to describe the changing lifestyle caused by the media?
A) Media-induced passivity
B) Couch-potato disease
C) Tunnel-vision
D) TV living
E) Media consciousness
Answer: E
Q3) Which term is used to describe the broad thematic categories of media content?
A) Types
B) Genres
C) Styles
D) Sub-groups
E) Subdivisions
Answer: B
Q4) __________________ organized the first separate sports department at his New York World.
Answer: Joseph Pulitzer
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Chapter 4: Print
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Sample Questions
Q1) Newspaper revenue is growing.
A)True
B)False
Q2) Where will you most likely to find in-depth news?
A) Newspapers
B) Television
C) Hollywood
D) Radio
E) Billboards
Q3) How many daily newspapers were there in Canada in 2008?
A) 15
B) 53
C) 98
D) 35
E) 160
Q4) Most newspapers have a narrow mix of content.
A)True
B)False
Q5) What are the prospects and challenges for daily newspapers? What strategies hold the greatest promise for newspapers in the next decade and beyond?
Page 6
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Chapter 5: Sound Recording
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Sample Questions
Q1) Which of the following best describes the A&R structure in the recording industry?
A) A bottoms-up system
B) A top-down system for creating pop culture
C) A top-down system for creating classical music
D) A system run mainly by artists and musicians
E) A system committed to the demassification of music
Q2) The true cultural power of song is in its connotation.
A)True
B)False
Q3) Which term is used to describe under-the-table payments made to plug a product in the mass media?
A) Illegal download
B) Pirating
C) Payola
D) Cancon
E) MAPL
Q4) The notes and lyrics are the connotative aspect of a song.
A)True
B)False
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Chapter 8: Picturesradio
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Sample Questions
Q1) When did radio news come into its own?
A) During World War II
B) During World War I
C) During the Vietnam War
D) During the Depression
E) In the 1970s
Q2) XWA's first broadcast took place in May of 1920 under the supervision of Marconi.
A)True
B)False
Q3) Marshall McLuhan referred to radio as a __________________.
Q4) What is radio news most known for?
A) Focusing only on local events
B) Being entertaining as well as informative
C) Being on top of events as they happen
D) Being more accurate
E) Having more reliable sources of information
Q5) Podcasting has the potential to make everybody a disc jockey.
A)True
B)False
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Chapter 8: Motion Pictures
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Sample Questions
Q1) Movies that are filmed,edited,distributed,and exhibited digitally are called __________________.
Q2) Unlike other types of media,movies have largely escaped censors and moral police.
A)True
B)False
Q3) Atom Egoyan was the first commissioner of the NFB.
A)True
B)False
Q4) Funding has never been an issue for the Canadian film industry.
A)True
B)False
Q5) Before the invention of video games,young men had been core movie-house patrons.
A)True B)False
Q6) George Lucas'S Star Wars is the largest-grossing movie of all time.
A)True B)False
Q7) Canada's first movie theatre opened in __________________.
Q8) The major film distributor in Canada is __________________.
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Chapter 8: Television
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Sample Questions
Q1) There are two satellite TV companies in Canada.
A)True
B)False
Q2) The original television industry was composed of
A) local stations.
B) large networks.
C) small networks.
D) public corporations.
E) international stations.
Q3) What is the core revenue stream for cable television systems?
A) Monthly fees
B) Local advertising
C) National advertising
D) Government funding
E) Private donations
Q4) Viewers in Quebec are more likely to watch American programming.
A)True
B)False
Q5) __________________ allows audience control of time for viewing a chosen program.
Q6) The first feature film in colour was __________________.
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Chapter 9: The Internet
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Sample Questions
Q1) __________________ was the first company to figure out how to make massive profits from the internet.
Q2) Which system allows global linking of information modules in user-determined sequences?
A) Internet
B) World wide web
C) ARPANET
D) TCP
E) Fibre optic cables
Q3) The term cyberspace was coined by a science fiction writer.
A)True
B)False
Q4) During the 2008 U.S.presidential campaign,how could people ask questions of the candidates?
A) On YouTube
B) On CNN
C) In The New York Times.
D) On Ask.com
E) On blogs
Q5) One justification for municipal Wi-Fi is to bridge the __________________.
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Chapter 10: News
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Sample Questions
Q1) __________________ is the space for news in a newspaper after ads are inserted.
Q2) What is most important to bloggers?
A) How
B) Why
C) What
D) Who
E) Hits
Q3) The volume of advertising determines the total number of pages of a newspaper.
A)True
B)False
Q4) Who was Canada's first journalist killed in Afghanistan?
A) Tony Burman
B) David Gollob
C) Michelle Lang
D) Robert G. Hurst
E) Barbara Goldman
Q5) The partisan period was the first period of American journalism.
A)True
B)False
Q6) __________________ was the first published newspaper.
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Chapter 11: Public Relations
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Sample Questions
Q1) When General Motors set up municipal programs and set up scholarships for employees' children,this was an example of __________________.
Q2) The term enlightened self-interest is used to refer to mutually beneficial public relations.
A)True
B)False
Q3) All companies have their own public relations departments.
A)True
B)False
Q4) When a company communicates with customers,dealers,and suppliers,it is engaging in __________________ public relations.
Q5) Who was best known for turning hype into a fine art?
A) George Creel
B) P.T. Barnum
C) The Ringling Brothers
D) Elmer Davis
E) Ivy Lee
Q6) Both public relations and advertising involve persuasion through the
Page 13
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Chapter 12: Advertising
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Sample Questions
Q1) The claim by Colgate that it "Cleans Your Breath While It Cleans Your Teeth" is an example of
A) product placement.
B) unique selling position.
C) lowest common denominator.
D) product positioning.
E) subliminal advertising.
Q2) Media buyers decide which ads to place,and where to place them.
A)True
B)False
Q3) Newspaper readers tend to be older and better educated than television and radio audiences.
A)True
B)False
Q4) Which approach is geared to the largest possible audience?
A) LCD
B) RBC
C) CPM
D) ASC
E) USP
Page 14
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Chapter 13: Media Research
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Sample Questions
Q1) Which name is given to the demographic cohort that came of age in the 1990s and early 21st century?
A) Mini Boomers
B) Generation X
C) Baby Boomers
D) Millennials
E) Rappers
Q2) A researcher who counts how many minutes of a sports news broadcast cover women's sports is conducting what kind of research?
A) Effects study
B) Technological research
C) Process study
D) Opinion survey
E) Content analysis
Q3) People's values remain constant throughout their lives.
A)True
B)False
Q4) Theoretical research does not seek profit-generating information.
A)True
B)False
Page 15
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Chapter 14: Media Law and Ethics
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Sample Questions
Q1) A criticism of situational ethics is that the same person might do one thing one day and another thing another day.
A)True
B)False
Q2) __________________ suggests that everyone be treated the same.
Q3) CNN's promotional tagline "News You Can Trust" is an example of A) libel.
B) audience expectation.
C) media commitment.
D) slander.
E) plagiarism.
Q4) Egalitarian ethics requires overlooking social position.
A)True
B)False
Q5) Freedom of the media is guaranteed in Canada.
A)True
B)False
Q6) Deontological ethics asserts that good actions flow from good processes.
A)True
B)False
Page 16
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Chapter 15: Media Effects
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Sample Questions
Q1) How many names were on the petition presented by Virginie Larivière to Prime Minister Brian Mulroney to reduce violence on television?
A) 35 000
B) 250 000
C) 500 000
D) 900 000
E) 1.3 million
Q2) Screen-triggered violence is more likely if the aggression is obviously fake and unconvincing.
A)True
B)False
Q3) Being very well informed without actually being involved is symptomatic of A) narcoticizing dysfunction.
B) a cumulative effect.
C) status conferral.
D) two-step flow.
E) a minimalist effect.
Q4) Only people in authority roles can be opinion leaders. A)True
B)False
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Chapter 16: Global Mass Media
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Sample Questions
Q1) The bipolar model portrays two extremes-authoritarian and
A) democratic.
B) libertarian.
C) authoritative.
D) communist.
E) anti-authoritarian.
Q2) Which is a Qatar-based satellite news channel for Arab audiences?
A) Qatar International
B) All-Arab Network
C) BBC
D) Al Jazeera
E) CNN
Q3) ? India's movie industry is often referred to as __________________.
Q4) Describe the differences between the two intellectual and political traditions: authoritarianism and libertarianism.
Q5) The __________________ model portrays extremes,such as libertarian and authoritarian,as opposites.
Q6) __________________ is a U.S.government-funded broadcast service sent into nations with state-controlled media to articulate American policies directly to the people.
Page 18
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Chapter 17: Mass Media and Governance
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Sample Questions
Q1) Maxwell and Shaw said that the media don't tell people what to think but __________________.
Q2) Jürgen Habermas felt that sound knowledge can be acquired only through the exchange of __________________.
Q3) Which term describes a politician's refusal to answer questions and even meet with reporters?
A) Watergating
B) Stonewalling
C) Roosevelting
D) Sunday talking
E) Anti-scrumming
Q4) What term is used to describe an election campaign treated by reporters like a game?
A) Poll poker
B) Watergate
C) Horse race
D) Whitewater
E) Sourcing
Q5) Edmund Burke referred to the media as __________________.
Q6) ? More and more media are owned by __________________ people.
Page 19
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