Media and Popular Culture Pre-Test
Questions
Course Introduction
This course explores the dynamic relationship between media and popular culture, examining how various forms of media from television and film to social platforms and music both reflect and shape societal values, trends, and identities. Students will investigate the historical development of popular culture, analyze the impact of media representations on public perceptions, and consider the roles of globalization, technology, and consumerism in the creation and dissemination of cultural narratives. Through case studies, critical readings, and media analysis, the course provides tools for understanding the complex interplay between media content, producers, audiences, and cultural power.
Recommended Textbook
Media and Culture Mass Communication in a Digital Age 10th Edition by Richard Campbell
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17 Chapters
1726 Verified Questions
1726 Flashcards
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Chapter 1: Mass Communication- a Critical Approach
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97 Verified Questions
97 Flashcards
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Sample Questions
Q1) The common denominator that makes both our entertainment and information cultures compelling is ____________________.
Answer: narrative
Q2) Which statement(s) reflect(s) the modern period's ideal about working efficiently?
A)New technology should be used to make manufacturing more efficient, thereby providing inexpensive products for everyday life.
B)There was a cultural shift from the ornate and decorative to the functional.
C)It provoked criticism about the impact on individual dignity, such as in the book Brave New World and the movie Modern Times.
D)Modern journalism deemphasized historical context, description, and analysis.
E)All of the options are correct.
Answer: E
Q3) According to the textbook, the mass media are industries that produce and distribute cultural products to large numbers of people.
A)True
B)False
Answer: True
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Chapter 2: The Internet, Digital Media, and Media Convergence
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93 Verified Questions
93 Flashcards
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Sample Questions
Q1) Apple sells 25 million tablets each year.
A)True
B)False
Answer: True
Q2) The World Wide Web was developed in _______.
A)the late 1980s
B)1993
C)the late 1990s
D)2000
E)2007
Answer: A
Q3) According to the textbook, what is the most popular social networking site?
A)Twitter
B)Google+
C)MySpace
D)Facebook
E)eBay
Answer: D
Q4) ISP stands for Internet _________________________ provider. Answer: service
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Chapter 3: Digital Gaming and the Media Playground
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101 Verified Questions
101 Flashcards
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Sample Questions
Q1) In 1976, an arcade game called ______ prompted the first public outcry over violence of electronic gaming.
A)Death Race
B)Mortal Kombat
C)Night Trap
D)Grand Theft Auto
E)Pac-Man
Answer: A
Q2) Which one of the following is not a category designated by the Entertainment Software Rating Board?
A)EC
B)E 10+
C)T
D)T 17+
E)AO
Answer: D
Q3) Coin-operated games could be found in the penny arcade.
A)True
B)False
Answer: True
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Chapter 4: Sound Recording and Popular Music
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108 Verified Questions
108 Flashcards
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Sample Questions
Q1) Music talent scouts, or _________________________, discover, develop, and sometimes manage performers.
Q2) Thomas Edison made his first sound recordings on a cylinder wrapped in tinfoil.
A)True
B)False
Q3) The advance money that a recording artist receives from his or her music label is ultimately a loan, and the artist must repay the label before receiving any additional royalties made on sales.
A)True
B)False
Q4) Emile Berliner's invention of ______ was significant because it allowed for mass reproduction of sound recordings and for labeling, which enabled the development of a star system.
A)wax cylinders
B)lamp black
C)flat disks
D)audiotape
E)33<sup>1</sup>/<sub>3</sub> rpm records
Q5) Why are independent labels important to the music industry today?
Q6) Unauthorized online file sharing is known as __________________.
Page 6
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Chapter 5: Popular Radio and the Origins of Broadcasting
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) During the 1920s, the United States was the only country that allowed commercial interests to control broadcasting.
A)True
B)False
Q2) Under the Radio Act of 1927, broadcasters were allowed to own their radio channels.
A)True
B)False
Q3) What has been the defining feature of public debate regarding radio as a natural resource?
A)Broadcasting companies are eager for questions on their financial arrangements.
B)Public debate is vigorous and intense over the role of radio.
C)There is little public debate over the issue.
D)Record companies want to encourage debate in order to create the best environment for artists to grow on the airwaves.
E)All of the options are correct.
Q4) Explain how radio survived the coming of television.
Q5) Why was the RCA monopoly formed?
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Chapter 6: Television and Cable- the Power of Visual Culture
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117 Verified Questions
117 Flashcards
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Sample Questions
Q1) In 1972, the FCC required cable systems to provide and fund a tier of ______ dedicated to local education, government, and the public.
A)DBS services
B)must-carry rules
C)access channels
D)pay-per-view channels
E)superstations
Q2) Which of the following is the best way to erase the losses of deficit financing for a TV show?
A)Selling the program into rerun, or off-network, syndication
B)Selling national and local advertising spots
C)Selling the program to individual affiliates
D)Renting the program to the networks
E)Time shifting
Q3) A popular form of early TV programming that brought live dramatic theater to television, ______________________ were influenced by stage plays.
Q4) CATV stands for ______________________ antenna television.
Q5) Explain the two key developments that pushed network television from sponsored programming to spot ads.
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Chapter 7: Movies and the Impact of Images
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136 Verified Questions
136 Flashcards
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Sample Questions
Q1) As a result of the U.S.Supreme Court's Paramount decision, the major film studios divested themselves of their theaters.
A)True
B)False
Q2) In an early attempt to monopolize the film industry, inventor Thomas Edison formed
A)The Motion Picture Monopoly of America
B)General Electric
C)The Edison Oligopoly Company
D)Paramount Studios
E)The Motion Picture Patents Company
Q3) Drive-ins
A)1910s
B)1920s
C)1950s
D)1990s
E)2000s
Q4) An oligopoly exists when a few companies control an industry.
A)True
B)False
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Chapter 8: Newspapers- the Rise and Decline of Modern Journalism
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83 Verified Questions
83 Flashcards
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Sample Questions
Q1) According to the textbook, which of the following has been a critique of the idea of journalistic objectivity?
A)Journalists use too much flair in their stories, obscuring the important details.
B)Objective journalism fuels unhealthy competition between journalists to see who can get the story first.
C)It isn't possible to have genuine journalistic impartiality, and many reporters have become too uncritical of people with power.
D)It's too difficult to tell the journalist's thoughts apart from the thoughts of the subject of the story.
E)None of the above options is correct.
Q2) The inverted-pyramid news story form is most commonly used with longer feature stories.
A)True
B)False
Q3) By the late 1820s, the average newspaper cost eighteen cents per copy.
A)True
B)False
Q4) Explain different models of the newspaper in American society.
Page 10
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Chapter 9: Magazines in the Age of Specialization
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108 Verified Questions
108 Flashcards
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Sample Questions
Q1) Demographic editions of national magazines are tailored to the interests of different geographic areas.
A)True
B)False
Q2) Which of the following is true about minority-targeted magazines?
A)They have a history dating back to before the Civil War, with titles like Emancipator and Reformer.
B)They have a history dating back to the first half of the twentieth century, with titles like Negro Digest and Ebony.
C)Minority-targeted magazines cover only racial minorities.
D)They were popular during the Civil Rights movement of the 1950s and 1960s, but have mostly gone out of business since then.
E)Most of them started up as Webzines in the last ten years.
Q3) ______________________ subscriptions automatically renew on a credit card account unless subscribers request that the automatic renewal be stopped.
Q4) Webzines such as Salon and Slate have opened new doors for online journalism.
A)True
B)False
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Page 11
Chapter 10: Books and the Power of Print
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95 Verified Questions
95 Flashcards
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Sample Questions
Q1) Because books are such an old and traditional medium, they are no longer very influential.
A)True
B)False
Q2) El-hi
A)Mass market paperbacks
B)Reference books
C)Textbooks
D)Trade books
Q3) Encyclopedias
A)Mass market paperbacks
B)Reference books
C)Textbooks
D)Trade books
Q4) A printing technique developed by early Chinese printers, ______________________ involved hand-carving characters and illustrations into blocks of wood.
Q5) Trade books refers to the category of books sold to the general reader.
A)True
B)False
Page 12
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Chapter 11: Advertising and Commercial Culture
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124 Verified Questions
124 Flashcards
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Sample Questions
Q1) Which of the following statements about boutique advertising agencies is false?
A)Designers and artists might have formed them in order to have more creative freedom.
B)Many have been bought up by larger agencies, but may still operate semi-independently.
C)They cater to large clients like Gap and Kmart, just like the mega-agencies do.
D)They are too small and don't have the staff to offer their clients personalized service.
E)All of the options are true.
Q2) Any print or broadcast expression for which a fee is charged to the organization or individual buying time or space in the mass media is referred to as ____________________ speech.
Q3) In the advertising industry, there are about fourteen thousand mega-agencies in the United States.
A)True
B)False
Q4) What is third-screen advertising, and why is it an appealing new venture for companies like Google and Apple?
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Page 13
Chapter 12: Public Relations and Framing the Message
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108 Verified Questions
108 Flashcards
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Sample Questions
Q1) Which of the following is not one of the reasons large companies such as railroads and utility companies engaged in public relations efforts in the 1800s?
A)A desire to get government subsidies for construction projects
B)A desire to see good things written about them in history books
C)A deep concern about public sentiment toward their companies
D)A desire to run government-approved monopolies
E)All of the options are reasons.
Q2) Which of the following activities do PR professionals often handle for their clients?
A)Manage trade shows
B)Conduct historical tours
C)Appear on news programs
D)Produce employee newsletters
E)All of the options are correct.
Q3) Ivy Ledbetter Lee and Edward Bernays believed that public opinion was rational and difficult to influence.
A)True
B)False
Q4) How did Edward Bernays affect public relations?
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Chapter 13: Media Economics and the Global Marketplace
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96 Verified Questions
96 Flashcards
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Sample Questions
Q1) The term synergy describes the dynamic creative energy of media corporations such as Disney.
A)True
B)False
Q2) How have media mergers changed the economics of mass media?
Q3) Because today's flexible economy demands fast product development, smaller media companies have an advantage over their larger competitors.
A)True
B)False
Q4) The U.S.mainstream news media have done little in recent years to sustain a public debate.
A)True
B)False
Q5) Sherman Antitrust Act
A)Permitted telephone companies entry into the TV business
B)Broke up the Standard Oil Company
C)Limited anticompetitive mergers
D)Allowed dealers to sell competing products
Q6) How does the modern concept of hegemony apply to the current media landscape?
Page 15
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Chapter 14: The Culture of Journalism- Values, Ethics, and Democracy
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67 Verified Questions
67 Flashcards
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Sample Questions
Q1) Journalists routinely straddle a line between the public's right to know and a person's right to privacy.
A)True
B)False
Q2) Name and explain at least three elements that contribute to the newsworthiness of an event.
Q3) An underlying value held by many U.S.journalists and citizens, _________________________ pastoralism favors the small over the large and the rural over the urban.
Q4) What is "public journalism"? What are two potential benefits and two potential criticisms of public journalism?
Q5) Which of the following is a characteristic of public journalism?
A)A focus on the most recent events
B)It follows a "he said-she said" format for reporting news.
C)An emphasis on human-interest stories to attract readers
D)Journalists not only criticize communities but try to improve them.
E)The complete objectivity of reporters
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Q6) Should journalists stick to just reporting the facts and let news consumers decide for themselves what to believe? Why or why not?
Chapter 15: Media Effects and Cultural Approaches to Research
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82 Verified Questions
82 Flashcards
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Sample Questions
Q1) Agenda-setting theory refers to the media's ability to change public opinion on controversial issues.
A)True
B)False
Q2) Philosophers such as Jürgen Habermas believed that critical public debate beyond the control of aristocrats, royalty, and religious elites led to support for causes like free speech.
A)True
B)False
Q3) In experiments, subjects are picked for each group through ______, which simply means that each subject has an equal chance of being placed in either group.
A)random assignment
B)hypotheses
C)control groups
D)scientific method
E)surveys
Q4) Social psychology studies measure public attitudes.
A)True
B)False
Page 17
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Chapter 16: Legal Controls and Freedom of Expression
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112 Verified Questions
112 Flashcards
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Sample Questions
Q1) For public figures to successfully sue for libel, they must prove "actual malice," which means the news medium ______.
A)knew the statement was false but published it anyway
B)published a true statement with the intention of hurting the public figure
C)was reckless with the public figure's privacy rights
D)had long harbored ill will toward and dislike for the public figure
E)has a reputation for being mean-spirited
Q2) Prior restraint means that courts and governments ______.
A)can block the press from publishing any article they deem inflammatory or controversial
B)cannot block any publication or speech before it occurs
C)have the right to review every article before it is published
D)can give the news media rules on what they can and cannot publish
E)None of the options is correct.
Q3) In libel law, ________________________ refers to a reckless disregard for the truth, such as when a reporter or an editor knows that a statement is false and prints or airs it anyway.
Q4) There is no federal shield law for journalists in the United States.
A)True
B)False
Page 18
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Chapter 17: General Questions Covering the Entire Text
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71 Verified Questions
71 Flashcards
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Sample Questions
Q1) William Randolph Hearst
A)Yellow journalism
B)Ludlow miners' strike
C)Torches of freedom
D)United Artists
E)Stunt or investigative journalism
Q2) Edward Bernays
A)Income
B)Divides consumers into types
C)Propaganda Technique in the World War
D)"The real thing"
E)Investigative journalism pioneer
F)Public Opinion
G)Former president Richard Nixon
H)Ivy Ledbetter Lee
I)United Arab Emirates
J)NBC
K)Pseudo-event
L)Crystallizing Public Opinion
M)Galvanometers
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Page 19