Media and Culture Test Questions - 1530 Verified Questions

Media and Culture Test Questions

Course Introduction

This course explores the complex relationship between media and culture, examining how communication technologies, institutions, and practices shape and reflect societal norms, values, and identities. Students will analyze a variety of media forms including television, film, digital platforms, and social media and investigate their roles in cultural production, dissemination, and interpretation. Through critical readings, case studies, and discussions, the course encourages students to consider issues such as representation, power, globalization, and the impact of media on everyday life, fostering deeper understanding of how media both influences and is influenced by cultural forces.

Recommended Textbook

The Media of Mass Communication 6th Canadian Edition by John Vivian

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17 Chapters

1530 Verified Questions

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Chapter 1: Mass Media Literacy

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Sample Questions

Q1) Marshall McLuhan said "All news is fake."

A)True

B)False

Answer: True

Q2) What is an important issue with regards to advertising-funded media?

A) Control over content

B) Quality

C) Demassification

D) Consensus

E) Unification

Answer: A

Q3) Mass media are not very important in modern life.

A)True

B)False

Answer: False

Q4) The Canadian Radio-television Telecommunications Commission regulates broadcasting in Canada.

A)True

B)False

Answer: True

Page 3

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Chapter 2: Mass Media Technology

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Sample Questions

Q1) The first version of the internet was called ARPAnet.

A)True

B)False

Answer: True

Q2) Static on the radio or smudged ink in a newspaper are examples of semantic noise.

A)True

B)False Answer: False

Q3) The iPhone and other smart phones are the first examples of wireless communication.

A)True

B)False

Answer: False

Q4) There are five parts to McLuhan's tetrad of media effects model.

A)True

B)False Answer: False

Q5) _________________ is a virtual world of more than 8.5 million members worldwide.

Answer: Second Life

Page 4

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Chapter 3: Entertainment

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Sample Questions

Q1) Early radio generally ignored the value of music.

A)True

B)False

Answer: False

Q2) There's no doubt that the mass media are a source of _________________.

Answer: entertainment

Q3) Jerry Bruckheimer is a filmmaker who also produces television shows.

A)True

B)False

Answer: True

Q4) Most music historians trace contemporary popular music to roots in American folk music.

A)True

B)False

Answer: True

Q5) Improvements in audio recording fidelity affected musical styles.

A)True

B)False

Answer: True

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Chapter 4: Print

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Sample Questions

Q1) Which committee reported on the state of Canadian newspapers in 1970?

A) Quebecor group

B) Hearst Committee

C) Kent Commission

D) Davey Committee

E) Junck Commission

Q2) RUM stands for

A) Reader Usage Measure.

B) Rural Urban Mix.

C) Responsible Unbiased Media.

D) Random User Media.

E) Real Upbeat Magazines.

Q3) Tabloids account for what proportion of Canadian newspaper circulation?

A) Three-quarters

B) Half

C) One-quarter

D) One-third

E) One-fifth

Q4) Advertisers used __________________ through the 19th century to build national markets for their products.

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Chapter 5: Sound Recording

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Sample Questions

Q1) Which event honours and awards music excellence in the United States?

A) Juno Awards

B) Grammy Awards

C) Gold Seal Awards

D) NARAS

E) CARAS

Q2) What is the true cultural power of a song?

A) Its notes and lyrics

B) Its rhythmic influence

C) Its iconic meaning

D) Its denotative aspect

E) Its connotation

Q3) Who said "I truly believe that podcasting is a powerful communication tool"?

A) Neil Young

B) Chris McIntyre

C) The Dixie Chicks

D) Thomas Edison

E) Shawn Fanning

Q4) The Department of Canadian Heritage states that independent labels are responsible for roughly __________________ percent of Cancon produced in Canada.

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Chapter 8: Picturesradio

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Sample Questions

Q1) Howard Stern's radio shows are no longer available in Canada.

A)True

B)False

Q2) Digital radio has been fully accepted in Canada.

A)True

B)False

Q3) Most radio programming today is based on

A) live reporting.

B) talk.

C) music.

D) news.

E) dramas.

Q4) Sounds or sound effects are what kind of sign?

A) Real

B) Indexes

C) Symbols

D) Icons

E) Visual

Q5) Radio news came into its own during __________________.

Q6) __________________ invented Top 40 and all-news radio in the 1960s.

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Chapter 8: Motion Pictures

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Sample Questions

Q1) There are no similarities between French- and English-Canadian movies.

A)True

B)False

Q2) Which term is used to refer to a documentary that seeks to influence viewers?

A) Docu-drama

B) Docu-ganda

C) Cinéma vérité

D) The fairness doctrine

E) Ad-umentaries

Q3) Which term is used to describe movies that tell stories?

A) Story tales

B) Narrative films

C) Harlequin romances

D) Hollywood tales

E) Literacy films

Q4) Describe the various movie products.Discuss the significant features of each genre.

Q5) Disney fought to keep away from the television networks in the 1950s.

A)True

B)False

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Chapter 8: Television

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Sample Questions

Q1) How many Canadian national television networks are privately owned?

A) Five

B) Two

C) Four

D) Seven

E) Fifteen

Q2) Kids in upper-class homes are more likely to have a TV in their bedrooms.

A)True

B)False

Q3) Canadians still watch Canadian programming the majority of the time.

A)True

B)False

Q4) Who was the initiator of the CTV television network?

A) Spence Caldwell

B) John Bassett

C) Peter C. Newman

D) Ken Soble

E) Rick Mercer

Q5) HBO had the first television programming via __________________.

Q6) Television officially arrived in Canada in __________________.

Page 10

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Chapter 9: The Internet

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Sample Questions

Q1) The internet is only a push media.

A)True

B)False

Q2) In 2009,what percentage of North Americans had access to the internet?

A) 97 percent

B) 87 percent

C) 36 percent

D) 52 percent

E) 74 percent

Q3) The internet emerged as a powerful new mass medium in 2004.

A)True

B)False

Q4) Which mass medium has democratized mass communication?

A) Magazines

B) Newspapers

C) Radio

D) Television

E) Internet

Q5) __________________ was the first company to figure out how to make massive profits from the internet.

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Chapter 10: News

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Sample Questions

Q1) ? The first period in American journalism was called the __________________.

Q2) Which term refers to telling news without bias?

A) Traditional reporting

B) Two-side reporting

C) Honest reporting

D) Subjective reporting

E) Objective reporting

Q3) News delivered by telegraph was called thunder news.

A)True

B)False

Q4) A news hole refers to all the rest of a newspaper that is devoted to advertising.

A)True

B)False

Q5) The first American newspaper was The New York Sun.

A)True

B)False

Q6) Herbert Gans concluded that journalists have __________________ values.

Q7) The initial issue of the partisan period was the __________________.

Q8) __________________ was the first published newspaper.

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Chapter 11: Public Relations

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Sample Questions

Q1) How do public relations coordinators get their message out?

A) On-site announcements

B) Telephone surveys

C) Pamphlets and flyers

D) Direct advertising

E) Mass media

Q2) Maple Leaf Foods' handling of the 2008 listeriosis outbreak is an example of

A) reactive media relations.

B) proactive media relations.

C) image consulting.

D) product tampering.

E) proactive advertising.

Q3) Joyce Nelson coined the term "legitimacy gap" to describe the difference between a corporate image and the corporate reality.

A)True

B)False

Q4) In 1906,__________________ set out the fundamentals of public relations.

Q5) Social media news releases encourage interactive and ongoing communication.

A)True

B)False

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Chapter 12: Advertising

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Sample Questions

Q1) Why does advertising continue to grow in our society?

A) This is a plentiful society.

B) There is a shortage of goods.

C) There is a growth in services.

D) This is a democratic society.

E) People have no discretionary income.

Q2) How did Benjamin Day cover the production expenses of his newspaper,The New York Sun?

A) By hiring fewer reporters

B) Through advertising

C) By not printing in colour

D) By making the paper smaller

E) By using a cheaper quality of paper

Q3) In 2008,online advertising was worth $1.6 billion in Canada.

A)True

B)False

Q4) Equity contracts have the least amount of risk for advertising agencies.

A)True

B)False

Q5) __________________ decide where to place ads.

Page 14

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Chapter 13: Media Research

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Sample Questions

Q1) What are the different techniques that have been used to measure audience size? What are some of the criticisms that have been made about these measures?

Q2) Which term describes the emerging phenomenon in which members of a family no longer sit on the couch together to watch a television program?

A) Family feud

B) Disassociation

C) Family breakdown

D) Audience fragmentation

E) Viewer dispersion

Q3) Millennials are the oldest cohort still alive.

A)True

B)False

Q4) __________________ was formed in 1914 to remove the temptation for publishers to inflate their claims.

Q5) The order of questions can affect respondents' answers.

A)True

B)False

Q6) In Canada,__________________ measures television,radio,and web audiences.

Q7) __________________ pioneered probability sampling.

Page 15

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Chapter 14: Media Law and Ethics

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Sample Questions

Q1) False comments that harm a reputation and that are written are called

A) slander.

B) libel.

C) shunning.

D) false advertising.

E) lying.

Q2) Only songs played on commercial-free radio are exempt from SOCAN tariffs.

A)True

B)False

Q3) The act governing radio and television in Canada is the

A) Media Broadcasting Act.

B) CRTC Act.

C) Telecommunications Act.

D) Canadian Radio-Television Act.

E) Broadcasting Act.

Q4) What are the various duties and commitments of mass media practitioners?

Q5) The CBC is the federal regulator of media in Canada.

A)True

B)False

Q6) ? __________________ is false comments that harm someone's reputation.

Page 16

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Chapter 15: Media Effects

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Sample Questions

Q1) Which is the basis for imitative behaviour?

A) Copycatting

B) Starstruck imagining

C) Hero-worshipping

D) Role modelling

E) Parental influence

Q2) The cumulative effects theory claims that the media have a powerful immediate effect that diminishes over time.

A)True

B)False

Q3) The __________________ theory argues the media do not have powerful immediate effects,but the effects over time can be profound.

Q4) Gerbner calculates that there is more violence shown on television than occurs in real life.

A)True

B)False

Q5) Media and lifestyles are intertwined.

A)True

B)False

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Chapter 16: Global Mass Media

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Sample Questions

Q1) It is impossible for national governments to restrict citizen access to certain websites.

A)True

B)False

Q2) The Chinese system to control internal internet communication within the country is called the __________________.

Q3) The compass model suggests that a socially responsible media system has shades of authoritarianism.

A)True

B)False

Q4) According to libertarian thinkers,great truths can be known by A) individuals.

B) scholars.

C) rulers.

D) journalists.

E) priests.

Q5) Libertarians believe that flawed ideas are shed for better ones in a self-righting process .

A)True

B)False

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Chapter 17: Mass Media and Governance

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Sample Questions

Q1) According to Patterson and McClure,the effect of political advertising is critical only in close campaigns.

A)True

B)False

Q2) What did David Brock's and Matt Drudge's reports on U.S.President Bill Clinton expose?

A) Money laundering

B) Political bias

C) A sex scandal

D) War mongering

E) Drug smuggling

Q3) How do politicians influence media coverage? Describe the various techniques that they use.

Q4) The power of television to put far away issues in the minds of domestic audiences has been labeled __________________.

Q5) The CNN effect works only in the United States.

A)True

B)False

Q6) There is a __________________ relationship between the media and the government.

Page 19

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