Media and Culture Solved Exam Questions
Course Introduction
This course explores the dynamic relationship between media and culture, examining how various forms of media including television, film, radio, digital platforms, and print both reflect and shape social values, norms, and identities. Students will analyze the ways in which cultural narratives are constructed and disseminated through media channels, and consider the impact of globalization, technology, and power structures on media content and consumption. Through critical readings, case studies, and media analysis, the course encourages students to think deeply about the role of media in influencing cultural perceptions, practices, and social change.
Recommended Textbook
The Media of Mass Communication 6th Canadian Edition by John Vivian
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17 Chapters
1530 Verified Questions
1530 Flashcards
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Chapter 1: Mass Media Literacy
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Sample Questions
Q1) The most recent example of a medium that can unite people is the ?_________________.
Answer: internet
Q2) When many Canadians watch the Stanley Cup finals on television,this is an example of which media effect?
A) Massification
B) Demassification
C) Unification
D) Information
E) Advertising Answer: C
Q3) Convergence is not an issue affecting Canadian media.
A)True
B)False
Answer: False
Q4) Group communication is the most intimate form of communication.
A)True
B)False Answer: False
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Chapter 2: Mass Media Technology
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Sample Questions
Q1) Satellite and fibre-optic technologies in the late 1900s improved the speed and reliability of delivering mass messages.
A)True
B)False
Answer: True
Q2) A Canadian media regulator is the A) CTV.
B) RCMP.
C) CFRC.
D) CRTC.
E) CBC.
Answer: D
Q3) The American Skylab was the first human-made satellite. A)True
B)False
Answer: False
Q4) ? Marshall McLuhan believed that we should ask questions about the impact of any new technology.His model is called the_________________. Answer: tetrad of media effects
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Chapter 3: Entertainment
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Sample Questions
Q1) Which term is used to describe quickly and inexpensively produced,easy-to-read short novels?
A) Pulp fiction
B) Harlequin romances
C) Quickies
D) Tabloids
E) Novellas
Answer: A
Q2) ? Many people feel overwhelmed by _________________,the media deluge of information with no sense of order or priority.
Answer: information pollution
Q3) Kitsch is a German word that refers to sophisticated and cultivated material.
A)True
B)False
Answer: False
Q4) The __________________ view is that there is nothing unbecoming in the mass media's catering to mass tastes in a democratic,capitalistic society.
Answer: populist
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Page 5
Chapter 4: Print
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Sample Questions
Q1) The majority of total magazine revenue comes from
A) counter sales.
B) industry awards.
C) government subsidies.
D) advertising.
E) subscription fees.
Q2) In order to get information to consumers more quickly,many magazines have extended their presence to the __________________.
Q3) Which term is used to describe a tool to determine the cost effectiveness of different media?
A) CPM
B) PPM
C) CTU
D) RUM
E) CPT
Q4) Discuss some of the innovations in journalism,advertising,and circulation undertaken by magazines.
Q5) In the past decade,rural weeklies generally have been having a good time.
A)True
B)False
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Chapter 5: Sound Recording
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Sample Questions
Q1) Shawn Fanning's __________________ technology ushered in a frenzy of free file sharing on the internet in 2000.
Q2) Independent labels are responsible for a very small proportion of Cancon produced in Canada.
A)True
B)False
Q3) On Bob Mersereau's list of The Top 100 Canadian Singles,which single tops the list?
A) "Heart of Gold," Neil Young
B) "The Weight," The Band
C) "Hallelujah," Leonard Cohen
D) "American Woman," The Guess Who
E) "Summer of '69," Bryan Adams
Q4) The CRIA argues that piracy is an issue in Canada because of the lack of copyright legislation with teeth.
A)True
B)False
Q5) File sharing had little impact on the recording industry's corporate landscape. A)True B)False
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Chapter 8: Picturesradio
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Sample Questions
Q1) What were Gordon McLendon's contributions to radio broadcasting?
Q2) CBC radio is Canada's public broadcaster.
A)True
B)False
Q3) Which forces contribute to sameness in radio programming? How will technology affect programming in the future
Q4) Gordon McLendon is considered the father of __________________ radio.
Q5) The first radio signal was received in Signal Hill,Newfoundland.
A)True
B)False
Q6) The big-spending 25-40 age group listens to which music format most often?
A) Alternative
B) Adult contemporary
C) Top 40
D) Country
E) Oldies
Q7) The number of radio listeners aged 12 to 34 has fallen off in recent years. A)True
B)False
8
Q8) According to Paul Rutherford,talk radio offers access to the
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Page 9
Chapter 8: Motion Pictures
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Sample Questions
Q1) What are some of the issues surrounding the quest for blockbuster movies?
Q2) Canada's first movie theatre opened in which city?
A) Toronto
B) Vancouver
C) Montreal
D) Halifax
E) Ottawa
Q3) The mandate of the NFB is to promote Canadian unity.
A)True
B)False
Q4) Independent studios are often long-lasting.
A)True
B)False
Q5) Who was a pioneer in animated films?
A) The Warner brothers
B) George Lucas
C) Atom Egoyan
D) David Cronenberg
E) Walt Disney
Q6) What are some of the exhibition shifts that have occurred in the movie industry?
Page 10
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Chapter 8: Television
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Sample Questions
Q1) How many hours of television do Canadians watch per week?
A) 7 hours
B) 15 hours
C) 21 hours
D) 28 hours
E) 35 hours
Q2) The television viewing audience is becoming empowered.
A)True
B)False
Q3) When the storyline of Corner Gas includes mention of the Sears catalogue,this is an example of
A) product placement
B) national marketing
C) direct marketing
D) commercial advertising
E) payola
Q4) The first television broadcast signal received in Canada came from the United States.
A)True
B)False
Page 11
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Chapter 9: The Internet
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Sample Questions
Q1) Which term refers to the melding of print,electronic,and photographic media into digitized form?
A) Monopolization
B) Massification
C) Demassification
D) Digitization
E) Technological convergence
Q2) What makes the internet different from other mass media?
A) It is digital.
B) It reaches a large audience.
C) It is more expensive.
D) It is less expensive.
E) It is interactive.
Q3) The social networking site Facebook had how many users in 2009?
A) 500 million
B) 2 billion
C) 50 million
D) 100 million
E) 200 million
Q4) Both the beauty and the bane of __________________ is their free-for-all nature.
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Chapter 10: News
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Sample Questions
Q1) According to Jules Boykoff,balanced coverage has not translated into
A) honest coverage.
B) fair coverage.
C) accurate coverage.
D) full coverage.
E) real coverage.
Q2) Which is not a social and economic factor that made the penny press possible?
A) Printing presses
B) Literacy
C) Immigration
D) Urbanization
E) Industrialization
Q3) The Watergate scandal created an enthusiasm for __________________.
Q4) A news story that is worth covering will always be printed in a newspaper.
A)True
B)False
Q5) Peter Desbarats believes that Canadian journalism traditions are identical to American traditions.
A)True
B)False
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Chapter 11: Public Relations
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Sample Questions
Q1) Advertorials
A) encourage unfair news reports.
B) were pioneered by Edward Bernays.
C) appear in free space or time.
D) are a passive public relations approach.
E) were devised by Herb Schmertz.
Q2) What are the two cornerstones of public relations agencies?
A) Perception and deceit
B) Reputation and advertising
C) Profit and image
D) Internal and external public relations
E) Publicity and promotion
Q3) Among scholars,enthusiasm has developed for applying __________________ for a kinder,gentler practice of public relations.
Q4) Ivy Lee,a young publicist in New York,said "The public be damned."
A)True
B)False
Q5) Helping a client through an emergency is called contingency planning.
A)True
B)False
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Chapter 12: Advertising
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Sample Questions
Q1) Why does advertising continue to grow in our society?
A) This is a plentiful society.
B) There is a shortage of goods.
C) There is a growth in services.
D) This is a democratic society.
E) People have no discretionary income.
Q2) Which is both an advantage and a disadvantage of radio for advertising?
A) Radio provides no visual display.
B) Time can be bought on short notice.
C) Radio is inexpensive.
D) Radio stations have narrow formats.
E) Radio lends itself to repeated play of advertisements.
Q3) Who founded the first ad agency in the United States?
A) Dave Nichol
B) Benjamin Day
C) F. Wayland Ayer
D) Anson McKim
E) David Ogilvy
Q4) __________________ was a store-brand pioneer.
Q5) __________________ decide where to place ads.
Page 15
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Chapter 13: Media Research
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Sample Questions
Q1) Why are surveying companies important in the mass media industry?
A) They help develop new technologies.
B) Their findings determine programming.
C) They provide jobs for many people.
D) They don't allow one company to get too big.
E) They keep the industry democratic.
Q2) What is a black week?
A) A week without commercial interruptions
B) A week when ratings are not conducted
C) When the station goes off the air
D) A week without network programming
E) A week of reruns
Q3) Increasing the sample size will reduce the margin of error.
A)True
B)False
Q4) The Audit Bureau of Circulations surveys TV and radio in Canada.
A)True
B)False
Q5) The degree of certainty that a survey is accurate is the __________________.
Q6) The number of copies a newspaper or magazine puts out is its
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Chapter 14: Media Law and Ethics
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Q1) What is plagiarism?
A) Using dialogue clips to promote a film
B) A footnote in a history paper
C) Drawing on work in the public domain
D) Quotations from a book in a book review
E) Using someone else's work without permission or credit
Q2) Canadian law guarantees the media
A) unlimited freedom of expression.
B) a profitable return on capital investments.
C) freedom and responsibility.
D) 50 percent Cancon across the board.
E) protection from lawsuits.
Q3) The works of Canadians are only protected within Canada.
A)True
B)False
Q4) Making decisions with a blind eye to extraneous facts that could affect decisions is applying the __________________.
Q5) Widespread internet access is facilitating plagiarism.
A)True
B)False
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Chapter 15: Media Effects
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Sample Questions
Q1) Being very well informed without actually being involved is symptomatic of A) narcoticizing dysfunction.
B) a cumulative effect.
C) status conferral.
D) two-step flow.
E) a minimalist effect.
Q2) Paul Lazarsfeld found that voters were more influenced by
A) newspapers.
B) radio.
C) television.
D) other people.
E) politicians.
Q3) How does the CRTC address the threat of cultural imperialism?
A) Content regulations
B) Exporting Canadian films and music
C) Extra subsidies
D) Censorship
E) Ban American programming
Q4) In 1993,__________________ was created to develop programming codes for Canadian television.
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Chapter 16: Global Mass Media
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Sample Questions
Q1) Following the disputed 2009 presidential election in Iran,how did protesters express their dissatisfaction?
A) In music
B) On Twitter
C) On television
D) In newspapers
E) On the radio
Q2) The __________________ model is a looped model that juxtaposes traditional authoritarian and social responsibility models.
Q3) ? India's movie industry is often referred to as __________________.
Q4) The American broadcast service Voice of America is the most popular news service in the United States.
A)True
B)False
Q5) Throughout mass media history,authoritarian political systems have been the most common.
A)True
B)False
Q6) Describe the different elements of Arab media systems.
Page 19
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Chapter 17: Mass Media and Governance
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Sample Questions
Q1) A news report that includes email from viewers is an example of A) the CNN effect.
B) manufacturing consent.
C) sourcing.
D) instant feedback.
E) framing.
Q2) Framing can be avoided by using embedded reporters.
A)True
B)False
Q3) A leak is an accidental disclosure of classified information.
A)True
B)False
Q4) How do politicians influence media coverage? Describe the various techniques that they use.
Q5) There is a __________________ relationship between the media and the government.
Q6) Joseph Howe was sent to prison for seditious libel.
A)True
B)False
Page 20
Q7) Chomsky and Herman use the term "manufacturing consent." Explain what this term means and how the media manufactures consent.
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