Media and Communication Exam Preparation Guide
Course Introduction
Media and Communication explores the theories, practices, and impact of media in contemporary society. The course examines various forms of traditional and digital media, including television, radio, print, social media, and online platforms, emphasizing their roles in shaping public opinion, culture, and interpersonal relationships. Students analyze media messages, understand communication models, and investigate the influence of technology on information dissemination. The curriculum also covers ethical, legal, and global perspectives, providing a comprehensive understanding of how media and communication shape and reflect societal dynamics.
Recommended Textbook
Introduction to Mass Communication Media Literacy and Culture 9th Edition by Stanley
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15 Chapters
987 Verified Questions
987 Flashcards
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Page 2
J. Baran
Chapter 1: Mass Communication, Culture, and Media
Literacy
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75 Verified Questions
75 Flashcards
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Sample Questions
Q1) People rarely succeed in contesting the dominant culture.
A)True
B)False
Answer: False
Q2) The common assumption that others are influenced by media messages but we are not is
A) the third-person effect.
B) a violation of the second principle of media literacy.
C) the otherness effect.
D) the CNN effect.
Answer: A
Q3) We can think of mass communication as a giant courtroom where,as a people,we discuss and debate our culture-what it is and what we want it to be.This view sees mass communication as a
A) cultural storyteller.
B) repository of cultural understanding.
C) cultural forum.
D) unrelenting agent of change.
Answer: C
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Chapter 2: Convergence and the Reshaping of Mass Communication
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50 Flashcards
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Sample Questions
Q1) The ability to access any content,anytime,anywhere describes A) narrowcasting.
B) subgroup marketing.
C) synergy.
D) consumption-on-demand.
Answer: D
Q2) There has been a huge decrease in newsroom jobs.
A)True
B)False
Answer: True
Q3) When brands are part of and essential to a piece of media content,proponents of this practice say it isn't a commercial,it is A) niche marketing.
B) subgroup marketing.
C) synergy.
D) brand entertainment.
Answer: D
Q4) What is globalization?
Answer: Answers will vary
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Chapter 3: Books
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Sample Questions
Q1) In 1860,the Beadle brothers began selling popular action novels for 10 cents.These _____________ helped turn books into a mass medium.
A) dime novels
B) ten-cent readers
C) broadsides
D) serialized novellas
Answer: A
Q2) About _____________ new and reprinted book titles are issued each year in the United States.
A) 100,000
B) 150,000
C) 300,000
D) 1,000,000
Answer: C
Q3) Aliteracy is a form of self-censorship.
A)True
B)False
Answer: True
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Chapter 4: Newspapers
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Sample Questions
Q1) Long Island's Newsday is the twelfth-largest paper in the country with a print circulation of over 265,000.It is classified as a _____________ newspaper.
A) national daily newspaper
B) large metropolitan daily
C) zoned edition
D) suburban daily
Q2) What was the relationship between the First Amendment and the Alien and Sedition Acts?
Q3) Overall,levels of newspaper circulation have _____________ for many years,and the amount of time people spend reading the print newspaper has _____________.
A) declined;fallen
B) declined;remained steady C) declined;increased D) increased;fallen
Q4) What are some ways in which technology has changed the newspaper industry?
Q5) The first 10 amendments to the U.S.Constitution are known as the First Freedoms.
A)True
B)False
Q6) What were corantos,diurnals,and broadsides?
Page 6
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Chapter 5: Magazines
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Sample Questions
Q1) What factors spurred the success of magazines' mass-circulation era?
Q2) _____________ are magazines sold by subscription and at newsstands,bookstores,and other retail outlets like supermarkets,garden shops,and computer stores.
A) Trade, professional, and business magazines
B) Industrial, company, and sponsored magazines
C) Consumer magazines
D) Controlled circulation magazines
Q3) List and define the three forms of magazine circulation.
Q4) Briefly define and provide an example of an advertorial.
Q5) What are the three broad types of contemporary magazines?
Q6) What factors spurred the success of the early magazine industry?
Q7) What factors spurred the success of magazines' era of specialization?
Q8) Today,there are more than _____________ magazines in operation in the United States.
A) 12,000
B) 15,000
C) 20,000
D) 30,000
Q9) List five categories of consumer magazines and provide an example of each. Page 7
Q10) What are the reasons magazines are so attractive to advertisers?
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Page 8
Chapter 6: Film
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Sample Questions
Q1) Studios financing their own films with their own money are called
A) majors.
B) corporate independents.
C) independents.
D) distributors.
Q2) The control of a film's production,distribution,and exhibition by a movie studio is called
A) block booking.
B) unauthorized domination.
C) vertical integration.
D) "Paramounting."
Q3) _____________ is the storage of system-operating software on third-party servers,which helps reduce production costs.
A) Microcinema
B) Cloud computing
C) Vertical integration
D) Green light process
Q4) Do you believe that product placement is beneficial or harmful to filmmaking? When might it be of value? When might it be less so? Defend your answers.
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Chapter 7: Radio, Recording, and Popular Music
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Sample Questions
Q1) "Radio" that is delivered directly to people's homes and cars by satellite is called
A) P2P.
B) IBOC.
C) DMX.
D) DARS.
Q2) _____________ refers to freely downloaded software from the Web.
A) Open source
B) P2P
C) Napster
D) Bitcast
Q3) The trustee model of broadcast regulation is based in part on the premise that because broadcast spectrum space is limited,and therefore not everyone who wants to broadcast can,those who are granted licenses to serve a local area must accept regulation.This is called the philosophy of
A) spectrum scarcity.
B) media influence.
C) fiduciary rule.
D) trusteeism.
Q4) What is the difference between an O&O and an affiliate?
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Chapter 8: Television, Cable, and Mobile Video
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Sample Questions
Q1) List the steps typically required for a program to go from an idea to a spot on a network schedule.
Q2) Explain what the cable industry calls bundling.What is the difference between this and a la carte?
Q3) Paul Nipkow developed the first mechanical scanning system for television.
A)True
B)False
Q4) The rise of Internet video is altering viewing habits of _____ audiences.
A) younger
B) older
C) more active
D) less active
Q5) A a deal that guarantees the producer that the network will order at least a pilot or it has to pay a hefty penalty is called
A) a lock.
B) a share.
C) first-run syndication.
D) a put.
Q6) Explain what is meant by digital compression.
Page 11
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Chapter 9: Video Games
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Sample Questions
Q1) Discuss the ways in which convergence has shaped the development of the video game industry.How will is further affect the medium's development?
Q2) What are some of the benefits of product placements in games,according to their proponents?
Q3) The first video game imported into the United States was A) Pong.
B) Space Invaders.
C) Missile Attack.
D) Gunfight.
Q4) Outsourcing to an online network of people for cooperative problem-solving is A) advergaming.
B) crowdsourcing.
C) gamification.
D) brainstorming.
Q5) Video game industry revenues have not yet quite matched those of the movie industry.
A)True
B)False
Q6) Draw a distinction between advergaming and advocacy games.How are they similar?
12
Q7) What are the major handheld systems and how do they differ?
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Chapter 10: The Internet and Social Media
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Sample Questions
Q1) It is illegal for social media Web pages to collect personal information.
A)True
B)False
Q2) Proponents of Internet freedom see its _____________ as providing protection for unpopular expression;proponents of greater Internet control see it as the Internet's greatest danger.
A) anonymity
B) reach
C) breadth
D) low cost
Q3) Personal computer,microcomputer,and terminal are all synonymous.
A)True
B)False
Q4) _____________ is a form of technologically imposed censorship,in which people without the new communication technology have diminished access to the information it makes available.
A) Cyberdemocracy
B) The information gap
C) The Information slow lane
D) The technology gap
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Chapter 11: Public Relations
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Sample Questions
Q1) The first corporate public relations department was established in 1889 by A) the New York Central Railroad.
B) the New York World.
C) the Publicity Bureau.
D) Westinghouse Electric.
Q2) Public affairs work in the communities in which an organization exists is characteristic of which public relations service?
A) community relations
B) lobbying
C) promotion
D) publicity
Q3) When a PR firm actively combines public relations,marketing,advertising,and promotion into a more or less seamless communication campaign that is as at home on the Web as it is on the television screen and magazine page,it is engaging in
A) full-service public relations.
B) integrated marketing communications.
C) PR convergence.
D) greenwashing.
Q4) What are the four historical stages of public relations?
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Chapter 12: Advertising
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Sample Questions
Q1) When the Great Depression was eating into the income of the advertising industry,many advertisements began making direct claims about why consumers needed the products,a technique called
A) puffery.
B) the hard sell.
C) psychographics.
D) polygraphics.
Q2) _________ refers to advertising sold next to or in search results produced by users' key word searches.
A) Search marketing
B) Ambient advertising
C) Rich media
D) Permission marketing
Q3) Many in the advertising industry are calling for a new way to measure a commercial's effectiveness,_____________,an accountability-based measure of success.
A) engagement
B) ROI
C) creativity
D) USP
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Chapter 13: Theories and Effects of Mass Communication
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Sample Questions
Q1) _____________ theory explains how people's attitudes are formed,shaped,and changed through communication and how those attitudes influence behavior.
A) Magic bullet
B) Limited effects
C) Attitude change
D) Two-step flow
Q2) The idea that media's influence resides in the "relationship between the larger social system,the media's role in that system,and audience relationships to the media" forms the basis of _____________ theory.
A) uses and gratifications
B) dependency
C) attitude change
D) agenda setting
Q3) _____________ theory is the idea that people learn through observation to model the behaviors they see.
A) Selective observation
B) Excitation
C) Social cognitive
D) Vicarious reinforcement
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Page 16
Chapter 14: Media Freedom, Regulation, and Ethics
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Sample Questions
Q1) In addition to industry professional codes,many media organizations have formulated their own institutional policies for conduct.In the case of the broadcast networks,these are enforced by
A) Standards and Practices Departments.
B) policy books.
C) operating policies.
D) ombudsmen.
Q2) What are the seven assumptions of social responsibility theory?
Q3) The FCC chairman most closely associated with the deregulation of broadcasting is _____________,an appointee of the Reagan administration.
A) Reed Hundt
B) Edward Markey
C) Mark Fowler
D) Newton Minnow
Q4) The libertarian model of press control is based on the self-righting principle.
A)True
B)False
Q5) What is digital rights management? What are its elements and what problem does it hope to resolve?
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Chapter 15: Global Media
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Sample Questions
Q1) Many countries,especially developing countries lacking sufficient resources to create their own quality media fare,fear that U.S.cultural values will overwhelm and displace those of their own lands,a process known as
A) the New World Information Order.
B) satellite imperialism.
C) cultural imperialism.
D) media transfer.
Q2) Britain's external service is the A) VOA.
B) BBC.
C) ITVA.
D) B-SkyB.
Q3) The normative theory that calls for the subjugation of media for the purpose of serving the government is the _____________ concept.
A) Western
B) development
C) revolutionary
D) authoritarian
Q4) Differentiate between an indigenous and an exogenous radio station.
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