MBA Marketing Pre-Test Questions
Course Introduction
The MBA Marketing course is designed to equip students with a comprehensive understanding of key marketing concepts, strategies, and tools essential for success in todays dynamic business environment. Emphasizing both theoretical foundations and practical applications, the course covers topics such as consumer behavior, market analysis, branding, digital marketing, product development, pricing strategies, and integrated marketing communications. Students will engage in case studies, group projects, and real-world simulations to develop critical analytical and decision-making skills necessary for formulating and implementing effective marketing strategies in diverse industries. This course prepares graduates for leadership roles in marketing by fostering innovative thinking and strategic problem-solving abilities.
Recommended Textbook
Marketing Management A Strategic Decision Making Approach 8th Edition by
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1450 Verified Questions
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Page 2
John Mullins
Chapter 1: The Marketing Management Process
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80 Verified Questions
80 Flashcards
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Sample Questions
Q1) Hope,a non-profit organization,trains disabled individuals to engage in small scale production.They teach them manufacture products such as candles.They purchase wax in bulk to be used in their training programs.Wax purchased in this case is an example of a(n)_____.
A)consumer good
B)consumer service
C)industrial good
D)ultimate good
Answer: C
Q2) Designing of the products and its marketing programs so as to emphasize attributes and benefits that appeal to customers in the target segment and at once distinguish the company's brand from those of competitors is referred to as _____ of the object.
A)servicing
B)valuing
C)pricing
D)positioning
Answer: D
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Page 3
Chapter 2: The Marketing Implications of Corporate and Business Strategies
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85 Verified Questions
85 Flashcards
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Sample Questions
Q1) The primary strategic responsibility of any manager is to look outward continuously to keep the firm or business in step with changes in the environment.
A)True
B)False
Answer: True
Q2) Which of the following is most likely an objective of an organization's marketing strategy?
A)Profitability
B)Return on investment
C)Customer satisfaction
D)New market growth
Answer: C
Q3) Ethics focuses on those actions that may result in actual or potential harm of some kind to an individual,group,or organization.
A)True
B)False
Answer: True
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Page 4
Chapter 3: Understanding Market Opportunities
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80 Verified Questions
80 Flashcards
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Sample Questions
Q1) Porter's five competitive forces include all of the following EXCEPT:
A)rivalry among present competitors.
B)threat of complementary products.
C)bargaining power of buyers.
D)the bargaining power of suppliers.
Answer: B
Q2) Give examples of important macro trends that a real estate investor,a high tech entrepreneur,and food company are most likely to consider.
Answer: A real estate investor would monitor economic trends looking for changes in interest rates which can dramatically impact demand for both commercial and residential properties.A high-tech entrepreneur would follow technological trends so as not to be left behind in the fast changing environment.A food company would watch demographic and sociocultural trends to provide new food products that fit modern lifestyles.
Q3) Create an opportunity/threat matrix for a pharmaceutical firm.
Answer: 11ea526e_5505_e038_b75e_cdd451ed62c9_TB5096_00
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Chapter 4: Understanding Consumer Buying Behavior
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80 Flashcards
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Sample Questions
Q1) Perceptual defense helps guarantee that consumers have the information needed to make a good choice.
A)True
B)False
Q2) How does a product's price affect a consumer's decision making for a high-involvement and low-involvement product?
Q3) Which of the following statements is true of marketing decisions where the consumer exhibits low-involvement behavior?
A)Consumers will be relatively less concerned with convenience in purchasing.
B)Price offers can be effective in gaining trial
C)High price may suggest high quality or status,to the seller's benefit.
D)Promotional vehicles that communicate in greater detail are most likely to be effective.
Q4) Which term describes the limited number of products consumers are familiar with that are likely to satisfy their needs?
A)Product group
B)Choice set
C)Evoked set
D)Retention set
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Chapter 5: Understanding Organizational Markets and Buying Behavior
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81 Flashcards
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Sample Questions
Q1) The way specific organizational purchase decisions are made vary with the firm's past experience and other aspects of the buying situation.
A)True
B)False
Q2) Technology has changed organizational purchasing over the past decade by facilitating logistical alliances involving the sharing of sales and inventory data and computerized reordering.
A)True
B)False
Q3) Industrial buyers respond only to economic arguments.
A)True
B)False
Q4) Lavenderin,a garment manufacturing company,purchases all its cotton and other raw materials from various suppliers.Lavender is an example of an _____.
A)organizational customer
B)ultimate consumer
C)intermediary
D)individual customer
Page 7
Q5) List the major categories of industrial goods and services.
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Chapter 6: Measuring Market Opportunities: Forecasting and
Market Knowledge
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Sample Questions
Q1) A major drawback of the bottom-up approach for preparing a sales forecast is that it does not facilitate "what if" planning.
A)True
B)False
Q2) FDB Inc.is a manufacturer of electronic home appliances.The firm designs a new model of angular washing machine designed for enhanced cleaning.In-order to increase the usability of the proposed machine,the firm asks ten potential customers,who have learned about the machine,to critically examine and discuss the advantages and disadvantages of the product.This is an example of a(n):
A)survey.
B)focus group.
C)questionnaire.
D)interview.
Q3) Primary data are data collected from individual research subjects using observation,survey interviews etc.
A)True
B)False
Q4) Explain some of the potential biases in forecasting?
Q5) Describe the five categories of adopters.
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Chapter 7: Targeting Attractive Market Segments
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Sample Questions
Q1) A trade area is the common platform where suppliers and buyers come together to discuss about their future transactions.
A)True
B)False
Q2) Market-attractiveness factors include customer needs and behavior,market or market segment size and growth rate.
A)True
B)False
Q3) In the context of mass market,designing separate products and marketing programs for the differing market segments is called _____.
A)niche marketing
B)growth marketing
C)exclusive marketing
D)differentiated marketing
Q4) General product-related attributes such as product usage and loyalty can be used to segment consumer markets but not industrial markets.
A)True
B)False
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Chapter 8: Differentiation and Brand Positioning
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80 Flashcards
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Sample Questions
Q1) Which of the following is the first step in the product positioning process?
A)Identifying determinant attributes to define product space
B)Collecting information from a sample of customers
C)Analyzing intensity of a product's current position
D)Identifying relevant set of competitive products
Q2) Which of the following is true about using price as a key dimension on positioning a brand?
A)It is typically not very useful unless price is a key driver of the marketing strategy.
B)It is the most effective positioning strategy.
C)It is recommended primarily for services rather than goods.
D)It is typically very useful if producers of substitute products are doing it.
Q3) Positioning ultimately occurs in customers' minds.
A)True
B)False
Q4) The positioning grid provides a visual representation of the positions of various products or brands in the competitive set typically in terms of two determinant attributes.
A)True
B)False
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Chapter 9: Business Strategies: a Foundation for Marketing Program Decisions
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Sample Questions
Q1) Speed,an automobile company,has a broad product range that includes cars as well as car accessories.It prioritizes new product and service development and innovation to meet new and changing customer needs and demands and to create new demands.It is constantly on the lookout for new opportunities and ensures that it is the "first mover" in new product and market areas.In the context of the Miles and Snow typology,this accurately exemplifies the _____ strategy.
A)prospector
B)defender
C)endorser
D)reactor
Q2) Which types of business strategies are most likely to be successful at each stage of the product life cycle,and why?
Q3) Conditions favor an analyzer strategy when there are a:
A)moderate number of established competitors and a stable industry structure.
B)few established competitors and a stable industry structure.
C)large number of competitors and a stable industry structure.
D)large number of competitors and an evolving industry structure.
Q4) Which types of executives would you expect to have the greatest power in prospector and low-cost defender organizations? Why?
Page 11
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Chapter 10: Product Decisions
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Sample Questions
Q1) Bad brand extensions occur when the name adds little or no benefit to the extension and may cause confusion.
A)True
B)False
Q2) Explain the benefits of packaging.
Q3) One of the biggest causes for the failure of new products introduced into the market place is the lack of:
A)advertising.
B)technical features.
C)technical expertise.
D)consumer interest.
Q4) Prices tend to remain stable if the rate of decline is slow during the decline stage of a product.
A)True
B)False
Q5) Large sums of products are not required if the new product is a brand extension.
A)True
B)False
Q6) Name and explain the five gates in the stage-gate system.
Q7) Explain some of the different types of branding strategies.
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Chapter 11: Pricing Decisions
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Sample Questions
Q1) It is best to ignore situational factors such as competitors' costs and prices,availability of substitutes,and prices of substitutes while setting the price for product.
A)True
B)False
Q2) What is the break-even volume (in units)if the fixed cost of production is $1 million,the price of the product is $50,and variable cost is $25 per unit?
A)70,000
B)60,000
C)50,000
D)40,000
Q3) Zone pricing is a compromise approach that falls between FOB and uniform delivered pricing.
A)True
B)False
Q4) Price elasticity of demand is calculated by dividing the percent change in price by the percent change in quantity demanded.
A)True B)False
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Chapter 12: Distribution Channel Decisions
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Sample Questions
Q1) High-margin/low-turnover stores usually concentrate on fastmoving items and carry a relatively limited selection in each product category.
A)True
B)False
Q2) Manufacturer-retailer franchise systems are exemplified by the soft-drink industry.
A)True
B)False
Q3) Manufacturer-wholesaler franchise systems are exemplified by the ______ industry.
A)automotive
B)petroleum
C)fast-food
D)soft-drink
Q4) Briefly describe the ways in which firms develop and manage integrated distribution systems.
Q5) Pull strategies are commonly employed by large consumer goods marketers.
A)True
B)False
Q6) List and explain the basic sources of power within a channel relationship.
Page 14
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Chapter 13: Integrated Promotion Decisions
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Sample Questions
Q1) Porsche outlines the following to promote its new models:
1)Target the businessmen between the ages of 35-55,with incomes of $60,000 or more
2)Make at least 20 percent of the target audience aware of the uniqueness of Porsche's engine
3)Make the audience feel the necessity to own the new Porsche model so as to experience the unique speed and style it offers
Which of the following key elements that should ideally be included in a good promotional objective is missing in this outline?
A)A statement of how the audience should change
B)Definition of target market
C)A statement as to the degree of change desired
D)A statement of how fast a change should occur
Q2) Which of the following is an example of a source of the marketing message?
A)a company spokesperson
B)a call for action
C)a target buyer
D)an emotional appeal
Q3) Discuss out-of-home,exhibition,and supplementary media.
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Chapter 14: Marketing Strategies for a Digitally Networked World
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Sample Questions
Q1) Global Age,a newspaper website forms a collection of blogs from different blog pages of bloggers and uses them on its website.In the syndication process,what would the bloggers be considered as?
A)Middlepersons
B)Originators
C)Distributors
D)Receivers
Q2) Why is syndication important? Discuss.
Q3) Which of the following occurs when a product becomes more valuable as the number of users increases?
A)Network internality
B)Negative network effect
C)Supply side economies of scale
D)Network externality
Q4) The characteristic of informational networks when a product becomes more valuable as the number of users increases is called a positive network effect,or network externality.
A)True
B)False
Q5) What is a positive network effect?
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Chapter 15: Strategies for New and Growing Markets
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Sample Questions
Q1) In what key ways do objectives associated with the major share maintenance strategies differ?
Q2) A niche market penetration strategy is used if the product technology is patentable or difficult to copy.
A)True
B)False
Q3) Which advantage to a pioneer is associated with the idea that the pioneer can gain a production advantage in terms of volume which might help it to lower its per-unit production costs at a faster rate than followers?
A)Distribution advantage
B)Economies of scale
C)First choice of market segments
D)High switching costs
Q4) Describe the factors that determine the selection marketing strategies to achieve share-maintenance.
Q5) Describe the primary objectives of various growth strategies.
Q6) What are the conditions required for a flank attack to be successful?
Q7) What are the advantages of being a pioneer in a market?
Q8) What are the advantages of a entering a market using a follower strategy?
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Chapter 16: Strategies for Mature and Declining Markets
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Sample Questions
Q1) Snowball Hotels provides rewards such as incentives,pay raises,or promotions to their employees who perform well.This is done by measuring and evaluating the service performance of employees on certain pre-specified criteria.The senior executives focus mainly on the hospitality rendered by the employees while attending to customers' needs.The employees are provided with regular training to prepare them for delivering such hospitality.Which of the following gaps would most likely be absent in the organization?
A)Gap between customer's expectations and marketers perceptions
B)Gap between service quality specifications and service delivery
C)Gap between management's perceptions and service quality specifications
D)Gap between service delivery and external communications
Q2) Peter Joplin Inc. ,a car repair help shop,has an expert mechanic who carefully inspects consumers' car brakes,car oil,battery,and ensures that the repairs meet customers' satisfaction.This implies that the store is applying the service quality dimension of _____ to attract customers.
A)responsiveness
B)tangibles
C)empathy
D)assurance
Q3) Explain the aspects of a harvesting strategy and a maintenance strategy.
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Chapter 17: Organizing and Planning for Effective Implementation
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Sample Questions
Q1) Which of the following refers to the location of decision authority and control within an organization's hierarchy?
A)Formalization
B)Dispersion
C)Specialization
D)Centralization
Q2) Specialization is the degree to which formal rules and standard policies and procedures govern decisions and working relationships.
A)True
B)False
Q3) In the case of a prospector strategy,SBU will perform best on critical volume and sharegrowth dimensions when its functional strengths include:
A)product R&D and engineering.
B)financial management and control.
C)financial management and distribution.
D)distribution and control.
Q4) Which is,by far,the most commonly used global organizational designs? What is its advantage?
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Chapter 18: Measuring and Delivering Marketing Performance
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Sample Questions
Q1) The main purpose of feedback data is to:
A)determine the sales commissions to be paid to salespeople.
B)assess the labor costs associated with manufacturing a product.
C)determine if inventory costs were as anticipated.
D)identify if there is any deviation from a plan.
Q2) Optimization of SEM includes bidding a high enough price for a site to be highly ranked,but not so high that the cost of buying the keywords is higher than their value as leads.
A)True
B)False
Q3) Under _____,a company compares some dimension of its performance to that of another firm,be it a competitor or in a totally different industry.
A)profitability analysis
B)indirect cost analysis
C)direct cost analysis
D)benchmarking
Q4) What are the four essential questions necessary for designing systems to measure marketing performance at the product-market and line-item levels?
Q5) Describe the marketing functions audit.
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