Mass Communication and Society Test Questions
Course Introduction
Mass Communication and Society explores the dynamic relationship between mass media and the broader social, cultural, political, and economic contexts in which it operates. This course examines the evolution and roles of various mass media platforms including print, broadcast, and digital media in shaping public opinion, influencing social norms, and affecting policymaking. Students investigate key theories of mass communication, media effects, and the ethical responsibilities of media producers and consumers. Through case studies and critical analysis, the course also considers issues such as media ownership, representation, globalization, and the impact of new technologies on information dissemination and societal change.
Recommended Textbook
Media and Culture Mass Communication in a Digital Age 10th Edition by Richard Campbell
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17 Chapters
1726 Verified Questions
1726 Flashcards
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Chapter 1: Mass Communication- a Critical Approach
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97 Verified Questions
97 Flashcards
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Sample Questions
Q1) Explain how the printing press helped books become the first mass medium. Answer: The printing press revolutionized the way books were produced, making it possible to create multiple copies of a book quickly and efficiently. Before the printing press, books had to be copied by hand, which was a time-consuming and expensive process. With the invention of the printing press, books could be mass-produced, making them more affordable and accessible to a larger audience.
This accessibility helped books become the first mass medium because it allowed for widespread distribution and consumption. People from all walks of life could now afford to purchase books, leading to an increase in literacy and the spread of knowledge and ideas. The printing press also facilitated the spread of information and news, leading to the rise of newspapers and other printed materials as mass media.
Overall, the printing press played a crucial role in the democratization of knowledge and the spread of information, making books the first mass medium and laying the foundation for the modern media landscape.
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3
Chapter 2: The Internet, Digital Media, and Media Convergence
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93 Verified Questions
93 Flashcards
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Sample Questions
Q1) An FCC plan twice rejected by federal courts
A)Twitter
B)Digital divide
C)2010 net neutrality rules
D)Opt-in policy
E)Internet service provider Answer: C
Q2) The most frequently visited region of the Internet
A)Fiber-optic cable
B)World Wide Web
C)Social media site
D)HTML Answer: B
Q3) Netscape overtook Internet Explorer as the most popular Web browser in the late 1990s.
A)True
B)False Answer: False
Q4) The Kindle Fire and iPad are examples of touchscreen
Answer: tablets
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Chapter 3: Digital Gaming and the Media Playground
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101 Verified Questions
101 Flashcards
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Sample Questions
Q1) Myst is an example of a typically nonconfrontational ______ game.
A)adventure
B)action
C)role-playing
D)strategy
E)casual
Answer: A
Q2) ______ games like SimCity involve managing resources and planning worlds that are typically based in reality.
A)Adventure
B)Action
C)Role-playing
D)Simulation
E)Casual
Answer: D
Q3) The _________________________ game titles are games that represent the current standard for technical excellence.
Answer: AAA
Q4) _________________________ is slang for "modifying game software or hardware."
Answer: Modding
Page 5
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Chapter 4: Sound Recording and Popular Music
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108 Verified Questions
108 Flashcards
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Sample Questions
Q1) Payola
A)Buddy Holly
B)Thomas Edison
C)Little Richard
D)Elvis Presley
E)Bing Crosby
F)Chuck Berry
G)Alan Freed
H)Emile Berliner
I)Jerry Lee Lewis
Q2) How has the way people listen to music changed in the last decade or so? How might those changes affect the kinds of music that artists make? What does that mean for music as a part of culture?
Q3) Senate hearings on the music industry in the 1980s led to ______.
A)lower prices for music
B)higher royalty rates for artists
C)monopolistic control of the music industry
D)music advisory labels
E)the legalization of payola
Q4) Unauthorized online file sharing is known as __________________.
Page 6
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Chapter 5: Popular Radio and the Origins of Broadcasting
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127 Verified Questions
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Sample Questions
Q1) A type of radio and sound transmission that stresses the volume or height of radio waves is called _________________________.
Q2) Will Internet radio mean the end of traditional radio? Why or why not? How are traditional radio stations and networks responding to this latest round of technological change?
Q3) Contemporary public (noncommercial) radio mostly follows a variety rather than a specified format.
A)True
B)False
Q4) How did broadcasting come to be federally regulated?
Q5) The nation's largest broadcast group owns more than eight hundred radio stations. A)True
B)False
Q6) By the late 1920s, radio had grown from a dispersed and local medium into a national, commercial mass medium.Describe two important consequences of that growth for programming.
Q7) Invented in the 1840s, the _________________________ was the precursor of radio technology.
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Chapter 6: Television and Cable- the Power of Visual Culture
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117 Verified Questions
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Sample Questions
Q1) In 1970 the FCC created the ______, which "constituted the most damaging attack against the network TV monopoly in FCC history."
A)Prime Time Access Rule
B)must-carry rules
C)access channels
D)Financial Interest and Syndication Rules
E)None of the above options is correct.
Q2) Some U.S.cities are challenging privately owned cable giants by building competing, publicly owned cable systems.
A)True
B)False
Q3) DBS does not pose a significant threat to the cable industry.
A)True
B)False
Q4) Cable News Network (CNN) premiered in 1980.
A)True
B)False
Q5) What are the major differences between basic cable services and premium cable services?
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Chapter 7: Movies and the Impact of Images
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136 Verified Questions
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Sample Questions
Q1) Explain the ways that the Internet and convergence have impacted the movie industry.
Q2) Drive-ins
A)1910s
B)1920s
C)1950s
D)1990s
E)2000s
Q3) In an effort to compete with television in the 1950s, the movie studios began making ______.
A)big-budget family films
B)documentaries
C)X-rated adult movies
D)films that dealt with such social problems as alcoholism, drug abuse, and racism
E)summer "blockbuster" films
Q4) Hollywood produces the most movies of any film industry in the world.
A)True
B)False
Q5) What is vertical integration in the movie industry?
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Chapter 8: Newspapers- the Rise and Decline of Modern Journalism
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83 Verified Questions
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Sample Questions
Q1) New York Journal
A)Nellie Bly
B)Adolph Ochs
C)William Randolph Hearst
Q2) Bureau reporters ______.
A)manage the columnists who deal with particular aspects of culture
B)typically file reports from major cities other than where their paper is located
C)work mainly on online stories
D)manage a newspaper's daily operations
E)None of the above options is correct.
Q3) How did newspapers emerge as a mass medium during the penny press era?
Q4) Which of the following eras of journalism best represents the historical arrival of newspapers as a mass medium?
A)Penny press
B)Partisan press
C)Literary journalism
D)Interpretive reporting
E)None of the above options is correct.
Q5) Describe the role of the underground press.
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Chapter 9: Magazines in the Age of Specialization
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108 Verified Questions
108 Flashcards
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Sample Questions
Q1) Of the following magazines, which has the largest circulation in the United States?
A)Maxim
B)AARP The Magazine
C)Time
D)Reader's Digest
E)TV Guide
Q2) Which of the following is true about minority-targeted magazines?
A)They have a history dating back to before the Civil War, with titles like Emancipator and Reformer.
B)They have a history dating back to the first half of the twentieth century, with titles like Negro Digest and Ebony.
C)Minority-targeted magazines cover only racial minorities.
D)They were popular during the Civil Rights movement of the 1950s and 1960s, but have mostly gone out of business since then.
E)Most of them started up as Webzines in the last ten years.
Q3) What role did magazines play in social reform in the late nineteenth and early twentieth centuries?
Q4) How are some online-only magazines trying to reinvent the idea of a magazine?
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Chapter 10: Books and the Power of Print
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Sample Questions
Q1) The rise of book superstores and online retailers has caused independent bookstores' business to drop significantly.
A)True
B)False
Q2) Sales of religious books have dropped substantially over the past twenty years.
A)True
B)False
Q3) The first English work to be printed in book form was ______.
A)the Gutenberg Bible
B)The Whole Book of Psalms
C)Diamond Sutra by Wang Chieh
D)Chaucer's Canterbury Tales
E)None of the above options is correct.
Q4) The Chinese were printing books using strips of wood and bamboo long before Gutenberg printed his Bible using movable type.
A)True
B)False
Q5) The development of book superstores in the 1980s reinvigorated book sales.
A)True
B)False
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Chapter 11: Advertising and Commercial Culture
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124 Flashcards
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Sample Questions
Q1) An obnoxious car dealer or appliance salesman yelling at the camera in a TV commercial is using which questionable persuasive strategy?
A)Hidden-fear appeal
B)Irritation advertising
C)Plain-folks pitch
D)Snob-appeal approach
E)Product placement
Q2) ____________________ is a market-research strategy that measures psychological factors to divide consumers into types.
Q3) Psychographics attempts to categorize consumers by their age, gender, occupation, ethnicity, and income.
A)True
B)False
Q4) Mega-agencies are not seen as a threat to the independence of smaller advertising firms.
A)True
B)False
Q5) The ____________________ testimonial associates a product with the endorsement of a well-known person.
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Chapter 12: Public Relations and Framing the Message
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Sample Questions
Q1) Though most news reporters won't easily admit it, they would have a harder time doing their job without the help of PR practitioners.
A)True
B)False
Q2) Which company's lobbying efforts were so effective that they eliminated all telephone competition until the 1980s?
A)Chicago Edison
B)AT&T
C)General Electric
D)Bell Atlantic
E)None of the options is correct.
Q3) Which of the following figures did not play a role in the early development of public relations?
A)Edward R.Murrow
B)John Burke
C)William "Buffalo Bill" Cody
D)"Poison Ivy" Lee
E)P.T.Barnum
Q4) How did Edward Bernays affect public relations?
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Chapter 13: Media Economics and the Global Marketplace
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Sample Questions
Q1) American culture dominates global markets partly because it is appealing and partly for economic reasons.
A)True
B)False
Q2) How might diversification be used to skirt antitrust laws?
A)Employing minorities tends to make regulators happy and reluctant to target companies.
B)It gets local communities to issue licensed monopolies, such as is the case with many local cable companies that are often the only cable company allowed to operate in a local community.
C)By buying up lots of different media products, a company can avoid the appearance of monopolizing any one product, yet still be large enough that it only really competes with a handful of other similar companies.
D)A company avoids U.S.antitrust laws by buying up media companies around the world.
E)None of the options is correct.
Q3) A radio company collecting advertising revenue is an example of direct payment.
A)True
B)False
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Chapter 14: The Culture of Journalism- Values, Ethics, and Democracy
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Sample Questions
Q1) Which of the following is true about the growing use of "talking head" pundits on cable news networks?
A)Pundits have charisma and opinions, but are often weak on facts.
B)It makes an effort to target "niche" news audiences rather than a larger general audience.
C)The return to partisan news could be seen as a return to journalistic practices of the seventeenth and eighteenth centuries.
D)The use of pundits is a less expensive strategy for filling the twenty-four-hour news cycle.
E)All of the options are correct.
Q2) Historically, objectivity became valuable for newspapers and journalists because ______.
A)it was highly valued by Joseph Pulitzer
B)offending the smallest number of people meant earning the largest profit
C)the general public loved the partisan press
D)reporters had a desire to be "fair and balanced" for society's sake
E)All of the options are correct.
Q3) The most prominent value underpinning daily journalism in the United States is
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Chapter 15: Media Effects and Cultural Approaches to Research
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Sample Questions
Q1) A mass media effects researcher might choose a survey approach if he or she has a desire to ______.
A)try to control variables using a control group and an experiment group
B)demonstrate a clear cause-effect relationship
C)observe people in a laboratory, or tightly controlled, situation
D)observe people using mass media in their own homes
E)collect information that applies to a large population
Q2) Content analysis is the primary method researchers use to measure the amount of violence on network television.
A)True
B)False
Q3) What is the spiral of silence? In what kinds of circumstances might the theorized effects not occur?
Q4) The question "Why do we use the media?" is often asked under the ______ model.
A)uses and gratifications
B)selective exposure and retention
C)hypodermic-needle
D)marketing research
E)propaganda analysis
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Q5) What are pseudo-polls? Why are they used?
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Chapter 16: Legal Controls and Freedom of Expression
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Sample Questions
Q1) Prior restraint means that courts and governments ______.
A)can block the press from publishing any article they deem inflammatory or controversial
B)cannot block any publication or speech before it occurs
C)have the right to review every article before it is published
D)can give the news media rules on what they can and cannot publish
E)None of the options is correct.
Q2) Parody versions of songs, such as those by Weird Al Yankovic, are legal because of this exception.
A)Copyright
B)Fair use
C)Libel
D)Absolute privilege
E)Censorship
Q3) The ________________________ model for journalism and speech places control in the hands of government, which speaks for ordinary citizens and workers in order to serve the common goals of the state.
Q4) What is net neutrality and why do supporters say it's important?
Q5) Explain the philosophical underpinnings of the First Amendment.
Q6) Name and briefly explain at least three of the legal limitations on free speech.
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Chapter 17: General Questions Covering the Entire Text
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Sample Questions
Q1) The Supremes
A)Saturday Evening Post
B)Pentagon Papers
C)Washington Post
D)McClure's
E)Collier's
F)"The Yellow Kid"
G)North Star
H)Martin Chuzzlewit
I)"Stop! In the Name of Love"
J)New-York Weekly Journal
K)File-sharing
L)New York World
Q2) Would society benefit from tighter government regulations on media ownership (such as those that were in place before the Telecommunications Act of 1996) or would it be better to continue on the current course of deregulation? Give specific examples of how your position might be better for society.
Q3) What do you consider the three most important problems facing media and society today? What solutions would you propose? Give both specific and general ideas.
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