Marketing Principles Practice Exam
Course Introduction
Marketing Principles introduces students to the fundamental concepts and strategies of marketing within a dynamic business environment. The course covers key topics such as market research, consumer behavior, segmentation, targeting, positioning, and the 4Ps (product, price, place, and promotion). Emphasis is placed on understanding how organizations create value for customers and build strong customer relationships to capture value in return. Through case studies, practical examples, and hands-on projects, students will develop analytical and critical thinking skills necessary to design and implement effective marketing strategies in various contexts across both traditional and digital platforms.
Recommended Textbook
CB 2nd Canadian Edition by Murray Babin
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16 Chapters
2117 Verified Questions
2117 Flashcards
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Page 2
Chapter 1: What Is CB, and Why Should I Care?
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119 Verified Questions
119 Flashcards
Source URL: https://quizplus.com/quiz/4730
Sample Questions
Q1) A researcher measuring consumers' attitudes toward different brands on a scale ranging from 1 (very negative) to 5 (very positive) is using qualitative research.
A)True
B)False
Answer: False
Q2) One demographic trend shaping consumer behaviour is the decreasing birth rates in the U.S. and Europe.
A)True
B)False
Answer: True
Q3) The basic consumption process involves a consumer assessing the costs and benefits associated with a choice.
A)True
B)False Answer: True
Q4) The final step in the consumption process is satisfaction.
A)True
B)False Answer: False
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Chapter 2: Value and the Consumer Behaviour Value Framework
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116 Verified Questions
116 Flashcards
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Sample Questions
Q1) Over which factor depicted in the Consumer Value Framework does the marketer have the most control?
A) motivation
B) atmospherics
C) social class
D) lifestyles
Answer: B
Q2) Which strategy deals with how the firm will be defined and sets general goals?
A) corporate
B) marketing
C) tactical
D) meta
Answer: A
Q3) A CRM system allows a firm to be more customer-focused.
A)True
B)False
Answer: True
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Page 4
Chapter 3: Consumer Learning Starts Here: Perception
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135 Verified Questions
135 Flashcards
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Sample Questions
Q1) Compare and contrast implicit and explicit memory and discuss an example of each.
Answer: Implicit memory is memory for things that a person did not try to remember, as with things learned passively and unintentionally. An example of implicit memory is product placement, in which branded products are placed conspicuously in movies or television shows. Explicit memory occurs when the person is indeed trying to remember the stimuli, such as when learning is intentional. An example of explicit memory is students studying for an exam.
Q2) Natalie walked by a bakery and her first response was a feeling of desire for something tasty because of the alluring aroma coming from the store. What is the term for the immediate response Natalie experienced?
A) cognition
B) perception
C) exposition
D) sensation
Answer: D
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Chapter 4: Comprehension, Memory, and Cognitive Learning
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140 Verified Questions
140 Flashcards
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Sample Questions
Q1) A schema represents a consumer's entire associative network.
A)True
B)False
Q2) Refer to Valentine's Day Scenario. Which of the following represents the sequence of events Todd mentally went through regarding what to expect at the restaurant?
A) social schema
B) script
C) episodic memory
D) social stereotype
Q3) Dual coding occurs when two different sensory traces are available to remember something.
A)True
B)False
Q4) Which of the following is the level of stimuli to which a consumer has become accustomed?
A) habituation level
B) absolute level
C) primed level
D) adaptation level
Page 6
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Chapter 5: Motivation and Emotion: Driving Consumer Behaviour
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131 Verified Questions
131 Flashcards
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Sample Questions
Q1) Claire has a collection of more than 1,000 snow globes from around the world. For most of her adult life, she has had an interest in this product and finds it personally gratifying when she learns about the product and acquires a new one for her collection. She especially likes to connect on social media like Pinterest and Facebook and attend "globe swaps" where other enthusiasts like herself gather to trade snow globes and share stories. Which type of involvement is Claire demonstrating?
A) enduring
B) permanent
C) long-term
D) situational
Q2) Refer to Visiting the Dentist Scenario. Older patients are more likely to have negative emotions associated with visiting the dentist as compared to younger patients. What kind of factor is age in this situation?
A) situational circumstance
B) moderating variable
C) visceral response
D) cognitive appraisal
Q3) Compare and contrast the different types of involvement.
Q4) Describe Maslow's hierarchy of needs and give an example of each type of need.
Page 7
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Chapter 6: Personality, Lifestyles, and the Self-Concept
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145 Verified Questions
145 Flashcards
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Sample Questions
Q1) In the psychoanalytic approach to personality, which principle implies that the ego seeks to satisfy the id within the constraints of society?
A) pleasure
B) reality
C) egotistical
D) motivation
Q2) In which approach to studying personality are behaviours assessed at a number of points in time?
A) multi-attribute
B) aggregation
C) linear
D) psychoanalytic
Q3) According to the psychoanalytic approach to personality, the ego focuses on hedonic value.
A)True
B)False
Q4) Explain why lifestyles are important to the study of consumer behaviour and describe how consumer lifestyles are measured.
Q5) Explain self-congruency theory and its relevance to consumer behaviour.
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Chapter 7: Attitudes and Attitude Change
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140 Verified Questions
140 Flashcards
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Sample Questions
Q1) The ATO approach is known as a compensatory model because poor ratings on one attribute can be compensated for by higher ratings on another attribute.
A)True
B)False
Q2) Which statement does NOT accurately summarize humour appeals?
A) Humour is most effective when it doesn't relate to the product being advertised.
B) Humorous ads can create a positive mood.
C) The overall effectiveness of a humorous ad depends on the characteristics of both the individual consumer and the advertisement.
D) The initial attitude that a consumer has regarding the product plays an important role in how a humorous ad will impact his or her attitude of the product.
Q3) In the attitude-toward-the-object (ATO) model, the belief ratings (b) do not vary across the brands under consideration.
A)True
B)False
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9
Chapter 8: Consumer Culture
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118 Verified Questions
118 Flashcards
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Sample Questions
Q1) Some consumers believe that their ethnic group is superior to others and that the products that come from their native land are superior to other products. What is the term for this belief?
A) consumer imperialism
B) consumer introversion
C) ethnic identification
D) consumer ethnocentrism
Q2) As the emerging economies of the world advance, so too will the cost of doing business in those countries.
A)True
B)False
Q3) Dialects are variations of a common language.
A)True
B)False
Q4) Rules that specify the appropriate behaviour in a given situation within a specific culture are called cultural standards.
A)True
B)False
Q5) Define core societal values (CSV) and discuss any three described inChapter 8.
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Chapter 9: Microcultures
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) Randy and Cindy are both professionals in the same field and were planning on attending a conference together. However, their two-year-old daughter got ill, so Randy stayed home to take care of her while Cindy attended the conference. They decided that Cindy should go because she had more responsibilities in the professional organization. When others asked where Randy was, she told them that he stayed home with their sick daughter. People asked why she didn't stay home instead because, after all, she was the mother. What did Cindy most likely feel as a result of these competing expectations between being a mother and being a professional?
A) divergence
B) role conflict
C) cognitive dissonance
D) stigmatization
Q2) Where are declining birth rates having an impact on consumer behaviour?
A) India
B) United States
C) Bangladesh
D) Nigeria
Q3) Explain the role of microcultures in influencing consumer behaviour and describe two microcultures that influence your consumption behaviour.
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Page 11
Chapter 10: Group and Interpersonal Influence
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154 Verified Questions
154 Flashcards
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Sample Questions
Q1) The individual difference variable, susceptibility to interpersonal influence, assesses the individual's need to enhance his or her image in terms of others by acquiring and using products, conforming to the expectations of others, and learning about products by observing others.
A)True
B)False
Q2) Reference networks are networks of consumers connecting with one another based on common interests, associations, or goals.
A)True
B)False
Q3) Which term refers to the person who controls information flow into the household regarding purchase decisions?
A) decision maker
B) gatekeeper
C) purchaser
D) opinion leader
Q4) Adults are not influenced by peer pressure.
A)True
B)False
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Chapter 11: Consumers in Situations
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126 Verified Questions
126 Flashcards
Source URL: https://quizplus.com/quiz/4740
Sample Questions
Q1) The term antecedent conditions refers to situational characteristics that a consumer brings to a particular information processing, purchase, or consumption environment.
A)True
B)False
Q2) Shopping occurs in situations that are not easily controlled by a consumer and often not by the marketer either.
A)True
B)False
Q3) Which of the following is NOT an antecedent condition a consumer brings to a particular information processing, purchase, or consumption environment?
A) economic resources
B) shopping value
C) mood
D) fearfulness
Q4) Periodical cycle refers to the rhythm of the human body that varies with the time of day.
A)True
B)False
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Page 13
Chapter 12: Decision Making I: Need Recognition and Search
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) Several factors that influence the amount of search performed by consumers were presented in the chapter. Discuss five of them.
Q2) Which of the following is NOT a potential activity in the decision-making process?
A) post-choice evaluation
B) search for information
C) exchange
D) need recognition
Q3) Which set of alternatives comprises those to which consumers are indifferent?
A) inept set
B) inert set
C) nonconsideration set
D) secondary set
Q4) Bill wants to be elected mayor of his town. Which term refers to the perceived state for which he strives?
A) actual state
B) desired state
C) extended state
D) personal state
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Chapter 13: Decision Making II: Alternative Evaluation and Choice
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122 Verified Questions
122 Flashcards
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Sample Questions
Q1) Consumers actually use decision rules quite frequently, but the comparisons are almost always made mentally rather than using mathematical formulas.
A)True
B)False
Q2) Underlying attributes are often perceived only during consumption. What is another term for underlying attributes?
A) search qualities
B) subordinate qualities
C) consumption qualities
D) experience qualities
Q3) Following the lexicographic rule, the consumer sets a minimum mental cutoff point for various features and rejects any product that fails to meet or exceed this cutoff point across all features.
A)True
B)False
Q4) Superordinate categories are abstract in nature and represent the highest level of categorization.
A)True
B)False
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Chapter 14: Consumption to Satisfaction
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122 Verified Questions
122 Flashcards
Source URL: https://quizplus.com/quiz/4743
Sample Questions
Q1) What do websites like Kijiji and Craigslist help with?
A) trashing
B) recycling
C) reselling
D) converting
Q2) The three key elements of attribution theory are expectations, control, and satisfaction.
A)True
B)False
Q3) Expectations may be thought of as pre-consumption beliefs of what will occur during an exchange and/or consumption of a product.
A)True
B)False
Q4) Social comparison theory proposes that consumers cognitively compare their own level of inputs and outcomes to those of another party in an exchange.
A)True
B)False
Q5) What is consumer satisfaction and how does it differ from other important consumer behaviour concepts?
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Chapter 15: Consumer Relationships
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120 Verified Questions
120 Flashcards
Source URL: https://quizplus.com/quiz/4744
Sample Questions
Q1) Value plays a role in the postconsumption process.
A)True
B)False
Q2) Switching is a possible postconsumption behaviour.
A)True
B)False
Q3) Refer to Dissatisfied Customer Scenario. What was Meg engaging in when she told her friends of her infection after getting a pedicure at the nail shop?
A) negative public publicity
B) customer inertia
C) rancorous revenge
D) negative word-of-mouth
Q4) Equity judgments, in particular perceptions of unfair treatment, are particularly prone to lead consumers to switch.
A)True
B)False
Q5) Explain how relationship quality impacts value for both customers and the firm.
Q6) List the behavioural outcomes of consumption.
Q7) Describe each component of true consumer loyalty.
Page 17
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Chapter 16: Marketing Ethics and Consumer Misbehaviour
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175 Verified Questions
175 Flashcards
Source URL: https://quizplus.com/quiz/4745
Sample Questions
Q1) Overconsumption can lead to issues of unhappiness and anxiety.
A)True
B)False
Q2) What is the single biggest distraction for today's driver?
A) drunk driving
B) aggressive driving
C) other passengers
D) cellphone usage
Q3) Anorexia refers to the consumption of large amounts of food while feeling a general loss of control over intake.
A)True
B)False
Q4) Older consumers are more likely to shoplift than are younger consumers.
A)True
B)False
Q5) When a consumer enters into a situation that calls for an ethical decision, three sets of ethical evaluations occur: equity, contractual, and relativist.
A)True
B)False
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