Marketing Principles
Final Exam Questions
Course Introduction
Marketing Principles introduces students to the foundational concepts and strategies that drive successful marketing in contemporary organizations. The course covers core topics such as market segmentation, targeting, positioning, the marketing mix (product, price, place, and promotion), consumer behavior, branding, and the impact of digital technology on marketing practices. Through real-world case studies and practical examples, students will learn how to analyze market opportunities, develop effective marketing plans, and adapt to changing market environments. By the end of the course, students will have a comprehensive understanding of how marketing creates value for both customers and organizations.
Recommended Textbook
Consumer Behaviour Buying Having Being 4th Australia Edition by Michael R. Solomon
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14 Chapters
1038 Verified Questions
1038 Flashcards
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Chapter 1: Buying, Having, and Being
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69 Verified Questions
69 Flashcards
Source URL: https://quizplus.com/quiz/45208
Sample Questions
Q1) In an online ________, members share opinions and recommendations about products.
A)market segment
B)consumption community
C)marketing database
D)culture jam
Answer: B
Q2) The sociological perspective of role theory can be used to explain why people who engage in certain activities seem to have a 'uniform.' For example, cyclists have spandex and helmets, while fly fishermen have vests and floppy hats.
A)True
B)False
Answer: True
Q3) Since consumer behaviour is now examined as an entire consumption process that includes pre-consumption and post-consumption issues, exchange theory is no longer relevant to the study of consumer behaviour.
A)True
B)False
Answer: False
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Page 3
Chapter 2: Consumer and Social Well-Being
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81 Verified Questions
81 Flashcards
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Sample Questions
Q1) Serial wardrobers are people who ________.
A)sell fake versions of real outfits
B)deface clothing and shoes
C)buy an outfit, wear it once, and return it
D)shop obsessively for trendy clothing
Answer: C
Q2) When Paul and his colleagues were required to do corrective advertising, what did they have to do?
A)They had to discontinue their advertising.
B)They had to inform consumers that their previous message was wrong or misleading.
C)They could no longer advertise.
D)None of the above.
Answer: B
Q3) Explain what is meant by compulsive consumption.
Answer: Compulsive consumption refers to repetitive and often excessive shopping performed as antidotes to tension and anxiety.
Q4) Explain why marketing is necessary.
Answer: Marketing helps to communicate products' availability and usefulness.
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4
Chapter 3: Perception
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88 Verified Questions
88 Flashcards
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Sample Questions
Q1) The immediate response by our eyes, nose, mouth or fingers to such basic stimuli as light, colour, sound, odour and texture is called ________.
A)reception
B)awareness
C)perception
D)sensation
Answer: D
Q2) ________ threshold refers to the ability of a sensory system to detect changes between two stimuli.
A)Absolute
B)Differential
C)Intensity
D)Relative
Answer: B
Q3) Weber's Law states that the intensity of the stimulus is greater if its duration is increased.
A)True
B)False
Answer: False
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Page 5
Chapter 4: Learning and Memory
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Sample Questions
Q1) Jason heard an old but familiar song that reminded him of a summer in Austria when he was at university.As he thought more about his summer of the past, a flood of memories came rushing back.Describe what was happening to Jason in terms of memory markers.What specific term is used to describe the process whereby his memories came flooding back?
Q2) People have a tendency to more effectively remember ads that are unusual than ads that are not.Why? What is this phenomenon called?
Q3) Before starting at university, Erica had mostly worn khakis and button-down shirts.Now, after being at university for a few months, she has begun to modify her wardrobe and now mostly wears ripped jeans and T-shirts.Erica has undergone the process of
A)symbolic representation
B)assimilation
C)accommodation
D)instructional scaffolding
Q4) The observational learning process begins with a step called motivation.
A)True
B)False
Q5) What is the capacity of short-term memory? Comment and explain.
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Chapter 5: Personality
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Sample Questions
Q1) What theory of personality suggests that one person differs from another because of a number of different characteristics such as introversion or extroversion?
A)Trait theory
B)Collective unconscious theory
C)Freudian theory
D)Archetype theory
Q2) According to Freudian theory, a person's true motivation for buying a product may be forever hidden from the customer's conscious mind.
A)True
B)False
Q3) ________ refers to a person's unique psychological make-up and how it consistently influences the way a person responds to his or her environment.
A)Lifestyle
B)Belief system
C)Personality
D)Self-concept
Q4) Explain the basic premise of trait theory.What are the problems in using trait theory for consumer research?
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Chapter 6: Motivation and Values
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Sample Questions
Q1) Jill was planning on travelling over summer, but she didn't want to spend a lot of money on the airfare.Even though it took more time, she went online to get tickets instead of going to a travel agent.What theory of motivation best explains Jill's behaviour?
A)Drive theory
B)Instinct theory
C)Expectancy theory
D)Sentiment theory
Q2) The process of learning the beliefs and behaviours endorsed by one's own culture is called ________.
A)acculturation
B)accumulation
C)creolisation
D)enculturation
Q3) Explain the concept of involvement and its relationship to motivation.
Q4) A ________ is a belief that some condition is preferable to its opposite.
A)need
B)want
C)goal
D)value
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Chapter 7: The Self: Mind, Gender and Body
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Sample Questions
Q1) Bart was a mortuary worker who noticed that there seemed to be a social class difference in what people placed on the graves of departed family members.What Bart observed was a class difference in how people manifest the relationship between external objects and the ________ self.
A)extended
B)actual
C)social
D)looking-glass
Q2) Fred Johnson lives, eats, and breathes AFL.His favourite team is the Western bulldogs.His is decorated with the Bulldogs paraphernalia.Which level of the extended self would most likely apply to Fred's situation?
A)family level
B)individual level
C)community level
D)group level
Q3) Explain and give a brief example of symbolic self-completion theory.
Q4) A person's actual self is a person's conception of how he/she would like to be.
A)True
B)False
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Chapter 8: Attitudes and Attitude Change
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Sample Questions
Q1) Alex's favourite style of boot, which has remained unchanged for nearly twenty years, was recently redesigned by the company.Over the years Alex has purchased many pairs of this boot, and he does not like the design or feel of the new version.He contacted the company, left angry messages on their social media accounts and tried to purchase the previous style on second-hand websites.In this example, which of the following kinds of degree of commitment would be most closely associated with Alex and his attitudes?
A)Compliance
B)Identification
C)Information acquisition
D)Internalisation
Q2) The theory of cognitive dissonance is based on the ________.
A)knowledge function
B)principle of cognitive consistency
C)principle of cognitive-affect conflict
D)self-identification function
Q3) Both the Fishbein model and the extended Fishbein model attempt to measure the influence of attitudes.What was the flaw in the original model and what was added in the extended model to correct this flaw?
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Chapter 9: Individual Decision-Making
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Sample Questions
Q1) Problem recognition occurs after a very concentrated search for information.
A)True
B)False
Q2) When is a consumer most likely to engage in extended problem solving?
A)This decision mode is most common when the decision is related to the person's self-concept and the outcome has a high degree of risk.
B)This decision mode is most common when the decision is related to the person's past behaviour and product reinforcements.
C)This decision mode is most common when acceptable products are already contained within the consumer's evoked set.
D)This decision mode is most common when the decision is related to products that are considered to have low self-concept involvement.
Q3) Define problem recognition.Show how problems can arise.Give a brief example to illustrate the problem recognition process.
Q4) What is an evoked set? What is an inept set? Create examples to illustrate the terms.
Q5) Briefly describe the behavioural influence perspective and why it is important.
Q6) Compare limited versus extended problem solving.
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Page 11
Chapter 10: Buying, Using and Disposing
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Sample Questions
Q1) Mary has been on a roll.She made straight As in school, was elected to the Student Council, found a new boyfriend and discovered that she will be getting a new car in about two weeks.Based on information found in the text, these positive occurrences will have an impact on Mary; therefore, when Mary reads and processes ads in her favourite magazines, she will process the ads with ________.
A)more careful scrutiny
B)less interest
C)less elaboration
D)greater concentration on price
Q2) As every salesperson knows, some people savour the experience of being waited on, even though they may not necessarily buy anything.The hedonic shopping motive associated with this scenario is that of instant status.
A)True
B)False
Q3) In Las Vegas, properties have assumed themes that range from modern New York to ancient Egypt.This attempt at retail theming stresses the importance of the post-purchase process.
A)True
B)False
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Page 12
Chapter 11: Groups and Social Influence
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Sample Questions
Q1) A group of people who connect with one another online due to some shared interest or affiliation is known as a social network.
A)True
B)False
Q2) Amanda thought she had been cheated by a local car dealership.She was so upset that she created a website to share her story with the world.What is the most likely result of Amanda's action?
A)Most readers will think that Amanda is a little nutty and ignore her website.
B)Amanda's website will decrease the credibility of the dealership's ads and will influence potential buyers to stay away from the dealership.
C)Even if it is read extensively, Amanda's website will have little effect on how people see the dealership or Amanda.
D)The website will actually increase sales at the dealership by giving the company free publicity.
Q3) With respect to opinion leadership, compare the self-designating model and the key informant method.
Q4) Describe the concepts of normative influence and comparative influence among reference groups.
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Page 13
Chapter 12: Ethnicity, Religion and Age
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Sample Questions
Q1) A person born in 1901 would be part of the ________ Generation.
A)War
B)Baby Boom
C)Silent
D)Interbellum
Q2) Teenagers who are obsessed with their own appearance and needs but still desire to connect on a meaningful level with other people are suffering an autonomy versus belonging conflict.
A)True
B)False
Q3) Jin-Tae has dreams of going to graduate school, but both his mother and father are very sick.Jin-Tae decides to give up his dreams of graduate school in order to stay at home and care for his parents.Jin-Tae is likely part of a collectivist culture.
A)True
B)False
Q4) When Erica converted to Catholicism as an adult, she, by definition, entered into an ethnic subculture.
A)True
B)False
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Chapter 13: Lifestyle, Income and Social Class
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73 Flashcards
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Sample Questions
Q1) Which of the following is NOT a reason cited by your text for why marketers have failed to use social class information as effectively as they could?
A)They have ignored status inconsistency.
B)They have ignored intergenerational mobility.
C)They have ignored consumers' aspirations to change their class standing.
D)They have ignored the impact of technology on social class.
Q2) If the super-rich bought 'shredded Levi's jeans' to wear to formal parties, they would be exhibiting a sophisticated form of conspicuous consumption known as ________.
A)parody display
B)invidious distinction
C)downsizing
D)elaborated codes
Q3) What are the two major components of social class? Explain and comment on each component (such as which is more important).
Q4) The prestige of occupations varies dramatically from one culture to the next.
A)True
B)False
Q5) Explain the concept of social mobility and its various forms.
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Chapter 14: The Culture of Consumption
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Sample Questions
Q1) Which of the following statements most accurately describes high and low art?
A)High art is very expensive, but low art is relatively cheap.
B)It is becoming harder and harder to distinguish between high and low art.
C)Low art is popular with the masses while high art is popular among the cultural elites of Australian society.
D)Especially in Europe, low art is seen as commercial in nature while high art is seen as independent of commercialism.
Q2) Where you choose to sit in an almost empty movie theatre is most likely determined by your culture's mores.
A)True
B)False
Q3) Sacred consumption involves consumer objects and events that are ordinary.
A)True B)False
Q4) Shira wants to prove that even the most mundane of objects can be sacralised through the process of objectification.She should use examples of hoarding to support her argument.
A)True
B)False
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