Marketing Principles Exam Bank
Course Introduction
Marketing Principles introduces students to the foundational concepts and strategies essential to understand the dynamic field of marketing. The course covers core topics such as market research, consumer behavior, segmentation, targeting and positioning, the marketing mix (product, price, place, promotion), and the impact of technology and ethics in marketing. Through real-world case studies and applied projects, students gain practical insight into creating value for customers and building effective marketing plans in both domestic and global contexts. This course lays the groundwork for advanced marketing studies and prepares students for professional roles in the marketing industry.
Recommended Textbook
CB 5 5th Edition by Barry J. Babin
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16 Chapters
2052 Verified Questions
2052 Flashcards
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Page 2
Chapter 1: What Is Cb and Why Should I Care
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) An ethnographic approach to studying consumer behavior often involves analyzing the artifacts associated with consumption.
A)True
B)False
Answer: True
Q2) Interaction points refer to direct contacts between the firm and a customer.
A)True
B)False
Answer: False
Q3) A _____ orientation apart from understanding customers,stresses the need to monitor and understand competitor actions in the marketplace and the need to communicate information about customers and competitors throughout the organization.
A)consumer
B)product
C)production
D)market
E)stakeholder
Answer: D
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Page 3
Chapter 2: Value and the Consumer Behavior Value Framework
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132 Verified Questions
132 Flashcards
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Sample Questions
Q1) A basic customer relationship management premise is that customers form relationships with companies as opposed to companies conducting individual transactions with customers.
A)True
B)False
Answer: True
Q2) Which of the following is used to depict graphically the positioning of competing products?
A)Product blueprint
B)Schema
C)Perceptual map
D)Product map
E)Demand curve
Answer: C
Q3) Rather than being viewed as opposites,utilitarian and hedonic values are not mutually exclusive.
A)True
B)False
Answer: True
Page 4
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Chapter 3: Consumer Learning Starts Here: Perception
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134 Verified Questions
134 Flashcards
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Sample Questions
Q1) Choco Fond,a dessert place,introduced a new product that is served piping hot unlike their usual cold desserts.Choco Fond's customers were initially apprehensive of it.However,after trying it,they found it creamy and sweet like everything else on Choco Fond's menu,even though it looks nothing like the other products on the menu.Which of the following reactions is most likely to account for the customers' cognitive categorization of the new product?
A)Assimilation
B)Simulation
C)Accommodation
D)Contrast
E)Distortion
Answer: C
Q2) Implicit memory creates _____ effects,which is learning that is developed in the absence of attention.
A)subliminal
B)mere exposure
C)preattentive
D)mere association
E)distortive
Answer: C
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Chapter 4: Comprehension,memory,and Cognitive Learning
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130 Verified Questions
130 Flashcards
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Sample Questions
Q1) Compare and contrast the different memory stores in the multiple store theory of memory.
Q2) Refer to Prom Night Scenario.Sara was so happy when she was dancing the waltz that-the crowd,the noise,the music-everything drowned out.This indicates that the noise of the crowd and the music were most likely to be stored in Sara's _____ memory.
A)sensory
B)short-term
C)workbench
D)long-term
E)procedural
Q3) An associative network is a network of:
A)synaptic pathways linking various stimuli.
B)mental pathways linking knowledge within memory.
C)neural pathways linking nerve fibres within the sensory memory.
D)mental pathways linking consumer motivation with cognition.
E)neural pathways linking affective components of memory.
Q4) Consumers prefer objects that are consistent with the golden section.
A)True
B)False
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Chapter 5: Motivation and Emotion: Driving Consumer Behavior
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131 Verified Questions
131 Flashcards
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Sample Questions
Q1) According to which of the following theories specific types of thoughts can serve as a basis for specific emotions?
A)Cognitive appraisal theory
B)Regulatory focus theory
C)Goal-setting theory
D)The social learning theory
E)The cognitive-affective theory
Q2) Jennifer wants to buy crockery for her house from Crystals,a brand that positions itself as "the ultimate choice in dining with royalty." In buying from Crystals,Jennifer is adopting a(n)_____ focus.
A)promotion
B)prevention
C)fixation
D)accommodation
E)assimilation
Q3) Drinking soft drinks because one really likes the taste is driven by hedonic motivations.
A)True
B)False
Page 7
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Chapter 6: Personality,lifestyles,and the Self-Concept
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137 Verified Questions
137 Flashcards
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Sample Questions
Q1) Which of the following approaches to personality assumes that some traits are specific (bargaining proneness),and others are more broad (extroversion)?
A)Nomothetic perspective
B)Hierarchical approach
C)Five-level model
D)Idiographic perspective
E)Single-trait approach
Q2) Material possessions play an important part in self-expression.
A)True
B)False
Q3) The psychoanalytic approach to personality was proposed by B.F.Skinner.
A)True
B)False
Q4) Describe the role of self-concept in consumer behavior and describe the various types of self-concepts.
Q5) Failing to consider psychographic measures leads to the flawed assumption that all consumers of a certain demographic have different tastes.
A)True
B)False
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Chapter 7: Attitudes and Attitude Change
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139 Verified Questions
139 Flashcards
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Sample Questions
Q1) Refer to the Attitude Scenario.Which of the following is true about Serena's overall attitude following the implementation of the attitude-toward-the-object model?
A)Serena has a more favorable attitude toward Philips Model A.
B)Serena has a negative attitude toward Braun Model B.
C)Serena has no significant attitude toward any model.
D)Serena has a more favorable attitude toward Braun Model B.
E)Serena has the same overall attitude toward Philips Model A and Braun Model B.
Q2) From a traditional advertising perspective,the basic communication model is referred to as a _____ approach.
A)"one-to-one"
B)"many-to-one"
C)"one-to-many"
D)"many-to-many"
E)"one-way-street"
Q3) The balance theory is based on the consistency principle.
A)True
B)False
Q4) Name and describe the four functions of attitudes.
Q5) What is the hierarchy of effects? Briefly describe the different hierarchies.
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Chapter 8: Group and Interpersonal Influence
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128 Verified Questions
128 Flashcards
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Sample Questions
Q1) Early adopter consumers are generally young and well-educated.
A)True
B)False
Q2) Describe two individual difference variables that play an important role in the extent to which consumers conform to others' expectations.
Q3) Mom & Baby Inc.,a firm specializing in mother and child care products,gives away free samples of their latest products to new mothers.They also encourage mothers to provide feedback on their product samples in a blog for new mothers.The company's goal is to stimulate positive word-of-mouth communications about their products.This is an example of _____ word-of-mouth.
A)primary
B)natural
C)organic
D)amplified
E)scripted
Q4) Anti-brand communities are communities in which members spread negative information about companies and products to other users.
A)True
B)False
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Chapter 9: Consumer Culture
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Sample Questions
Q1) Every consumption act has an absolute meaning.
A)True
B)False
Q2) The American society places a high value on being independent as well as attaining personal milestones.According to the CSV dimension,the American society is most likely to be high in _____.
A)pluralism
B)protectionism
C)individualism
D)interventionism
E)isolationism
Q3) Define consumer culture.How does it influence consumers' perception of value? Explain the functions it performs for consumers.
Q4) List the fundamental elements of verbal and nonverbal communication.Describe a recent interaction you had with another person and discuss the elements of verbal and nonverbal communication that took place.
Q5) The BRIC markets exclusively consist of developed nations.
A)True
B)False
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Chapter 10: Microcultures
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126 Verified Questions
126 Flashcards
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Sample Questions
Q1) Refer to Immigrant Scenario.Anita joined Delta,a sorority for geometry lovers.She has always been passionate about geometry and her membership to Delta,not only defines her on-campus personality,it makes her 'cool' in front of her other peers.Which of the following terms best describes Anita's decision to join Delta?
A)Isolation
B)Acculturation
C)Emergence
D)Divergence
E)Resurgence
Q2) Rodeo,a popular animal-riding sport in Texas,draws huge crowds every time it is organized.However,there are others among them who view the sport as encouraging animal cruelty and hence they stage protests to ban this sport.These people come together and form groups to further the cause of safeguarding animals.Such groups are an example of a(n)_____.
A)universal culture
B)macroculture
C)subculture
D)collective culture
E)mainstream culture
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Page 12
Chapter 11: Consumers in Situations
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119 Verified Questions
119 Flashcards
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Sample Questions
Q1) Name and describe the four types of shopping activities.Give an example of each based on your personal shopping experience.
Q2) Janice spends her weekends window shopping at various malls.She acknowledges that her weekend shopping outing is driven by boredom rather than any intention of making a purchase.She finds these outings interesting and relaxing.This is an example of _____ shopping.
A)acquisitional
B)epistemic
C)experiential
D)impulsive
E)adaptive
Q3) Buying advertising with a schedule that runs the advertisement primarily at times when customers will be most receptive to the message is called advertiming.
A)True
B)False
Q4) A fearful consumer tends to buy less and enjoy the experience less.
A)True
B)False
Q5) Compare and contrast impulsive,unplanned,and compulsive shopping behaviors.
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Chapter 12: Decision Making I: Need Recognition and Search
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) Alternatives in a consumer's awareness set that are deemed to be unacceptable for further consideration are referred to as the _____ set.
A)inept
B)inert
C)indifferent
D)passive
E)dormant
Q2) Refer to Real-Estate Broker Scenario.Young couples seldom make spontaneous,impulsive decisions while buying a house.All of them arrive at a decision after an exhaustive effort of finding more information,talking to different people,and checking out neighborhoods through various sources.Which of the following decision-making approaches are they most likely to employ?
A)Experiential decision making
B)Habitual decision making
C)Routine decision making
D)Extended decision making
E)Limited decision making
Q3) Explain the types of consumer search behavior with an example each.
Q4) Discuss five factors that influence the amount of search performed by consumers.
Page 14
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Chapter 13: Decision Making Ii: Alternative Evaluation and Choice
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126 Verified Questions
126 Flashcards
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Sample Questions
Q1) When consumers need to purchase a refrigerator,they usually evaluate different models across a set of features or characteristics,such as storage capacity,freezer shelving,and energy cost efficiency.Such an evaluation is an example of a(n)_____ evaluation.
A)affect-based
B)attribute-based
C)content-based
D)belief-based
E)attitude-based
Q2) Attribute correlation of different features of a product or a service is always positive.
A)True
B)False
Q3) Name and describe the four types of noncompensatory decision rules.
Q4) The experiential decision-making process illustrates attribute-based evaluation. A)True
B)False
Q5) The size of a dress is an underlying attribute of the dress.
A)True
B)False
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Chapter 14: Consumption to Satisfaction
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127 Flashcards
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Sample Questions
Q1) Desires are the level of a particular benefit that will lead to a valued end state.
A)True
B)False
Q2) According to the expectancy/disconfirmation theory,when performance perceptions are more positive than what was expected,_____ occurs.
A)positive disconfirmation
B)negative disconfirmation
C)dissatisfaction
D)confirmation
E)positive expectation
Q3) Cognitive dissonance refers to lingering doubts about a decision that has already been made.
A)True
B)False
Q4) Define consumer refuse.List the disposal alternatives available to consumers.Which alternative do you use most often?
Q5) Differentiate durable and nondurable goods with examples.
Q6) List out some possible postconsumption reactions.
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Chapter 15: Consumer Relationships
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119 Verified Questions
119 Flashcards
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Sample Questions
Q1) Until 1984,American consumers had only one choice for telephone service-"Ma Bell." However,today consumers have many choices for "data" services.Consumers can choose AT&T,Verizon,CenturyLink or relay on Internet service providers like Skype.This increase in the number of service providers indicates an increase in _____.
A)competitive intensity
B)consumer inertia
C)market associability
D)consumer disconfirmation
E)selective density
Q2) Consumers high in price sensitivity are less likely to complain than consumers with some indifference about the price paid for a service.
A)True
B)False
Q3) Retailers who build up procedural switching costs may gain temporary repeat purchase behavior,but they fail to establish the connection with the customer that wins them true loyalty.
A)True
B)False
Q4) What is a third party endorsement? What are its two types?
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Chapter 16: Consumer and Marketing Misbehavior
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123 Verified Questions
123 Flashcards
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Sample Questions
Q1) Contractualism reflects beliefs about the social acceptability of an act.
A)True
B)False
Q2) Which of the following explains why groups of people replace one set of acceptable norms with another set that others view as unacceptable?
A)Criminalization
B)Psychopathy
C)Differential association
D)Pathological socialization
E)Reintegrative shaming
Q3) Which of the following are intended to cover costs incurred by a consumer due to an injury?
A)Statutory damages
B)Nominal damages
C)Punitive damages
D)Compensatory damages
E)Exemplary damages
Q4) Deficient products are products that offer high hedonic value.
A)True
B)False
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