Marketing Management Test Questions
Course Introduction
Marketing Management is a comprehensive course that explores the key concepts, strategies, and analytical tools essential for effective marketing decision-making within organizations. Students will learn to assess market opportunities, segment and target markets, position products and services, and develop integrated marketing plans. The course covers product development, pricing strategies, distribution channels, promotion, and digital marketing, with a strong emphasis on understanding consumer behavior and competitive dynamics. Through case studies, projects, and real-world examples, students gain practical skills in creating value for customers and achieving organizational goals in a dynamic marketplace.
Recommended Textbook Essentials of Marketing 15th Edition by William Perreault
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21 Chapters
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Page 2
Chapter 1: Marketings Value to Consumers, Firms, and Society
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381 Verified Questions
381 Flashcards
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Sample Questions
Q1) Of the following headlines from a business magazine,which is most likely to be about a macro-marketing topic?
A) "Chinese Women Demand More Luxury Goods"
B) "Girl Scouts Organize Nationwide Cookie Sale"
C) "L'eggs Sells Direct in Brazil and Argentina"
D) "Frito-Lay Offers New Low-Fat Products"
E) "Coke Losing Beverage Sales in India to local brands"
Answer: A
Q2) The universal functions of marketing include buying,selling,transporting,storing,standardization and grading,financing,risk taking,and
A) weighing
B) facilitating
C) marketing information
D) merchandising information
Answer: C
Q3) In a market-directed economy,consumers enjoy complete freedom of choice.
A)True
B)False
Answer: False
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Chapter 2: Implementing and Controlling Marketing Plans:
Evolution and Revolution
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150 Verified Questions
150 Flashcards
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Sample Questions
Q1) Which of the following statements about a marketing audit is FALSE?
A) A marketing audit takes a detailed looks at the firm's current marketing plans to see if they are still the best plans the firm can offer.
B) A marketing audit should be done on a regular basis.
C) The marketing strategy planning framework is useful in conducting a marketing audit.
D) A good audit is internal and is not concerned with gathering information from outside the firm.
E) Ideally, a marketing audit should not be necessary, but it often is.
Answer: D
Q2) The full-cost approach to marketing cost analysis is likely to lead to arguments among product managers about how costs are to be allocated.
A)True
B)False
Answer: True
Q3) Cost analysis and performance analysis are the same thing.
A)True
B)False
Answer: False
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Chapter 3: Marketing Strategy Planning
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330 Flashcards
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Sample Questions
Q1) ________ means that a firm has a marketing mix that the target market sees as better than a competitor's mix.
A) Competitive advantage
B) Strategic policy
C) Customer equity
D) Comparative opportunity
E) Market development
Answer: A
Q2) ________ refers to putting marketing plans into operation.
A) Delivery
B) Implementation
C) Operational planning
D) Strategy planning
E) Control
Answer: B
Q3) In general,no single element of the "four Ps" is more important than the others.
A)True
B)False
Answer: True
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Page 5
Chapter 4: Managing Marketings Link With Other Functional Areas
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Sample Questions
Q1) When a firm uses debt financing,the organization providing financing receives an ownership share in the company.
A)True
B)False
Q2) An electronic goods manufacturer launched a promotional campaign which involved a flat twenty percent discount on all purchases made on the manufacturer's website.This campaign became very popular.However,the large number of simultaneous purchases on the website caused it to crash.Which of the following statements can definitely be concluded from this information?
A) The company's website was not secure, which made hacking easy.
B) The online sales resulting from this promotional campaign generated more revenue than its retail outlets during the same period.
C) Promotional campaigns involving a discount generally result in a loss rather than an increase in profit.
D) The company's website did not have the capacity to handle such a high load.
E) Sales at the manufacturer's retail stores were at an all-time low prior to the promotional campaign.
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Chapter 5: Evaluating Opportunities in the Changing Market Environment
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332 Flashcards
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Sample Questions
Q1) A marketing manager may ethically and actively seek information about current or potential competitors by
A) searching a firm's public website.
B) waiting at a landfill for competitors' trash to find copies of confidential company reports.
C) using computer "hackers" to break into a competitor's computer network.
D) hiring people from competing firms and then asking them confidential information about the competitor.
E) spying on competitors to obtain trade secrets.
Q2) A useful tool for organizing the competitor analysis is ________.
A) the table of competitive rivals
B) rivals chart
C) the oligopoly chart
D) a competitor grid
E) a competitor matrix
Q3) The cultural and social environment affects how and why people live and behave as they do.
A)True
B)False
Page 7
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Chapter 6: Focusing Marketing Strategy With Segmentation and Positioning
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262 Verified Questions
262 Flashcards
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Sample Questions
Q1) Firms that operate on the Internet are at a disadvantage when it comes to using approaches like CRM.
A)True
B)False
Q2) A target marketer who uses a single marketing mix strategy to appeal to both office tablet computer users and home tablet computer users is applying the ______.
A) broad market approach
B) single target market approach
C) multiple target market approach
D) combined target market approach
E) generic market approach
Q3) A market is a group of competitors selling similar products.
A)True
B)False
Q4) International marketing typically requires less segmenting than domestic markets.
A)True
B)False
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Chapter 7: Final Consumers and Their Buying Behavior
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Sample Questions
Q1) An attitude is a person's point of view about something,and usually involves liking or disliking.
A)True
B)False
Q2) A consumer who purchases a new computer but encounters frustration with set up and technical support may experience ______.
A) limited problem solving
B) extensive problem solving
C) dissonance
D) evaluation
E) an information search
Q3) The consumer decision process begins with ______.
A) a routinized response
B) need awareness
C) information search
D) problem solving
E) alternative evaluation
Q4) Reinforcement strengthens the relationship between the cue and the response.
A)True
B)False
Page 9
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Chapter 8: Business and Organizational Customers and Their Buying Behavior
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289 Verified Questions
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Sample Questions
Q1) There are more final consumers than business and organizational customers,so more is purchased by final consumers.
A)True
B)False
Q2) Which of the following is NOT a key dimension of buyer-seller relationships in business markets?
A) information sharing
B) legal bonds
C) cooperation
D) operational linkages
E) all of these are key dimensions
Q3) Purchasing managers rely on Internet ________ ________ to quickly identify new supplies.
A) Procurement engines
B) Online communities
C) Purchasing sites
D) Search engines
E) Commercial Ads
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Chapter 9: Improving Decisions With Marketing Information
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259 Verified Questions
259 Flashcards
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Sample Questions
Q1) Syndicated research is an economical approach for collecting specific research needed by one firm for a specific problem.
A)True
B)False
Q2) "Qualitative research" involves:
A) talks with the firm's own managers.
B) questioning to obtain in-depth open-ended responses.
C) "yes-no" questionnaires.
D) studying secondary data.
E) None of these is a good choice.
Q3) Which of the following is a disadvantage of quantitative research (compared to qualitative research)?
A) It is harder to get in-depth answers.
B) The conclusions are likely to vary more from analyst to analyst.
C) The results are harder to summarize.
D) It is not as fast for respondents.
E) None of these is a disadvantage of quantitative research.
Q4) The Internet is an excellent source for primary data,but not secondary data.
A)True
B)False
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Chapter 10: Elements of Product Planning for Goods and Services
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395 Verified Questions
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Sample Questions
Q1) Products which a consumer needs but isn't willing to spend much time shopping for are convenience products.
A)True
B)False
Q2) A large U.S.firm produces potato chips,shortening,dishwasher detergent,laundry detergent,shampoo,disposable diapers,and facial tissues.These are the firm's
A) product classes.
B) product assortment.
C) individual products.
D) marketing mix.
E) product line.
Q3) Vision Co.manufactures and sells tea,coffee,desserts,shoes,and sporting goods.All of these products are its ______.
A) product line
B) equity products
C) complementary goods
D) product assortment
E) brand family
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Chapter 11: Product Management and New-Product Development
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256 Flashcards
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Sample Questions
Q1) Market introduction,market growth,market maturity,and sales decline are the four stages of the product life cycle.
A)True
B)False
Q2) When thinking about the product life cycle,a good manager knows that ______.
A) sales and profits for individual brands always follow the same life cycle pattern as industry sales and profits
B) the only stage in which products are introduced is the market introduction stage
C) all products will eventually earn a profit
D) a product that is mature in one market may be in the growth stage in another international market
E) None of these alternatives is correct.
Q3) Industry profits usually decline steadily during the market maturity stage of the product life cycle.
A)True
B)False
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Chapter 12: Place and Development of Channel Systems
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308 Flashcards
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Sample Questions
Q1) "Intensive distribution" means selling through ________.
A) only one channel of distribution
B) all responsible and suitable retailers or wholesalers
C) only one intermediary in a particular geographic area
D) only those intermediaries who give the product special attention
E) all retail outlets
Q2) Selective distribution is growing in popularity because it provides 100 percent coverage of the market.
A)True
B)False
Q3) Josh Adams runs a large cattle farm in Texas.In order to take advantage of higher prices for beef in Europe compared to the United States,he has started selling cattle overseas by using an agent wholesaler who specializes in finding European customers for U.S.firms.He ships the cattle to Europe by water transport.Josh is involved in:
A) exporting.
B) management contracting.
C) licensing.
D) joint venturing.
E) franchising.
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Page 14
Chapter 13: Distribution Customer Service and Logistics
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Sample Questions
Q1) Which of the following statements about inventory and storage is true?
A) A distribution center is used to avoid unnecessary storing costs.
B) Only government agencies can store products in public warehouses.
C) Decisions about inventory levels are usually not of concern to marketing managers as inventory levels are best determined based on the amount of the product produced.
D) Achieving customer service goals makes a large inventory almost inevitable.
E) Minimizing storage costs will lead to lower total distribution costs.
Q2) A channel of distribution is part of a broader network of relationships called a supply chain.
A)True
B)False
Q3) The total cost approach ignores inventory carrying costs and excludes the use of cost accounting and economics tools.
A)True
B)False
Q4) Every firm should try to use the just-in-time approach to physical distribution.
A)True
B)False
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Chapter 14: Retailers, Wholesalers, and Their Strategy Planning
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352 Verified Questions
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Sample Questions
Q1) Export and import agents are basically manufacturers' agents who specialize in international trade.
A)True
B)False
Q2) Walmart,one of the largest mass-merchandisers in the U.S.,handles 30 percent or more of the total national sales for whole categories of products.
A)True
B)False
Q3) Less than 15 percent of retail stores in the U.S.have annual average sales of $5 million or more.
A)True
B)False
Q4) Retailers who carry any product line that will sell profitably are practicing "scrambled merchandising."
A)True
B)False
Q5) Manufacturers' agents don't cost the producer anything until something sells.
A)True
B)False
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Chapter 15: Promotion-Introduction to Integrated Marketing Communications
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311 Flashcards
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Sample Questions
Q1) The most common criticisms of promotion relate to ______.
A) celebrity endorsements
B) publicity videos
C) online reviews
D) exaggerated claims
Q2) Direct-response promotion usually relies on a customer relationship management database to target specific prospects.
A)True
B)False
Q3) To encourage potential buyers to purchase a ticket to its upcoming concert,a rock band posts a YouTube video of an earlier performance on Facebook and on the website of its next performance.This is an example of ______.
A) single-customer marketing
B) advertising
C) publicity
D) personal selling
E) sales promotion
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Page 17
Chapter 16: Personal Selling and Customer Service
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300 Verified Questions
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Sample Questions
Q1) Ali Mulhammed has been working for a producer of video games that sell through toy wholesalers to retailers.He knows all about the games sold by his company and by competitors.He goes into his wholesalers' territories and tries to get local retailer customers interested in the company's line-and even trains retailers to demonstrate the games.When a retailer is ready to buy,Ali turns the business over to the wholesaler's sales rep.Ali is a
A) member of the firm's major accounts sales force.
B) missionary salesperson.
C) technical specialist.
D) manufacturers' agent.
E) None of these jobs is correct.
Q2) All of the following are payment methods for personal selling except
A) straight salary.
B) combination plan.
C) straight commission.
D) profit-sharing.
E) tax deductions.
Q3) Personal selling techniques vary little from country to country.
A)True
B)False
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Chapter 17: Advertising and Sales Promotion
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Sample Questions
Q1) Institutional advertising:
A) tries to stimulate primary demand rather than selective demand.
B) involves no media costs.
C) tries to develop goodwill for a company or even an industry.
D) tries to keep a product's name before the public.
E) is always aimed at final consumers or users.
Q2) In the U.S.,producers of soap and detergent spend about _____ percent of their sales dollars on advertising.
A) 1
B) 4
C) 7
D) 10
E) 14
Q3) Teaser campaigns for a product work best in which stage of the adoption process?
A) Awareness
B) Interest
C) Evaluation and trial
D) Decision
E) Confirmation
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Page 19
Chapter 18: Publicity: Promotion Using Earned Media, Owned
Media, and Social Media
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Sample Questions
Q1) Which of the following is true of owned media?
A) It refers to promotional messages generated by a brand and communicated through a message channel the brand directly controls.
B) It includes television or radio news stories by independent journalists.
C) It refers to promotional messages not directly generated by the company or brand.
D) It refers to promotional messages generated by a brand and communicated through a message channel the brand pays to access.
E) It includes online customer reviews and Facebook posts by customers about a brand.
Q2) A company can use a blog to get their ideas out to interested target customers,but not to position itself as a thought leader on a particular topic.
A)True
B)False
Q3) Owned media includes the YouTube channel,Facebook page,or Instagram postings of a company.
A)True
B)False
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20
Chapter 19: Pricing Objectives and Policies
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Sample Questions
Q1) Some marketing managers have set up relationships with Internet companies whose ads invite customers to "set your own price." Such marketing managers ________.
A) have given up on administering prices
B) are carefully administering a flexible price
C) are following a one-price policy
D) make it easier for competition to undercut them
E) are following a penetration pricing policy
Q2) Advertising allowances offered by producers can be ILLEGAL unless they are made available:
A) for products of "like grade and quality."
B) to all customers on proportionately equal terms.
C) to all buyers in equal dollar amounts.
D) on all products sold by the producer.
E) within an FTC approved agreement.
Q3) Managers satisfied with their current market share and profits are most likely to adopt sales growth oriented objectives.
A)True
B)False
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21
Chapter 20: Price Setting in the Business World
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Sample Questions
Q1) A supermarket is bound to expect a higher stockturn for fresh fruits and vegetables compared to soaps and detergents.
A)True
B)False
Q2) Good Health Co.has set a suggested retail list price of $40 on its new vitamin tablets on the assumption that its target market will find the product attractive at this price.From this suggested retail list price,Good Health has subtracted its usual chain of markups for wholesalers and retailers to obtain its own selling price of $17.This is
A) demand-backward pricing
B) full-line pricing
C) average-cost pricing
D) odd-even pricing
E) prestige pricing
Q3) As output increases,a firm's average fixed cost probably will go down.
A)True
B)False
Q4) A firm's average fixed cost increases as its output increases.
A)True
B)False
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Chapter 21: Ethical Marketing in a Consumer-Oriented
World: Appraisal and Challenges
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Sample Questions
Q1) In the U.S.market-directed system,it is up to each ________ to decide how effectively individual firms satisfy the consumer's needs.
A) market research consultant
B) customer
C) manufacturer
D) advertising agency
E) salesperson
Q2) A study revealed that when consumers are dissatisfied with a product or an individual business
A) most of their complaints are fully resolved-if they are just reported.
B) a majority of their complaints are never reported.
C) a marketing manager should just ignore most complaints because they are the result of dealing with consumers.
D) All of these alternatives are correct.
Q3) Looking at the "average" satisfaction of a whole society does not provide a complete picture for evaluating macro-marketing effectiveness.
A)True
B)False
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