Marketing Management
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Course Introduction
Marketing Management explores the fundamental principles and strategic practices essential to effectively managing an organizations marketing functions. The course covers topics such as market research, consumer behavior, product development, pricing strategies, promotional tactics, and distribution channels. Students will learn how to design and implement comprehensive marketing plans that align with organizational objectives, adapt to dynamic market environments, and create value for customers. Through case studies and real-world applications, the course emphasizes analytical thinking, decision-making skills, and the use of contemporary marketing tools to address challenges faced by todays marketing professionals.
Recommended Textbook
CB4 4th Edition by Barry
J. Babin
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16 Chapters
2151 Verified Questions
2151 Flashcards
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Chapter 1: What Is CB and Why Should I Care
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122 Verified Questions
122 Flashcards
Source URL: https://quizplus.com/quiz/22225
Sample Questions
Q1) A consumer research study analyzes the factors, such as age, income, and stage of family life cycle, predicting a consumer's likelihood to purchase a 3-D television. Data were collected from 3,000 consumers using a structured questionnaire. Which type of research does this represent?
A) qualitative
B) interpretive
C) quantitative
D) structured
E) focused
Answer: C
Q2) There are several approaches to studying consumer behavior, but most researchers agree that the interpretive approach is the best.
A)True
B)False
Answer: False
Q3) One theory explaining why companies succeed or fail is attribution theory.
A)True
B)False
Answer: False
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Page 3
Chapter 2: Value and the Consumer Behavior Value Framework
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121 Verified Questions
121 Flashcards
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Sample Questions
Q1) People and groups who help shape a consumer's everyday experiences are part of the social environment.
A)True
B)False
Answer: True
Q2) Which of the following is used to depict graphically the positioning of competing products?
A) product map
B) schema
C) demand curve
D) product map,
E) perceptual map.
Answer: E
Q3) The presence of music in an environment is a social influence that may shape consumer behavior.
A)True
B)False
Answer: False
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Chapter 3: Consumer Learning Starts Here: Perception
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135 Verified Questions
135 Flashcards
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Sample Questions
Q1) Tanya only bought a certain brand of soft drink when she had a coupon for it. Because she only purchased that brand when she was rewarded for doing so and ceased purchasing it when the reward was no longer present, this is an example of
A) punishment
B) shaping
C) desensitivity
D) negative reinforcement
E) extinction
Answer: E
Q2) Which theory of learning focuses on changes in behavior that occur through responses to stimuli without concern for the cognitive mechanics of the process?
A) simplistic approach
B) minimalist approach
C) Freudian approach
D) behaviorism approach
E) preattentive approach
Answer: D
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Page 5
Chapter 4: Comprehension, Memory, and Cognitive Learning
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151 Verified Questions
151 Flashcards
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Sample Questions
Q1) Attribution theory tells us that communications provide information in ways beyond the explicit or obvious content.
A)True
B)False
Q2) Rumination means stimuli are converted to meaning that can be expressed verbally.
A)True
B)False
Q3) Which storage mechanism represents the storage of visual information?
A) iconic storage
B) echoic storage
C) visual storage
D) front-brain storage
E) left-brain storage
Q4) Likeability of a source can influence message comprehension.
A)True
B)False
Q5) Social stereotype is another word for social schema.
A)True
B)False
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Chapter 5: Motivation and Emotion: Driving Consumer Behavior
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135 Verified Questions
135 Flashcards
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Sample Questions
Q1) Emotions are reactions to a consumer's appraisal of a situation.
A)True
B)False
Q2) Situational involvement often comes about when consumers are shopping for something with relatively low involvement but a relatively high price.
A)True
B)False
Q3) Compare and contrast the different types of involvement.
Q4) PANAS and PAD are examples of _____ measures of consumer emotions.
A) autonomic
B) introspective
C) physiological
D) self-report
E) biological
Q5) Human motivations are oriented toward two key groups of behavior: steady-state and self-improvement.
A)True
B)False
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Q6) Describe Maslow's hierarchy of needs and give an example of each type of need.
Chapter 6: Personality, Lifestyles, and the Self-Concept
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145 Verified Questions
145 Flashcards
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Sample Questions
Q1) Define personality and describe three distinct qualities exhibited by personality.
Q2) Which psychologist advocated the psychoanalytic approach to personality?
A) Skinner
B) Pavlov
C) Maslow
D) Freud
E) Jung
Q3) Which of the following is one of the "self-concepts" that may emerge?
A) actual self
B) social self
C) possible self
D) extended self
E) all of these choices
Q4) Self-matching theory proposes that much of consumer behavior can be explained by the match between a consumer's self-concept and the image of typical users of a focal product.
A)True
B)False
Q5) Explain self-congruency theory and its relevance to consumer behavior.
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Chapter 7: Attitudes and Attitude Change
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140 Verified Questions
140 Flashcards
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Sample Questions
Q1) Which function of attitudes allows consumers to simplify their decision-making processes?
A) utilitarian function
B) ego-defensive function
C) knowledge function
D) simplicity function
E) value-expressive function
Q2) Which term refers to specific attempts to change attitudes?
A) manipulation
B) persuasion
C) conversion
D) intervention
E) tracking
Q3) According to the elaboration likelihood model, if the central route to persuasion is activated, the consumer develops a number of cognitive responses regarding the incoming message that may either support or contradict the information.
A)True
B)False
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9
Chapter 8: Consumer Culture
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122 Verified Questions
122 Flashcards
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Sample Questions
Q1) Reflection is a process of imitating others' behavior.
A)True
B)False
Q2) A country high in which CSV is uncomfortable with things that are ambiguous or unknown?
A) femininity
B) uncertainty avoidance
C) power distance
D) short-term orientation
E) individualism
Q3) CANZUS is an acronym that refers to the close similarity in values between Canada, Australia, New Zealand, and the United States.
A)True
B)False
Q4) Customs and accepted ways of structuring society are called _____.
A) sanctions
B) core societal values
C) traditions
D) cognitive behaviors
E) utilitarian values
Page 10
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Chapter 9: Microcultures
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120 Verified Questions
120 Flashcards
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Sample Questions
Q1) All of the following statements are true regarding ethnic microcultures EXCEPT
A) Hispanics comprise the largest non-white ethnic group.
B) The major ethnic groups in the United States are whites, Hispanic, Blacks, and Muslims.
C) Hispanic consumers vary a great deal from one another.
D) The Asia segment is growing rapidly and represents between four and five percent of the U.S. population.
E) African Americans make up almost 13 percent of the U.S. population.
Q2) World teen culture reflects the speculation that teenagers around the world are more similar to each other than to people from other generations in the same culture.
A)True
B)False
Q3) The Baby Boomer generation was born during relatively poor and volatile economic times.
A)True
B)False
Q4) List the four major cultural, microcultural, and demographic trends affecting consumer behavior.
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11
Chapter 10: Group and Interpersonal Influence
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153 Verified Questions
153 Flashcards
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Sample Questions
Q1) The primary family consists of a mother, a father, and a set of siblings.
A)True
B)False
Q2) All of the following are categories of social power EXCEPT _____.
A) referent power
B) reward power
C) legitimate power
D) expert power
E) sanctioned power
Q3) Harold and his wife were going through a messy divorce, and Harold's lawyer told him he should not drink any alcohol until after the divorce was final. Harold did what his lawyer said and did not drink at all. What type of power did Harold's lawyer possess?
A) referent power
B) legitimate power
C) expert power
D) reward power
E) coercive power
Q4) Describe an example of each of the three types of "unethical" guerrilla marketing techniques that have been used by marketers.
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Chapter 11: Consumers in Situations
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128 Verified Questions
128 Flashcards
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Sample Questions
Q1) Impulsive acts are usually spontaneous but involve long-term feelings of liberation.
A)True
B)False
Q2) Compared to compulsive consumer behavior, impulsive consumer behavior seems to be uncontrollable.
A)True
B)False
Q3) Refer to Christmas Shopping Scenario. Lanny's shopping activities were focused around one goal, which was to get all of her Christmas shopping done that day. Which type of shopping activity does this represent?
A) functional shopping
B) utilitarian shopping
C) epistemic shopping
D) acquisitional shopping
E) goal-oriented shopping
Q4) List the dimensions that impact the quality of an environment.
Q5) Compare and contrast impulsive, unplanned, and compulsive shopping behaviors.
Q6) Explain how value varies with situations.
Q7) Discuss antecedent conditions consumers bring to a consumption environment.
Page 13
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Chapter 12: Decision Making I: Need Recognition and Search
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) Which of the following influences a consumer's information search effort?
A) involvement
B) previous experience with a product
C) perceived risk
D) time availability
E) all of these choices
Q2) External search includes gathering information from sources such as friends, family, salespeople, advertising, independent research reports, or the Internet.
A)True
B)False
Q3) Which of the following statements is FALSE regarding consumer decision making?
A) The basic consumer behavior consumption process revolves around value-seeking activities that consumers perform as they go about satisfying needs.
B) Consumers always proceed through five steps in the decision making process.
C) Choice does not necessarily mean identifying what brand of product to buy.
D) Both utilitarian value and hedonic value are associated with consumer decision making.
E) Almost all consumer decisions revolve around goal-pursuit.
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Chapter 13: Decision Making Ii: Alternative Evaluation and Choice
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117 Verified Questions
117 Flashcards
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Sample Questions
Q1) A perceived favorable result that is derived from the presence of a particular feature is known as a(n) _____.
A) attribute
B) benefit
C) criterion
D) element
E) category
Q2) Evaluative criteria are the attributes, features, or potential benefits that consumers consider when reviewing possible solutions to a problem.
A)True
B)False
Q3) A beacon is a characteristic that allows a consumer to diagnose something distinctive about an alternative.
A)True
B)False
Q4) Compensatory rules are often used in low-involvement situations.
A)True
B)False
Q5) Name and describe the four types of noncompensatory decision rules.
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Chapter 14: Consumption to Satisfaction
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122 Verified Questions
122 Flashcards
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Sample Questions
Q1) Normative expectations are expectations of what a consumer thinks should happen given past experiences with a product or service.
A)True
B)False
Q2) _____ is a mild, positive emotional state resulting from a favorable appraisal of a consumption outcome.
A) Cognitive dissonance
B) Cognitive transference
C) Service quality
D) Consumer satisfaction
E) Consumer dissatisfaction
Q3) Explain the expectancy/disconfirmation theory and describe how it explains your satisfaction or dissatisfaction resulting from a recent consumption experience.
Q4) Expectations may be thought of as preconsumption beliefs of what will occur during an exchange and/or consumption of a product.
A)True
B)False
Q5) Define expectations and name and describe the four types.
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Chapter 15: Consumer Relationships
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115 Verified Questions
115 Flashcards
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Sample Questions
Q1) Stan has not stepped foot in a Walmart store in more than ten years, and he will do everything possible to avoid going to that store. Stan is best described as a(n) _____ consumer.
A) antiloyal
B) renegade
C) vigilante
D) apathetic
E) lost
Q2) A consumer who yells, insults, and makes a public scene in an effort to harm a business after receiving poor service is engaging in _____.
A) retaliatory revenge
B) rancorous revenge
C) negative public publicity
D) viscous revenge
E) negative word-of-mouth
Q3) Switching is a possible postconsumption behavior.
A)True
B)False
Q4) Explain how relationship quality impacts value for both customers and the firm.
Q5) List the behavioral outcomes of consumption.
Page 17
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Chapter 16: Consumer and Marketing Misbehavior
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198 Verified Questions
198 Flashcards
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Sample Questions
Q1) _____ refers to repetitive, excessive, and purposeful consumer behaviors that are performed as a response to tension, anxiety, or obtrusive thoughts.
A) Compulsive buying
B) Compulsive shopping
C) Compulsive consumption
D) Addictive consumption
E) Binge consumption
Q2) Which of the following establishes rules governing online marketing practices aimed at children?
A) Child Protection Act (1966)
B) Child Safety Act (2000)
C) Children's Online Privacy Protection Act (1998)
D) Anticybersquatting Consumer Protection Act (1999)
E) Children's Online Marketing Act (2000)
Q3) In general, younger, less-educated males are more likely to engage in aggressive driving behavior.
A)True
B)False
Q4) Define consumerism and describe the Consumer Bill of Rights.
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