Marketing Management Review
Questions
Course Introduction
Marketing Management is a comprehensive course designed to introduce students to the fundamental concepts and strategies of marketing within various organizational settings. The course covers essential topics such as market analysis, consumer behavior, product development, pricing strategies, distribution channels, and promotion techniques. Emphasizing both theoretical frameworks and practical applications, students will learn to develop, implement, and evaluate effective marketing plans that align with organizational goals in a dynamic, competitive environment. Case studies, real-world examples, and experiential learning opportunities equip students with the critical thinking and analytical skills necessary to succeed as marketing professionals.
Recommended Textbook
Contemporary Marketing 17th Edition by Louis E. Boone
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21 Chapters
4577 Verified Questions
4577 Flashcards
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Page 2
Chapter 1: Marketing: the Art and Science of Satisfying Customers
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242 Verified Questions
242 Flashcards
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Sample Questions
Q1) Buying and selling are:
A)the two exchange functions of marketing.
B)physical distribution functions.
C)exchange and distribution functions, respectively.
D)distribution and exchange functions, respectively.
Answer: A
Q2) Fred Foods Inc.provides free cereals and biscuits to support a program that aims to end hunger in various emerging nations.This is an example of _____ marketing.
A)organization
B)person
C)cause
D)place
Answer: C
Q3) An important difference between not-for-profit and for-profit organizations is that,not-for-profit organizations cannot market tangible goods.
A)True
B)False
Answer: False
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Chapter 2: Strategic Planning in Contemporary Marketing
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227 Verified Questions
227 Flashcards
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Sample Questions
Q1) You are excited about being promoted to general sales manager,a middle management job,but you feel a bit overwhelmed as you anticipate the demands of the new position.A colleague tries to help,pointing out that you will also be shedding some responsibilities.Which of the following will not be part of your new job?
A)Quarterly plans
B)Daily and weekly plans
C)Divisional policies
D)Divisional procedures
E)Semiannual plans
Answer: B
Q2) Marketing planning establishes the basis for a firm's overall strategic plan.
A)True
B)False
Answer: False
Q3) Effective relationship marketing often involves:
A)inside information about competitors that is not in the public domain.
B)databases to track customer preferences.
C)large advertising budgets aimed solely at end-users.
D)internal sources of performance-related data.
Answer: B
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Chapter 3: The Marketing Environment, ethics, and Social Responsibility
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241 Verified Questions
241 Flashcards
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Sample Questions
Q1) The choice between pleasing all consumers and remaining profitable-thus surviving-defines one of the most difficult dilemmas facing business.
A)True
B)False
Answer: True
Q2) News reports from Zimbabwe indicate that a small pack of locally produced coffee beans costs approximately 1 billion Zimbabwean dollars,an amount that would have bought 60 new cars less than ten years ago in the same country.It can be surmised that Zimbabwe is experiencing extremely high levels of _____ which has spiraled out of control in the past ten years.
A)growth
B)stagflation
C)deflation
D)inflation
Answer: D
Q3) The extent of consumer spending is directly related to the rate of unemployment. A)True
B)False
Answer: False
Page 5
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Chapter 4: Social Media: Living in the Connected World
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216 Verified Questions
216 Flashcards
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Sample Questions
Q1) DailyHub is a popular website that allows users to post reviews and news items on the latest electronic gadgets in the market.DailyHub is an example of a social news site.
A)True
B)False
Q2) Hootsuite is a social media management software that allows users to manage multiple social network profiles,keep track of brand mentions,and send regular updates to their Twitter account.Hootsuite is an example of a(n)_____
A)blogging site
B)app
C)microblog
D)social networking site
Q3) The nature of relationships between B2B marketers and their customers is similar to that of firms that market products to consumers.
A)True
B)False
Q4) Differentiate between social media platforms and social media tools.
Q5) Briefly explain how firms develop strategies for a social media marketing plan.
Q6) What are social media analytics? Give two examples.
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Chapter 5: E-Business: Managing the Customer Experience
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233 Verified Questions
233 Flashcards
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Sample Questions
Q1) Sandra is surfing the Web.After entering a popular site for attorneys,a separate window suddenly appears on the screen promoting a new line of legal software.This is an example of a _____ ad.
A)banner
B)pop-up
C)search marketing
D)preroll
Q2) The New York Times offers its business advertisers the opportunity to receive a reduced rate on a ______ ad,a small strip message which is placed in a high visibility area of their website if they also place display advertisements in the physical newspaper.
A)banner
B)pop-up
C)pre-roll
D)stream
Q3) The Internet is an attractive option for business buying and selling as orders placed over the Internet contain fewer errors compared to handwritten ones.
A)True
B)False
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Page 7
Chapter 6: Consumer Behavior
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232 Flashcards
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Sample Questions
Q1) Describe the three categories of problem-solving behavior with examples.
Q2) Group membership influences an individual's purchase decisions and behavior in both overt and subtle ways.
A)True
B)False
Q3) The consumer decision process does not apply to low-involvement purchases.
A)True
B)False
Q4) Briefly describe the steps involved in the consumer decision process.
Q5) The Hispanic American population is not a single homogeneous group,but a composite of a number of culturally distinct groups.
A)True
B)False
Q6) Which of the following is a core value emphasized by the American culture?
A)Collectivism
B)High power distance
C)Aversion to consumerism
D)Efficiency
Q7) Define cognitive dissonance.How can marketers manage a consumer's cognitive dissonance?
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Chapter 7: Business-To-Business B2bmarketing
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243 Verified Questions
243 Flashcards
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Sample Questions
Q1) The organizational buying process has more steps than the consumer buying process,which can be attributed to:
A)shorter durations of customer relationships formed in business markets.
B)less standardized products sold in consumer markets.
C)lack of interpersonal and environmental influences on consumer buying decisions.
D)relatively complex buying process with greater number of decision makers in business markets.
Q2) An organization's purchasing decisions can be influenced by such ______________ as a tornado destroying a factory that produces supplies necessary for the organization's operations.
A)environmental factors
B)interpersonal influences
C)organizational factors
D)merchandisers and category advisors
E)impulse factors
Q3) The business market features a limited number of buyers compared to consumer markets.
A)True
B)False
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Page 9
Chapter 8: Global Marketing
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237 Flashcards
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Sample Questions
Q1) Use of straight extension strategy as part of global marketing strategy permits economies of scale in production and marketing.
A)True
B)False
Q2) The most common reasons cited by marketers for going global include new customers in emerging markets and reduced trade barriers.
A)True
B)False
Q3) _____ is a contractual agreement that grants marketers in other countries the right to distribute a firm's merchandise or to use its trademark,patent,or process in a specified geographic area.
A)Value engineering
B)Sole sourcing
C)Offset agreement
D)Foreign licensing
Q4) Establishing a free trade area is the simplest way to achieve multinational economic integration.
A)True
B)False
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Chapter 9: Market Segmentation, targeting, and Positioning
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Sample Questions
Q1) The Asian Americans are currently the largest ethnic minority group in the United States.
A)True
B)False
Q2) Sustainability has become an important value among individuals in the United States and some believe that man-made factors such as the increased use of diesel and gasoline in cars has led to global warming.Those worried about global warming and seeking ways to reduce their carbon footprint and have invested in products such as solar panels for their homes and electric or hybrid vehicles.What type of segmentation would be most appropriate for Toyota to utilize in marketing its Prius - a hybrid vehicle?
A)psychographic
B)demographic
C)geographic
D)benefit
Q3) Dividing an overall market into homogeneous groups based on gender and age would constitute demographic segmentation.
A)True
B)False
Q4) Explain the VALS segmentation system.
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Chapter 10: Marketing Research in the Era of Big Data
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236 Verified Questions
236 Flashcards
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Sample Questions
Q1) "On the street" interviews conducted by a broadcaster with anyone who passes by are examples of _____ sampling.
A)media
B)convenience
C)cluster
D)stratified
Q2) Studying the underlying causes of customer defections,even partial defections,can be useful for identifying problem areas that need attention.
A)True
B)False
Q3) The head of sales at a publishing firm is seeking better information to make informed marketing decisions.He already gets data about the company's daily flow of business; now he needs tools that will enable him to use the raw numbers in developing models and graphs.He is looking for a _________system.
A)Marketing Information
B)Marketing Decision Support
C)VALS
D)Marketing Intelligence
E)Big Data
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Page 12
Chapter 11: Relationship Marketing and Customer
Relationship Management Crm
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246 Verified Questions
246 Flashcards
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Sample Questions
Q1) One of the steps involved in measuring customer satisfaction is compiling feedback from customers regarding present performance.
A)True
B)False
Q2) _____ gathers volunteers to try products and then relies on them to talk about their experiences with friends and colleagues.
A)Grassroots marketing
B)Frequency marketing
C)Affinity marketing
D)Buzz marketing
Q3) The Eddie Bauer,a clothing retail chain,partnered with Ford to produce the Eddie Bauer edition of the Ford Explorer.This is an example of:
A)cobranding.
B)comarketing.
C)lateral partnership.
D)internal partnership.
Q4) Firms with similar skills and resources form a partnership to reduce costs.
A)True
B)False
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Chapter 12: Product and Service Strategies
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Sample Questions
Q1) Although the United States runs a continuing trade deficit in services,it has maintained a trade surplus in goods since 1992.
A)True
B)False
Q2) Advertising is an important component in the marketing mix for accessory equipments.
A)True
B)False
Q3) Product strategies are essentially the same for consumer and business markets.
A)True
B)False
Q4) Organic Hair Care Inc.markets a brand of shampoo and a brand of conditioner.The firm is now adding several new sizes of each brand.This means OHC is changing its product mix _____.
A)Depth
B)Length
C)Width
D)Breadth
E)Depth and breadth
Q5) Define service quality.Describe its five variables.
Page 14
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Chapter 13: Developing and Managing Brand and Product Categories
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245 Flashcards
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Sample Questions
Q1) The leaping jaguar symbol,featured on cars of a particular brand,is a part of the brand's:
A)service mark.
B)trade dress.
C)watermark.
D)trade token.
Q2) Hormel Foods owns the brand,"Wholly Guacamole" but has chosen NOT to display the Hormel name or logo on the packaging.Which term is most appropriate for the "Wholly Guacamole" brand?
A)individual brand
B)family brand
C)captive brand
D)manufacturer's brand
Q3) Consumer innovators are individuals who rely on the experiences of initial buyers before making trial purchases.
A)True
B)False
Q4) Briefly describe the three stages of brand loyalty.
Q6) Describe the stages involved in the consumer adoption process. Page 15
Q5) Explain how a strong brand identity benefits firms in marketing their products.
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Page 16
Chapter 14: Marketing Channels and Supply Chain Management
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241 Verified Questions
241 Flashcards
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Sample Questions
Q1) A&S Corp.regularly ships its products to its warehouses.The company ships three truckloads of merchandise biweekly using the services of the same trucking company.The trucking company on its part provides A&S Corp.a subsidized rate because it gets regular business from A&S Corp.The discounted rate thus charged is called a _____ rate.
A)special
B)flat
C)spot
D)class
Q2) Merle Norman,a cosmetics manufacturer,sells its products exclusively through its own retail stores.This is an example of forward integration of distribution channels.
A)True
B)False
Q3) Motor carriers concentrate on shipping raw materials while railroads typically haul bulk shipments of manufactured products.
A)True
B)False
Q4) Define supply chain.Describe a manufacturing supply chain with an example.
Q5) Define marketing intermediaries.Give two examples.
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Chapter 15: Retailers, wholesalers, and Direct Marketers
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241 Verified Questions
241 Flashcards
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Sample Questions
Q1) When buyers refuse to pay a product's stated price or when improvements in other items or fashion changes reduce the appeal of the current merchandise,a retailer must take a _____.
A)slotting allowance
B)switching fee
C)rebate
D)markdown
Q2) Catalog retailing is growing at a slower rate than brick-and-mortar retailers.
A)True
B)False
Q3) A _____ is an agent wholesaling intermediary that does not take title to or possession of goods in the course of its primary function,which is to bring together buyers and sellers.
A)truck jobber
B)broker
C)mass merchandiser
D)drop shipper
Q4) What are the different types of planned shopping centers?
Q5) Identify and describe four types of limited-function merchant wholesalers.
Page 18
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Chapter 16: Integrated Marketing Communications, advertising,
and Public Relations
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242 Verified Questions
242 Flashcards
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Sample Questions
Q1) Although the types of promotion may vary from a highly personalized sales presentation to such nonpersonal promotions as television advertising and dollar-off coupons,each goes through every stage in the communications process.
A)True
B)False
Q2) When Think Green,a not-for-profit organization,realizes that its campaign for a "go vegan" lifestyle has lost its steam,it decides to renew the campaign by holding an international culinary contest for the best vegan recipe.This is an example of _____ advertising.
A)informative
B)reminder
C)evaluative
D)retentive
Q3) Which of the following acts as the source of the message communicated to the receiver in the communication process?
A)Decoder
B)Sender
C)Messenger
D)Sponsor
Page 19
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Chapter 17: Personal Selling and Sales Promotion
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Sample Questions
Q1) As head of sales for your firm,one of your key supervision-related responsibilities is determining an optimal span of control.You consider all of the following factors except:
A)The complexity of your sales team's work activities
B)The interdependence of individual salespeople
C)The extent of each salesperson's training
D)How much each salesperson is paid
E)The ability of individual sales managers
Q2) Most of today's salespeople are limited to performing tasks in a single category.
A)True
B)False
Q3) What is trade promotion? What are the different trade promotion methods used by marketers?
Q4) What are the three questions a sales manager must address as part of a salesperson's evaluation? How can a sales manager ensure that all employees are treated equally while completing an evaluation summary?
Q5) Network marketing is a form of field selling in customers' homes.
A)True
B)False
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Chapter 18: Pricing Concepts
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Sample Questions
Q1) Many firms attempt to promote stable prices by meeting competitors' prices and competing for market share by focusing on the nonprice elements of the marketing mix.
A)True
B)False
Q2) The pricing technique used to determine the number of products that must be sold at a specified price to generate enough revenue to cover total cost is known as _____ analysis.
A)cost-plus
B)marginal
C)breakeven
D)incremental-cost
Q3) Which of the following is a pricing technique that is used to evaluate consumer demand by comparing the number of products that must be sold at a variety of prices to cover total cost with estimates of expected sales at the various prices?
A)Modified breakeven analysis
B)Cost-plus analysis
C)Incremental-cost analysis
D)Segmentation analysis
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Chapter 19: Pricing Strategies
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Sample
Questions
Q1) In order to recover research and development costs rapidly and earn high initial profits,SenseTV is setting a high price for its plasma TVs.The pricing strategy SenseTV is using is called _____ pricing strategy.
A)market-minus
B)skimming
C)penetration
D)competitive
Q2) Psychological pricing is based on the premise that:
A)certain prices or price ranges make products more appealing to buyers than others.
B)one-price policies appeal to most people and suit mass-marketing programs.
C)setting a limited number of prices for a selection of merchandise has a certain appeal.
D)lower-than-normal prices as part of recurring marketing initiatives creates demand.
Q3) Few businesses want the distinction of being the first to charge higher prices.
A)True
B)False
Q4) Discuss the four major types of pricing policies,as well as flexible alternatives.
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22
Chapter 20: Developing an Effective Marketing Plan
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Sample Questions
Q1) The mission statement puts into words an organization's overall purpose and reason for being.
A)True
B)False
Q2) Which of the following components of the marketing mix focuses on deciding the goods and services a firm should offer in order to meet the needs of its customers?
A)Product strategy
B)Distribution strategy
C)Promotional strategy
D)Pricing strategy
Q3) Why do marketers in most industries have difficulty making estimates and predictions beyond five years?
A)Marketers rarely stay in the same job for more than five years.
B)There are many uncertainties in the marketplace.
C)The margin for error in long-term forecasting is very small.
D)The cost involved limits predictions beyond five years.
Q4) What are the reasons a company should develop a marketing plan?
Q5) Describe the different components of a business plan.
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Chapter 21: Financial Analysis in Marketing
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Sample Questions
Q1) The difference between assets and liabilities of a company is referred to as owner's equity.
Indicate the answer choice that best completes the statement or answers the question.
A)True
B)False
Q2) All successful organizations have the same inventory turnover ratio.
A)True
B)False
Q3) An income statement is a snapshot of what a company owns (called assets)and what it owes (called liabilities)at a point in time.
A)True
B)False
Q4) Which of the following statements is true of markup?
A)A marketer's markup exerts no influence on its image as perceived by customers.
B)Retailers who offer more services charge larger markups to cover their costs.
C)Markups typically are stated as percentages of net interest expenses.
D)Retailers with a lower turnover rate can make a profit by charging a smaller markup.
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