Marketing Management
Pre-Test Questions
Course Introduction
Marketing Management provides students with a comprehensive understanding of the principles and practices involved in creating, communicating, and delivering value to customers. The course covers essential concepts such as market analysis, segmentation, targeting, positioning, and the development of effective marketing strategies. Students will explore the marketing mix product, price, place, and promotion and learn how to apply these elements to real-world scenarios. Emphasis is placed on decision-making skills, consumer behavior, branding, digital marketing, and the ethical considerations impacting marketing in a global environment. Through case studies and practical projects, students develop analytical and strategic skills necessary for successful marketing management in todays competitive business landscape.
Recommended Textbook
International Marketing Asia Pacific 3rd Edition by Michael R. Czinkota
Available Study Resources on Quizplus 14 Chapters
804 Verified Questions
804 Flashcards
Source URL: https://quizplus.com/study-set/607
Page 2
Chapter 1: Introduction to international marketing
Available Study Resources on Quizplus for this Chatper
57 Verified Questions
57 Flashcards
Source URL: https://quizplus.com/quiz/11486
Sample Questions
Q1) For a long time, _________, ________, ________, ________, and very occasionally Japan, have been the only serious builders in the world to produce large cruise ships.
A)Italy; France; Germany; Finland
B)Italy; Greece; Spain; Portugal
C)United States; Canada; Germany; Norway
D)Norway, Finland; Italy; France
Answer: A
Q2) Firms increasingly understand that many of the key difficulties encountered in doing business internationally are marketing problems.
A)True
B)False
Answer: True
Q3) All of the following are part of the BRIC countries, except:
A)China
B)Russia
C)Brazil
D)Indonesia
Answer: D
To view all questions and flashcards with answers, click on the resource link above.
Page 3
Chapter 2: The economic environment
Available Study Resources on Quizplus for this Chatper
56 Verified Questions
56 Flashcards
Source URL: https://quizplus.com/quiz/11487
Sample Questions
Q1) There is a close relationship between economic and social development and therefore many economic figures can be used as social indicators.
A)True
B)False
Answer: True
Q2) The world's developing countries have the most to gain from economic alliances like AFTA and ANCOM.
A)True
B)False
Answer: True
Q3) What is the free trade referred to as AFTA:
A)ASEAN Free Trade Area.
B)the American Free Trade Area.
C)the Agreement on Freight, Tariffs, and Access.
D)the Australian Free Trade Agreement.
Answer: A
Q4) China is economically developed in the east, north and west.
A)True
B)False
Answer: False
To view all questions and flashcards with answers, click on the resource link above. Page 4
Chapter 3: Trade institutions and trade policy
Available Study Resources on Quizplus for this Chatper
58 Verified Questions
58 Flashcards
Source URL: https://quizplus.com/quiz/11488
Sample Questions
Q1) The foreign direct investment level:
A)by the US is still the highest of any country.
B)by China became the highest of any country after 2004.
C)into the US is low compared with the flow into China.
D)None of the above
Answer: A
Q2) Trade deficits:
A)indicate that a country, in its international activities, is producing more than it is consuming.
B)can be reduced by decreasing exports.
C)can be reduced by increasing exports.
D)can be reduced by increasing imports.
Answer: C
Q3) Which of the following is not a market agreement?
A)Group of Eight
B)The Mercosur in Latin America
C)The Gulf Cooperation Council (GCC)
D)North American Free Trade Agreement (NAFTA)
Answer: A
To view all questions and flashcards with answers, click on the resource link above.
Page 5
Chapter 4: The political and legal environment
Available Study Resources on Quizplus for this Chatper
57 Verified Questions
57 Flashcards
Source URL: https://quizplus.com/quiz/11489
Sample Questions
Q1) Intellectual property rights (IPR)is not properly regulated by international laws.
A)True
B)False
Q2) Which of the following statements about climate change is correct?
A)There is not much controversy about the causes and effects of climate change.
B)Greenwash is a strategy used by company that truly cares for the environment.
C)Locavores are people who only eat local food.
D)The effect of this environment is obvious and predictable.
Q3) A key legal perspective that has faith and belief as its key focus and is a mix of societal, legal and spiritual guidelines is:
A)theocracy.
B)common law.
C)code law.
D)anti-dumping law.
Q4) Export controls are primarily a US foreign policy instrument.
A)True
B)False
Q5) Why are the political and legal environments in foreign countries important to the international marketer?
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: The cultural environment
Available Study Resources on Quizplus for this Chatper
58 Verified Questions
58 Flashcards
Source URL: https://quizplus.com/quiz/11490
Sample Questions
Q1) Which of the following religions has the largest following among world religions?
A)Islam
B)Catholicism
C)Christianity
D)Confucianism
Q2) The textbook provided five key areas of non-verbal language.These do not include:
A)Language
B)Time and space
C)Material possessions
D)Friendship patterns
Q3) The sensitivity and adaptation to cultural elements by an international firm depends on the firm's level of involvement in the market and the product or service marketed.
A)True
B)False
Q4) Australia is an example of a high context culture.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
Chapter 6: Building the knowledge base
Available Study Resources on Quizplus for this Chatper
58 Verified Questions
58 Flashcards
Source URL: https://quizplus.com/quiz/11491
Sample Questions
Q1) The first stage of a sequential process of researching foreign market potentials is a preliminary screening for attractive country markets, followed by:
A)analysing and interpreting secondary data.
B)determining secondary information requirements.
C)a company sales potential analysis and an assessment of industry market potential.
D)an assessment of industry market potential and company sales potential analysis.
Q2) Research that is conducted to fill a specific information need is known as:
A)repatriation data research.
B)primary research.
C)post-introductory-phase research.
D)pinnacle positioning research.
Q3) The most frequent objective of international market research is that of teaching all firm members who will be working in the foreign country to have a working vocabulary of that country's language.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Foreign market entry
Available Study Resources on Quizplus for this Chatper
58 Verified Questions
58 Flashcards
Source URL: https://quizplus.com/quiz/11492
Sample Questions
Q1) Which of the following requires the marketer to make an investment into the foreign market for the purpose of selling its products in that market or more broadly in the region?
A)Agents
B)Indirect exporting
C)Direct exporting
D)Integrated distribution
Q2) One special form of joint venture is the ____________, or partnership.These _______________ arrangements between two or more companies with a common business objective result from growing global competition, rapid increases in the investment required for technological progress and growing risk of failure.
A)joint ventures; unusual
B)joint ventures; informal
C)strategic alliance; formal
D)strategic alliance; formal or informal
Q3) The growing global protection of intellectual property rights is one of the reasons why licensing is becoming an increasingly popular.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above.
Page 9
Chapter 8: Channels of distribution and logistics
Available Study Resources on Quizplus for this Chatper
57 Verified Questions
57 Flashcards
Source URL: https://quizplus.com/quiz/11493
Sample Questions
Q1) If a business depends on an outside distribution system (that may have regional or global coverage), it is considered to have intra-company links.
A)True
B)False
Q2) According to the textbook, six sectors are forecast to lead the way in business-to-business online transactions.Which of the following is not in the six sectors?
A)Retail
B)Shipping
C)Technological products
D)Online marketing
Q3) The demographic and psychographic characteristics of targeted customers will form the basis for channel design decisions and, in any case, channel design refers to the length and width of the channel employed.
A)True
B)False
Q4) What is your opinion about future innovative approaches to international distribution?
Q5) Elaborate on the recommended logistic optimisation method.
To view all questions and flashcards with answers, click on the resource link above. Page 10
Chapter 9: Product policy and adaptation in international markets
Available Study Resources on Quizplus for this Chatper
58 Verified Questions
58 Flashcards
Source URL: https://quizplus.com/quiz/11494
Sample Questions
Q1) What is not an example of non-tariff barriers?
A)France requires the use of the French language in any offer, presentation or advertisement, whether written or spoken.
B)Product testing and certification requirements have made the entry of many foreign companies into Japanese markets quite difficult.
C)Since the EU chose ISO 9000 as a basis to harmonise varying technical norms of its member states, some of its trading partners have accused it of erecting a new trade barrier against outsiders.
D)All of the alternatives are incorrect.
Q2) Country of origin effects:
A)lessen as customers become more informed.
B)include non-stereotypical views of product quality.
C)increase as customers become more informed.
D)include price increases due to local taxes and tariffs.
Q3) Studies on product adaptation show that a minority of products have to be modified for the international marketplace in one way or another.
A)True
B)False
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 10: Product and brand management in international markets
Available Study Resources on Quizplus for this Chatper
57 Verified Questions
57 Flashcards
Source URL: https://quizplus.com/quiz/11495
Sample Questions
Q1) What does CAD stands for?
A)Computer-aided design
B)Competitor's advantage design
C)Computer-associated development
D)None of the above
Q2) Which of the following is not a reason for international product failure?
A)Customer filtration
B)Lack of product distinctiveness
C)Unexpected technical problems
D)Mismatches between functions
Q3) Explain the benefits associated with the global product launch.
Q4) A firm that leaves product development to independent units will incur greater difficulties in transferring its experience and technology.
A)True
B)False
Q5) Apple has been the most valuable global brand since 2011.
A)True
B)False
Q6) What are the major advantages of the product portfolio approach?
To view all questions and flashcards with answers, click on the resource link above. Page 12
Chapter 11: Services marketing
Available Study Resources on Quizplus for this Chatper
58 Verified Questions
58 Flashcards
Source URL: https://quizplus.com/quiz/11496
Sample Questions
Q1) Services often are custom-made.
A)True
B)False
Q2) What are the top four host countries for international students in the world?
A)USA, UK, France and Australia
B)USA, UK, Australia and Canada
C)USA, UK Germany and Australia
D)USA, UK, France and Canada
Q3) Businesses are increasingly routing their software projects to ________, ________ and ___________.
A)India; China; Brazil
B)Taiwan; China; India
C)South Korea; India; China
D)India; China; Central Europe
Q4) When services are clear, comparable and available to all interested parties, this is known as market transparency.
A)True
B)False
Q5) Explain how the role of international services in the world economy has increased in the past decade.
Page 13
To view all questions and flashcards with answers, click on the resource link above.
Chapter 12: Pricing in international markets
Available Study Resources on Quizplus for this Chatper
58 Verified Questions
58 Flashcards
Source URL: https://quizplus.com/quiz/11497
Sample Questions
Q1) ______________ refers to a tactic whereby a foreign firm intentionally sells at a loss in another country in order to increase its market share at the expense of domestic producers, which amounts to an international price war.____________ is the result of time lags between the dates of sales transaction, shipment and arrival.Prices, including exchange rates, can change in such a way that the final sales price turns out to be below the cost of production or below the price prevailing in the exporter's home market.
A)Predatory dumping; Unintentional dumping
B)Dumping; Anti-dumping
C) Predatory dumping; Intentional dumping
D)Dumping; Unintentional price
Q2) An exporter can use a penetration pricing approach if the product is unique and some segments of the market are willing to pay the high price.
A)True
B)False
Q3) Exterms are the internationally accepted standard definitions for terms of sale.
A)True
B)False
Q4) What factors should be considered when assessing a foreign private buyer?
To view all questions and flashcards with answers, click on the resource link above.
Page 14
Chapter 13: International marketing communications
Available Study Resources on Quizplus for this Chatper
58 Verified Questions
58 Flashcards
Source URL: https://quizplus.com/quiz/11498
Sample
Questions
Q1) The main communications tools used by exporters to communicate with the foreign marketplace from their domestic base are ____________, directories, direct advertising, the internet, ________and missions, and ____________.
A)magazines; trade fairs; personal selling
B)trade journals; trade fairs; personal selling
C)magazines; trade fairs; sponsorship
D)public relations; trade fairs; personal selling
Q2) Public relations is the marketing communications function charged with executing programs to earn public understanding and acceptance.It has two forms: external and proactive.
A)True
B)False
Q3) Nothing is more essential to the planning of international marketing communications campaigns than the establishment of clearly defined, measurable: A)objectives.
B)strategies.
C)budgets.
D)costs.
Q4) What is harmonisation of strategy?
To view all questions and flashcards with answers, click on the resource link above. Page 15
Chapter 14: Social Networking and Communications
Available Study Resources on Quizplus for this Chatper
56 Verified Questions
56 Flashcards
Source URL: https://quizplus.com/quiz/11499
Sample Questions
Q1) Contemporary PR requires creating a corporate website that offers an attractive portal.
A)True
B)False
Q2) Fearing the dissemination of content offensive to authorities, the _________ government has historically blocked Western social media sites, such as Facebook, YouTube and Wordpress.
A)Brazilian
B)Russian
C)Indian
D)Chinese
Q3) Which of the following is a drawback of using social media?
A)They involve campaigns that are static, with a limited life.
B)They lack the means to engage target markets more efficiently.
C)They restrict viral marketing.
D)Many people around the world lack access to social media.
Q4) Offering coupons online increases the costs of development, distribution and database creation.
A)True
B)False
Page 16
To view all questions and flashcards with answers, click on the resource link above.