Marketing Management Practice Exam
Course Introduction
Marketing Management provides students with an in-depth understanding of the core principles, strategies, and tools essential for effective marketing in today's dynamic business environment. The course examines the role of marketing in organizations, consumer behavior, market segmentation, targeting, positioning, and the marketing mix (product, price, place, promotion). Students will learn to analyze market opportunities, develop comprehensive marketing plans, and implement strategic decisions that align with organizational goals. Emphasis is placed on both traditional and digital marketing practices, ethical considerations, global perspectives, and current trends, preparing students to adapt and lead in diverse marketing contexts.
Recommended Textbook
Preface to Marketing Management 13th Edition by J. Paul Peter
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14 Chapters
1150 Verified Questions
1150 Flashcards
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Chapter 1: Strategic Planning and the Marketing Management Process
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66 Verified Questions
66 Flashcards
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Sample Questions
Q1) Since September 11,2001,the number of people attending church and looking to religion to provide solace has increased.As a result,Bible publishers have developed the Starting Point Study Bible,that explains what they are reading,and includes a dictionary of biblical terms.The changes in the _____ environment have led to the publication of the Starting Point Study Bible in this scenario.
A) social
B) competitive
C) cooperative
D) economic
Answer: A
Q2) The final step of the marketing planning step involves the task of _____.
A) selecting the target market
B) developing the market mix that is to be implemented
C) establishing objectives based on the organizational mission
D) determining performance objectives for individual members of the marketing team
Answer: B
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Page 3
Chapter 2: Marketing Research: Process and Systems for Decision Making
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100 Verified Questions
100 Flashcards
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Sample Questions
Q1) Which of the following does NOT pertain to marketing research?
A) Generating information related to the market
B) Interpreting information related to the market
C) Substituting good decision making in marketing research
D) Making strategic use of marketing research findings
Answer: C
Q2) Which of the following is a drawback of projective techniques as a tool to collect data in marketing research?
A) It is not useful for word association tests.
B) It does not require trained interviewers.
C) It has a high cost per interview that is conducted as a part of the study.
D) It is unable to recognize important motives operating within consumers.
Answer: C
Q3) Which of the following is a benefit of using mall intercepts?
A) It depends on projective techniques for success.
B) It offers flexibility in answering questions.
C) It offers unlimited time for every respondent.
D) It allows for higher levels of interviewer supervision.
Answer: B
Page 4
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Chapter 3: Consumer Behavior
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) A consumer makes a different decision when purchasing a fire alarm system for a warehouse full of steel furniture than when purchasing one for a home full of irreplaceable antiques.Which of the following situational influences accounts for this difference in behavior?
A) Social features
B) Task features
C) Current conditions
D) Physical features
Answer: B
Q2) For high-involvement products that require extensive decision making,marketers should provide consumers with:
A) eye-catching advertisements and in-store displays to encourage them to make a purchase.
B) factual information that highlights the competitive advantages of the products.
C) ready availability of the products in a variety of outlets and at competitive prices.
D) minimum information to encourage a quick purchasing process.
Answer: B
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Chapter 4: Business, Government, and Institutional Buying
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79 Flashcards
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Sample Questions
Q1) CDS Cold Storage Public Warehouse needs to buy a new compressor for one of its refrigeration units.The company has a regular supplier for replacement compressors,but this supplier has hiked the prices recently.So,the purchasing agent decides to switch to a different supplier that is offering the same type of compressor at a cheaper price.The purchasing agent is engaging in a _____ here.
A) straight rebuy
B) sell-side auction
C) modified rebuy
D) new task purchase
Q2) Which of the following observations about how behavioral influences affect organizational buying is true?
A) Different buyers will have different degrees of commitment to their buying role in the organization.
B) Organizational buyers are not subject to personal motives in the buying decisions as are other individuals.
C) In a lethargic organization, individuals approach their occupation with a weak commitment to the expected norms of behavior.
D) Organizational buyers are typically unaffected by organizational culture.
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Chapter 5: Market Segmentation
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79 Flashcards
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Sample Questions
Q1) Three important criteria on which to base a segmentation strategy decision are that a viable segment must be:
A) continual, presentable, and restricted.
B) measurable, meaningful, and marketable.
C) political, cultural, and assured.
D) prestigious, non-deceptive, and demographic.
Q2) Which of the following describes the function of geodemographic segmentation?
A) It stresses the belief that the benefits people are seeking in consuming a given product are the basic reasons for the existence of true market segments
B) It identifies the specific households in a market, by focusing on local neighborhood geography and creates classifications of neighborhoods where people live and shop.
C) It determines the type of lifestyles that consumers have by asking them about their activities, interests and opinions.
D) It identifies the consumers' primary motivations and whether they are driven by ideals, achievement, and/or self-expression.
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Chapter 6: Product and Brand Strategy
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88 Flashcards
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Sample Questions
Q1) Which of the following statements is true?
A) The terms quality and value are synonymous in the context of product management.
B) The term quality applies to external aspects of product management, while value relates to the internal factors
C) The level of quality and value a firm's products have cannot be measured against external standards.
D) The concept of value combines the quality and the price elements of the product mix.
Q2) Which of the following adoptive categories involved in diffusion of innovation are most reluctant to make changes and are comfortable with traditional products?
A) Early majority
B) Laggards
C) Early adopters
D) Innovators
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Chapter 7: New Product Planning and Development
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90 Verified Questions
90 Flashcards
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Sample Questions
Q1) _____ is a method of creating and managing the project teams,where groups in different areas of the company simultaneously work on the project.
A) Skunkworks
B) Rugby approach
C) Idea equity
D) Out-rotation
Q2) _____ are products that extend subsisting product lines to current markets.
A) New-to-the-world products
B) New-to-the-firm products.
C) Additions to existing product lines
D) Improvements and revisions of existing products
Q3) Which of the following is a reason why new products have failed once they reach the marketplace?
A) Extensive marketing support
B) Product differentiation
C) Faulty estimates of marketing potential
D) Use of advertisements to position brand differences
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Chapter 8: Integrated Marketing Communications
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100 Flashcards
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Sample Questions
Q1) Identify the public relations tool used for providing support for and associating the organization's name with events,programs,or even people such as amateur athletes or teams.
A) Sponsorship
B) Mentorship
C) Endorsement
D) Corporate social responsibility
Q2) Sun Products markets Snug fabric softener.It uses the image of a soft bear named Snug in television and print ads for the fabric softener.The bear,which is used as a sales promotion device,also appears on T-shirts,and is extensively used on Sun Products' Web site.Sun Products is focusing on:
A) mass marketing and customer acquisition.
B) public relations exclusively to promote its product.
C) monitoring spending habits of customers.
D) presenting a consistency on brand messages.
Q3) Which of the following is a form of direct marketing?
A) Personal selling
B) Advertising
C) Sales promotion
D) Public relations
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Chapter 9: Personal Selling, Relationship Building, and Sales Management
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80 Verified Questions
80 Flashcards
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Sample Questions
Q1) Which of the following structures for organizing the sales force works best when different types of buyers have large or significantly different needs?
A) Geographical structure
B) Hierarchical structure
C) Product structure
D) Customer structure
Q2) Which of the following is the last stage in the sales relationship-building process?
A) Responding to objections
B) Obtaining commitment
C) Building a long-term relationship
D) Prospecting
Q3) Which of the following questions is NOT part of the qualifying process that assesses the authenticity of prospects?
A) Does the lead have a want or need that can be satisfied by the purchase of the firm's products or services?
B) Does the lead have the ability to pay?
C) Does the lead have the authority to pay?
D) Does the lead have the ability to refer to other potential leads?
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Chapter 10: Distribution Strategy
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85 Flashcards
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Sample Questions
Q1) The manufacturer of which of the following products is most likely to use intensive distribution?
A) Personal computer
B) Laser printer
C) Gourmet food
D) Can of soda
Q2) A manufacturer decides to utilize intensive distribution for his products.Which of the following parameters of channel selection decision does this choice illustrate?
A) Total distribution cost
B) Degree of control desired
C) Channel flexibility
D) Distribution coverage required
Q3) Which of the following perspectives views a channel of distribution as more than a series of markets or participants extending from production to consumption?
A) Behavioral
B) Psychological
C) Systems
D) Geodemographic
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12
Chapter 11: Pricing Strategy
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Sample
Questions
Q1) Printers Cove Inc.is an online retailer of printers and accessories.A recent ad on their Web site reads: "Buy a compact photo printer and single-use color cartridge combo and save 30 percent off retail prices.Limited period offer.Act now." This is an example of _____ pricing.
A) odd-even
B) prestige
C) bundle
D) rate of return
Q2) _____ is most often used to describe the pricing of services that are nonroutine and difficult to "cost" in advance of their completion.
A) Target cost pricing
B) Rate-of-return pricing
C) Bundle pricing
D) Cost-plus pricing
Q3) Deceptive pricing practices are outlawed under the _____ Act.
A) Federal Trade Commission
B) Sherman-Antitrust
C) Taft-Hartley
D) Fair Pricing
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Page 13
Chapter 12: The Marketing of Services
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Sample Questions
Q1) Banks offering an account that combines checking,savings,credit card and auto loan features are:
A) bundling services.
B) providing services to limited groups of employees.
C) marketing services only through branches.
D) not technologically driven.
Q2) The nurses at Hawthorne Hospital are trained to greet patients cheerfully and maintain good eye contact with them.They are also taught to treat patients in a kind manner and provide them with assistance without hesitation.Which of the following critical components of internal marketing is represented in this scenario?
A) Significant modeling by managers
B) Emphasis on teaching employees to have good attitudes
C) Energetic follow-through process
D) Careful selection process in hiring employees
Q3) Tangibles refer to:
A) perishable goods.
B) the physical evidence of the service.
C) the cyclical stability of the service.
D) demographic factors.
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Page 14
Chapter 13: Global Marketing
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100 Flashcards
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Sample Questions
Q1) A firm can use _____ to determine whether there is an unsatisfied need for which a new product could be developed to serve a foreign market.
A) global marketing research
B) test marketing
C) product design and development
D) varied pricing strategies
Q2) Which of the following refers to political uncertainty?
A) Differences in perception of time, thought patterns, personal space, material possessions, family roles and relationships
B) Unstable governments, social unrest, and armed conflict
C) Differences in language, customs, norms and customer preferences
D) Economic conditions and policies of a country that could harm a firm's operations within a country
Q3) _____ can be used as a strategy for bypassing restrictions on advertising enforced by some foreign governments.
A) Global advertising agencies
B) Telemarketing
C) Sales promotions
D) Strategic alliances
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Page 15
Chapter 14: Portfolio Models
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Sample Questions
Q1) The BCG matrix identifies _____ as SBUs that have a low share of a low-growth market.
A) cash cows
B) question marks
C) stars
D) dogs
Q2) According to the BCG matrix,_____ are often market leaders,but the market they are in is not growing rapidly.
A) cash cows
B) question marks
C) stars
D) dogs
Q3) According to the General Electric Portfolio Model,what should an organization do with its SBUs that fall into the red zone?
A) Hold share and build share
B) Harvest or divest
C) Produce and divest
D) Build share and harvest
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