Marketing Management
Mock Exam
Course Introduction
Marketing Management provides a comprehensive overview of the principles and strategies used by organizations to identify, attract, and retain customers in a competitive marketplace. The course explores key marketing concepts such as market research, consumer behavior, segmentation, targeting, positioning, and the development of marketing mixes encompassing product, price, place, and promotion.
Students will also examine the role of digital marketing, branding, and ethical considerations in developing effective marketing strategies. Through case studies and practical applications, learners will gain the analytical tools necessary to design, implement, and evaluate marketing plans that align with organizational goals.
Recommended Textbook
Marketing 2nd Edition by Shane Hunt Associate
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16 Chapters
2326 Verified Questions
2326 Flashcards
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Page 2
Chapter 1: Why Marketing Matters to You
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150 Verified Questions
150 Flashcards
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Sample Questions
Q1) How many steps are there in the ethical decision-making framework?
A)five
B)six
C)seven
D)eight
E)ten
Answer: D
Q2) In marketing,an exchange refers to
A)buyers and sellers trading things of value so that each is better off as a result.
B)replacing a noneffective form of advertising for a more effective one.
C)two people bartering products and services for other products and services.
D)the money paid by a consumer for a product or service.
E)updating or replacing a nonprofitable product in hopes of generating more revenuE. Answer: A
Q3) Typically,_______ is the easiest marketing mix element to change.
Answer: price
Q4) The four Ps are elements that make up the _____ _____.
Answer: marketing mix
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3
Chapter 2: Strategic Planning
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151 Verified Questions
151 Flashcards
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Sample Questions
Q1) The mission statement should be customer oriented and focused on satisfying basic customer needs and wants.
A)True
B)False
Answer: True
Q2) According to the BCG Matrix,what defines a cash cow?
A)products that have a small market share in an industry with high growth rates
B)products that have a small market share in an industry with steady growth rates
C)products that have a small market share in an industry with low growth rates
D)products that have a large market share in an industry with high growth rates
E)products that have a large market share in an industry with low growth rates
Answer: E
Q3) While the specific format of the marketing plan differs from organization to organization,most plans include _____ components that communicate what the organization desires to accomplish and how it plans to achieve its goals.
Answer: five 5
Q4) Typically,the least-risky option for entering international markets is _______.
Answer: exporting
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Page 4
Chapter 3: The Global Environment
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143 Verified Questions
143 Flashcards
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Sample Questions
Q1) If the cost of groceries goes up by 10 percent this year,the amount of groceries you can buy for $50 decreases by that same 10 percent.This is an example of
A)a decline in GDP.
B)a decrease in purchasing power.
C)a recession.
D)deflation.
E)a rise in GDP.
Answer: B
Q2) According to your text,one of the biggest sociocultural changes in the United States over the past half century has been
A)the immigration of Hispanics into the country.
B)the increased use of the Internet for purchasing consumer products.
C)the gradual increase of college graduates in the workplace.
D)the shift from one-income families to two-income and single-parent households.
E)the decline of females as the primary purchasers of products.
Answer: D
Q3) The consumer protection agency for the United States is the ______ ______ ______.
Answer: Federal Trade Commission FTC
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Page 5
Chapter 4: Consumer Behavior
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154 Verified Questions
154 Flashcards
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Sample Questions
Q1) Outline the steps in the consumer decision-making process.Do all of the steps need to be followed in order? Why or why not?
Q2) Which dimension of attitudes is made up of feelings or emotional reactions to the attitude object?
A)cognitive component
B)affective component
C)core component
D)behavioral component
E)attentive component
Q3) Cognitive dissonance occurs during which stage of the consumer decision-making process?
A)postpurchase processes
B)problem recognition
C)alternative evaluation
D)outlet selection
E)information search
Q4) Callie suggested to her manager that they should purchase a copy machine for their department.Callie is fulfilling the role of the ______ in the buying center.
Q5) System _____ is an effortful,slow,and controlled way of thinking.
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Chapter 5: Marketing Research
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147 Verified Questions
147 Flashcards
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Sample Questions
Q1) A survey could be used to gather data from a large population about which promotions consumers have seen and their reactions to those promotions.
A)True
B)False
Q2) What federal agency is evaluating mobile tracking technology as part of its ongoing mission to protect consumer privacy?
A)Federal Consumer Commission
B)Bureau of Consumer Financial Protection
C)Federal Consumer Protection Agency
D)Federal Trade Commission
E)Consumer Protection Bureau
Q3) What are the advantages to using mobile marketing research?
Q4) The growth of cloud-computing and proliferation of computers with webcams and high-speed Internet has made it feasible to offer automated facial coding on a wider basis.
A)True
B)False
Q5) An advantage of ______ market research is the use of GPS receivers to gather information about what people actually do.
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Chapter 6: Product Development
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153 Verified Questions
153 Flashcards
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Sample Questions
Q1) During the test-marketing stage,the firm tests not only the product itself but also the marketing strategy related to it.
A)True
B)False
Q2) During which stage of the product life cycle does a company have to promote the differences between its brand and that of the competition,and attempt to portray its competitive advantage?
A)decline
B)maturity
C)growth
D)introduction
Q3) The new-product development path that utilizes a progressive sequence in which functional areas consecutively complete their development tasks is referred to as a chronological new-product development path.
A)True
B)False
Q4) _______ new-product development uses cross-functional teams made up of representatives from various departments to develop goods and services.
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Chapter 7: Segmentation, Targeting, and Positioning
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146 Verified Questions
146 Flashcards
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Sample Questions
Q1) Which of the following is a demographic segmentation variable?
A)gender
B)market size
C)population shifts
D)motivation
E)lifestyle
Q2) The major advantage of a(n)_______ targeting strategy is the potential savings in developing and marketing the product.
Q3) Which of the following represents the three basic strategies for targeting markets?
A)undifferentiated targeting,differentiated targeting,and niche marketing
B)demographic targeting,geographic targeting,and psychographic targeting
C)primary targeting,secondary targeting,and specialized marketing
D)targeting by product,targeting by price,and targeting by customer
E)print advertising,sales promotion,and public relations
Q4) Describe the four major bases of consumer segmentation.
Q5) As it relates to marketing,segmenting and positioning are essentially the same thing.
A)True
B)False
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Chapter 8: Promotional Strategies
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137 Verified Questions
137 Flashcards
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Sample Questions
Q1) Which of the following is not a tool for public relations?
A)speeches
B)annual reports
C)brochures
D)sales presentations
E)blogs
Q2) Companies employing qualitative research tools may use focus groups and consumer interviews to generate in-depth responses from consumers regarding their likes and dislikes of a promotional program.
A)True
B)False
Q3) A firm that coordinates the use of advertising,sales promotion,personal selling,and public relations to deliver a clear and consistent message about its products is engaged in integrated marketing communications.
A)True
B)False
Q4) _______ measures how often the audience is exposed to a promotional message during a specific time period.
Q5) What are the advantages of personal selling?
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Chapter 9: Supply Chain and Logistics Management
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138 Verified Questions
138 Flashcards
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Sample Questions
Q1) Storage and handling expenses and service costs such as property taxes and insurance are what type of inventory costs?
A)distribution costs
B)purchasing costs
C)production costs
D)stockout costs
E)inventory carrying costs
Q2) What are the differences between a push and a pull strategy?
Q3) Which element(s)of the four Ps of the marketing mix is/are affected by logistics?
A)product and place
B)place only
C)product,price,place,and promotion
D)product only
E)product,price,and place
Q4) Product allocation enables companies to keep expired products off store shelves.
A)True
B)False
Q5) Why is supply chain management a critical marketing function to the firm?
Q6) What are the primary logistics functions?
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Chapter 10: Pricing
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146 Verified Questions
146 Flashcards
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Sample Questions
Q1) Your text notes that technology has helped to shift the balance of power from companies to customers.Which of the following exemplifies this statement?
A)The Internet allows companies to advertise on more than one platform.
B)Companies can use social networking sites to help them better target their audiences.
C)The Internet has made it possible for customers to comparison shop for products.
D)Automated production systems lead to more efficient and cost-effective manufacturing processes.
E)Data gathered at the point-of-sale can be used by companies to target customers for new products.
Q2) Yield management is a strategy for maximizing a firm's
A)revenue.
B)demand.
C)operating costs.
D)supply.
E)production.
Q3) Why is price discrimination acceptable in pricing?
Q4) The objective of strategic pricing is _______.
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12
Chapter 11: Retailing
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139 Verified Questions
139 Flashcards
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Sample Questions
Q1) Kelly likes shopping in her city's downtown area.It has many fashion stores,gift and specialty shops,and several restaurants where she can eat.This describes a(n)______ business district.
Q2) The most frequently visited type of retail store is the ______.
Q3) What are the three factors that differentiate retail marketing from marketing practiced in other types of business?
Q4) Karen has a boutique where she sells women's fashion clothing.She recently added a line of jewelry and purses to her store offerings in the hope that customers will spend more overall.What technique is Karen utilizing?
A)cross-merchandising
B)scrambled merchandising
C)specialty merchandising
D)micro-merchandising
E)complementary merchandising
Q5) A retail sales technique in which many items are grouped together in a printed piece or an online store is referred to as ______ marketing.
Q6) Describe the key channel functions retailers perform that create efficiencies for their suppliers and value for the end-consumer.
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Chapter 12: Personal Selling
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145 Flashcards
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Sample Questions
Q1) Having market-related knowledge helps salespeople in all of the following ways except
A)it allows salespeople to have a greater understanding of the goods,services,and processes within their own firm.
B)it allows salespeople to detail how their products and services can bring value to the customers' business.
C)it allows salespeople to gain a greater share of new accounts.
D)it allows salespeople to gain insider knowledge of competitors' trade secrets.
E)it allows salespeople to understand the key business issues that affect their customers' success.
Q2) The follow-up stage is a one-time event;it is not used for repeat customers. A)True
B)False
Q3) Logan is having a sales meeting with a customer.Halfway through the meeting,Logan realizes that the customer is losing focus,so he begins to ask the customer questions in order to keep the customer engaged.Logan is practicing _____ selling.
Q4) Delivery salespeople are also known as _____ salespeople.
Q5) The first step in the personal-selling process is prospecting and ______.
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Chapter 13: Digital Social Media Marketing
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139 Verified Questions
139 Flashcards
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Sample Questions
Q1) Compared to radio which took 38 years to 50 million reach users,Facebook reached 100 million users in only
A)9 months.
B)1 year.
C)3 years.
D)5 years.
E)7 years.
Q2) The process of identifying and assessing what is being said about a company,individual,product,or brand on the Internet is referred to as
A)social media marketing.
B)social media monitoring.
C)digital monitoring.
D)digital listening.
E)content monitoring.
Q3) Recent neuromarketing research shows that animated videos are particularly effective in "hijacking" consumers' attention systems and help to make content more memorable.
A)True
B)False
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Page 15
Chapter 14: Customer Relationship Management
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148 Verified Questions
148 Flashcards
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Sample Questions
Q1) Geri was shopping at a local strip mall.Suddenly,her smartphone chimed to let her know that certain stores in the mall were offering coupons.This is an example of A)retail filtering.
B)geofencing.
C)data mining.
D)geocaching.
E)collaborative filtering.
Q2) CRM technologies allow marketers to do all the following except A)adopt a broad approach focusing on the needs of the entire market.
B)capture data allowing the firm to identify potentially profitable customers.
C)interact with customers to learn what they need and want.
D)take the information gathered and tailor goods accordingly.
E)track consumer behavior over timE.
Q3) A key element of clientelling is empowering salespersons to provide an exceptional experience for the customer.
A)True
B)False
Q4) _____ time is the time a customer has to wait to talk to or receive a text back from a customer service representative.
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Chapter 15: Branding
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145 Flashcards
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Sample Questions
Q1) According to your text,what is the biggest challenge in global branding?
A)grouping nations with consumers that have similar tastes and brand preferences
B)adhering to the regulations of other countries when promoting the product
C)translating promotional materials into another language so that the meaning does not get lost
D)coming up with different brand strategies for different countries
E)staying easily recognizable at any location,while remaining compatible with local culture and traditions
Q2) As an alternative to extending its brand through new product development,a firm can choose to increase its own brand equity by leveraging the equity of another brand using a co-branding strategy.
A)True
B)False
Q3) The four dimensions of the BrandAsset Valuator are differentiation,relevance,knowledge,and _______.
Q4) Among those who share their brand experiences through social media,more than half said they do so to receive discounts.
A)True
B)False
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Chapter 16: Social Responsibility and Sustainability
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145 Flashcards
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Sample Questions
Q1) An example of corporate philanthropy would be when a company that earns a profit decides to give each of its employees a bonus.
A)True
B)False
Q2) An organization's obligation to maximize its positive impact and minimize its negative impact on society is referred to as
A)moral idealism.
B)social marketing.
C)corporate social responsibility.
D)sustainability.
E)stakeholder responsibility.
Q3) _______ is a movement made up of citizens and government entities that focuses on protecting consumers and promoting their interests.
Q4) _______ barriers,such as lack of will on the part of leaders to enact sustainability-focused legislation,can limit the availability of or increase prices on sustainable goods for consumers.
Q5) To combat consumers' _____ perceptions of sustainable products,firms must design and produce sustainable products that are of high quality.
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