Marketing Management
Final Exam Questions
Course Introduction
Marketing Management explores the fundamental concepts and strategies essential for effectively managing marketing activities in todays dynamic business environment. This course covers key topics such as market segmentation, targeting, and positioning, consumer behavior analysis, product and brand management, pricing strategies, distribution channels, and integrated marketing communications. Students will develop the skills needed to analyze market opportunities, formulate marketing plans, and make strategic decisions to achieve organizational objectives. Case studies and real-world projects are incorporated to provide practical insights and facilitate the application of marketing theories to real-life business scenarios.
Recommended Textbook
Global Marketing Contemporary Theory Practice and Cases 1st Edition by Ilan Alon
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16 Chapters
620 Verified Questions
620 Flashcards
Source URL: https://quizplus.com/study-set/2862
Page 2
Chapter 1: Understanding Global Markets and Marketing
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39 Verified Questions
39 Flashcards
Source URL: https://quizplus.com/quiz/57051
Sample Questions
Q1) The Cage Distance Framework suggests that the distance between countries can be measured along four dimensions.These include:
A) cultural, administrative, geographic, and economic
B) cultural, administrative, geographic, and environmental
C) climate, administrative, geographic, and ethnicity
D) culture, agreements, geography, and economy
Answer: A
Q2) An overall decline in worldwide population growth contributes to all of the following EXCEPT:
A) increased pension payments
B) an aging population
C) changes in work patterns
D) greater pressure on the planet's resources
Answer: D
Q3) Cross-subsidization is applicable when firms can benefit from sharing costs and/or revenues.
A)True
B)False
Answer: True
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Page 3
Chapter 2: Assessing the Global Marketing Environmentthe
Global Economy and Technology
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35 Verified Questions
35 Flashcards
Source URL: https://quizplus.com/quiz/57050
Sample Questions
Q1) The majority of transnational corporation headquarters are concentrated in developing countries.
A)True
B)False
Answer: False
Q2) According to United Nations estimates,nearly one-third of Japan's population,one-fourth of the population in the European Union and one-fifth in the United States will be aged over 60 years by 2015.
A)True
B)False
Answer: True
Q3) A global aggregate of individual communities meeting the needs of its citizens through responsible local production and exchange of goods and services defines
A) the European Union
B) NAFTA
C) the green economy
D) globalization
Answer: C
Page 4
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Chapter 3: Evaluating Cultural and Social Environments
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43 Verified Questions
43 Flashcards
Source URL: https://quizplus.com/quiz/57049
Sample Questions
Q1) It has been estimated that between 50 and 90% of communication is non-verbal.
A)True
B)False
Answer: True
Q2) The GLOBE model suggests that ____________________________________________.
A) selected aspects of cultural practices will account for the economic competitiveness of nations
B) the economic competitiveness of nations cannot be accounted for by cultural practices
C) American leadership and organization represents the optimum platform for successful businesses
D) attributes defining a culture cannot predict leadership styles or organizational practices
Answer: A
Q3) Income in India is ____________________________.
A) polarized
B) equally distributed among the population
C) comparable to that of Western nations
D) among the highest of the developing nations
Answer: A
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Chapter 4: Analyzing Political and Legal Environments
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44 Verified Questions
44 Flashcards
Source URL: https://quizplus.com/quiz/57048
Sample Questions
Q1) Newell-Rubbermaid has significant amounts of capital invested abroad,and is highly dependent on a global supply chain._____________ should be one of this company's main concerns.
A) Assessing political risk
B) Complying with universal product standards
C) Identifying competitive threats
D) Protecting intellectual property
Q2) When multinational marketers plan product strategy on a global basis,which of these issues is not among their concerns?
A) Assuring that products offered in global markets are duplicates of those offered domestically in order to enhance profitability.
B) Designing the product to allow acceptance by all the regulatory agencies in which marketing will occur.
C) Ensuring that new products or new generations of older products will satisfy all of the regulations necessary to qualify for sale.
D) Determining if conformance to local standards and regulations will cause undue hardship to their company and their customers alike.
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Chapter 5: Integrating Global, Regional, and National Markets
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21 Verified Questions
21 Flashcards
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Sample Questions
Q1) The World Trade Organization's 2003 Cancun Conference successfully came to agreement on most of their agenda's trade issues.
A)True
B)False
Q2) A tax on imported goods is called a ___________________.
A) tariff
B) quota
C) subsidy
D) barrier
Q3) A last,and most fully integrated,stage of trade integration is a _________________.
A) political union
B) customs union
C) common union
D) national union
Q4) The fastest growing regional economy in the world is _______________.
A) the European Union
B) Asia
C) the United States
D) the Middle East, due largely to oil revenues
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Chapter 6: Conducting Marketing Research
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41 Verified Questions
41 Flashcards
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Sample Questions
Q1) Market and social research activities commonly use the information they have gathered for commercial purposes.
A)True
B)False
Q2) When Alain consults with his colleagues to determine what question his marketing research must answer: what global markets are most suitable for their product,or what competitors have the greatest impact on their business,he is executing which step of the marketing research process?
A) Defining the research purpose and objectives.
B) Deciding the research methodology.
C) Designing the research.
D) Analyzing the data.
Q3) If an international market is different and unfamiliar to a company,it should consider___________________.
A) eliminating international marketing research as a step in the market entry process
B) reconsidering that country as a potential target market
C) conducting marketing research with internal personnel only to reduce costs
D) using market research providers that specialize in that market
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8
Chapter 7: Selecting International Markets
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41 Verified Questions
41 Flashcards
Source URL: https://quizplus.com/quiz/57045
Sample Questions
Q1) According to the Uppsala model of internationalization,firms first enter markets
A) that are psychically close to their home base
B) that are geographically close to their home base
C) without regard to the psychic distance of the market from the home base
D) without regard to psychic or geographic distance
Q2) When Glove-Tex,a producer of protective rubber gloves,purchases a rubber plantation in Malaysia,it exhibits a ______________-seeking motive for internationalization.
A) strategic resource
B) distribution
C) resource
D) market
Q3) A central point in Network Theory is that the different processes within a company cannot be explained without analyzing the company's method of internationalization.
A)True
B)False
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Chapter 8: Entering Global Markets
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42 Verified Questions
42 Flashcards
Source URL: https://quizplus.com/quiz/57044
Sample Questions
Q1) The fact that the typical channel of distribution in State Chemical's target market involves many intermediaries and several layers of pricing discouraged them pursuing business there.The firm was impacted by the target country factor of
A) environment
B) technology
C) market
D) production
Q2) All of the following are reasons that a firm expands into international markets except:
A) to immunize itself from the pressures of global competition
B) to expand beyond a saturated domestic market
C) to find new source of profits
D) to follow customers who are going abroad
Q3) When two or more partners form a joint venture to produce a final or intermediate product,or to integrate wholesale and retail activities,an upstream JV has been established.
A)True
B)False
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Page 10
Chapter 9: Segmenting, Targeting, and Positioning for Global Markets
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41 Verified Questions
41 Flashcards
Source URL: https://quizplus.com/quiz/57043
Sample Questions
Q1) The assumption that customer segments across the world will accept the same product or service regardless of their cultural,behavioral,or socio-economic differences defines the ________________ approach to target marketing.
A) differentiated
B) adaptive
C) undifferentiated
D) customized
Q2) Yoshi is an outgoing guy who is known to his friends as the man who always has the latest version of cell phone,laptop,and flat screen television. According to the Japanese VALS model,Yoshi is clearly a(n)________________.
A) sustainer
B) realist
C) high pragmatic
D) integrator
Q3) The marketing standardization process often generates additional operational costs for a company involved in global business.
A)True
B)False
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Chapter 10: Developing Global Products and Brands
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45 Verified Questions
45 Flashcards
Source URL: https://quizplus.com/quiz/57042
Sample Questions
Q1) The shape of the PLC curve in foreign markets is determined by ______________________________________.
A) the starting point, the take-off point and the rate at which acceptance occurs
B) the shape of the curve in the domestic market
C) whether the product is targeted to a consumer or business audience
D) the slope of the diffusion pattern before the starting point
Q2) In the majority of cases,products manufactured in a foreign country have perceived risk.
A)True
B)False
Q3) When Snak-Rite Foods entered the Chinese market with its U.S.tagline,"Thirty-Three Flavors to Tempt Your Taste Buds," it received a lukewarm reception from consumers at best.Where did Snak-Rite go wrong?
A) Snak-Rite did not consider the functional use of its products.
B) American products are not in demand in China.
C) Snak-Rite did not offer enough flavors to satisfy the Chinese demand for variety.
D) China is a collectivist culture not necessarily appreciative of great variety.
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Page 12
Chapter 11: Setting Global Prices
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51 Verified Questions
51 Flashcards
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Sample Questions
Q1) Emma's selection of an $80.00 coffee maker instead of a $35.00 coffee maker with similar features marks her as a consumer who makes __________ choices.
A) price-seeking
B) best-value
C) price-averse
D) sale price
Q2) Coordination of prices across countries often results in the reduction of _________________________.
A) gray market imports
B) distribution channel partners
C) customs duties
D) profitability
Q3) With respect to money supply,price levels and current account balances,floating exchange rates can be ________________.
A) excessively volatile
B) a stabilizing factor
C) regulated by the World Court
D) easily predicted
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13
Chapter 12: Global Placement and Distribution Channels
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39 Verified Questions
39 Flashcards
Source URL: https://quizplus.com/quiz/57040
Sample Questions
Q1) The benefits of using intermediaries in foreign markets include all of these except ________________________.
A) increased control of pricing policy at various channel stages
B) reduction in the number of exchanges
C) reduction of cultural barriers
D) simplification of the selling process
Q2) Mary Kay,Amway,and Avon lost significant sales in China due to the nature of their distribution network and the __________________ environment.
A) sociocultural
B) legal/regulatory
C) technological
D) economic
Q3) The food brokers and supermarkets who sell Mertensen's salt to the consumer are classified as ___________________.
A) distribution centers
B) wholesalers
C) intermediaries
D) principals
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14
Chapter 13: Launching Global Communication and Advertising
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36 Verified Questions
36 Flashcards
Source URL: https://quizplus.com/quiz/57039
Sample Questions
Q1) The regulatory bodies that monitor and control advertising have been established to serve all of these functions except ___________.
A) harmonize global product specifications
B) respond to public complaints
C) ensure that claims made by advertisers are accurate
D) ascertain that products advertised are legal
Q2) The landscape for advertising regulations is broken up not only by national and local authorities,but sometimes even by advertising medium.
A)True
B)False
Q3) The world's largest multinational advertising agency is headquartered in ________________________.
A) Ireland
B) the United States
C) the United Kingdom
D) Japan
Q4) Most international companies are truly global in their brand strategies. A)True
B)False
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Chapter 14: Using Social Media for Global Marketing
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26 Verified Questions
26 Flashcards
Source URL: https://quizplus.com/quiz/57038
Sample Questions
Q1) Regulatory and social barriers are two factors impacting the use of the Internet in Egypt.
A)True
B)False
Q2) Social network members who are the most attentive and responsive to the behaviors of others are generally the most difficult to influence.
A)True
B)False
Q3) One method of optimizing social marketing strategies is to focus on people with large numbers of connections within a network.
A)True
B)False
Q4) Social networking is an activity that takes place exclusively on the Internet.
A)True
B)False
Q5) CRM campaigns are limited to a given time cycle.
A)True B)False
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Chapter 15: Designing and Controlling Global Marketing Systems
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39 Verified Questions
39 Flashcards
Source URL: https://quizplus.com/quiz/57037
Sample Questions
Q1) An example of an informal control mechanism would be _________________________________.
A) hiring and promoting managers that reflect a distinctive corporate culture
B) the use of marketing dashboards
C) an annual budget
D) Customer Lifetime Value measurements
Q2) For strategic and operational plans to be effective for global firms,the planning process should take into account only the local and regional perspectives of the markets served.
A)True
B)False
Q3) Marketing's value to the global organization is apparent regardless of impact metrics and performance measurements.
A)True
B)False
Q4) eSys is an example of a firm that is ____________________________.
A) a matrix organization
B) functionally structured
C) hierarchical
D) born global
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Chapter 16: Defining Ethics and Corporate Social
Responsibility in the International Marketplace
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37 Verified Questions
37 Flashcards
Source URL: https://quizplus.com/quiz/57036
Sample Questions
Q1) The U.S.regulation which requires a company to publicly disclose its code of ethics if its stock is traded under the purview of the SEC is known as the _____________ Act.
A) Sarbanes-Oxley
B) Foreign Corrupt Practices
C) Sherman Anti-Trust
D) Transparency International
Q2) A study between 41 and 86 companies in the UK taken from the FTSE 350 found that ____________________________________.
A) while profitability was greater among firms with codes of ethics, firms without codes experienced less P&L volatility
B) codes of ethics had no appreciable effect on a firm's financial performance
C) the presence of a code of ethics proved to be detrimental to the financial performance of firms
D) those firms with a code of ethics exhibited greater levels of financial performance than those without a code
Q3) The incidence of bribery payments is greater in developing countries.
A)True
B)False
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