Marketing Management Exam Solutions
Course Introduction
Marketing Management is a comprehensive course exploring the principles, strategies, and processes essential for effective marketing in modern organizations. The course examines key concepts such as market research, consumer behavior, segmentation, targeting, positioning, and the development of marketing mixes (product, price, place, promotion). Students will analyze real-world marketing scenarios, develop strategic marketing plans, and learn how to respond to dynamic market environments. Emphasis is placed on decision-making skills, the impact of digital technologies on marketing practices, and the role of ethics and social responsibility in building sustainable customer relationships.
Recommended Textbook
CB 5 5th Edition by Barry J. Babin
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16 Chapters
2052 Verified Questions
2052 Flashcards
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Page 2
Chapter 1: What Is Cb and Why Should I Care
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127 Verified Questions
127 Flashcards
Source URL: https://quizplus.com/quiz/27465
Sample Questions
Q1) Social psychology essentially deals with the intricacies of mental reactions involved in information processing within the individual,rather than between individuals.
A)True
B)False
Answer: False
Q2) Interpretive research better enables researchers to test hypotheses as compared to quantitative research.
A)True
B)False
Answer: False
Q3) A need is a specific desire that spells out a way a consumer can go about addressing a recognized want.
A)True
B)False
Answer: False
Q4) Undifferentiated marketers generally adopt a market orientation.
A)True
B)False
Answer: False
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Chapter 2: Value and the Consumer Behavior Value Framework
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132 Verified Questions
132 Flashcards
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Sample Questions
Q1) Product differentiation becomes the basis for product positioning.
A)True
B)False
Answer: True
Q2) Explain the concept of Customer Lifetime Value (CLV).Think of a product you have purchased (e.g.,toothpaste,soft drink,computer)and estimate your lifetime value to the manufacturer of a specific brand.What can the marketer of that brand do to ensure you remain loyal to that brand?
Answer: Customer Lifetime Value (CLV)represents the approximate worth of a customer to a company in economic terms.In equation form,CLV = npv(sales - costs)+ npv(equity). Students' examples will vary,but they should estimate how long they could possibly purchase the product and specific brand,how much the product costs,and some discussion regarding what it costs the company to keep them loyal.They should also factor in the value they provide the company if they influence others to become loyal customers as well.Finally,while not specifically covered in the chapter,students should discuss ways the marketer can keep them loyal,such as offering rewards for continued purchase,providing opportunities to purchase other products,offering incentives to recommend the product to others,or offering special privileges for loyal behavior.
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Chapter 3: Consumer Learning Starts Here: Perception
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134 Verified Questions
134 Flashcards
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Sample Questions
Q1) Subliminal processing refers to the way in which consumers can be influenced without their brains sensing exposure to any kind of stimuli.
A)True
B)False
Answer: False
Q2) The behavior change induced when the human brain processes stimuli that occur below the level of human consciousness is known as _____.
A)selective distortion
B)subliminal discrimination
C)selective attention
D)subliminal persuasion
E)preattentive effect
Answer: D
Q3) Consumers are undiscriminating in the information to which they pay attention.
A)True
B)False
Answer: False
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Chapter 4: Comprehension,memory,and Cognitive Learning
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130 Verified Questions
130 Flashcards
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Sample Questions
Q1) Joanna bargain hunts for all her purchases.She once bought a T-shirt that was being sold for $50 and perceived it to be a good deal as everything else was priced higher.However,on her next shopping trip,she dismissed the same t-shirt as expensive as the other apparels were being sold at prices much lower than $50.Joanna's varying interpretation of the value and meaning for the same product is an example of _____.
A)prospecting
B)sensitizing
C)priming
D)distorting
E)contrasting
Q2) Refer to Prom Night Scenario.The butler was efficient,tactful and mannerly,exactly the way Sara and her friends had always imagined butlers would be.For Sara and her friends,the butler represented the social _____ of butlers.
A)specimen
B)sample
C)script
D)archetype
E)stereotype
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Chapter 5: Motivation and Emotion: Driving Consumer Behavior
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131 Verified Questions
131 Flashcards
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Sample Questions
Q1) Which of the following types of motivations promotes behaviors that are aimed at changing one's current state to a level that is more ideal-not simply maintaining the current state of existence?
A)Preventive motivation
B)Homeostatic motivation
C)Self-improvement motivation
D)Utilitarian motivation
E)Fixative motivation
Q2) Refer to Christmas Shopping Scenario.Maisie instantly buys a pair of designer sunglasses that are on sale as she did not like her old pair and had been thinking of replacing it.Which of the following motivated Maisie's purchasing activity?
A)Self-improvement motivation
B)Homeostatic motivation
C)Preventive motivation
D)Utilitarian motivation
E)Physiological motivation
Q3) Consumer wants are a function of the need driven by homeostasis.
A)True
B)False
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Chapter 6: Personality,lifestyles,and the Self-Concept
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137 Verified Questions
137 Flashcards
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Sample Questions
Q1) Refer to The Designer Clothes Scenario.Anna's statement,"I buy what I love," focuses on immediate gratification and is based on the _____ principle.
A)reality
B)abstinence
C)pleasure
D)superego
E)philanthropy
Q2) Each individual has a unique personality.
A)True
B)False
Q3) A researcher studies consumer characteristics such as materialism,innovativeness,and the need for cognition together with their impact on the purchasing behavior of consumers.Which of the following refers to the approach to studying personality that the researcher is using in this instance?
A)Motivational research
B)Trait approach
C)BCG matrix analysis
D)Porter's five forces analysis
E)Personology approach
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Page 8
Chapter 7: Attitudes and Attitude Change
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139 Verified Questions
139 Flashcards
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Sample Questions
Q1) Karen Bates has owned several Honda automobiles throughout her life.So,when she decided to purchase a new car for her daughter,her brand loyalty made the decision easy.Consequently,she gifted her daughter the latest Honda car.According to the functional theory of attitudes,this scenario relates to the _____ function of attitude.
A)reinforcement
B)utilitarian
C)bilateral
D)ego-defensive
E)knowledge
Q2) According to the elaboration likelihood model of persuasion,if a consumer is not involved with a message or lacks either the motivation or ability to process information,the _____ route to persuasion will be followed.
A)central
B)peripheral
C)primary
D)relational
E)abstract
Q3) Name and describe the four functions of attitudes.
Q4) What is the hierarchy of effects? Briefly describe the different hierarchies.
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Chapter 8: Group and Interpersonal Influence
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128 Verified Questions
128 Flashcards
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Sample Questions
Q1) Natalie regularly goes for treks with her college friends.This group of trekkers is an example of a formal group.
A)True
B)False
Q2) Which of the following types of social power is based on a group's power to sanction group members for breaking rules or failing to follow expectations?
A)Reward power
B)Expert power
C)Coercive power
D)Referent power
E)Associative power
Q3) Explain the three types of reference group influence.Explain for each type how a reference group influences your behavior.
Q4) The traditional household life cycle segments families into groups based on the number of dependent children and their consumption capacities.
A)True
B)False
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Chapter 9: Consumer Culture
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) Jane is a little girl who is learning culture-appropriate behavior from her observations in daily life.She keenly watches and analyzes the way people around her act.This type of learning is referred to as _____.
A)adaptation
B)modification
C)externalization
D)socialization
E)acclimatization
Q2) When marketers promote their products in foreign markets,translation of advertisements alone is sufficient to guarantee effective communication with the consumers.
A)True
B)False
Q3) A consumer with a strong ethnic identification is most likely to feel close-minded about adopting products from a different culture.
A)True
B)False
Q4) Define consumer culture.How does it influence consumers' perception of value? Explain the functions it performs for consumers.
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Chapter 10: Microcultures
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126 Verified Questions
126 Flashcards
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Sample Questions
Q1) Many young,working couples choose to have just one kid or none at all.These couples hardly have any responsibilities like saving up for children's education or securing children's future.This leaves them with more than enough money to spend on luxury goods.Most of them enjoy high spending power and splurge on a lot of luxurious goods.Which of the following trends is reflected in this scenario?
A)Declining birthrates
B)Declining consumer affluence
C)Increasing life expectancy
D)Increasing cultural diversity
E)Increasing population
Q2) Sex roles refer to the societal expectations for men and women among members of a cultural group.
A)True
B)False
Q3) The social class in which a consumer is born into is termed as the consumer's achieved status.
A)True
B)False
Q4) Define demographics.Discuss its importance with respect to microcultures.
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Chapter 11: Consumers in Situations
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119 Verified Questions
119 Flashcards
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Sample Questions
Q1) Marian is a working mother with two sons.On weekdays,Marian is hard pressed for time and squeezes just enough time to grab some groceries on her way back from work.This is an example of _____ shopping.
A)acquisitional
B)epistemic
C)experiential
D)impulsive
E)hedonic
Q2) In some ways,time is a consumer's only real resource because when we work,we convert time into economic resources.
A)True
B)False
Q3) Which of the following elements is/are most likely to influence the affective quality of a shopping environment?
A)Convenience of the environment
B)Upbeat music
C)Knowledgeable salespeople
D)Low prices
E)Availability of different brands
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Page 13
Chapter 12: Decision Making I: Need Recognition and Search
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) In opportunity recognition,a consumer's actual state doesn't change,but his or her desired state changes in some significant way.
A)True
B)False
Q2) Compare and contrast the three decision-making approaches.Describe which one you used while making a recent purchase.
Q3) The end state is the perceived state for which the consumer strives.
A)True
B)False
Q4) The situation in which consumers are presented with so much information that they cannot assimilate it all is known as information _____.
A)bias
B)asymmetry
C)bottleneck
D)overload
E)exposure
Q5) Experiential decision processes often focus on utilitarian value.
A)True
B)False
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Chapter 13: Decision Making Ii: Alternative Evaluation and Choice
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126 Verified Questions
126 Flashcards
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Sample Questions
Q1) A perceived favorable result that is derived from the presence of a particular feature is known as a(n)_____.
A)attribute
B)benefit
C)criterion
D)goal
E)function
Q2) Hanks arbitrarily purchased a lawn mower,neither considering its features nor the product price.However,after using the lawn mower,he acknowledged that he has not come across any other lawn mower of superior quality.In acknowledging the superior quality of the mower,Hanks is referring to its _____ attributes.
A)search
B)underlying
C)perceptual
D)content
E)determinant
Q3) Define evaluative criteria and determinant criteria.Identify the determinant criteria you used for a recent purchase.
Q4) Name and describe the four types of noncompensatory decision rules.
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Chapter 14: Consumption to Satisfaction
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127 Verified Questions
127 Flashcards
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Sample Questions
Q1) Expectations are the cognitive component of _____.
A)dissonance
B)confirmation
C)anticipation
D)consumption frequency
E)meaning transference
Q2) Automobiles and refrigerators are examples of _____ goods.
A)durable
B)nondurable
C)perishable
D)recyclable
E)degradable
Q3) A mild,negative affective reaction resulting from an unfavorable appraisal of a consumption outcome is known as consumer _____.
A)dissatisfaction
B)disgust
C)regret
D)dissonance
E)disconfirmation
Q4) List out some possible postconsumption reactions.
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Chapter 15: Consumer Relationships
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119 Verified Questions
119 Flashcards
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Sample Questions
Q1) Customer share represents a behavioral component that is indicative of customer
A)apathy
B)equity
C)competence
D)loyalty
E)inertia
Q2) Online reviews influence the opinions for relatively established brands much more than they do for unfamiliar brands.
A)True
B)False
Q3) Which of the following characteristics of relationship quality represents the understanding between a consumer and a firm as essentially "speaking the same language"?
A)Equity
B)Competence
C)Individualization
D)Communication
E)Personalization
Q4) Explain critical incident in the context of consumer behavior.
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Chapter 16: Consumer and Marketing Misbehavior
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123 Verified Questions
123 Flashcards
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Sample Questions
Q1) Wilma is a victim of the recent "size zero" trend.She was a regular size 6 before she started depriving herself of her daily food intake to become a size zero.Wilma is most likely suffering from _____.
A)binge eating
B)anorexia
C)bulimia
D)pica
E)diabulimia
Q2) Which of the following eating disorders is characterized by the consumption of large amounts of food while feeling a general loss of control over intake?
A)Binge eating
B)Anorexia
C)Pica
D)Orthorexia nervosa
E)Rumination disorder
Q3) Adolescents tend to consider shoplifting as being more ethical than do adult shoppers.
A)True
B)False
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Page 18