Marketing Management Exam Preparation Guide
Course Introduction
Marketing Management explores the fundamental concepts and strategies involved in the marketing of products and services. The course covers essential topics such as market analysis, consumer behavior, segmentation, targeting and positioning, product development, pricing strategies, promotion, distribution channels, and the development of an effective marketing mix. Emphasis is placed on decision-making processes that align marketing activities with organizational goals in both domestic and international contexts. Practical case studies, real-world examples, and interactive discussions help students develop analytical and strategic thinking skills necessary for addressing contemporary marketing challenges and achieving competitive advantage in various industries.
Recommended Textbook
Principles of Marketing 7th AUSTRALIAN Edition by Gary Armstrong
Available Study Resources on Quizplus 14 Chapters
2302 Verified Questions
2302 Flashcards
Source URL: https://quizplus.com/study-set/1480
Page 2
Chapter 1: Marketing: Creating and Capturing Customer Value
Available Study Resources on Quizplus for this Chatper
142 Verified Questions
142 Flashcards
Source URL: https://quizplus.com/quiz/29418
Sample Questions
Q1) Which of the following is most likely true of a global firm?
A)A global firm typically operates from one country.
B)A global firm engages in joint partnerships overseas.
C)A global firm sees the world as many different markets.
D)A global firm manufactures and markets goods wherever it can do the best job.
E)None of the above.
Answer: D
Q2) ________ is the set of actual and potential buyers of a product.
A)A market
B)An audience
C)A group
D)A segment
E)An exchange
Answer: A
Q3) Collectively,global brands account for the overwhelming majority of consumers' purchases.
A)True
B)False
Answer: False
Page 3
To view all questions and flashcards with answers, click on the resource link above.
Chapter 2: Company and Marketing Strategy: Partnering to
Build Customer Engagement, value and Relationships
Available Study Resources on Quizplus for this Chatper
163 Verified Questions
163 Flashcards
Source URL: https://quizplus.com/quiz/29419
Sample Questions
Q1) When determining market differentiation and positioning,it is most important for marketers to develop ________ for their products.
A)customer management organisations
B)unique market positions
C)market management organisations
D)marketing ROI data
E)marketing dashboards
Answer: B
Q2) The collection of businesses and products that make up a company is called its
A)strategic business unit
B)mission statement
C)strategic plan
D)business portfolio
E)operational factors
Answer: D
Q3) In the product / market expansion grid,two approaches to growth that do not involve new product development are ________ ________ and ________ ________.
Answer: market penetration;market development
Page 4
To view all questions and flashcards with answers, click on the resource link above.
Chapter 3: The Marketplace and Customers: Analysing the Environment
Available Study Resources on Quizplus for this Chatper
163 Verified Questions
163 Flashcards
Source URL: https://quizplus.com/quiz/29420
Sample Questions
Q1) Which generational segment is most comfortable with the web,with over 95% using it?
A)Generation X
B)Millennials
C)Generation Z
D)Baby boomers
E)Baby busters
Answer: B
Q2) People very in their beliefs about the origin of the universe and their place in it.
A)True
B)False
Answer: True
Q3) The overall marketing ________ facing both new and old marketing organisations consists of the actors and forces outside marketing that affect marketing management's ability to develop and maintain successful transactions with its target customers.
Answer: environment
Q4) Marketing management cannot always control __________ forces.
Answer: environmental
To view all questions and flashcards with answers, click on the resource link above. Page 5
Chapter 4: Marketing Analytics: Gaining Customer Insights
Available Study Resources on Quizplus for this Chatper
172 Verified Questions
172 Flashcards
Source URL: https://quizplus.com/quiz/29421
Sample Questions
Q1) The misuse of marketing research can harm or annoy consumers.
A)True
B)False
Q2) The huge data sets generated by information generation,collection,storage and analysis technologies are referred to as _____.
A)Netnographics
B)Big data
C)Marketing analytics
D)Customer insights
E)Exploratory research
Q3) Marketing information is only valuable when it is used to ________.
A)simplify management's job
B)identify a target market
C)please shareholders
D)increase efficiencies in the supply chain
E)make better marketing decisions
Q4) An up-market accommodation hotel wants to gain customer insights about the level of service being offered to its current customers.What recommendations would you make about suitable data collection methods?
To view all questions and flashcards with answers, click on the resource link above. Page 6
Chapter 5: Buyer Behaviour: Understanding Consumer and Business Buyers
Available Study Resources on Quizplus for this Chatper
167 Verified Questions
167 Flashcards
Source URL: https://quizplus.com/quiz/29422
Sample Questions
Q1) An individual's ________ is their pattern of living as expressed in their activities,interests and opinions.
Q2) When a consumer learns about a new product for the first time and makes a decision to try it,the consumer is engaged in the alternative evaluation process.
A)True
B)False
Q3) Compare the decision process in the business market and consumer markets.
Q4) Groups that have a direct influence on a person's behaviour and to which a person belongs are called ________.
A)membership groups
B)aspirational groups
C)adopter categories
D)reference groups
E)social class groups
Q5) ________ early life experiences are also linked to compulsive consumption-often of unhelpful products or services such as cigarettes or gambling.
Q6) Information search is the ________ step in the buyer decision process.
Q7) There are ________ stages of the business buying process.
To view all questions and flashcards with answers, click on the resource link above. Page 7
Chapter 6: Customer-Driven Marketing Strategy: Creating
Value for Target Customers
Available Study Resources on Quizplus for this Chatper
191 Verified Questions
191 Flashcards
Source URL: https://quizplus.com/quiz/29423
Sample Questions
Q1) To be useful,market segments must be measurable,accessible,________ and actionable.
Q2) Mass marketing is becoming the marketing principle for the 21 century.
A)True
B)False
Q3) Why might a marketer of laundry detergent be interested in viewing a perceptual positioning map?
Q4) What is the following statement an example of? 'To families concerned about safety,Volvo offers a vehicle with state-of-the-art safety features and stylish design that give you peace of mind when driving.'
A)positioning statement
B)service differentiation
C)concentrated segmentation
D)competitive advantage
E)responsible target marketing
Q5) Imagine that you are presenting a workshop on the Requirements for Effective Segmentation.Briefly list and describe the five traits of market segments that will help your audience understand your topic.
Q6) Explain the concept of positioning for competitive advantage.
To view all questions and flashcards with answers, click on the resource link above. Page 8
Chapter 7: Products, services and Brands: Offering
Customer Value
Available Study Resources on Quizplus for this Chatper
173 Verified Questions
173 Flashcards
Source URL: https://quizplus.com/quiz/29424
Sample Questions
Q1) The typical shopper makes ________ purchase decisions in stores and passes by some 300 items per minute.
Q2) Developing a product involves defining the benefits that it will offer.These benefits are communicated and delivered by ________ such as quality,features,and style and design.
A)private brands
B)product attributes
C)consumer products
D)product mixes
E)marketing tools
Q3) Labels and brand logos can support the brand's positioning and add ________ to the brand.
Q4) A company's market offering usually includes some support services.
A)True
B)False
Q5) Branding can add consumer value to a product. A)True
B)False
Q7) Product quality has two dimensions ________ and ________. Page 9
Q6) When a brand loses the trust it has engendered,its ________ soon declines.
To view all questions and flashcards with answers, click on the resource link above.
Page 10
Chapter 8: New Products: Developing and Managing Innovation
Available Study Resources on Quizplus for this Chatper
172 Verified Questions
172 Flashcards
Source URL: https://quizplus.com/quiz/29425
Sample Questions
Q1) All of the following are stages in the PLC,EXCEPT which one?
A)introduction
B)adoption
C)growth
D)decline
E)maturity
Q2) Your firm asks you to consult external sources for new product ideas.All of the following are common external sources EXCEPT ________.
A)customers
B)suppliers
C)competitors
D)trade shows and magazines
E)the firm's executives
Q3) New-product development starts with idea ________.
Q4) In spite of the benefits of test marketing,many firms today question its value.
A)True
B)False
Q5) Business ________ involves the review of sales,costs and profit projections to find out whether they satisfy the company's objectives.
To view all questions and flashcards with answers, click on the resource link above. Page 11
Chapter 9: Pricing: Capturing Customer Value
Available Study Resources on Quizplus for this Chatper
167 Verified Questions
167 Flashcards
Source URL: https://quizplus.com/quiz/29426
Sample Questions
Q1) Godfreys will give customers $100 for a used vacuum cleaner,regardless of condition,when they purchase a new vacuum or sewing machine.This essentially reduces the price by $100.What is this type of discount called?
A)functional discount
B)captive-product discount
C)seasonal discount
D)trade-in allowance
E)by-product allowance
Q2) ________ are prices that are adjusted continually to meet the characteristics and needs of the consumer.
A)Segmented
B)Promotional
C)Dynamic
D)Psychological
E)Geographical
Q3) Cost-based pricing relies on consumer perception of value to drive pricing.
A)True
B)False
Q4) Compare cost-based pricing and value-based pricing.
Q5) Price ________ indicates how responsive demand will be to a change in price.
To view all questions and flashcards with answers, click on the resource link above. Page 12
Chapter 10: Placement: Customer Value Fulfilment
Available Study Resources on Quizplus for this Chatper
147 Verified Questions
147 Flashcards
Source URL: https://quizplus.com/quiz/29427
Sample Questions
Q1) It is becoming rare for marketers to use a(n)________ marketing channel to reach their target markets.
A)single
B)dual
C)controlled
D)complex
E)tertiary
Q2) A conventional marketing channel consists of one or more ________ producers,wholesalers and retailers.
A)product-related
B)independent
C)contract
D)franchised
E)None of the above.
Q3) Producers benefit from using intermediaries because they ________.
A)offer greater efficiency in making goods available to target markets
B)bring a fresh point of view to strategy development
C)eliminate risk
D)are generally backlogged with orders
E)refuse to store products for longer than a few days
To view all questions and flashcards with answers, click on the resource link above. Page 13
Chapter 11: Communicating Customer Value: Advertising and Public Relations
Available Study Resources on Quizplus for this Chatper
172 Verified Questions
172 Flashcards
Source URL: https://quizplus.com/quiz/29428
Sample Questions
Q1) After determining its advertising objectives,the company's next step in developing an advertising program is to ________.
A)set its advertising budget
B)evaluate ad campaigns
C)develop an ad strategy
D)make message decisions
E)make media decisions
Q2) Advertisers should regularly evaluate two types of advertising results: the ________ effects,and the ________ effects.
Q3) Which promotional mix strategy directs marketing efforts toward final consumers?
A)push
B)blitz
C)pull
D)buzz
E)pulse
Q4) Reach is a measure of how many times the average person in the target market is exposed to the message.
A)True
B)False
Page 14
To view all questions and flashcards with answers, click on the resource link above.
Chapter 12: Personal Selling and Sales Promotion: Creating
Value in Relationships
Available Study Resources on Quizplus for this Chatper
174 Verified Questions
174 Flashcards
Source URL: https://quizplus.com/quiz/29429
Sample Questions
Q1) Of all the ways to structure a salesforce,the product salesforce structure is most effective in helping the company to become more customer focused and build closer relationships with important customers.
A)True
B)False
Q2) A large consumer product company that sells its products to wholesalers and retailers is LEAST likely to do which of the following?
A)work directly with final customers
B)build relationships with wholesalers
C)help retailers effectively sell the company's products
D)communicate regularly with business customers
E)represent their wholesale and retail customers
Q3) Salesforce automation systems have been developed for improving how salespeople feel about their opportunities and value.
A)True
B)False
Q4) Through trade promotions,manufacturers sometimes pay various ________ to retailers for such activities as advertising,displays and physical distribution.
To view all questions and flashcards with answers, click on the resource link above. Page 15
Chapter 13: Direct and Digital Marketing: Interactivity and Fulfilment
Available Study Resources on Quizplus for this Chatper
133 Verified Questions
133 Flashcards
Source URL: https://quizplus.com/quiz/29430
Sample Questions
Q1) Some direct marketers have been accused of taking unfair advantage of impulsive or less-sophisticated buyers.Television shopping channels and program-long _____ targeting television-addicted shoppers seem to be the worst culprits.
A)infomercials
B)telephone marketing
C)online social networks
D)mobile phone marketing
E)kiosk marketing
Q2) The most basic type of website is a(n)________ site.
Q3) The number of files requested by guests to a web page are known as ________.
Q4) Direct ________ is printed material sent by mail to convey offers to consumers,whether targeted to the recipient by name or to the business or householder by a broader targeting method.
Q5) Online shoppers are not overly concerned about privacy.
A)True
B)False
Q6) ________ involves the use of telephone operators to attract new customers or contact existing customers to ascertain satisfaction levels or take orders.
Page 16
To view all questions and flashcards with answers, click on the resource link above.
Chapter 14: Sustainable Marketing: Social Responsibility, ethics and Legal Compliance
Available Study Resources on Quizplus for this Chatper
166 Verified Questions
166 Flashcards
Source URL: https://quizplus.com/quiz/29431
Sample Questions
Q1) To restore the balance between private and public goods,producers could be required to bear the full ________ costs of their operations.
A)promotional
B)cultural
C)environmental
D)social
E)safety
Q2) Major disadvantages of a standard patent are that they can take a long time to process and can be very ________.
Q3) Critics charge that a company's marketing practices can harm other companies and reduce competition among companies.Problems involved include all of the following EXCEPT which ones?
A)acquisitions of competitors
B)marketing practices that create barriers to entry
C)marketing practices that confuse consumers
D)unfair competitive marketing practices
E)predatory pricing
Q4) ________ protects individual ideas as expressed in various permanent forms such as original artistic works.
To view all questions and flashcards with answers, click on the resource link above. Page 17