Marketing Management Exam Practice Tests
Course Introduction
Marketing Management provides students with a comprehensive understanding of the principles and practices involved in managing marketing activities within organizations. The course covers key topics such as market analysis, consumer behavior, marketing strategy development, product and brand management, pricing, promotion, and distribution. Students will learn how to develop and implement effective marketing plans, analyze market opportunities, and utilize marketing research to inform decision-making.
Emphasis is placed on the integration of marketing concepts with real-world applications, preparing students to address contemporary challenges in both domestic and global markets.
Recommended Textbook M Marketing 3rd Edition by Dhruv Grewal
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18 Chapters
2647 Verified Questions
2647 Flashcards
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Chapter 1: Overview of Marketing
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Sample Questions
Q1) The power adapters Dell sells with its computers are built by small companies who specialize in power-related accessories.Dell and the power adapter manufacturers are engaging in B2B marketing.
A)True
B)False
Answer: True
Q2) Janine has a new clothing design she would like to market,but she knows that creating and delivering value to consumers is a challenge.She has seen other designers' successful products copied by other firms soon after they were introduced.For Janine,the major problem she faces in creating and delivering value is probably that:
A) consumer perceptions change quickly.
B) competitors constantly enter markets.
C) global pressures continually reshape market opportunities.
D) marketers' understanding of consumers is complete.
E) consumers do not know what they want.
Answer: B
Q3) Basically,there are two ways to improve value.What are they?
Answer: Provide a better product or service at the same price or provide the same value at a lower price.
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Page 3
Chapter 2: Developing Marketing Strategies and a Marketing Plan
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140 Verified Questions
140 Flashcards
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Sample Questions
Q1) Portfolio analysis is a useful and powerful tool,but firms often need to take a more balanced approach because:
A) measures are difficult to obtain and project.
B) classifications can become self-fulfilling prophecies and strengths and weaknesses are distorted.
C) substitute approaches can offer different insights.
D) All of these.
E) None of these.
Answer: D
Q2) Taking steps to encourage customer loyalty is one way to:
A) test new products.
B) promote efficiency.
C) sustain an advantage over competitors.
D) develop new pricing strategies.
E) improve supply chain effectiveness.
Answer: C
Q3) Price should be based on the value that the customer perceives.
A)True
B)False
Answer: True
Page 4
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Chapter 3: Marketing Ethics
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122 Flashcards
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Sample Questions
Q1) Johnson and Johnson recently realized that at least 1,000 lots of products specifically children's medication Tylenol,Motrin,Zyrtec and Benadryl contained too high a concentration of their active ingredient.In order to behave ethically,Johnson and Johnson should:
A) continue production and sale of the products while investigating.
B) delay further production until the issue is identified.
C) recall defective products that have been sold.
D) delay further production until the issue is identified and recall defective products already sold.
E) sell the products,but with a warning label suggesting that smaller doses be taken.
Answer: D
Q2) How does corporate social responsibility relate to ethics?
Answer: The student can explore a number of dimensions.Some will develop the issues summarized in Exhibit 3.3.Others may explore personal feelings about ethics,companies,and responsibilities.
Q3) During which phase(s)of the strategic marketing planning process are ethical issues likely to arise?
Answer: Issues can arise in any phase of the process.
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Chapter 4: Analyzing the Marketing Environment
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119 Flashcards
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Sample Questions
Q1) When evaluating competitors,marketers need to assess competitors':
A) strengths.
B) weaknesses.
C) likely reaction to marketer's activities.
D) all of these.
E) none of these.
Q2) Many American consumers are purchasing hybrid automobiles even though they are more expensive and sometimes less fuel efficient when compared to compact conventional autos.These consumers:
A) value contributing to a greener environment.
B) are economically irrational.
C) are responding to global corporate pressure for social responsibility.
D) would prefer an SUV.
E) all of these.
Q3) Every year Pam reassesses the economic situation in the target markets her company serves.What factors will Pam likely assess?
Q4) Mary Grace is studying the demographics of the students attending her elementary school.What information will Mary Grace study?
Q5) Which generational cohort in the United States is the fastest-growing?
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Chapter 5: Consumer Behavior
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152 Flashcards
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Sample Questions
Q1) The way a product is presented can influence the decision-making process.Along with brand and price,this is known as:
A) a determinant attribute.
B) an evoked set.
C) a decision heuristic.
D) product leverage.
E) the demonstration effect.
Q2) Consumers involved in habitual decision making engage in little conscious decision making.
A)True
B)False
Q3) The Wall Street Journal provides a set of guidelines each year for purchasing a laptop computer.The guidelines include recommendations for hard disk capacity,memory size,battery life,and several other attributes.The Wall Street Journal is providing consumers with:
A) an evoked set.
B) psychological needs.
C) social concerns.
D) evaluative criteria.
E) all of these.
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Chapter 6: Business-To-Business Marketing
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Sample Questions
Q1) Raycom Construction needs heavy-duty equipment to install a new pipeline in northern Alaska.After a vendor is chosen,Reginald will handle the paperwork and send out the purchase order.Reginald plays the __________ in the buying center.
A) buyer
B) initiator
C) influencer
D) user
E) gatekeeper
Q2) The Northwoods University IT department is planning to buy additional computers for the computer lab.Pedro Bechara,manager of the lab,is asked for a recommendation,and he suggests buying Macintosh computers instead of Windows PCs.What role does Pedro play in the buying center?
A) Influencer
B) Gatekeeper
C) Decider
D) Buyer
E) Initiator
Q3) Would you rather be engaged in B2B or B2C marketing? Support your choice.
Q4) How are the B2B and B2C buying processes different?
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Chapter 7: Global Marketing
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Sample Questions
Q1) Developed countries are experiencing __________ population growth.
A) slight
B) zero or negative
C) infinite
D) moderate
E) significant
Q2) When assessing internal capabilities to support global expansion,a firm will consider its:
A) access to capital.
B) current markets.
C) manufacturing capacity.
D) proprietary assets.
E) all of these.
Q3) Why is a country's infrastructure an important consideration to global marketers?
Q4) You have been asked to evaluate the economic potential of a new global market.What economic measures would you use? Explain each measure.
Q5) Assume you are advising the Nepalese government about trade policies.What options does the government have? Which would you recommend to stimulate the domestic economy?
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Chapter 8: Segmentation, Targeting, and Positioning
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144 Verified Questions
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Sample Questions
Q1) Segmentation,targeting,and positioning involve a number of processes,many decisions and many different options.With all that effort,why are marketers so concerned with STP?
Q2) Television advertising has recently expanded to include "mini-ads," which are short ads lasting five to ten seconds.These ads are most useful in advertising to men,since men are more likely than women to channel surf during commercial breaks.This type of advertising will be more useful to marketers engaged in __________ segmentation.
A) demographic
B) psychographic
C) behavioral
D) benefits
E) geographic
Q3) Adidas Group owns Reebok,Rockport,and Greg Norman brands.Having a variety of brands allows Adidas to:
A) engage in micromarketing for hard-to-fit shoe customers.
B) obtain a bigger share of the shoe market.
C) use mass marketing techniques.
D) utilize geographic segmentation.
E) generate economies of scale in advertising expenditures.
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Page 10
Chapter 9: Marketing Research
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145 Verified Questions
145 Flashcards
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Sample Questions
Q1) Each time you go to the grocery store and have your purchases scanned while using a loyalty or bonus reward card,you are contributing to a database that can help marketers determine:
A) what a typical shopping list looks like.
B) whether changes in prices affect buying.
C) marketplace trends.
D) what kinds of promotions might be attractive to you.
E) All of these.
Q2) Charles wants to survey recent customers about the quality of service they received at his small auto service dealership.He has customers' mailing and e-mail addresses.Charles will likely use an online survey primarily because it offers:
A) relatively low response rates.
B) the ability to share video with respondents.
C) the ability to ask sensitive questions with anonymity.
D) fast responses at a lower cost.
E) the opportunity to survey both existing and potential customers.
Q3) The terms "external secondary data" and "syndicated data" mean the same thing.
A)True
B)False
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Page 11
Chapter 10: Product, Branding, and Packaging Decisions
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143 Flashcards
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Sample Questions
Q1) What aspect of the product is being described when a used car sales person explains that each car comes with a one-year extended warranty and a two-year maintenance plan?
A) Associated services
B) Actual product
C) Product style
D) Product position
E) Product concept
Q2) Zappos,an online shoe company,knows shoes are typically a __________ good,with consumers often spending time comparing alternatives.They overcome that aspect of consumers' search process by offering a free,no questions asked return policy.
A) specialty
B) shopping
C) convenience
D) ritual
E) impulse
Q3) What is brand extension? Provide an example of brand extension you have encountered.
Q4) Almost every business wants brand loyal customers.Why?
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Chapter 11: Developing New Products
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153 Verified Questions
153 Flashcards
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Sample Questions
Q1) Early personal computers cost several thousand dollars,allowing competitors:
A) to focus on creating demand for their brand.
B) to promote alternative brands in that product category.
C) to spend less on introductory advertising.
D) to focus on making improved versions.
E) to introduce lower-priced alternatives.
Q2) What type of event exposes retailers to large numbers of new products in a concentrated location?
A) Trade shows
B) Browser shows
C) Premarket demonstrations
D) Hosted shows
E) Trade promotions
Q3) __________ is the process by which ideas are transformed into new products and services that will help firms grow.
A) Beta testing
B) Concept testing
C) Innovation
D) Reverse engineering
E) The product life cycle
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Chapter 12: Services: The Intangible Product
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Sample Questions
Q1) To meet or exceed customers' expectations,marketers must:
A) know where customers live.
B) know how often consumers buy their products.
C) determine what those expectations are.
D) recognize that expectations are tangible.
E) empower customers to meet their own expectations.
Q2) When there is a significant difference between the service customers receive and the service the firm promotes,the firm has a:
A) knowledge gap.
B) standards gap.
C) social expectations gap.
D) delivery gap.
E) communications gap.
Q3) Firms can close the __________ gap by matching customer expectations with actual service through research.
A) seniority
B) knowledge
C) standards
D) delivery
E) communication
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Chapter 13: Pricing Concepts for Establishing Value
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236 Flashcards
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Sample Questions
Q1) Diane owns a bakery where she sells cupcakes.Two blocks down there is another bakery,CC's Bakery,that sells cupcakes for $1 less than Diane.Diane decides to lower her price and match CC's Bakery prices.What type of pricing strategy is Diane implementing?
A) internal pricing
B) profit-oriented pricing
C) competitor-oriented pricing
D) customer-oriented pricing
E) sales-oriented pricing
Q2) A reference price is:
A) the actual price.
B) the price against which buyers compare the actual selling price.
C) the manufacturer's cost.
D) a cumulative quantity discount price.
E) the external horizontal fixed price.
Q3) If a firm is engaged in monopolistic competition,it should seek a way to differentiate itself.
A)True
B)False
Q4) What is cross-shopping and what does it mean for marketers' pricing strategy?
Page 15
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Chapter 14: Supply Chain and Channel Management
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148 Verified Questions
148 Flashcards
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Sample
Questions
Q1) Some retailers require their suppliers to ship merchandise __________,thus eliminating the time and expense associated with ticketing and marking.
A) floor-ready
B) flattened
C) lead time synchronized
D) aggregated
E) synthesized
Q2) In a __________ distribution center,merchandise moves from vendors' trucks to retailers' delivery trucks in a matter of hours.
A) traditional
B) combination
C) cross-docking
D) vertical
E) horizontal
Q3) If your company is asked to ship its products to a cross-docking distribution center,what will you need to do to the merchandise in each package?
Q4) What is a CPFR and why are they popular in the grocery and drug industries?
Q5) JIT systems require a strong commitment by each party.What does this include?
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Chapter 15: Retailing and Multichannel Marketing
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134 Verified Questions
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Sample Questions
Q1) If you are a marketer for a manufacturer,and the marketing mix for your product focuses on very specific market segments,you'd like to sell your product through:
A) department stores.
B) category specialist stores.
C) extreme value retailers.
D) specialty stores.
E) All of these.
Q2) If you walk into a __________,you will likely find a broad variety of merchandise,deep assortment,and customer service,with everything divided into what appears to be a collection of specialty shops.
A) department store
B) off-price retailer
C) discount store
D) specialty store
E) category specialist
Q3) In what type of retail situation would the old cliché "location,location,location" be true?
Q4) Multichannel retailing has many potential advantages,but it also has challenges.What are they?
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Chapter 16: Integrated Marketing Communications
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Sample Questions
Q1) What parts of an organization are involved in integrating marketing communications?
Q2) A media rep from the local radio station comes into your retail store and suggests running a series of advertisements.She says,"Let's do it and see what happens." What problems can you anticipate with this as the suggested goal?
Q3) What is noise in the communication process? What are the three typical sources of noise? Provide an example of noise you have experienced or observed.
Q4) Especially for marketers with new products or services,IMC is needed because:
A) consumers need to know all about the features of new products before they make a purchase decision.
B) consumers are unlikely to buy products they are not aware of.
C) it is impossible for products to sell themselves through word of mouth communication.
D) pricing decisions cannot be made without IMC.
E) new products and services need to be integrated into the supply chain value proposition.
Q5) What is the other name for the AIDA model?
Q6) Why should a marketer try to measure the success of a communications effort?
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Chapter 17: Advertising, Public Relations, and Sales Promotions
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Sample Questions
Q1) Often,advertisers will employ a variety of media to deliver their message.When using different media,advertisers need to deliver:
A) value-based posttesting.
B) niche media emotional appeals to the mass market.
C) a consistent and compelling message.
D) selective,continuous pulsing.
E) mild puffery.
Q2) Loyalty programs are sales promotions designed to retain current customers and encourage multiple purchases over time with the promise of a reward or premium.
A)True
B)False
Q3) Word of mouth:
A) is always the best advertising.
B) is personal selling with paid-consumer salespeople.
C) creates an emotional media mix selling proposition.
D) is not advertising.
E) generates coupon deals.
Q4) To be effective,what three qualities does a selling proposition in an advertising campaign need to have?
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Chapter 18: Personal Selling and Sales Management
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Sample Questions
Q1) Galena is a new agent for a financial services company.She decides to join the local Chamber of Commerce,the local association of businesswomen,and the local chapter of the United Way organization.Galena is attempting to use __________ to generate leads.
A) current customers
B) networking
C) trade shows
D) the Internet
E) customer complaints
Q2) Sales representatives add value for customers by doing all of the following EXCEPT: A) educating them about the firm's products.
B) providing advice on solving business problems.
C) saving them time.
D) simplifying communication with the firm.
E) reducing the firm's marketing costs.
Q3) Warren has just finished his sales presentation.He knows half the battle is asking questions.What is the other half?
Q4) Why are nonfinancial rewards important?
Q5) What are some of the key functions performed by sales management?
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