Marketing Foundations
Test Questions
Course Introduction
Marketing Foundations introduces students to the core principles and strategies that drive successful marketing in both local and global contexts. The course explores fundamental concepts such as market research, consumer behavior, segmentation, targeting, positioning, and the marketing mix (product, price, place, and promotion).
Students will learn how organizations identify and respond to customer needs, develop value propositions, and build brand loyalty. By examining real-world case studies and industry best practices, students gain practical insights into the dynamic role of marketing within organizations and develop essential skills to analyze and craft effective marketing strategies.
Recommended Textbook
Marketing 2014 17th Edition by William
M. Pride O. C. Ferrell
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21 Chapters
3942 Verified Questions
3942 Flashcards
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Chapter 1: An Overview of Strategic Marketing
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Sample Questions
Q1) The marketing concept is a management philosophy that affects
A)only marketing activities.
B)all efforts of the organization.
C)mainly the efforts of sales personnel.
D)mainly customer relations.
E)only business organizations.
Answer: B
Q2) If a family spends $2,000 a month on goods and services,how much of that $2,000 goes for marketing activities?
A)$2,000
B)$1,500
C)$1,000
D)$500
E)$0
Answer: C
Q3) The actual physical production of goods is a marketing activity.
A)True
B)False
Answer: False
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Page 3
Chapter 2: Planning, Implementing, and Evaluating Marketing Strategies
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Sample Questions
Q1) The Boston Consulting Group's matrix is based on the
A)idea that a firm's market share and market attractiveness are the important factors for a marketing strategy.
B)assumption that a firm's actions have a profitable impact on marketing strategy.
C)business position and market attractiveness of the firm.
D)philosophy that a product's market growth rate and its market share are important determinants of its marketing strategy.
E)idea that a product's market growth rate and market attractiveness determine the marketing strategy.
Answer: D
Q2) Through the process of strategic planning,a firm establishes an organizational mission and goals,corporate strategy,marketing objectives,marketing strategy,and a marketing plan.
A)True
B)False
Answer: True
Q3) Compare and contrast corporate strategy and marketing strategy.
Answer: No Ans
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Chapter 3: The Marketing Environment
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Sample Questions
Q1) In a period of economic recovery,the best marketing strategy for FedEx would be characterized by which of the following features?
A)Flexibility
B)Aggressiveness
C)Austerity
D)Retrenchment
E)Boldness
Answer: A
Q2) The four major competitive structures are
A)monopolies,oligopolies,oligopolistic monopolies,and pure competition.
B)pure competition,heavy competition,moderate competition,and light competition.
C)brand,product,total budget,and generic.
D)oligopolies,monopolies,monopolistic competition,and pure competition.
E)monopolies,limited competition,oligopolistic competition,and pure competition.
Answer: D
Q3) Wealth enables consumers to gain buying power.
A)True
B)False
Answer: True
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Page 5
Chapter 4: Social Responsibility and Ethics in Marketing
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Sample Questions
Q1) A marketing ethics issue likely exists when
A)company members disagree about a marketing decision.
B)an activity does not benefit the organization but benefits the environment.
C)an activity results in increased prices for the consumer.
D)a consumer is dissatisfied with a marketing decision.
E)an individual or organization must choose from among several actions that must be evaluated as right or wrong.
Q2) An ethical issue is an identifiable problem,situation,or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong.
A)True
B)False
Q3) Actions that promote human health and welfare address the ____ dimension of the pyramid of social responsibility.
A)philanthropic
B)legal
C)ethical
D)economic
E)social
Q4) Define green marketing,and explain why it is difficult to implement.
Page 6
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Chapter 5: Marketing Research and Information Systems
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190 Flashcards
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Sample Questions
Q1) Data that are observed or collected directly from respondents are called
A)direct samples.
B)secondary data.
C)stratified data.
D)primary data.
E)firsthand information.
Q2) How does marketing research differ when conducted in other countries?
Q3) An informed guess or assumption about a certain problem or set of circumstances is known as
A)a description of the situation.
B)good research design.
C)a hypothesis.
D)a reliable guess.
E)managerial intuition.
Q4) The in-home (door-to-door)interview is an example of a focus-group interview.
A)True
B)False
Q5) A hypothesis is a fact about the problem or topic under investigation.
A)True
B)False
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Chapter 6: Target Markets: Segmentation and Evaluation
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Sample Questions
Q1) The process of dividing a total market into market groups because people within each group have relatively similar product needs is called
A)segmentation.
B)diversification.
C)target marketing.
D)concentration.
E)customization.
Q2) Refer to Scenario 6.2.GE Transportation is most likely using a(an)______ targeting strategy,segmenting by ________ variables.
A)Undifferentiated;benefit expectations
B)Differentiated;benefit expectations
C)Differentiated;volume usage
D)Concentrated;volume usage
E)Concentrated;geographic location
Q3) A market segment profile describes the similarities among potential customers within a segment and explains the differences among people across market segments. A)True
B)False
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8
Chapter 7: Consumer Buying Behavior
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Sample Questions
Q1) When,in their information search,consumers focus on communication with friends and relatives,they are utilizing ____ sources.
A)internal
B)personal
C)marketer-dominated
D)direct
E)organizational
Q2) A marketer's use of framing can make a product characteristic seem more important to a consumer and can facilitate its recall from memory.
A)True
B)False
Q3) Market researchers for a local bakery determined that Jewish people consume 63 percent of the portion of bagels sold in New York City.This is an example of ____ influence on consumer buying decision processes.
A)demographic
B)situational
C)subcultural
D)role
E)social class
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Page 9
Chapter 8: Business Markets and Buying Behavior
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Sample Questions
Q1) In what ways can an industrial classification system be used by business marketers to analyze target markets?
Q2) Interpersonal dynamics are easy to observe and simple for the marketer to assess.
A)True
B)False
Q3) The five-stage business buying decision process is used primarily for routine,straight rebuy purchases.
A)True
B)False
Q4) In a buying center,purchasing agents or purchasing managers are also known as A)gatekeepers.
B)deciders.
C)buyers.
D)users.
E)influencers.
Q5) A(n)____________________ market consists of individuals or groups that purchase products for resale,use in production,or daily operations.
Q6) How do a firm's objectives affect the business buying decision process?
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Chapter 9: Reaching Global Markets
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Sample Questions
Q1) What effect is NAFTA having on the international trade of the following countries: United States,Canada,Mexico,and Japan?
Q2) The Swatch Group is the parent company of the most successful wristwatch of all time,the Swatch.Headquartered in Switzerland,The Swatch Group recently entered into a partnership with a company in France to make the packaging materials for all of its Swatch lines.What type of partnership agreement does this situation most likely represent?
A)Trading company
B)Licensing arrangement
C)Strategic alliance
D)Joint venture
E)Direct ownership arrangement
Q3) Government restrictions on the amount of a particular country's currency that can be bought or sold are known as A)embargoes.
B)quotas.
C)exchange controls.
D)import controls.
E)balance of trade controls.
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Page 11
Chapter 10: Digital Marketing and Social Networking
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181 Flashcards
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Sample Questions
Q1) In what ways can digital media be used as a market research tool?
Q2) Explain how digital marketing can help increase the efficiency of a company's distribution process.
Q3) Despite emerging technologies,consumers are unchanging in their traditional information searches and consumption behaviors.
A)True
B)False
Q4) Refer to Scenario 10.2.Google can give instructions on how to construct almost anything,from a house to a science experiment.As for online applications,you can learn anything from developing your own website to starring in a video.Google's "how to" features would most likely appeal to A)creators.
B)critics.
C)collectors.
D)joiners.
E)spectators.
Q5) Positive and negative online reviews act as reputation enhancers. A)True
B)False
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Chapter 11: Product Concepts
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Sample Questions
Q1) One of Cole's responsibilities as a marketing manager for a motorcycle parts manufacturer is to maintain market share.Cole believes that the company's products are most likely in the maturity stage of the product life cycle.In order to maintain market share,Cole should suggest that the company requires
A)moderate to large advertising expenditures.
B)moderate to large distribution expenditures.
C)moderate production expenditures.
D)moderate price increases.
E)moderate price decreases.
Q2) Which of the following tactics would typically be employed when a product is in the growth stage of its life cycle?
A)Lowering prices after developmental costs have been recovered
B)Raising promotion expenditures as a percentage of total sales
C)Moving from intensive to selective distribution
D)Raising prices to encourage competitors to enter the market
E)Reducing the number of product models in the product line
Q3) Procter & Gamble has a wider product mix than does Baskin Robbins.
A)True
B)False
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Page 13
Chapter 12: Developing and Managing Products
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Sample Questions
Q1) Refer to Scenario 12.1.Suppose that Cheetos stops production of Cheetos Fat-free Crunchies and sells all of its remaining inventory to a warehouse club.This would be an example of a(n)
A)strategy for the maturity phase.
B)phase out product deletion strategy.
C)immediate-drop decision.
D)pullout product deletion policy.
E)return to test marketing.
Q2) What exactly is analyzed during the business analysis phase of new-product development?
Q3) Venture team members usually come from the same functional areas within the firm.
A)True B)False
Q4) Quality modifications never seek to reduce product quality. A)True B)False
Q5) A brand manager is a type of product manager. A)True B)False
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Chapter 13: Services Marketing
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Sample Questions
Q1) Prudential Insurance uses "the rock" symbol to communicate stability and security to customers.This is Prudential's attempt to help customers better understand its services by
A)emphasizing tangible cues in promoting the service.
B)using word association.
C)personalizing the selling of the service.
D)utilizing publicity techniques to enhance the service.
E)distributing the service directly through television.
Q2) H&R Block,a major tax preparation firm,reported having a problem with its employees being inconsistent in the filing of returns.The firm is experiencing a problem with which of the following characteristics of the service offering?
A)Tangibility
B)Intangibility
C)Perishability
D)Inseparability
E)Heterogeneity
Q3) List and explain the six distinguishing characteristics of service products.Then discuss some of the marketing issues and problems associated with each characteristic.
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15
Chapter 14: Branding and Packaging
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Sample Questions
Q1) Lysol Basin,Tub,and Tile Cleaner and Lysol Disinfectant Spray exemplify
A)private branding.
B)product brand marks.
C)family branding.
D)individual branding.
E)wholesaler branding.
Q2) Refer to Scenario 14.1.The Pillsbury branding policy is most likely
A)individual branding.
B)family branding.
C)brand extensions.
D)co-branding.
E)brand licensing.
Q3) What are the major functions of a label?
Q4) Packaging can be used to communicate symbolically the quality or premium nature of a product.
A)True
B)False
Q5) Traditional ketchup bottles create functional problems for the user.
A)True
B)False
Page 16
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Chapter 15: Marketing Channels and Supply-Chain Management
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Sample Questions
Q1) Revlon,a maker of cosmetics and skin-care products,is effectively involved in the management of its supply chain.It coordinates activities with both its suppliers and its distributors in order to produce and deliver products that its customers demand.Which of the following statements is most likely to be true about the impact of Revlon's supply-chain management?
A)Revlon demonstrates a product firm orientation which increases its competitiveness.
B)Revlon demonstrates a market firm orientation which increases its competitiveness.
C)Revlon demonstrates a sales firm orientation which increases its competitiveness.
D)Revlon's supply-chain management overlaps with all of the firm's marketing functions but not its financial functions.
E)Revlon's primary objective is to maximize efficiency in its supply-chain.
Q2) Discuss the advantages and disadvantages of channel integration.Who benefits from channel integration?
Q3) Why is the choice of warehouse facilities an important strategic consideration?
Q4) Discuss how the customer demand for "green products" impacts the strategy for supply-chain management.
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Page 17
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Sample Questions
Q1) Which type of retailer generally accepts lower margins than traditional retailers in exchange for higher sales volume?
A)Department stores
B)Traditional specialty retailers
C)Warehouse showrooms
D)Direct marketers
E)Discount stores
Q2) Which type of retail outlet can have up to 200,000 square feet?
A)Superstores
B)Supermarkets
C)Discount stores
D)Department stores
E)Category killers
Q3) With respect to inventory,wholesalers can help retailers with all of the following except
A)selection.
B)storage.
C)inventory control.
D)transportation.
E)production.
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Chapter 17: Integrated Marketing Communications
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Sample Questions
Q1) For many consumers,the pages near the back of magazines with dozens of very small black and white advertisements exceed their
A)channel capacity.
B)threshold of awareness.
C)decoding abilities.
D)transmission limitations.
E)noise limit.
Q2) A business usually cannot operate at peak efficiency when sales fluctuate significantly.
A)True
B)False
Q3) The promotional method most commonly used for highly personal items is personal selling.
A)True
B)False
Q4) While the specific communication vehicles employed in promotion have not changed,the fundamental role of promotion is changing.
A)True
B)False
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Chapter 18: Advertising and Public Relations
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Sample
Questions
Q1) Ad agencies and firms usually work together when creating an ad campaign because the agencies would act too subjectively on their own.
A)True
B)False
Q2) Kohl's,a department store featuring clothing and housewares,communicates in news story form about its organization and its efforts to support local children's hospitals.This information is transmitted through mass media at no charge and is therefore called
A)news reporting.
B)public relations.
C)mass communications.
D)free advertising.
E)publicity.
Q3) A firm can identify changes in public opinion that affect it by conducting
A)environmental monitoring.
B)consumer polling.
C)a consumer jury.
D)a communications audit.
E)press conferences.
Q4) Discuss how event sponsorship can be used as a public relations tool.
Page 20
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Chapter 19: Personal Selling and Sales Promotion
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Sample Questions
Q1) The use of sampling is declining.
A)True
B)False
Q2) Jake,a sales representative is returning from a week on the road.One of his activities this week is to develop ____,which are designed to identify the customers called on and to present detailed information about interaction with those clients.
A)Sales Invoices
B)Feedback notices
C)Expense reports
D)Call reports
E)Recall files
Q3) Refer to Scenario 19.2.Kerry and the other salesforce members are best described as a ____ sales force.
A)technical
B)missionary
C)trade
D)field
E)pioneer
Q4) Explain how a salesperson's performance can be evaluated.
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Chapter 20: Pricing Concepts
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Sample Questions
Q1) What are the terms of F.O.B.pricing?
Q2) Demand is best determined by a top management committee.
A)True
B)False
Q3) The fact that a gas station in Texas pays less for fuel than a gas station in Maine from a producer in Louisiana suggests that refineries are using which of the following pricing methods?
A)Price differentiation
B)Base-point pricing
C)Freight absorption pricing
D)Transfer pricing
E)Zone pricing
Q4) For most consumers,there is an assumed relationship between A)price and quality.
B)value and cost.
C)internal and external reference prices.
D)value and price consciousness.
E)prestige prices and value.
Q5) What are reference prices and how do customers use them? What is the difference between internal and external reference prices?
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Chapter 21: Setting Prices
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Sample Questions
Q1) Knowing the target market's evaluation of price allows the marketer to know how much emphasis to place on price and how to price a product relative to competition.
A)True
B)False
Q2) When a seller's costs are usually determined during or after a product is made and then a specified percentage or dollar amount is added to the cost to establish a price,an organization is using ____ pricing.
A)markup
B)demand-based
C)differential
D)cost-plus
E)expensed-based
Q3) Grocery stores that position their less expensive,private brands next to more expensive,well-known manufacturer brands on the shelf are using the concept of reference pricing.
A)True
B)False
Q4) Explain the difference between cost-plus and markup pricing.
Q5) Explain differential pricing and then describe the four major types.
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